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Kremer, Hendri
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PENERAPAN KOMUNIKASI PEMASARAN TERPADU (IMC) DALAM MEMPROMOSIKAN USAHA RITEL: STUDI KASUS KEPULAUAN RIAU 2020–2025 Kremer, Hendri; Heryenzus, Heryenzus; Suali, Suali
JURSIMA Vol 13 No 1 (2026): Volume 13 Nomor 1 2026
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1314

Abstract

Border areas such as the Riau Islands have unique characteristics that influence retail marketing communication strategies, mainly due to their strategic position among cross-border trade, cultural, and tourism flows. This study aims to examine how modern retail business actors in the Riau Islands apply an integrated marketing communication mix (IMC) in reaching and retaining local consumers during the 2020–2025 period. Using a descriptive qualitative approach with a dual case study strategy, data were obtained through in-depth interviews, field observations, and documentation of retail promotion activities in the cities of Batam, Tanjungpinang, and Bintan. The results of the study revealed six main themes that marked the IMC implementation pattern, namely the synergy between digital and traditional channels, the dominance of direct sales promotion, the personalization of community-based communication, the importance of public relations and brand storytelling, the role of visual communication, and challenges in measuring the effectiveness of strategies. This research shows that the success of retail marketing communications in border areas is highly dependent on adaptability to multicultural local contexts as well as consistent and relevant cross-media messaging integration. The main contribution of this research lies in the enrichment of the theoretical perspective of IMC in a geographical context that has been underexplored, as well as the provision of an analytical framework that can be used by practitioners and policymakers to develop more effective and sustainable communication strategies in border areas
PENINGKATAN SKILL COMPUTATIONAL THINKING SISWA SMK MELALUI PENGENALAN ALGORITMA DAN PEMROGRAMAN PYTHON Arnomo, Sasa Ani; Purba, Abram Yunus; Kremer, Hendri
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.484

Abstract

In today's digital era, computational thinking skills are a crucial competency that vocational high school students must possess to face the challenges of Industry 4.0. This Community Service (PKM) activity aims to improve students' logical, systematic, and analytical thinking skills at SMKS IT Darussalam Boarding School 01 through an introduction to algorithms and the Python programming language. The method of implementing this activity is carried out through three main stages: Socialization and introduction to basic algorithm concepts interactively, a practical Python programming workshop covering data structures, flow control, and simple functions, and mentoring in creating mini-projects based on programming logic. The results of this activity are expected to provide students with a deep understanding of how to solve complex problems through decomposition, pattern recognition, abstraction, and algorithm design. Through mastering the basics of Python, students are expected to not only be able to write code but also have a strong foundation in programming logic that can be implemented in various fields of information technology in the future.
Co-Authors Alvendo Wahyu Aranski Arnomo, Sasa Ani Aulia Agung Dermawan Berita Mambarasi Nehe candra, joni eka Caniago, Deosa Putra Ciptoputro, Vincentius Ade Arianto Dimas Akmarul Putera Dwi Maharani, Suci Gunawan, Tommy Andrea Harahap, Widiya Lestari Hazriyanto, Hazriyanto Hernando, Luki Heryenzus, Heryenzus Husna, Assaidatul Indra Lesmana, Naufal Jabnabillah, Faradiba Khairunnisaa, Karlina Lawi, Ansarullah Lesmana, Naufal Indra Maslan, Andi Mhd Adi Setiawan Aritonang Muhammad Jufri Nalendra, Muhammad Adi Sukma Nasution, Nadia Widari Nurcholiq, Rini Purba, Abram Yunus Ramli, Arwin Refiana, Refiana Selvi Adelina Ridwan Gucci, Dinda Okta Dwiyanti Sapitri, Ria Sari, Asih Purwana Septiandi , Ferdy Suali, Suali Sunarsono, Hery Susanthi, Putu Rani Yulia Yulia Ziliwu, Krisma Budi