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<![CDATA[Pengaruh Spiritualitas Lingkungan Perguruan Tinggi Terhadap Kinerja Dosen Melalui Mediasi Komitmen Profesional ]]>
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Utami Ady, Sri]]>;
<![CDATA[Sayidah, Nur]]>
<![CDATA[ Jurnal Media Informatika Vol. 6 No. 1 (2024): Jurnal Media Informatika Edisi September - Desember ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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<![CDATA[Penelitian ini bertujuan menguji pengaruh pengaruh antara spiritualitas lingkungan perguruan tinggi terhadap kinerja dosen melalui komitmen profesional sebagai variabel mediasi. Obyek penelitian adalah sebanyak 239 responden telah terlibat dalam pendataan. Populasi pada penelitian ini adalah dosen di perguruan tinggi swasta yang tersebar di wilayah Kabupaten Sumbawa. Penentuan sampel dilakukan dengan teknik convenience sampling, sedangkan pengumpulan data dilakukan secara daring melalui google form. Hasil analisis Path memperlihatkan temuan bahwa spiritualitas lingkungan perguruan tinggi memiliki asosiasi yang positif terhadap kinerja dosen, yang mana dalam hal ini komitmen profesional terbukti berperan sebagai variabel mediasi. Nilai-nilai spiritualitas diyakini sebagai dasar akan keharusan memberikan dedikasi kerja secara maksimal, sebagai bentuk tanggung jawab atas pekerjaan. Untuk itu, perguruan tinggi harus membangun spiritualitas yang kuat melalui berbagai strategi.]]>
<![CDATA[PENGUATAN KEUNGGULAN BERSAING MELALUI KEMAMPUAN INOVASI DAN ORIENTASI PASAR ]]>
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Sumbawati, Novi Kadewi]]>;
<![CDATA[Haryadi, Wahyu]]>;
<![CDATA[Asmini, Asmini]]>;
<![CDATA[Ismawati, Ismawati]]>
<![CDATA[ Jurnal Pengembangan Masyarakat Lokal Vol. 8 No. 1 (2025): Jurnal Pengembangan Masyarakat Lokal ]]>
Publisher : <![CDATA[LPPM Universitas Samawa ]]>
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DOI: 10.58406/jpml.v8i1.1961
<![CDATA[Kegiatan pengabdian ini bertujuan untuk memberikan edukasi kepada pelaku UMKM di Kecamatan Sumbawa tentang pentingnya kemampuan inovasi dan orientasi pasar dalam meningkatkan daya saing. Metode kegiatan ini melalui wawancara langsung kepada responden. Populasi dalam kegiatan ini adalah seluruh UMKM yang beroperasi di Kecamatan Sumbawa, dengan Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan melalui daftar wawancara terstuktur kepada responden. Daftar wawancara tersebut meliputi identifikasi dari variabel penelitian di antaranya kemampuan inovasi dan orientasi pasar. Hasil dari kegiatan pengabdian ini adalah menambah wawasan dan pengetahuan serta informasi yang luas tentang penguatan keunggulan bersaing melalui kemampuan inovasi dan orientasi pasar. Khususnya pelaku UMKM agar lebih fokus dalam megembangkan strategi pemasaran melalui peningkatan inovasi dan orientasi pasar serta memahamai kebutuhan pasar untuk memperkuat daya saing mereka di perubahandinamika lingkungan bisnis di era digital.]]>
<![CDATA[PEMBERDAYAAN WANITA PESISIR MELALUI PELATIHAN KEWIRAUSAHAAN BERBASIS SUMBER DAYA LOKAL DI LABUHAN BADAS: PEMBERDAYAAN WANITA PESISIR MELALUI PELATIHAN KEWIRAUSAHAAN BERBASIS SUMBER DAYA LOKAL DI LABUHAN BADAS ]]>
<![CDATA[Ardiyansyah, Ardiyansyah]]>;
<![CDATA[Rahayu, Sri]]>;
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Ismawati, Ismawati]]>
<![CDATA[ Jurnal Pengembangan Masyarakat Lokal Vol. 8 No. 1 (2025): Jurnal Pengembangan Masyarakat Lokal ]]>
Publisher : <![CDATA[LPPM Universitas Samawa ]]>
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DOI: 10.58406/jpml.v8i1.1962
<![CDATA[Tujuan pengabdian ini adalah untuk memberikan pelatihan kewirausahaan kepada wanita pesisir. Pemberdayaan masyarakat merupakan upaya strategis untuk meningkatkan kualitas hidup, khususnya bagi kelompok rentan seperti wanita pesisir. Kecamatan Labuhan Badas, yang memiliki potensi sumber daya laut melimpah, menghadapi berbagai tantangan dalam upaya memberdayakan wanita pesisir agar mereka dapat memberikan kontribusi optimal bagi peningkatan kesejahteraan keluarga dan komunitas. Dengan pendekatan berbasis komunitas dan dukungan dari berbagai pihak, pemberdayaan wanita pesisir diharapkan dapat memberikan dampak positif yang signifikan. Adapun metode yang digunakan terdiri dari dua tahapan, tahap pertama, memberikan sosialisasi yang bertujuan untuk memberikan pengetahuan kepada wanita pesisir. Tahap kedua yaitu, memberikan pendampingan dan pelatihan dengan tujuan membentuk keterampilan dan kemampuan wanita pesisir di wilayah Labuhan Badas. Kegiatan pengabdian ini dilakukan pada bulan April hingga Mei Tahun 2025. Melalui pelatihan, pendampingan teknis, wanita pesisir dibekali dengan pengetahuan yang diperlukan untuk menghasilkan keterampilan pengolahan dan pemasaran hasil perikanan.]]>
<![CDATA[Konsep Berpikir Desain Untuk Meningkatkan Kapabilitas Inovasi UMKM Kabupaten Sumbawa ]]>
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Karmeli, Elly]]>;
<![CDATA[Sumbawati, Novi Kadewi]]>;
<![CDATA[Sudiharti, Nining]]>;
<![CDATA[Rahman, Rosydah]]>;
<![CDATA[Kamal, Afina Aurellya]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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DOI: 10.55338/jpkmn.v6i1.4846
<![CDATA[The importance of learning and understanding design thinking capabilities and innovation capabilities is the key to developing MSME businesses. The application of strategic concepts through design thinking and innovation capabilities is able to have entrepreneurial skills to predict better business profits in the future. The ability to think creatively and innovatively through the Bale Berdaya Sumbawa program can create collaboration for MSMEs and strengthen the local economy and improve the quality of life of the people of Sumbawa Regency. The purpose of this activity is to encourage MSME actors to develop knowledge and business success so as to create new economic opportunities. therefore, through the sharing method, discussion or question and answer online or offline which has been followed by all participants from the MSME Bale Berdaya Program, MSMEs from Car Free Day Activities and students. The benefits of this activity provide convenience and in-depth understanding to participants to always be creative, innovative, resilient and strong in facing challenges and changes in the business economy in a better future. In conclusion, this activity went smoothly and orderly and all participants were committed to advancing their products so as to produce economic welfare for their families. Therefore, in the future it is important to continue and improve it into a national seminar attended by all MSME actors along with all MSME assistants and other stakeholders on Sumbawa Island and facilitated with awards in the form of certificates for all parties involved in this program.]]>
<![CDATA[Strategi Inovasi Produk UMKM Dalam Menghadapi Globalisasi Melalui Digitalisasi ]]>
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Mustofa, Amirul]]>;
<![CDATA[Yunus, Eddy]]>
<![CDATA[ SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025 ]]>
Publisher : <![CDATA[LPPM Institut Pendidikan Nusantara Global ]]>
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DOI: 10.55681/sentri.v4i8.4321
<![CDATA[This study aims to explore how micro, small, and medium-sized enterprises (MSMEs) implement adaptive strategies that lead to global readiness in the digital economy era. Using a qualitative approach with a case study method, data were obtained through in-depth interviews with eight MSME actors. The findings reveal that the strategy of glocalization helps expand global market reach through digitalization, product innovation, the use of globally oriented social media, digital partnerships across regions, and the exploration of international market access. The research highlights that both digitalization and product innovation play crucial and complementary roles in enabling MSMEs in Sumbawa Regency to penetrate export markets amid increasingly competitive global economic challenges. Digital transformation facilitates easier access to market information, opens broader distribution networks, and enhances efficiency in marketing processes and communication with consumers. This study demonstrates that the courage and resilience of MSMEs have shown significant potential for integration into the global trade ecosystem. It underscores the importance of adapting to and leveraging digital technologies in modern business practices. Conceptually, this research contributes to a deeper understanding of locally based global strategies among small business actors. It emphasizes the need for continued mentoring, training, and the provision of technological infrastructure to achieve sustainable growth in the digital era.]]>
<![CDATA[PERSEPSI KEAMANAN TRANSAKSI DALAM MEMPENGARUHI KEPUTUSAN BELANJA ONLINE MASYARAKAT KABUPATEN SUMBAWA MELALUI APLIKASI SHOPEE ]]>
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Mappuji, Rizky Ananda]]>
<![CDATA[ Samalewa: Jurnal Riset & Kajian Manajemen Vol. 5 No. 1 (2025): Samalewa: Jurnal Riset & Kajian Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Manajemen ]]>
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DOI: 10.58406/samalewa.v5i1.2053
<![CDATA[This study aims to determine the perception of transaction security in influencing online shopping decisions of Sumbawa District people through the Shopee application. The type of this study was associative study which aims to examine the effect of the perception of transaction security (X) on online shopping decisions of Sumbawa District people through the shopee application (Y). The type of data used in this study was quantitative obtained directly from primary sources using a research instrument in the form of a questionnaire. The respondents in this study were 96 people from Sumbawa District who had shopped online through the Shopee application. Determination of respondents in this study used a probability sampling technique with the purposive sampling method. The data used in this study was processed using the SPSS application to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R2). The results of this study indicate that the perception of transaction security had a positive and significant effect on online shopping decisions of Sumbawa District people through the Shopee application. The ability of the perception of transaction security variable to effect on online shopping decisions of Sumbawa District people through the Shopee application was 38.1%, while the remaining of 61.9% was effected by other factors not examined in this study, such as fast service, friend invitations, cashback voucher offers, ease of finding goods, low prices, and seller domicile.]]>
<![CDATA[STRATEGI PENGEMBANGAN USAHA GARAM RAKYAT (PUGAR) DI DESA LABUHAN BONTONG KABUPATEN SUMBAWA ]]>
<![CDATA[Darussalam, Marzuki]]>;
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Sumbawati, Novi Kadewi]]>
<![CDATA[ Jurnal Ekonomi & Bisnis Vol. 13 No. 1 (2025): Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Publikasi ]]>
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DOI: 10.58406/jeb.v13i1.2066
<![CDATA[This study aims to determine the strategy to determine the Strategy for Developing People's Salt Business in Labuhan Bontong Village, Sumbawa Regency. This type of research is descriptive qualitative research. The data used in this study are primary data and secondary data. The tool used to collect data is by using interviews. The informants in this study are key informants consisting of 15 informants. The data analysis technique is by using SWOT analysis. The results of the study showed that the Internal and External factors of communities salt production business in Labuhanan Bontong Village, Sumbawa Regency had unbalanced value, namely the internal factor was 4.35 and the external factor was 4.37 with strength value was 2.20, weaknesses was 2.15 and opportunities was 2.67 and threats was 1.70. Based on the results of the SWOT matrix analysis, 8 alternatives were obtained with selected strategic priorities, namely supporting aggressive policies (growth-oriented strategy) that can be carried out by utilizing existing strengths and opportunities to overcome weaknesses and threats faced. The alternative strategies that can be carried out in developing the people's salt business (PUGAR) in Labuhan Bontong Village include increasing the quality and quantity of production results by utilizing technological advances, and utilizing programs organized by the government to improve the quality of farmers' human resources.]]>
<![CDATA[Improving Financial Literacy Amidst the Rise of Illegal Investment in Sumbawa Regency ]]>
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Sudiyarty, Nining]]>;
<![CDATA[Karmeli, Elly]]>;
<![CDATA[Rahman, Rosyidah]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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<![CDATA[Financial literacy is one solution to filter out the negative impacts of technological developments. Understanding financial literacy education plays an important role in changing a person's financial behavior patterns to make decisions. Low financial literacy makes it easier to mismanage finances. Service activities participated in by KKL students and MSME players as a means to improve their education in financial management, especially investment knowledge management. The aim of this activity is to increase financial literacy amidst the rise of fraudulent investments. Through sharing, discussions and public lectures, it is a means of information to make it easier for students to gain financial experience for the present and future. The role of government, universities and financial practitioners needs to be to provide guidance and outreach to the community so that they do not fall into making illegal investments.]]>
<![CDATA[Peran Komunikasi Pemasaran dan Manajemen Strategi Sebagai Bentuk Pemulihan Ekonomi UMKM Pada Event Car Free Day Samota ]]>
<![CDATA[Fitriyani, Ika]]>;
<![CDATA[Rachman, Rosydah]]>;
<![CDATA[Kurniawansyah, Kurniawansyah]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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DOI: 10.55338/jpkmn.v5i2.3340
<![CDATA[Melalui komunikasi pemasaran dan manajemen strategi mampu menentukan arah pasar, pesaing maupun pelanggan yang lebih baik. Selain itu, merupakan cara untuk mengantisipasi masalah dan kesempataan di masa depan sesuai dengan tujuan yang diharapkan. Dalam rangka membangkitkan maupun memulihkan kondisi ekonomi pelaku usaha, maka dengan kemampuan komunikasi yang kuat, UMKM daapat terus berkembang khususnya dalam pemasaran produk-produk yang inovatif. Komunikasi yang baik juga akan menjamin kerja sama yang produktif antara pihak-pihak yang berkepentingan yang akan membantu UMKM mengembangkan usahanya secara internal maupun eksternal. Oleh karena itu, pentingnya strategi manajemen dan komunikasi pemasaran UMKM tidak lain selain memperisapkan kompetisi antar usaha mikro dan kecil namun bisa menunjukkan kualitas usaha serta meraih target sukses dalam memulai baahkan mengembangkan usaha. Memberikan motivasi kepada pelaku UMKM di Sumbawa Besar pada kegiatan Car Free Day di Samota Sumbawa Besar bertujuan meningkatkan edukasi pengembangan bisnis melalui komunikasi pemasaran dan manajemen strategi. Rendahnya pemahaman pelaku usaha sekaraang ini untuk menerapkan strategi bisnis yang lebih baik masih belum bisa di terapkan. Tujuan dari kegiatan ini, berharap dapat memberikan konstribusi dalam memperkuat ekonomi usaha UMKM. Pendekatan ini diharapkan dapat menciptakan inovasi baru dalam mengembangkan bisnis mereka. Metode yang dilakuan adalah sharing, diskusi, dan wawancara secara daring maupun luring. Hasil dari kegiatan ini adalah pelaku usaha UMKM terutama yang mengikuti program bale berdaya lebih antusias untuk meningkatkan bisnisnya. Optimisme dan semangat baru yng mereka miliki semakin meningkatkan peluang bisnis kearah yang lebih baik. Oleh karena itu, pentingnya dukungan internal dan eksternal oleh pihak-pihak terkait untuk pemulihan dan peningkatan ekonomi UMKM.]]>
<![CDATA[DAMPAK KEBERADAAN TAMAN GENANG GENIS TERHADAP PEREKONOMIAN MASYARAKAT DI KOTA SUMBAWA BESAR ]]>
<![CDATA[Manulang, Tata Imas]]>;
<![CDATA[Fitriyani, Ika]]>
<![CDATA[ Jurnal Ekonomi & Bisnis Vol. 12 No. 1 (2024): Jurnal Ekonomi & Bisnis ]]>
Publisher : <![CDATA[Pusat Riset dan Publikasi ]]>
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DOI: 10.58406/jeb.v12i1.1562
<![CDATA[This study aims to determine the difference in people's income in Sumbawa Besar City before and after the existence of Genang Genis Park Sumbawa Besar. The type of this study was comparative study. The type of data used was quantitative data obtained directly from research sources, namely traders at the Genang Genis Park Sumbawa Besar. The number of traders at Genang Genis Park Sumbawa Besar who were sources for this study was 20 people. Data collection in this study used structured interview techniques with interview guidelines. Data analysis in this study used the two-average difference test technique. The results of study showed that there is a positive and significant difference in the level of income of traders before and after the existence of Genang Genis Park Sumbawa Besar. Traders' income experienced a significant increase after the existence of Genang Genis Park Sumbawa Besar compared to previous income. Thus, it can be stated that the existence of Genang Genis Park Sumbawa Besar had a big impact on increasing the income earned by traders in Sumbawa Besar City.]]>
