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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Riset Bisnis dan Manajemen Tirtayasa Martabe : Jurnal Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan National Conference on Applied Business, Education & Technology (NCABET) Jurnal Pengabdian Pada Masyarakat Jurnal Riset Manajemen International Journal of Management Research and Economics Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) (Indonesian of Interdisciplinary Journal) Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Azizi, Enji
Universitas Faletehan
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Peran Strategi Pemasaran Digital dan Kualitas Produk dalam Meningkatkan Loyalitas Pelanggan Produk Emping Melinjo pada Merek Snack Crunchy Ku Kecamatan Cikedal Kabupaten Pandeglang Afifah, Rizka Mauliani; Wandi, Didi; Azizi, Enji
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/92fz4g31

Abstract

This study aims to explore the role of digital marketing strategies and product quality in enhancing customer loyalty toward the Snack Crunchy Ku melinjo chips brand in Cikedal District, Pandeglang Regency. The research adopts a descriptive qualitative approach, utilizing in-depth interviews, observations, and documentation involving business owners, employees, and loyal customers. The findings reveal that digital marketing strategies through social media platforms such as Instagram and WhatsApp Business are effective in reaching consumers and establishing two-way communication. Meanwhile, product quality—encompassing taste, crispiness, packaging, and hygiene plays a vital role in creating customer satisfaction and fostering loyalty. These two factors are interrelated and contribute to customer loyalty, as reflected in repeat purchases and product recommendations to others. This research provides recommendations for MSMEs to consistently integrate digital marketing strategies with continuous product quality improvement to strengthen their competitiveness in the market.
The Effect of Artificial Intelligence on Digital Marketing Management of MSMEs Suhroji Adha; Irawan Irawan; Enji Azizi; Hero Wirasmara Kusuma; Mira Nurhikmat
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5057

Abstract

The advancement toward the Society 5.0 era has encouraged MSMEs to increasingly adopt artificial intelligence in various business activities, particularly in digital marketing practices. However, empirical evidence examining the role of artificial intelligence in supporting digital marketing management among MSMEs, especially in developing countries, remains limited. This study investigates the influence of artificial intelligence utilization on digital marketing management among MSMEs in the Society 5.0 era. A quantitative approach was employed through a survey involving MSMEs that actively utilize digital technologies in their marketing activities. The collected data were analyzed using linear regression analysis with the assistance of SPSS software. The findings reveal that artificial intelligence utilization has a positive and statistically significant effect on digital marketing management among MSMEs. These results indicate that the integration of artificial intelligence into digital marketing activities contributes to improving marketing effectiveness and strengthening MSMEs’ competitiveness in the Society 5.0 era. Furthermore, this study contributes to the literature on technology-based digital marketing and provides practical implications for MSME practitioners and policymakers.
PKM PENERAPAN MANAJEMEN USAHA DAN PRINSIP KESELAMATAN KESEHATAN KERJA (K3) PADA UKM PANDE BESI TRADISIONAL DESA TEJAMARI SERANG Enji Azizi; Mira Nur Hikmat; Ayu Puspa Wirani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3960-3965

Abstract

Tujuan dari kegiatan pengabdian masyarakat dalam program kemitraan masyarakat adalah untuk meningkatkan kemampuan dan keterampilan mitra sasaran kelompok pengrajin pande besi tradisional yang ada di desa tejamari dalam menerapkan manajemen usaha, keselamatan kesehatan kerja dan pemasaran online (e-commerce).Metode dalam kegiatan ini dengan beberapa tahapan: sosialisasi, penerapan teknologi , pelatihan dan pendampingan , evaluasi dan program keberlanjutan. Hasil dari kegiatan ini menunjukan bahwa mitra sasaran kelompok pengrajin pande besi bisa menerapkan manajemen usaha, keselamatan kesehatan kerja dan pemasaran online hingga mencapai 80 %.
Pengaruh Profitabilitas Dan Inflasi Terhadap Nilai Perusahaan(Studi Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023) Amara Octaviani; Enji Azizi; Didi Wandi
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g41p1f60

Abstract

This study aims to analyze the effect of profitability and inflation on firm value in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Profitability is measured using Return on Assets (ROA), while firm value is measured using Price to Book Value (PBV). The research employs a quantitative approach with a purposive sampling method, resulting in a sample of 22 companies. Data analysis was conducted with the help of SPSS Version 20. The partial test results show that the profitability variable (X1) has a negative and significant effect on firm value (PBV), as indicated by a significance value of 0.000, which is smaller than the α level of 0.05, and a t-value of -42.681, which is greater than the t-table value of 1.97190. The partial test results also indicate that the inflation variable (X2) has a negative and significant effect on firm value (PBV), as shown by a significance value of 0.000, which is below the required significance level of 0.05, and a t-value of - 77.227, which exceeds the t-table value of 1.97190. Simultaneously, profitability (ROA) and inflation have a significant effect on firm value (PBV).
Co-Authors Adiwinata, Djaka Afifah, Rizka Mauliani Akhmadi Akhmadi Amanda Nurfitriyani Amara Octaviani Astuti, Peni Ayu Puspa Wirani Didi Wandi Didi Wandi Djaka Adiwinata Djaka Adiwinata Eva Fadilah Irawan Irawan Kusuma, Hero Wirasmara Marlisa, Serli Mira Nur Hikmat Mujianing Shalwa, Renata Mutiara Indah Purnamasari Nur Hikmat, Mira Nurhikmat, Mira Nurliana, Lia Pebi Purnamasari, Mutiara Indah Puspa Wirani, Ayu Rachmadi, Agung Respatiningsih, Inneke siti nur aliyah Siti Salma Nurul Huda Soraya, Ketty Suhroji Adha Trikawati, Trikawati Yulaikah Yulaikah Yulaikah Yulaikah Yulaikah Yulaikah Yulaikah, Yulaikah Yulianti, Eneng