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All Journal SENADA : Semangat Nasional Dalam MengabdI Jurnal Ilmu Ekonomi Manajemen dan Akuntansi East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Asian Business and Management (IJABM) Dinasti Information and Technology
Panggabean, Helena Louise
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : Dinasti Information and Technology

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Artificial Intelligence (AI) in Support of Marketing Panggabean, Helena Louise; Ryan Firdiansyah Suryawan; Indra Sani; Didin Sjarifudin
Dinasti Information and Technology Vol. 1 No. 2 (2023): Dinasti Information and Technology (October 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i2.295

Abstract

The purpose of this paper can be more focused and informative to provide a better understanding of the concept of AI in the context of marketing, references derived from related literature. This paper uses qualitative methods by providing findings from various existing journal literature related to the topic, after that the findings are discussed and provide a view in the discussion in this paper. A search of the papers used in support of this paper dozens of articles related to the topic. The use of AI in supporting marketing strategies, such as increased efficiency, personalization, and campaign optimization. Describes how AI can be used to analyze consumer data at scale, including preferences, online behavior, and purchasing patterns. AI can help in identifying and solving marketing problems, as well as achieving business goals through in-depth data analysis and intelligent recommendations. challenges associated with implementing AI in marketing, including privacy concerns, data security, and ethical concerns. In addition, we also provide a second perspective, namely that this paper provides deep insight into how AI plays a supporting role in the marketing realm and its impact on business strategy and outcomes.Recommendations for the findings in this paper in addition to providing benefits and contributions to other researchers, can be developed into a follow-up research.
Co-Authors Apriani, Ari Didin Sjarifudin, Didin Effendi, Muhammad Ridwan Hariani, Danarti Heriyanto, Agustinus Yanuar Budhi Hernaningsih, Fery Ika Utami Yulihapsari Iksan, Mohammad Indra Sani Kurniawati, Lia Maianto, Teguh Mohammad Ridwan Effendi Nabilah, Lily Noviaty, Evi Perwitasari, Erni Pratiwi Prayoga, Rahmat Rojikun, Ahmad Ryan Firdiansyah Suryawan Sani, Indra Saputra, Yan Sofyan Andhana suryawan, ryan firdiansyah Sutrisno, Sutrisno Widiyanto, Prima