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Fitriyani, Ika
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Konsep Berpikir Desain Untuk Meningkatkan Kapabilitas Inovasi UMKM Kabupaten Sumbawa Fitriyani, Ika; Karmeli, Elly; Sumbawati, Novi Kadewi; Sudiharti, Nining; Rahman, Rosydah; Kamal, Afina Aurellya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.4846

Abstract

The importance of learning and understanding design thinking capabilities and innovation capabilities is the key to developing MSME businesses. The application of strategic concepts through design thinking and innovation capabilities is able to have entrepreneurial skills to predict better business profits in the future. The ability to think creatively and innovatively through the Bale Berdaya Sumbawa program can create collaboration for MSMEs and strengthen the local economy and improve the quality of life of the people of Sumbawa Regency. The purpose of this activity is to encourage MSME actors to develop knowledge and business success so as to create new economic opportunities. therefore, through the sharing method, discussion or question and answer online or offline which has been followed by all participants from the MSME Bale Berdaya Program, MSMEs from Car Free Day Activities and students. The benefits of this activity provide convenience and in-depth understanding to participants to always be creative, innovative, resilient and strong in facing challenges and changes in the business economy in a better future. In conclusion, this activity went smoothly and orderly and all participants were committed to advancing their products so as to produce economic welfare for their families. Therefore, in the future it is important to continue and improve it into a national seminar attended by all MSME actors along with all MSME assistants and other stakeholders on Sumbawa Island and facilitated with awards in the form of certificates for all parties involved in this program.
Strategi Inovasi Produk UMKM Dalam Menghadapi Globalisasi Melalui Digitalisasi Fitriyani, Ika; Mustofa, Amirul; Yunus, Eddy
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4321

Abstract

This study aims to explore how micro, small, and medium-sized enterprises (MSMEs) implement adaptive strategies that lead to global readiness in the digital economy era. Using a qualitative approach with a case study method, data were obtained through in-depth interviews with eight MSME actors. The findings reveal that the strategy of glocalization helps expand global market reach through digitalization, product innovation, the use of globally oriented social media, digital partnerships across regions, and the exploration of international market access. The research highlights that both digitalization and product innovation play crucial and complementary roles in enabling MSMEs in Sumbawa Regency to penetrate export markets amid increasingly competitive global economic challenges. Digital transformation facilitates easier access to market information, opens broader distribution networks, and enhances efficiency in marketing processes and communication with consumers. This study demonstrates that the courage and resilience of MSMEs have shown significant potential for integration into the global trade ecosystem. It underscores the importance of adapting to and leveraging digital technologies in modern business practices. Conceptually, this research contributes to a deeper understanding of locally based global strategies among small business actors. It emphasizes the need for continued mentoring, training, and the provision of technological infrastructure to achieve sustainable growth in the digital era.
PERSEPSI KEAMANAN TRANSAKSI DALAM MEMPENGARUHI KEPUTUSAN BELANJA ONLINE MASYARAKAT KABUPATEN SUMBAWA MELALUI APLIKASI SHOPEE Fitriyani, Ika; Mappuji, Rizky Ananda
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 5 No. 1 (2025): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v5i1.2053

Abstract

This study aims to determine the perception of transaction security in influencing online shopping decisions of Sumbawa District people through the Shopee application. The type of this study was associative study which aims to examine the effect of the perception of transaction security (X) on online shopping decisions of Sumbawa District people through the shopee application (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 96 people from Sumbawa District who had shopped online through the Shopee application. Determination of respondents in this study used a probability sampling technique with the purposive sampling method. The data used in this study was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R2). The results of this study indicate that the perception of transaction security had a positive and significant effect on online shopping decisions of Sumbawa District people through the Shopee application. The ability of the perception of transaction security variable to effect on online shopping decisions of Sumbawa District people through the Shopee application was 38.1%, while the remaining of 61.9% was effected by other factors not examined in this study, such as fast service, friend invitations, cashback voucher offers, ease of finding goods, low prices, and seller domicile.
STRATEGI PENGEMBANGAN USAHA GARAM RAKYAT (PUGAR) DI DESA LABUHAN BONTONG KABUPATEN SUMBAWA Darussalam, Marzuki; Fitriyani, Ika; Sumbawati, Novi Kadewi
Jurnal Ekonomi & Bisnis Vol. 13 No. 1 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i1.2066

Abstract

This study aims to determine the strategy to determine the Strategy for Developing People's Salt Business in Labuhan Bontong Village, Sumbawa Regency. This type of research is descriptive qualitative research. The data used in this study are primary data and secondary data. The tool used to collect data is by using interviews. The informants in this study are key informants consisting of 15 informants. The data analysis technique is by using SWOT analysis. The results of the study showed that the Internal and External factors of communities salt production business in Labuhanan Bontong Village, Sumbawa Regency had unbalanced value, namely the internal factor was 4.35 and the external factor was 4.37 with strength value was 2.20, weaknesses was 2.15 and opportunities was 2.67 and threats was 1.70. Based on the results of the SWOT matrix analysis, 8 alternatives were obtained with selected strategic priorities, namely supporting aggressive policies (growth-oriented strategy) that can be carried out by utilizing existing strengths and opportunities to overcome weaknesses and threats faced. The alternative strategies that can be carried out in developing the people's salt business (PUGAR) in Labuhan Bontong Village include increasing the quality and quantity of production results by utilizing technological advances, and utilizing programs organized by the government to improve the quality of farmers' human resources.
Improving Financial Literacy Amidst the Rise of Illegal Investment in Sumbawa Regency Fitriyani, Ika; Sudiyarty, Nining; Karmeli, Elly; Rahman, Rosyidah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial literacy is one solution to filter out the negative impacts of technological developments. Understanding financial literacy education plays an important role in changing a person's financial behavior patterns to make decisions. Low financial literacy makes it easier to mismanage finances. Service activities participated in by KKL students and MSME players as a means to improve their education in financial management, especially investment knowledge management. The aim of this activity is to increase financial literacy amidst the rise of fraudulent investments. Through sharing, discussions and public lectures, it is a means of information to make it easier for students to gain financial experience for the present and future. The role of government, universities and financial practitioners needs to be to provide guidance and outreach to the community so that they do not fall into making illegal investments.
Peran Komunikasi Pemasaran dan Manajemen Strategi Sebagai Bentuk Pemulihan Ekonomi UMKM Pada Event Car Free Day Samota Fitriyani, Ika; Rachman, Rosydah; Kurniawansyah, Kurniawansyah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3340

Abstract

Melalui komunikasi pemasaran dan manajemen strategi mampu menentukan arah pasar, pesaing maupun pelanggan yang lebih baik. Selain itu, merupakan cara untuk mengantisipasi masalah dan kesempataan di masa depan sesuai dengan tujuan yang diharapkan. Dalam rangka membangkitkan maupun memulihkan kondisi ekonomi pelaku usaha, maka dengan kemampuan komunikasi yang kuat, UMKM daapat terus berkembang khususnya dalam pemasaran produk-produk yang inovatif. Komunikasi yang baik juga akan menjamin kerja sama yang produktif antara pihak-pihak yang berkepentingan yang akan membantu UMKM mengembangkan usahanya secara internal maupun eksternal. Oleh karena itu, pentingnya strategi manajemen dan komunikasi pemasaran UMKM tidak lain selain memperisapkan kompetisi antar usaha mikro dan kecil namun bisa menunjukkan kualitas usaha serta meraih target sukses dalam memulai baahkan mengembangkan usaha. Memberikan motivasi kepada pelaku UMKM di Sumbawa Besar pada kegiatan Car Free Day di Samota Sumbawa Besar bertujuan meningkatkan edukasi pengembangan bisnis melalui komunikasi pemasaran dan manajemen strategi. Rendahnya pemahaman pelaku usaha sekaraang ini untuk menerapkan strategi bisnis yang lebih baik masih belum bisa di terapkan. Tujuan dari kegiatan ini, berharap dapat memberikan konstribusi dalam memperkuat ekonomi usaha UMKM. Pendekatan ini diharapkan dapat menciptakan inovasi baru dalam mengembangkan bisnis mereka. Metode yang dilakuan adalah sharing, diskusi, dan wawancara secara daring maupun luring. Hasil dari kegiatan ini adalah pelaku usaha UMKM terutama yang mengikuti program bale berdaya lebih antusias untuk meningkatkan bisnisnya. Optimisme dan semangat baru yng mereka miliki semakin meningkatkan peluang bisnis kearah yang lebih baik. Oleh karena itu, pentingnya dukungan internal dan eksternal oleh pihak-pihak terkait untuk pemulihan dan peningkatan ekonomi UMKM.
DAMPAK KEBERADAAN TAMAN GENANG GENIS TERHADAP PEREKONOMIAN MASYARAKAT DI KOTA SUMBAWA BESAR Manulang, Tata Imas; Fitriyani, Ika
Jurnal Ekonomi & Bisnis Vol. 12 No. 1 (2024): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v12i1.1562

Abstract

This study aims to determine the difference in people's income in Sumbawa Besar City before and after the existence of Genang Genis Park Sumbawa Besar. The type of this study was comparative study. The type of data used was quantitative data obtained directly from research sources, namely traders at the Genang Genis Park Sumbawa Besar. The number of traders at Genang Genis Park Sumbawa Besar who were sources for this study was 20 people. Data collection in this study used structured interview techniques with interview guidelines. Data analysis in this study used the two-average difference test technique. The results of study showed that there is a positive and significant difference in the level of income of traders before and after the existence of Genang Genis Park Sumbawa Besar. Traders' income experienced a significant increase after the existence of Genang Genis Park Sumbawa Besar compared to previous income. Thus, it can be stated that the existence of Genang Genis Park Sumbawa Besar had a big impact on increasing the income earned by traders in Sumbawa Besar City.
PENGARUH DEBT TO EQUITY RATIO, NON PERFORMING LOAN DAN BIAYA OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP RETURN ON ASSET PADA PT. PEGADAIAN (PERSERO) Fietroh, Muhammad Nur; Fitriyani, Ika
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3846

Abstract

Permasalahan yang dialami oleh PT. Pegadaian jika dilihat dari Debt to Equity Ratio (DER) pada tahun 2007–2020 memiliki katagori kurang baik yaitu sebesar 3,13%. Rasio hutang yang cukup tinggi berdampak pada perusahaan belum bisa membayar penuh kewajibannya. Selain itu, DER pada ekuitas yang rendah berdampak bahwa perusahaan tersebut belum bisa memanfaatkan labanya secara maksimal. Tingkat Return On Assets (ROA) telah mengalami fluktuasi selama 14 tahun tersebut.Tujuan penelitian ini untuk mengetahui pengaruhDebt to Equity Ratio (DER), Non Performing Loan (NPL) dan Biaya Operasional Pendapatan Operasional (BOPO) terhadap Return On Asset (ROA) pada PT Pegadaian (Persero). Teknik pengumpulan data dengan menggunakan metode dokumentasi yaitu berupa laporan keuangan pada PT. Pegadaian (Persero). Teknik analisis data menggunakan regresi linear berganda, uji asumsi klasik, uji t (secara parsial), uji f (simultan) dan koefisien determinasi. Pengolahan data dalam penelitian ini menggunakan program Software SPSS (Statistic Package for the social Sciens) 23.00 for Windows. Hasil penelitian ini menunjukkan bahwa secara parsial DER berpengaruh positif terhadap ROA, Secara parsial NPL tidak berpengaruh terhadap ROA. Secara parsial BOPO berpengaruh terhadap ROA. Kemudian secara simultan DER, NPL, dan BOPO berpengaruh signifikan terhadap ROA pada PT. Pegadaian.
PENGARUH MANAJEMEN PENGETAHUAN DAN ORIENTASI TEKNOLOGI TERHADAP KAPABILITAS INOVASI SERTA IMPLIKASINYA TERHADAP KINERJA UMKM BERORINETASI HALAL Fitriyani, Ika; Nana Sucihati, Roos; Sutanty, Marisa; Aurelia Kamal, Afina
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.4180

Abstract

His study examines the effects of knowledge management and technology orientation on innovation capability and their implications for the performance of halal-oriented micro, small, and medium enterprises (MSMEs). The growing demand for halal products has encouraged MSMEs not only to comply with regulatory and certification standards but also to enhance their innovative capacity in order to remain competitive in an increasingly dynamic market. Knowledge management plays a crucial role in the creation, storage, and application of information as a foundation for strategic decision-making and the development of new ideas. In parallel, technology orientation reflects the extent to which MSMEs adopt and utilize digital technologies to support and improve business processes. This study employs a quantitative approach by distributing structured questionnaires to 100 food and beverage MSME owners who have obtained halal certification or are currently in the certification process. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that knowledge management and technology orientation have a positive and statistically significant effect on innovation capability. Furthermore, innovation capability significantly influences the performance of halal-oriented MSMEs and mediates the relationship between knowledge management and technology orientation and MSME performance. These results highlight that effective knowledge management and comprehensive technology utilization are critical drivers of innovation and business performance among halal-oriented MSMEs.
Co-Authors Abdul Rahim Amirul Mustofa Anjelita, Dela Arisky, Ragil Asmini, Asmini Aurelia Kamal, Afina Darussalam, Marzuki Eddy Yunus Fibriyansari, Tiara Fietroh, Muhammad Nur Haryadi, Wahyu Hidayat, Ali Akbar I NYOMAN SUTAMA Kadewi Sumbawati, Novi Kamal, Afina Aurellya Kamaruddin Kamaruddin Karmeli, Elly Kurniawansyah, K Kurniawansyah, Kurniawansyah Kusuma, Aksal Anugra Manulang, Tata Imas Mappuji, Rizky Ananda Nana Sucihati, Roos Nur Sayidah Rachman, Rosydah Rahman, Rosydah Rahman, Rosyidah SRI RAHAYU SRI UTAMI ADY Subhan Purwadinata, Subhan Sudiharti, Nining Sudiyarti, Nining Sudiyarty, Nining Sumbawati, Novi Kadewi Sumbawati, Novikadewi Sutanty, Marisa Syafruddin Syafruddin Syaifuddin Iskandar, Syaifuddin