Article Per Year (5 Year)
p-Index From 2021 - 2026
2.997
P-Index
This Author published in this journals
All Journal Pinisi Business Administration Review Jurnal Administrasi Bisnis Jurnal Aktor
Yamin, Muh Nur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Pinisi Business Administration Review

 1 
Store Atmosphere on Consumer Satisfaction at Supermarket Surya Indah In Bone District Widya Sari, Andi Indah; Yamin, Muh Nur; Baharuddin, Aris
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51666

Abstract

This study aims to determine the store atmosphere on consumer satisfaction at Surya Indah Swalayan in Bone Regency. This study uses a quantitative approach to the type of descriptive research with a population of 7,512 consumers and the sample in this study as many as 93 consumers. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data that has been obtained from the research results are processed using data analysis and using the SPSS.20 software application which consists of descriptive analysis techniques and inferential statistical analysis. The results of the research obtained indicate that the indicators for each of the variables used, where the store atmosphere variable shows that the indicators used in this study are in the good category. As for the indicators on the variable consumer satisfaction shows in the very good category. Based on the results of inferential analysis, Pearson's correlation is 0.420, which means that there is a moderate/sufficient relationship between the two variables. So it can be concluded that there is a significant influence between store atmosphere on consumer satisfaction at Surya Indah Swalayan in Bone Regency.
Marketing Mix and Purchase Decisions on the Shopee Marketplace in Makassar City Atiqah, Zahirah Urjuwani; Yamin, Muh Nur; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65724

Abstract

Marketing Mix and Purchase Decisions on the Shopee Marketplace. Business Administration Study Program. Supervised by Muh. Nur Yamin and Maya Kasmita.. This study aims to determine the marketing mix and purchasing decisions on the shopee marketplace in Makassar City. This research uses Quantitative research type. Data collection techniques carried out are primary data (Questionnaire, Observation, and Documentation). The sample used was a sample formulated using the Slovin formula, as many as 100 respondents. Data is obtained from research results that are processed using data analysis. The results of the study show that the regression coefficient of 1.329 means that the marketing mix has a positive effect on purchases at the shopee marketplace in Makassar City. This shows that with the marketing mix, there is an increase in purchases on the shopee marketplace and vice versa if there is no marketing mix, the increase in purchases on the shopee marketplace will not increase. The value of the coefficient of determination is obtained at 0.626 or 62.6% which means that the influence of Marketing Mix (X) on Purchasing Decisions (Y) is in the High or Strong category (assuming that other factors are constant). 
Co-Authors Akmes, Riska Alfarizy, Salman Amelia, Sesca Ayu Anisa Fitri Aris Baharuddin Asmiranda, Asmiranda Assidiq, Yasir Atiqah, Zahirah Urjuwani Azizah, Andi Azka Erwin, Fitrah In Ramahani Fadilahaya, Andi Aqila Fajar, Muh Taufik Febrilia, Rafifah Fitri, Anisa Guntur, Muhamamd Haedar Akib Hairia, Hairia Inka, Inka Ismail Ismail Karyawati, Seni Muhammad Guntur, Muhammad Muhammad Yusril Nirmala Sari Nur, Andi Cudai Nurlia Nurlia Oky Nur Pratiwi Johansyah Putri Z, Bintang Maharani Risma Niswaty Rizal S, Muh. Ruslan, Muh Reza Hidayat S, Muh. Rizal Safhira Muchtar, Annisa Sakawati, Herlina Seppa, Yusi Irensi Sugeng Santoso Sulfira Sulfira, Sulfira Sulmiah, Sulmiah Syarifuddin Syarifuddin Widya Sari, Andi Indah Zarni Adia Purna