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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Riset Bisnis dan Manajemen Tirtayasa Martabe : Jurnal Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan National Conference on Applied Business, Education & Technology (NCABET) Jurnal Pengabdian Pada Masyarakat Jurnal Riset Manajemen International Journal of Management Research and Economics Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis (Indonesian of Interdisciplinary Journal) Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal Brilliant International Journal of Management and Tourism
Azizi, Enji
Universitas Faletehan
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PKM PENERAPAN MANAJEMEN USAHA DAN PRINSIP KESELAMATAN KESEHATAN KERJA (K3) PADA UKM PANDE BESI TRADISIONAL DESA TEJAMARI SERANG Enji Azizi; Mira Nur Hikmat; Ayu Puspa Wirani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3960-3965

Abstract

Tujuan dari kegiatan pengabdian masyarakat dalam program kemitraan masyarakat adalah untuk meningkatkan kemampuan dan keterampilan mitra sasaran kelompok pengrajin pande besi tradisional yang ada di desa tejamari dalam menerapkan manajemen usaha, keselamatan kesehatan kerja dan pemasaran online (e-commerce).Metode dalam kegiatan ini dengan beberapa tahapan: sosialisasi, penerapan teknologi , pelatihan dan pendampingan , evaluasi dan program keberlanjutan. Hasil dari kegiatan ini menunjukan bahwa mitra sasaran kelompok pengrajin pande besi bisa menerapkan manajemen usaha, keselamatan kesehatan kerja dan pemasaran online hingga mencapai 80 %.
Pengaruh Profitabilitas Dan Inflasi Terhadap Nilai Perusahaan(Studi Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023) Amara Octaviani; Enji Azizi; Didi Wandi
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g41p1f60

Abstract

This study aims to analyze the effect of profitability and inflation on firm value in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Profitability is measured using Return on Assets (ROA), while firm value is measured using Price to Book Value (PBV). The research employs a quantitative approach with a purposive sampling method, resulting in a sample of 22 companies. Data analysis was conducted with the help of SPSS Version 20. The partial test results show that the profitability variable (X1) has a negative and significant effect on firm value (PBV), as indicated by a significance value of 0.000, which is smaller than the α level of 0.05, and a t-value of -42.681, which is greater than the t-table value of 1.97190. The partial test results also indicate that the inflation variable (X2) has a negative and significant effect on firm value (PBV), as shown by a significance value of 0.000, which is below the required significance level of 0.05, and a t-value of - 77.227, which exceeds the t-table value of 1.97190. Simultaneously, profitability (ROA) and inflation have a significant effect on firm value (PBV).
Peran Strategi Pemasaran Digital dan Kualitas Produk dalam Meningkatkan Loyalitas Pelanggan Produk Emping Melinjo pada Merek Snack Crunchy Ku Kecamatan Cikedal Kabupaten Pandeglang Rizka Mauliani Afifah; Didi Wandi; Enji Azizi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/92fz4g31

Abstract

This study aims to explore the role of digital marketing strategies and product quality in enhancing customer loyalty toward the Snack Crunchy Ku melinjo chips brand in Cikedal District, Pandeglang Regency. The research adopts a descriptive qualitative approach, utilizing in-depth interviews, observations, and documentation involving business owners, employees, and loyal customers. The findings reveal that digital marketing strategies through social media platforms such as Instagram and WhatsApp Business are effective in reaching consumers and establishing two-way communication. Meanwhile, product quality—encompassing taste, crispiness, packaging, and hygiene plays a vital role in creating customer satisfaction and fostering loyalty. These two factors are interrelated and contribute to customer loyalty, as reflected in repeat purchases and product recommendations to others. This research provides recommendations for MSMEs to consistently integrate digital marketing strategies with continuous product quality improvement to strengthen their competitiveness in the market.
Pengaruh Return on Assets dan Price to Book Value terhadap Harga Saham Bank BNI 2020–2024 Muthia Fenny; Enji Azizi; Mira Nurhikmat
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2725

Abstract

 This research examines how Return on Assets (ROA) and Price to Book Value (PBV) relate to the stock price of PT Bank Negara Indonesia (Persero) Tbk. across 2020–2024, adopting a quantitative, explanatory-research design. Secondary data were gathered from the company’s quarterly financial reports and closing share prices over the same period, producing 20 quarterly observations. Statistical processing combined descriptive analysis, classical assumption checks, multiple linear regression, partial (t) and simultaneous (F) hypothesis tests, and the coefficient of determination, all computed in SPSS 25. Findings indicate that ROA’s partial effect on stock price was negative and statistically insignificant (sig. = 0.800), whereas PBV showed a positive but likewise insignificant partial effect (sig. = 0.306). When tested together, ROA and PBV did not significantly affect stock price (sig. = 0.577), and their combined R Square of 0.063 means they account for merely 6.3 percent of the variance in stock price, leaving 93.7 percent explained by factors beyond the model. Overall, the evidence indicates ROA and PBV played only a minor role in shaping BNI’s share-price movement during the study period, implying that investors evaluating banking stocks should weigh additional financial ratios and macroeconomic conditions rather than relying on these two indicators alone.
Improving Employee Performance Through Ability and Career Development Djaka Adiwinata; Serli Marlisa; Enji Azizi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.8

Abstract

This study aims to examine the influence of ability and career development on employee performance at PT Buana Berlian Indonesia. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to 44 employees. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that both ability and career development, either partially or simultaneously, have a positive and significant effect on employee performance. These findings highlight the importance of enhancing employee abilities and implementing structured career development plans to improve performance sustainably. Therefore, it is recommended that the company provide training and career development programs to enhance work effectiveness and employee motivation..
Fintech Understanding, Usage, and Adoption Interest among MSME Traders at Kepandean Market, Serang City, Banten Enji Azizi; Edi Suherlan; Nani Yuniarsih; Muhammad Lukman; Irgi Ardiandy; Putri Andriayani
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.8065

Abstract

This study examines the relationship between fintech understanding, fintech usage, and adoption in-terest among MSME traders at Kepandean Market, Serang City, Banten. The study applies a quantita-tive cross-sectional survey design using 100 trader respondents. The administrative sampling frame contains 282 trader records. Using the Slovin formula with a 10% margin of error, the minimum sample requirement is 74 respondents, while the available survey dataset exceeds this requirement. The ob-served variables are represented by ordered categories of fintech understanding, fintech usage, and adoption interest. Data were analyzed using descriptive statistics, cross-tabulation, Spearman's rank correlation, chi-square tests of independence, and Cramer's V. The findings show strong positive as-sociations between fintech understanding and usage (ρ = 0.760, p < 0.001), fintech understanding and adoption interest (ρ = 0.742, p < 0.001), and fintech usage and adoption interest (ρ = 0.719, p < 0.001). The results indicate that traders with stronger fintech understanding tend to report more intensive usage and stronger interest in adoption. The findings provide empirical evidence from a tradition-al-market setting and suggest that digital-finance programs should combine literacy, practical assistance, and security awareness to encourage safe and sustained fintech use.
Co-Authors Adiwinata, Djaka Akhmadi Akhmadi Amanda Nurfitriyani Amara Octaviani Ayu Puspa Wirani Didi Wandi Djaka Adiwinata Djaka Adiwinata Eva Fadilah Irawan Irawan Irgi Ardiandy Kusuma, Hero Wirasmara Mira Nur Hikmat Muhammad Lukman Mujianing Shalwa, Renata Muthia Fenny Mutiara Indah Purnamasari Nani Yuniarsih Nur Hikmat, Mira Nurhikmat, Mira Nurliana, Lia Pebi Peni Astuti Purnamasari, Mutiara Indah Puspa Wirani, Ayu Putri Andriayani Rachmadi, Agung Respatiningsih, Inneke Rizka Mauliani Afifah Serli Marlisa siti nur aliyah Siti Salma Nurul Huda Soraya, Ketty Suherlan, Edi Suhroji Adha Trikawati, Trikawati Yulaikah Yulaikah Yulaikah Yulaikah Yulaikah Yulaikah Yulaikah, Yulaikah Yulianti, Eneng