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All Journal KOMUNITAS JURNAL PENGEMBANGAN MASYARAKAT ISLAM JURNAL SOSIAL HUMANIORA (JSH) Translitera : Jurnal Kajian Komunikasi dan Studi Media INTEGRITAS : Jurnal Pengabdian Metafora: Education, Social Sciences and Humanities Journal International Journal Of Science, Technology & Management (IJSTM) Prima Abdika: Jurnal Pengabdian Masyarakat Environmental Science and Engineering Conference Proceeding SINDA: Comprehensive Journal of Islamic Social Studies Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Journal of Media and Communication Perspektif Administrasi Publik dan hukum
Kusumawijayanti, Anita Reta
Universitas Islam Balitar
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the Analisis Semiotika Penggunaan Bahasa Jawa pada Berita Utama Koran Jawa Pos Radar Blitar (Edisi Januari-Februari 2024) Raysenda, Meylvin Damar; Meifilina, Andiwi; Kusumawijayanti, Anita Reta
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 2 (2024): September 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i2.3892

Abstract

Javanese is a regional language commonly used by the Javanese people for interactions. The minimal use of Javanese Krama, this language is still in use today. The media company Jawa Pos Radar Blitar combines Indonesian and Javanese languages to disseminate information. This study aims to examine the use of Javanese in the main news articles of Jawa Pos Radar Blitar, focusing on the types and meanings. Researchers use qualitative research method to uncover data facts. The analysis results of using Semiotic Roland Barthes theory indicate there are three types of Javanese language in the January-February 2024 edition, namely ngoko, madya, and krama. Javanese Krama is not in Jawa Pos Radar Blitar. Ngoko is the most frequently used, with 13 words have positive meanings, while madya has only 3 words with negative. Positive meanings are defined as clear and singular, whilenegative meanings are ambiguous and have multiple interpretations.
Komunikasi Interpersonal Pengungkapan Diri (Self-Disclosure) Penggunaan Second account di Instagram (Studi Pada Mahasiswa Ilmu Komunikasi Angkatan 2020 Universitas Islam Balitar Blitar): Studi Pada Mahasiswa Ilmu Komunikasi Angkatan 2020 Universitas Islam Balitar Blitar Alfina; Meifilina, Andiwi; Kusumawijayanti, Anita Reta
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 2 (2024): September 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i2.3893

Abstract

This study aims to determine the form and impact of interpersonal communication, self-disclosure, the use of second account on Instagram, a study on Communication Science Students Class of 2020 at Balitar Islamic University Blitar. This research uses qualitative descriptive methods and uses purposive sampling techniques in collecting informants. Data collection using techniques: Interview, Observation, Documentation. The results of this study are forms of interpersonal communication self-disclosure (self-disclosure) on second Instagram accounts, Communication Science Students Class of 2020 photos, videos and meaningful words (quotes) on Instagram stories and feeds. The positive impact encountered, students can get to know themselves, the effectiveness of communication between informants and second account followers, avoid stress, feelings of relief, the emergence of emotional feelings such as empathy and mutual support, and maintain privacy. The negative impact obtained by informants is unpleasant comments, a sense of concern about the perspective of others, and dependence on second account.
Persepsi Perempuan Terhadap Tayangan Iklan Kecap ABC untuk Mendukung Hari Kesetaraan Perempuan Yefi Dyan Nofa Harumike; Anita Reta Kusumawijayanti; Tarisa Elvira Trisna
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.464

Abstract

This study aims to explore women's perceptions of the advertisement "Kecap ABC Supports Equality in the Kitchen on Women’s Equality Day." Using a descriptive qualitative approach, the study involved 71 female students from the Communication Science Program, Faculty of Social and Political Sciences, Balitar Islamic University. Data were collected through an online questionnaire designed to analyze three main components of perception: cognitive, affective, and conative, concerning the message conveyed in the advertisement. The findings reveal that the majority of respondents possess a solid understanding of gender equality, particularly regarding men’s roles in domestic tasks. Most respondents responded positively to the advertisement, reflecting their support for the values of equality promoted. However, discrepancies in perceptions were noted in certain aspects, such as the ideal distribution of domestic responsibilities and the practical implementation of gender equality in family settings. This highlights the need for enhanced education and awareness, particularly on the importance of applying gender equality in daily life. This study provides valuable insights into how media can serve as an effective tool to promote the values of gender equality in society.
Branding Wisata Alam Ngeliban di Era Digital: Mengapa Penting Sadar Media Sosial Melalui Instagram? Anita Reta Kusumawijayanti; Yusniarsi Primasari; Sri Lestanti; Hesty Puspita Sari; Laili Neni Sutanti; Salsa Billa Dewi Mahmudi6; Dwi Lailatus Saadah
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 1 (2024): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : Memaksimalkan Potensi
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v4i1.1386

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini berfokus pada peningkatan branding Wisata Alam Ngeli Ban di Desa Minggirsari Kabupaten Blitar. Melalui optimalisasi penggunaan Instagram, diharapkan mampu mendongrak popularitas wisata unggulan desa Minggrisari ini. Di era digital, pemanfaatan media sosial menjadi kunci dalam mempromosikan destinasi wisata. Maka Tim PKM memberikan pelatihan intensif kepada anggota Paguyuban Watu Bonang selaku pengelola wisata alam Ngeli Ban Minggirsari mengenai pembuatan konten medsos yang kreatif dan teknik pemasaran digital yang efektif. Akun Instagram @desaminggirsari digunakan sebagai sarana untuk meningkatkan citra dan popularitas wisata alam Ngeli Ban, meningkatkan daya tarik wisatawan dan mendorong pertumbuhan ekonomi lokal. Melalui branding wisata alam Ngeli Ban ini, tercipta jejak digital yang kuat dan berkelanjutan sehingga berdampak bagi wisata Ngeli Ban sebagai destinasi wisata unggulan bahkan mampu meningkatkan jumlah follower Instagram @desamimggirsari.
Persepsi Mahasiswa tentang Podcast Warung Kopi pada Kanal Youtube HAS Creative: Studi pada Mahasiswa Ilmu Komunikasi Universitas Islam Balitar Angkatan 2020-2021 Mentari, Gesela Sri; Kusumawijayanti, Anita Reta; Meifilina, Andiwi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4449

Abstract

Podcast Warung Kopi pada kanal YouTube HAS Creative merupakan salah satu podcast yang digemari anak muda. Penelitian bertujuan untuk mengetahui bagaimana persepsi Mahasiswa Ilmu Komunikasi Universitas Islam Balitar Angkatan 2020-2021 mengenai Podcast Warung Kopi pada kanal Youtube HAS Creative. Penelitian ini menerapkan metode deskriptif kualitatif dengan teknik purposive sampling untuk mengumpulkan narasumber. Sedangkan pengumpulan data menggunakan teknik : interview, observasi, dokumentasi. Hasil dari penelitian ini menunjukkan bahwa terdapat persepsi positif dan negatif tentang Podcast Warung Kopi pada Kanal YouTube HAS Creative. Kesimpulan tersebut berdasarkan temuan bahwa Praz Teguh selaku pembawa acara dinilai sangat pintar mencairkan suasana dan bersikap humoris. Namun beberapa kali menggunakan bahasa kasar dalam komunikasinya. Narasumber yang diundang sangat bervariasi serta menginspirasi dan memotivasi, namun ada narasumber dianggap tidak mampu memberikan motivasi dan pembicaraan yang dibahas tidak begitu penting. Tema dan materi dinilai mudah dipahami dan relevan dengan kehidupan sehari-hari, dan juga mengandung banyak informasi yang menarik.
PELATIHAN BATIK CIPRAT UNTUK MENINGKATKAN PEREKONOMIAN WARGA BUTUN GANDUSARI BLITAR DI MASA PANDEMI Kusumawijayanti, Anita Reta; Arsita, Desi; Puspita, Heni; Sutrisno, Renaldy Agung; Finasari, Sinta Nurul
INTEGRITAS : Jurnal Pengabdian Vol 6 No 1 (2022): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v6i1.1228

Abstract

ABSTRAK Terjadinya pandemi covid 19 berdampak pada perekonomian masyarakat di wilayah Kabupaten Blitar. Terutama bagi daerah dengan zona merah dimana banyak aktifitas ekonomi masyarakat yang terganggu dan mengakibatkan pendapatan masyarakat menurun secara drastis. Kegiatan pengabdian di desa Butun Kecamatan Gandusari Kabupaten Blitar bertujuan untuk meningkatkan ketahanan ekonomi masyarakat di tengah pandemi melalui pelatihan pembuatan batik ciprat. Pelatihan batik ciprat ini bekerja sama dengan salah satu UMKM Batik Ciprat Isabela Kraft yang berlokasi di Desa Butun. Pengabdian tersebut diharapkan dapat memberikan kontribusi kepada masyarakat pada umumnya dan dapat memberikan hasil lebih optimal untuk menghidupkan sektor ekonomi kreatif. Adapun metode pelaksanaan pengabdian masyarakat terdiri dari 4 tahap yaitu: 1) Persiapan, 2) Pelatihan, 3) Evaluasi, 4) Pemasaran. Hasil dari pelatihan ini untuk menambah pengetahuan, meningkatkan kreatifitas dan mengembangkan sumber daya manusia, serta menumbuhkan motivasi berwirausaha bagi masyarakat. Kegiatan pengabdian ini juga menunjukkan bahwa pelatihan membuat batik ciprat sangat berdampak dalam penguatan kembali sektor perekonomian masyarakat di Desa Butun terutama di masa pandemi. Kata kunci: Pelatihan, Batik Ciprat, Desa Butun, Pandemi ABSTRACT The occurrence of the COVID-19 pandemic has an impact on the economy of the community in the Blitar Regency area. Especially for areas with red zones where many people's economic activities are disrupted and cause people's income to decrease drastically. Service activities in Butun village, Gandusari District, Blitar Regency aim to increase the economic resilience of the community in the midst of a pandemic through training in making splashed batik. This splatter batik training is in collaboration with one of the UMKM splashed batik Isabela Kraft located in Butun Village, the community service is expected to contribute to society in general and can provide more optimal results to revive the creative economy sector. The method of implementing community service consists of 4 stages, namely: 1) Preparation, 2) Training, 3) Evaluation, 4) Marketing. The results of this training are to increase knowledge, increase creativity and develop human resources, as well as foster entrepreneurial motivation for the community. This service activity also shows that the training to make splashed batik has an impact on strengthening the economic sector of the community in Butun Village, especially during the pandemic. Keywords: training, splashed batik, Butun Village, pandemic
Peran Media Sosial dalam Fenomena Viralitas: Studi Pada Akun Tik Tok @Bundacorlaofficials Nilam Yunita Sari; Anita Reta Kusumawijayanti
Perspektif Administrasi Publik dan hukum Vol. 1 No. 3 (2024): Juli : Perspektif Administrasi Publik dan hukum
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/perspektif.v1i3.37

Abstract

Viral describes something that is often associated with content on social media. Usually synonymous with something or information that is interesting and spreads quickly. Viral content creates a desire for social media users to repost the content. In the digital era, social media seems to be a basic need for sharing information, photos or videos. This research discusses the virality of Bunda Corla, a public figure known to the public through her content on TikTok. The TikTok account @bundacorlaofficials is a medium of communication with its followers to share information about Bunda Corla's daily activities. This study using a qualitative approach examines the role of TikTok in the virality phenomenon of Bunda Corla. Data collection used interviews, literature studies and observations on the TikTok account @bundacorlaofficials as the main source of research data. Research using new media theory by Pierre Levy and research results from Deza and Parikh regarding measuring the virality of content which is influenced by views, up votes, down votes and share value. It was revealed that content becomes viral if it is shared repeatedly and spreads on social media.
Pemberdayaan Paguyuban “Watubonang” dalam Meningkatkan Pelayanan Wisata Alam Ngeliban dengan Model BRANTAS Kusumawijayanti, Anita Reta; Primasari, Yusniarsi; Lestanti, Sri; Susanti, Laili Neni; Mahmudi, Salsa Billa Dewi
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i3.4650

Abstract

This Community Service Activity (PKM) aims to empower the Watubonang Community as the implementer of Ngeliban natural tourism in Minggirsari Village, Blitar Regency in improving Ngeliban natural tourism services through the implementation of the Sustainable, Environmentally Friendly, Local Wisdom, Traditional, and Social Media Awareness (BRANTAS) Model. This model integrates various aspects of community empowerment, including training, resource management, and social media-based promotion of natural tourism. The service implementation method involves a participatory approach by actively involving community members in each stage of model implementation, including 1) socialization and training on the BRANTAS ecotourism model, 2) Video Content Creation Training, and 3) Digital Marketing Training. The PKM results show that the implementation of the BRANTAS Model has succeeded in improving the quality of tourism services by increasing the product knowledge of ngeliban tour guides as indicated by the results of the training questionnaire responses which are quite good, 97% understand the BRANTAS ecotourism model. This activity has also increased community participation in promotions via social media, as demonstrated by the increase in Minggirsari village Instagram followers from 1179 to 1221 followers. In conclusion, this PKM was able to have a positive impact on the Watubonang community of Minggirsari Village, Blitar Regency, and the BRANTAS model can be a reference for developing nature-based tourism in other areas.
Strategi Komunikasi Pemasaran Tarif Dinamis PT. Kai (Persero) DAOP VII Madiun: Studi Kasus Di Stasiun Blitar Veiling Bunga Adista; Anita Reta Kusumawijayanti; Hanik Amaria
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the marketing communication strategy of the dynamic fare system implemented by PT. KAI (Persero) DAOP VII Madiun, with a case study at Blitar Station. The dynamic fare system is a pricing mechanism in which ticket prices vary according to booking time and demand levels, thus requiring effective marketing communication to enhance passenger understanding and acceptance. This research employs a qualitative approach with data collected through interviews, observation, and documentation. The findings reveal that PT. KAI’s marketing communication strategy integrates five main instruments: digital advertising through social media and the KAI Access application, sales promotion in the form of discounts and bundling, public relations activities aimed at passenger education, digital marketing via YouTube and TikTok, and personal selling through direct communication between staff and passengers. Supporting factors include the utilization of digital technology, staff competence, and attractive promotions, while inhibiting factors consist of low digital literacy among elderly passengers, limited visual facilities at stations, and insufficient offline educational materials. This study recommends improving digital education facilities at stations, conducting staff training, and developing more creative and inclusive digital marketing content. The findings are expected to serve as a reference for PT. KAI (Persero) DAOP VII Madiun in optimizing its dynamic fare marketing communication strategy to enhance customer satisfaction and loyalty.
Co-Authors Alfina Andiwi Meifilina, Andiwi Desi Arsita Dwi Lailatus Saadah Dyan Nofa Harumike, Yefi Fachry Abda El Rahman Finasari, Sinta Nurul Hanik Amaria Hesty Puspita Sari Lailatus Saadah, Dwi Laili Neni Sutanti Latifah Dwi Puspitasari Lestanti, Sri Mahmudi, Salsa Billa Dewi Mentari, Gesela Sri Monicha, Denty Nilam Yunita Sari Primasari, Yusniarsi Puspita, Heni Raysenda, Meylvin Damar Redi Panuju Roifatul Lailin, Ulva Salsa Billa Dewi Mahmudi6 Sari, Hesty Puspita Sri Lestanti Sunardi, Afifah Mei Susanti, Laili Neni Sutrisno, Renaldy Agung Tarisa Elvira Trisna Veiling Bunga Adista Yefi Dyan Nofa Harumike Yusniarsi Primasari