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All Journal EQUILIBRIUM Laa Maisyir Jurnal Ekonomi Islam An-Nisbah: Jurnal Ekonomi Syariah Jurnal Ilmiah Ekonomi Islam Journal of Islamic Economic Laws Iqtishodia: Jurnal Ekonomi Syariah PAKAR Pendidikan El-Qist : Journal of Islamic Economics and Business (JIEB) Islamiconomic: Jurnal Ekonomi Islam Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan Jurnal Nirta: Studi Inovasi Jurnal Hukum Islam Ekonomi Keuangan Syariah dan Akuntansi Pajak An-Nisbah: Jurnal Ekonomi Syariah Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) Interkoneksi: Journal of Computer Science and Digital Business Journal of Islamic Economics Studies and Practices (JIESP). Journal of Islamic Economic Laws
Aldi Khusmufa Nur Iman
UIN Sunan Ampel Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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The Impact of Influencer Marketing on Halal Product Purchase Decisions: An Analysis in the Digital Era Nanda Alfreda Putri; Mariyatul Kiptiyah; Revalina Aurelia Oktanti; Shabahah El Rojana; Syarifuddin Hidayatullah; Aldi Khusmufa Nur Iman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.81

Abstract

This study aims to understand the impact of influencer marketing strategies on consumer attitudes in choosing halal products in the digital era. The approach used was a systematic literature review, examining 15 relevant journal articles from both Indonesia and abroad. The study results show that marketing through influencers has a significant positive influence on halal product purchase decisions, especially when the influencers are trusted and their values ​​align with the consumer's religious principles. Furthermore, other factors such as electronic word of mouth (e-WOM), content marketing, and brand image have also been shown to strengthen consumer purchase intentions. These findings emphasize the importance of an integrated digital strategy, where the choice of social media platform, the relevance of religious values, and the combination with other digital marketing strategies determine campaign effectiveness. Practically, this study provides recommendations for businesses to utilize influencers who align with the characteristics of Muslim consumers, optimize educational content, and develop honest, transparent, and ethical marketing communications in accordance with Sharia principles.
Co-Authors Achmad Fageh Achmad Rosidi Achmad Zakari Afaful Ummah Ahsan, Muhamad Andriani Samsuri Anisa Putri Ardiansyah, Rizki Asshiddiq, Munji Asshiddiqi, Munji Ayu Rahayu Nurhalizah Azza Nuha Nisrina Dainuri, Dainuri Ely Yuliana Erizky Elsa Wisnuna Fageh, Achmad Faridatun Najiyah Findartika, Lusianah Dhewi Fitra Azkiya Firdiansyah Fitri Handayani Gazani, Hawa Handayani, Iin Sri Honainah Ilmi, Moh Miqdad Imam Syafii, Imam LAILATUL MAGHFIROH Mariyatul Kiptiyah Mohammad Fauzi Mugiyati Mugiyati Muhamad Ahsan MUHAMMAD FAHMI Munji Asshiddiqi Musfiroh, Anita Najiyah, Faridatun Nanda Alfreda Putri Qomariyah , Lailatul Revalina Aurelia Oktanti Sabilatul Khoiroh Shabahah El Rojana Sirajul Arifin Siti Nurdiana Kamiliyah Syarifuddin Hidayatullah Tina Syahadatina Wahdati, Anis Zahro, Umi Indasyah Zustika, Anisa Fadilah