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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Tibuana : Journal of Applied Industrial Engineering Jurnal Ilmiah Psyche Media Akuntansi Humanism : Jurnal Pengabdian Masyarakat Metta : Jurnal Ilmu Multidisiplin Jurnal Kolaboratif Sains Indonesian Marketing Journal Jurnal Pengabdian Ibnu Sina Jurnal Abdimas Maduma Journal of Education, Religious, and Instructions (JoERI) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Manufacturing in Industrial Engineering & Technology SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
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Journal : Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)

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Analisis Strategi Bisnis dan Sistem Informasi Akuntansi terhadap Kinerja UMKM di Sumatera Utara Neni Marlina Br Purba; Yuliadi; Poniman
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10723

Abstract

The objective of this study is to investigate the ways in which business strategies and accounting information systems (AIS) impact the performance of micro, small, and medium enterprises (MSMEs) in North Sumatra both partially and simultaneously. The phenomenon of low MSME performance, which is demonstrated by fluctuating turnover, stagnant profitability, and a lack of competitiveness, is the result of a lack of structured business strategy planning and ineffective use of accounting information systems. A questionnaire was used to collect data, and it was tested for validity and reliability. Selanjutnya, tes klasik asumsi, tes multiple linear regression, tes parsial, dan tes simultan dilakukan dengan menggunakan SPSS.The results indicate that business strategy has a positive and significant impact on SME performance, and SIA also has a positive and significant impact on SME performance. With an adjusted R² coefficient of 0.751, 75.1% of the variation in SME performance can be explained by these two variables, while the remaining 24.9% is influenced by other factors outside the scope of this study. The results indicate that the success of SMEs does not only depend on the right business strategy but also on the effective implementation of SIA to enhance operational efficiency, decision-making speed, and better competitiveness.
Co-Authors Adherina Perabu Ahmad Yani Andi Zuhra Ibrahim Andika Putra Anwar Arjunah Ayu Andriyaningsih Bela Safitri Latowale Br Purba, Neni Marlina Burmansah Burmansah cintiya Dermawan, Prince Devi Naibaho Donny Adiatmana Ginting E Janrosl, Viola Syukrina Emilia Putri Lestari Ester Sari Lumban Tobing Farid H Tamim Gina Sonia Graha Pratiwi, Rezky Harefa, Josman I Gede Januariawan Ilahiyah, Al-ma’rifati Khoerotunisaliswati Mandati, Sri Amaliah Maya Ranti Milawati Muhamad Tedy Lum Muhammad Sirod Niluh Desy Purnamasari Novison Nurhayati Marada Nurlita Kapiso Pardono Prima, Argo Putra Priono Purba, Neni Marlina BR PURWANDOKO, EDI Putri Septiani Reyvana Ritonga, Irma Sri Lestari Rohman, Albaru Seriasih, Ni Wayan Siti Alifa Sitorus, David Humala Solly Aryza Suherman, Hendra Suwadnyana, I Wayan Taridi Tisna Kurniawan, I Wayan Tri Anggraini Tri Arie Bowo Wiyarno, Yoso Yudit Yuliadi Yuliana Yuliana Yuliansyah Zetli, Sri Zhanaz Tasya Zuherna