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Pengembangan Kewirausahaan Kerajinan Keramik Melalui Pelatihan Kepada Masyarakat Desa Pulutan pada Era Industri 5.0 Ombuh, Irvandi Waraney; Tumbelaka, Steven Set Xaverius; Tombuku, Victoria Valentina; Karamoy, Josua Kristo; Potabuga, Natisya
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48755

Abstract

Potensi besar UMKM kerajinan di Desa Pulutan membutuhkan inovasi pemasaran di era Industri 5.0 melalui pelatihan digital marketing. Meski memiliki sektor kerajinan lokal yang berkembang, UMKM di Desa Pulutan belum sepenuhnya memanfaatkan teknologi digital dalam strategi pemasaran mereka. Rendahnya pemanfaatan media sosial, e-commerce, dan platform desain grafis menjadi kendala dalam memperluas jangkauan pasar. Selain itu, minimnya partisipasi generasi muda menyebabkan terhambatnya regenerasi pelaku usaha. Untuk menjawab tantangan tersebut, kegiatan pengabdian masyarakat dilakukan melalui edukasi dan praktik langsung yang mencakup Digital Marketing, Literasi Keuangan Digital, dan program “Gerabah Go Digital”. Hasil pelatihan menunjukkan peningkatan pemahaman pelaku UMKM terhadap teknologi pemasaran digital dan pengelolaan keuangan berbasis digital. Implikasi dari kegiatan ini adalah peningkatan daya saing UMKM Desa Pulutan di era Industri 5.0 serta terbukanya peluang pasar yang lebih luas secara berkelanjutan.
Talent Development Strategies to Enhance Entrepreneurial Orientation among Creative Digital Industry Actors in the Megamas Area of Manado Kaligis, Jenny Nancy; Rawis, Joulanda Altje Meiske; Tumbelaka, Steven Set Xaverius; Karundeng, Frandy Efraim Fritz
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4108

Abstract

This study investigates the impact of talent development strategies on entrepreneurial orientation among actors in the digital creative industry in the Megamas area of Manado, Indonesia. Utilizing a quantitative associative approach, the research analyzes how structured talent initiatives influence entrepreneurial behavior directly and indirectly through digital competence as a mediating variable. Data were collected from 75 digital creative entrepreneurs using a validated Likert-scale questionnaire and analyzed using path analysis with SPSS version 26. The findings reveal that talent development significantly and positively affects both digital competence (β = 0.512, p < 0.001) and entrepreneurial orientation (β = 0.308, p < 0.01). Furthermore, digital competence also has a significant positive effect on entrepreneurial orientation (β = 0.476, p < 0.01), confirming its mediating role. The total effect of talent development on entrepreneurial orientation is strengthened through digital competence, yielding a combined influence of 0.552. These results underscore the importance of aligning talent development programs with efforts to improve digital readiness among creative entrepreneurs. The study contributes to the growing literature on digital entrepreneurship by highlighting the dual impact of talent strategies enhancing both technical and behavioral capabilities. It also provides practical implications for policymakers and stakeholders aiming to empower creative digital MSMEs in emerging markets. In particular, integrating digital skills training with entrepreneurial learning may offer a more comprehensive approach to boosting innovation, risk-taking, and market responsiveness in the creative industry. Future research may explore comparative studies across different urban creative hubs to deepen understanding of regional dynamics in talent-driven entrepreneurship.
PENGGUNAAN MODEL PEMBELAJARAN INKUIRI DAN PEMBELAJARAN PROBLEM BASED LEARNING TERHADAP HASIL BELAJAR SISWA PADA MATA PELAJARAN KEWIRAUSAHAAN DI KELAS XII ADMINISTRASI PERKANTORAN SMK 5 MANADO Pulu, Jeanet Woi; Mamentu, Meike; Tumbelaka, Steven
Literacy: Jurnal Pendidikan Ekonomi Vol. 5 No. 2 (2024): Desember
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v5i2.10645

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui Penggunaan Model Pembelajaran Inkuiri Dan Pembelajaran Problem Based Learning Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Kewirausahaan Di Kelas XII Administrasi Perkantoran SMK 5 Manado. Populasi dalam penelitian ini adalah seluruh siswa kelas XII di SMK 5 Manado dan sampel yang diambil adalah sebanyak 60 siswa. Hasil penelitian menunjukan, Bila thitung < ttabel maka Ho diterima, sebaliknya bila thitung > ttabel maka Ha yang diterima. Dengan dk= n1-n2-2= 30+30-2=58, dengan dk 58 dan taraf kesalahan sebesar 0,05 dengan begitu ttabel sebesar 1,672. Dalam penelitian ini diketahui thitung sebesar 2,250, dengan demikan Ha di terima dan Ho ditolak. Kesimpulannya terdapat perbedaaan hasil belajar siswa yang menggunakan Model Pembelajaran Inkuiri dan Model Pembelajaran Problem based learning terhadap siswa kelas XII-1 ADP dan XII-2 ADP di SMK 5 Manado. Kata Kunci : Inkuri, Problem Based Learning (PBL), Hasil Belajar Siswa ABSTRACT This study aims to determine the Use of Inquiry Learning Model and Problem Based Learning Learning on Student Learning Outcomes in Entrepreneurship Subjects in Class XII Office Administration of SMK 5 Manado. The population in this study were all students of class XII at SMK 5 Manado and the sample taken was 60 students. The results of the study showed that if tcount <ttable then Ho is accepted, conversely if tcount> ttable then Ha is accepted. With dk = n1-n2-2 = 30 + 30-2 = 58, with dk 58 and an error rate of 0.05 so that ttable is 1.672. In this study, it is known that tcount is 2.250, thus Ha is accepted and Ho is rejected. The conclusion is that there is a difference in student learning outcomes using the Inquiry Learning Model and the Problem Based Learning Model for students of class XII-1 ADP and XII-2 ADP at SMK 5 Manado. Keywords: Inquiry, Problem Based Learning (PBL), Student Learning Outcomes
ORGANIZATIONAL CULTURE, WORK MOTIVATION, AND WORK EFFECTIVENESS (CASE STUDY ON HOTELS IN TOMOHON AND TONDANO) Kaligis, Jenny Nancy; Tumbelaka, Steven Set Xaverius; Goni, Devis
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.1900

Abstract

The purpose of this study is to determine the influence of organizational culture and work motivation both partially and simultaneously on the effectiveness of employee work in five hotels in Tomohon And Tondano Cities. For the method used in this study, namely the quantitative method using a sample of 73 employees, and to analyze the data in this study, multiple regression analysis was used. The results found in this study, namely organizational culture and work motivation, both partially and collectively, affect the effectiveness of employee work. Presumably, with the conduct of this study, parties from the five hotels in Tomohon and Tondano Cities can fix the shortcomings that affect the effectiveness of employee work as explained in this study, as well as for subsequent researchers who will conduct research with the same variables and objects as those in this study, not plagiarizing from this study, but rather it only makes this research a reference or reference.
Pengaruh Ekspetasi Konsumen, Gaya Hidup, dan Aktualisasi Diri Terhadap Keputusan Pembelian di Kedai Sturbucks Cabang Kawasan Mega Mas Rumagit, Mutiara Claudia Frisca Fransit; Manongko, Allen Ch; Tumbelaka, Steven
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 5 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i5.2657

Abstract

Tindakan konsumen dalam memutuskan untuk membeli atau tidak membeli suatu produk disebut keputusan pembelian. Dorongan untuk membeli produk ini muncul dari keinginan emosional konsumen, atau bisa juga dari bujukan orang lain. Peter Olson berpendapat bahwa keputusan pembelian terbentuk dari bagaimana emosi, pemikiran, dan tindakan seseorang berinteraksi dengan faktor-faktor lingkungan, seiring dengan manusia yang terus-menerus melakukan pertukaran dalam hidupnya. Penelitian ini berupaya menganalisis pengaruh “harapan konsumen, gaya hidup, dan aktualisasi diri terhadap keputusan pembelian”. Jenis penelitian ini adalah kuantitatif, dengan jumlah sampel yang digunakan sebanyak 100 orang responden. Metode pengambilan sampel yang dipilih adalah purposive sampling. Data diperoleh dengan menyebarkan kuesioner, kemudian dianalisis menggunakan regresi berganda dan pengujian hipotesis, dengan bantuan aplikasi SPSS Versi 21. Penelitian ini menemukan bahwa harapan konsumen, gaya hidup, dan aktualisasi diri secara bersamaan dan signifikan memengaruhi keputusan pembelian. Namun, secara individu, harapan konsumen (X1) tidak menunjukkan pengaruh signifikan terhadap keputusan pembelian (Y). Sebaliknya, gaya hidup (X2) dan aktualisasi diri (X3) masing-masing memiliki pengaruh yang signifikan pada keputusan pembelian (Y).
Exploring The Dynamics Of Ethnic Entrepreneurship In North Sulawesi: A Descriptive Study On Javanese Ethnic Entrepreneurs Mandagi, Deske W.; Nikolas Fajar Wuryaningrat; Steven Tumbelaka; Abraham Lalengboto
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study centers around the intricate interplay between Javanese ethnic entrepreneurs and the economic landscape of North Sulawesi, aiming to elucidate the factors that drive these entrepreneurs to establish businesses in a region marked by distinct cultural, linguistic, and customary differences. While existing research has explored the economic contributions of ethnic entrepreneurs, few have ventured into contexts where cultural dissonance is pronounced. Conducting a comprehensive descriptive analysis involving 385 respondents, this research sheds light on the motivations and dynamics behind the choices made by Javanese entrepreneurs to engage in business activities within the diverse socio-cultural milieu of North Sulawesi. The findings reveal a vibrant and dynamic business ecosystem in the region, fostering a symbiotic relationship between the entrepreneurial endeavors of the Javanese ethnic community and the broader economic development of North Sulawesi. By uncovering the mechanisms that underpin the success of Javanese ethnic entrepreneurs in a culturally disparate environment, this study contributes to a nuanced understanding of how economic support from within ethnic communities can drive regional growth. The results imply the existence of a mutually beneficial relationship wherein the adaptability and resilience of Javanese entrepreneurs converge with the open and dynamic business ecosystem of North Sulawesi, ultimately facilitating economic progress for both the ethnic group and the broader region.