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All Journal Jurnal Ilmiah Edunomika (JIE) MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi E-Amal: Jurnal Pengabdian Kepada Masyarakat
INDRIYANTI, IRMA SATYA
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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FAKTOR YANG MEMPENGARUHI PURCHASE DECISION PADA KONSUMEN TOKOPEDIA DI DKI JAKARTA Nuzully, Muhammad; Indriyanti, Irma Satya
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 3 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i3.2161

Abstract

With advances in technology, there has been a shift in people's behavior, which previously shopped at traditional markets, now has shifted to shopping online through e-commerce. Therefore companies need to build a strong brand in order to show the value of the product or service they offer. This study aims to determine the effect of brand awareness, perceived quality, brand association and brand loyalty on purchase decisions among Tokopedia consumers in DKI Jakarta. In this study using primary data obtained from distributing questionnaires using five Likert scale as a variable measurement. This research uses non-probability sampling with purposive sampling technique. The researcher used the multiple linear regression analysis method to find out the causal relationship between variables. This study collected 124 respondents using the Tokopedia application in DKI Jakarta and the distribution was carried out online via the Google form. The results of this study state that there is an influence of brand association and brand loyalty on purchase decisions, whereas there is no influence of brand awareness and perceived quality on purchase decisions.
MENINGKATKAN SKILL LEAD AND INFLUENCE TO GREATNESS DI ERA PERUBAHAN KONSUMEN Briliana, Vita; Prasastyo, Klemens Wedanaji; Suryawan, Ian Nurpatria; Gulo, Yupiter; Rudyanto, Astrid; Ponziani, Regi Muzio; Tjahyanti, Setia; Indriyanti, Irma Satya
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3336

Abstract

Memimpin melalui pengaruh yang besar. Menjadi seorang pemimpin, Leader harus memiliki kemampuan untuk membangun hubungan yang kuat yang didasarkan pada kepercayaan (trust) dan rasa hormat (respect), serta untuk menyampaikan ide-ide inovatif kepada tim dengan kemampuan ini. Seorang pemimpin yang efektif tidak hanya memberi perintah dengan mudah. Seorang Leader harus selalu kreatif, responsif, dan berpikir terbuka. Tujuan lain dari kegiatan ini adalah untuk mendorong kerjasama dan kemitraan antara pimpinan Hotel Anara dan Trisakti School of Management, sehingga dosen dapat mengembangkan kompetensi sosial. Kesimpulan peran kegiatan pengabdian masyarakat sebagai wadah realisasi para dosen agar berbagi pengetahuan dengan masyarakat, dengan fokus pada peran leadership dalam berkomunikasi dengan timnya serta merespon perubahan teknologi, terutama bagi peserta dari Hotel Anara, Tangerang
THE INFLUENCE OF BRAND SATISFACTION ON BRAND LOYALTY THROUGH EMOTIONAL BRAND ATTACHMENT AND BRAND LOVE AMONG SAMSUNG SMARTPHONE CUSTOMERS IN DKI JAKARTA NUGRAHA, MUHAMMAD PRAYOGA; INDRIYANTI, IRMA SATYA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i3.2681

Abstract

This study aims to examine the influence of brand satisfaction on brand loyalty through emotional brand attachment and brand love among Samsung smartphone customers in DKI Jakarta. The sample consists of 239 respondents who meet the criteria. Data collection was carried out by distributing questionnaires to the respondents and using a Likert scale for measurement. This study employs a purposive sampling technique and is analyzed using the Structural Equation Model (SEM) and Partial Least Square (PLS) method. The results indicate that brand satisfaction has a positive and significant effect on brand loyalty among Samsung smartphone customers in DKI Jakarta, both directly and through emotional brand attachment and brand love. Therefore, marketing strategies that focus on emotional aspects and the development of long-term relationships with customers are crucial for building strong brand loyalty. Keywords: brand satisfaction, emotional brand attachment, brand love, brand loyalty
FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PELANGGAN SUPER INDO DI KOTA BEKASI Wijaya, Ricky Handika; Indriyanti, Irma Satya
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 1 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i1.1292

Abstract

The purpose of this study is to empirically test and analyze the effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty on Super Indo customers' purchase intentions in Bekasi city. The research design used in this research is descriptive research and causality research. This study uses primary data collected by questionnaire.The sampling used was purposive sampling and used 210 respondents. The research data was processed by statistical programs SEM. The results showed that Brand Awareness and Brand Loyalty have a positive and significant effect on Purchase Intention of Super Indo customers in Bekasi City. Brand Awareness and Brand Loyalty can influence Purchase Intention, because it is impossible for a customer to make a Purchase Intention without knowing and being loyal to the brand.
PENGARUH SOCIAL MEDIA MARKETING MELALUI BRAND AWARENESS DAN E-WOM TERHADAP REPURCHASE INTENTION PADA KONSUMEN KOSMETIK HALAL SARIAYU DI DKI JAKARTA Nathalia, Audrey; Indriyanti, Irma Satya
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1508

Abstract

This purpose of this study is to find out the effect of Social Media Marketing through Brand Awareness and e-WOM on Repurchase Intention to consumers of Sariayu halal cosmetic in DKI Jakarta. This form of research uses descriptive and causal research, using a Likert scale that using 7 points in its measurement. The method of determining the sample using purposive sampling method with primary and secondary data. The sample used as many as 208 female respondents who met the criteria. This research used SEM (Structural Equation Modeling) with SmartPLS 3.2.9 as a test tool. The results obtained in this study that Brand Awareness and e-WOM have an influence on Repurchase Intention to consumers of Sariayu halal cosmetic in DKI Jakarta, but Social Media Marketing has no effect on Repurchase Intention.
Pentingnya Enterpreneurship: Kegiatan Pengabdian Pada Sekolah Lansia Bekasi Julisar; Haryanti, Denny Septa; Indriyanti, Irma Satya; Ponziani, Regi Muzio; Soegijanto, Cleophila M. G. T.; Sunny, Gloria Christina; Hidayat, Muwafick
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 1 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/zhkp6259

Abstract

This community service activity aims to elaborate the importance of entrepreneurship and to motivate the students of Sekolah Lansia Bekasi to become more independent after undergoing pension. The theme of the community service activity is Entrepreneurship and was conducted on 22 January 2025, 09.00 until 11.30 in kecamatan Rawa Lumbu, Kotamadya Bekasi. The activity was attended by 270 students. The activity was opened by opening speech by the headmaster of Sekolah Lansia Bekasi, Ibu Sri Kustini. After that the Secretary for the Center of Research and Community Service Trisakti School of Management (TSM), Regi Muzio Ponziani, delivered a speech. Only then did the speakers that were also the lecturers of TSM delivered the community service materials.
Pengaruh Perceived Social Media Marketing Elements terhadap Brand Awareness dan Brand Image pada Pengguna Smartphone Xiaomi di DKI Jakarta Kurniawan, Adi; Indriyanti, Irma Satya
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2158

Abstract

This study aims to examine the impact of the influence of social media marketing elements through consumer brand engagement on brand awareness and brand image on Xiaomi smartphone users in DKI Jakarta. This study used a research design, namely descriptive research and causality research and variables were measured using seven Likert points. In taking the sample using a purposive sampling technique and using 220 respondents who fit the existing criteria. The data in this study were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results found in this study are the influence of entertainment, EWOM and trendiness through consumer brand engagement on brand awareness and brand image among Xiaomi smartphone users in DKI Jakarta.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Suryawardana, Edy; Putri, Febrita Valenia; Rizkiana, Citra; Indriyanti, Irma Satya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

Abstract

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.
Co-Authors Adi Kurniawan Briliana, Vita Gulo, Yupiter HARYANTI, DENNY SEPTA HIDAYAT, MUWAFICK Ian Nurpatria Suryawan Ian Nurpatria Suryawan Julisar Nathalia, Audrey NUGRAHA, MUHAMMAD PRAYOGA Nuzully, Muhammad PRASASTYO, KLEMENS WEDANAJI Putri, Febrita Valenia Regi Muzio Ponziani Rizkiana, Citra Rudyanto, Astrid Setia Tjahyanti Soegijanto, Cleophila M. G. T. Sunny, Gloria Christina Suryawardana, Edy Wijaya, Ricky Handika Yunus, Lolly