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Relational Capital Can Improve Marketing Performance With the Mediation of Dynamic Capability: A Theory of Planned Behavior Perspective Wibisono, Dimas; Febriyanti, Novi; Marsuking, Marsuking; Dwita Nuansari, Shindy; Zulfahmi Rapi, Muh
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 1 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i1.24322

Abstract

This study aims to determine whether relational capital can improve marketing performance with dynamic capability mediation. This research discusses relational capital with marketing performance with dynamic capabilities. SEM-PLS with Smart PLS 3.0 software is used in this study to concurrently assess the mediation effect. Through surveys, data from 200 MSMEs with a focus on the coffee industry were gathered. From January to August 2023, questionnaires were given to business managers or marketing teams in Sleman, Yogyakarta. Implications Particularly for coffee enterprises, the acceptance or rejection of hypotheses reveals management ramifications. First, organizations may be able to adjust to the environment more rapidly thanks to dynamic capability. Additionally, it can keep up with and enhance marketing. Third, it aids in the survival of app startups. In a pertinent way, Dynamic Capability conceptualizes both internal and external stakeholders.
The Polowijen Cultural Village Sector of Halal Destinations as A Medium for Regional Economic Resilience Post Covid-19 Pandemic Yudha, Ana Toni Roby Candra; Febriyanti, Novi; Rofiqoh, Isnaini
Ecoplan Vol 6 No 2 (2023)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v6i2.673

Abstract

This research aims to determine the potential and opportunities of the area as well as the readiness of the Polowijen Cultural Village sector to become a halal tourism area and provide a strategic evaluation. This research uses a descriptive qualitative approach. Primary data sources and some secondary data as research data sources dominate this research. The data analysis techniques used by researchers in formulating strategies is the strategic environmental analysis and SWOT analysis. The results of the research show that the current readiness of the Polowijen Cultural Village Tourism sector is inadequate for Islamic tourism. The lack of public facilities and supporting facilities for tourists is the most important factor in implementing Sharia tourism. Further research results show that Polowijen Cultural Village tourism is in quadrant III (Turn Around). Suggestions that are relevant to these results are that the Malang village and district governments need to work together by publishing via social media, issuing special regulations from the village, sub-district to central levels regarding investment, and developing educational and literacy aspects about halal tourism. Suggestions that are relevant to these results are that the Malang village and district governments need to work together by publishing via social media, issuing special regulations from the village, sub-district to central levels regarding investment, and developing educational and literacy aspects about halal tourism.
Analisis Pengelolaan Keuangan Islam pada Pelaku Usaha Kecil Bisnis Online Anggota Himpunan Pengusaha Muda Indonesia Perguruan Tinggi Universitas Islam Negeri Sunan Ampel Surabaya Febriyanti, Novi; Dzakiyah, Kiky
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 9 No. 2 (2019): October
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2019.9.2.102-115

Abstract

Perkembangan teknologi saat ini memaksa semua pelaku industri untuk mengikutinya agar dapat bertahan dalam persaingan. Teknologi telah membawa banyak kemudahan dalam transaksi jual beli, tidak heran jika bisnis online semakin meningkat. Dibalik kemudahan tersebut, sebagai seorang muslim terdapat pedoman dasar yang harus tetap dijalankan dalam bermuamalah di era globalisasi ini. Artikel ini bermaksud ingin menganalisis bagaimana pengetahuan pengusaha online yang tergabung dalam HIPMI PT UINSA dan bagaimana praktik pengelolaan keuangan Islam pada usaha yang mereka jalankan. Menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi penelitian ini mengobservasi 10 informan pelaku usaha online atau e-commerce lainnya yang tergabung dalam HIPMI PT UINSA. Hasil penelitian ini membuktikan bahwa seluruh informan memiliki pengetahuan mengenai konsep pengelolaan keuangan Islam. Para pengusaha juga telah menerapkan pengelolaan keuangan Islam melalui pengalokasian anggaran untuk zakat, infak dan sedekah. Selain itu para pelaku usaha juga sudah memiliki dana tabungan dan investasi untuk usahanya. Namun mayoritas pengusaha masih menerapkan pengelolaan keuangan secara sederhana. Terkait penganggaran, laporan keuangan, dan manajemen kas belum diterapkan secara terstuktur. Pengetahuan mengenai perencanaan dan laporan keuangan serta kemudahan dengan adanya aplikasi akuntansi digital baiknya dimanfaatkan oleh para pelaku usaha online guna keberlangsungan dan pengembangan usaha di masa yang akan datang.
Cash Waqf Linked Social Entrepreneur Febriyanti, Novi; Ihsani, A. Fikri Amiruddin
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 10 No. 1 (2020): April
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2020.10.1.1-21

Abstract

Al-Khaibar minimarket’s one of development results of cash waqf linked social entrepreneur from productive waqf management inpatient rooms of the Very Important Person (VIP) class at Hospital of UNISMA Malang. The purpose of this study was to determine management and development of productive waqf through Al-Khaibar minimarket business at the UNISMA foundation and distribution of benefits at productive waqf management through Al-Khaibar minimarket business at the UNISMA foundation. The research method used descriptive qualitative using a sociological and empirical approach. Researcher took object of research at State Islamic University of Malang (UNISMA) related to management of cash waqf linked social entrepreneurs. The results of this study prove that productive waqf management used in accordance with George R Terry’s theory namely planning, organizing, actuating and controlling. While distribution of benefits at productive waqf management is from net profits, 20%-30% is distributed to mauquf ‘alaih, 10% for nadzir in accordance with Law of Waqf No. 41 of 2004 paragraph 12 and 60%-70% for development of waqf. Key Words: productive waqf; social entrepreneur; minimarket. Abstrak: Minimarket Al-Khaibar adalah salah satu hasil pengembangan cash waqf linked social entrepreneur dari ruang rawat inap kelas VIP di Rumah Sakit UNISMA Malang. Tujuan dari penelitian ini adalah untuk menentukan manajemen pengelolaan dan pengembangan wakaf produktif melalui bisnis minimarket Al-Khaibar di Yayasan UNISMA serta distribusi hasil manfaat wakaf produktif melalui bisnis minimarket Al-Khaibar di Yayasan UNISMA. Metode penelitian menggunakan deskriptif kualitatif dengan pendekatan sosiologis dan empiris. Peneliti mengambil objek penelitian di Universitas Islam Malang (UNISMA) terkait cash waqf linked social entrepreneur. Hasil penelitian membuktikan bahwa manajemen pengelolaan wakaf produktif yang digunakan sesuai dengan teori George R Terry yaitu planning, organizing, actuating dan controlling. Sementara distribusi hasil manfaat wakaf produktif adalah dari laba bersih, 20%-30% didistribusikan ke mauquf ‘alaih, 10% untuk nadzir yang sesuai dengan UU Wakaf No. 41 Tahun 2004 Pasal 12 dan 60%-70% untuk pengembangan wakaf.
Penyusunan Strategi Pemasaran Islam dalam Berwirausaha di Sektor Ekonomi Kreatif Pada Masa Pandemi Covid-19 Abdi, Moh Khoiri; Febriyanti, Novi
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 10 No. 2 (2020): October
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2020.10.2.160-178

Abstract

Abstract: In the middle of the development of UMKMs that were not too good in early 2020, UMKMs in Indonesia were again tested with the Covid-19 outbreak in the middle of the Indonesian people. The spread of the Covid-19 virus has a direct impact on the drastic decline in the economy of UMKMs, because every citizen, even school students, has a day off to stay at home, as a result, UMKM companies are hampered in sales and production. This article intends to analyze how the preparation of a Islamic marketing strategy that can be done during the Covid-19 pandemic and supporting factors in entrepreneurship in the creative economy sector during the Covid-19 pandemic. Using qualitative research methods with a library research approach. The results of this study prove that the preparation of a Islamic marketing strategy in entrepreneurship in the creative economy sector can be planned through STP (Segmenting, Targetting and Positioning) to attract consumers with the concept of halal market, namely halal activist, active customers, and passive customers. While the supporting factors in entrepreneurship in the creative economy sector during the Covid-19 pandemic to run effectively and efficiently include the concept of promotion, service excellet customer rewards, affiliations or partnerships and social capital. Keywords: Islamic Marketing Strategy, Business, Creative Economy.   Abstrak: Di tengah perkembangan Usaha Mikro Kecil Menengah (UMKM) yang belum terlalu baik di awal tahun 2020, UMKM di Indonesia kembali diuji dengan wabah Covid-19 ditengah masyarakat Indonesia. Penyebaran virus Covid-19 memberikan dampak yang berimbas langsung terhadap penurunan secara drastis ekonomi UMKM, karena setiap warga bahkan murid sekolah pun diliburkan agar tetap berada didalam rumah, akibatnya perusahaan UMKM terhambat dalam penjualan dan juga produksi. Artikel ini bermaksud ingin menganalisis bagaimana penyusunan strategi pemasaran Islam yang dapat dilakukan pada masa pandemi Covid-19 dan faktor pendukung dalam berwirausaha di sektor ekonomi kreatif pada masa pandemi Covid-19. Menggunakan metode penelitian kualitatif dengan pendekatan library research. Hasil penelitian ini membuktikan bahwa penyusunan strategi pemasaran dalam berwirausaha pada sektor ekonomi kreatif dapat direncanakan melalui STP (Segmenting, Targetting dan Positioning) untuk menarik konsumen dengan konsep halal market, yaitu halal activist, active customers, dan passive customers. Sedangkan faktor pendukung dalam berwirausaha di sektor ekonomi kreatif pada masa pandemi Covid-19 agar berjalan secara efektif dan efisien diantaranya adalah konsep promotion, service excellet customers rewards, afiliasi atau kemitraan dan modal sosial. Kata Kunci: Strategi Pemasaran Islam, Bisnis, Ekonomi Kreatif
Gus Dur’s Multicultural Da’wah and Its Relevance to Modern Society Ihsani, A. Fikri Amiruddin; Febriyanti, Novi; Syakuuroo S.K, Abdan
el Harakah: Jurnal Budaya Islam Vol 23, No 1 (2021): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/eh.v23i1.11642

Abstract

This research aimed to describe and identify the concept of Gus Dur's multicultural da’wah, the efforts and relevance to modern society. It used qualitative research methods with a descriptive approach. The data were collected through observation and documentation. The findings suggested three main concepts of Gus Dur's multicultural da'wah: Gus Dur's central values, his Islamic ideas, and his struggle for the indigenization of Islam. The da'wah covered three domains: cognitive, affective and psychomotor. The domains were then framed into various activities, such as lectures/speeches, writings, forums, and social actions. Besides, it affirmed the need of wisdom that da'wah is relevant to the conditions of modern society. The relevance of da’wah can lead to the effective and efficient interaction process. Penelitian ini membahas mengenai dakwah multikultural Gus Dur dan relevansinya bagi masyarakat modern. Adapun tujuan dari penelitian ini adalah untuk mendeskripsikan, dan mengenali konsep dakwah multikultural Gus Dur, upaya-upaya dakwah multikultural Gus Dur dan relevansinya bagi masyarakat modern. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah obeservasi dan dokumentasi. Hasilnya menunjukkan bahwa dakwah multikultural Gus Dur mengacu pada tiga konsep utama, yakni nilai-nilai utama, gagasan keislaman, dan perjuangan pribumisasi Islam Gus Dur. Upaya-upaya dakwah multikultural Gus Dur ini mencakup tiga ranah, yakni ranah kognitif, afektif, dan psikomotorik. Upaya-upaya melalui tiga ranah tersebut kemudian dibingkai dalam berbagai kegiatan seperti ceramah/pidato, menulis, forum diskusi, dan aksi-aksi sosial. Dengan demikian, dibutuhkan kearifan agar dakwah relevan dengan kondisi masyarakat modern, sehingga pelaku dan penerima dakwah tersebut bisa memberi makna yang sama. Dalam hal ini, apa yang diidentifikasi oleh masyarakat modern bisa memasuki proses interaksi yang efektif dan efisien.