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PENGARUH PROMOSI MELALUI DIGITAL DAN SARANA PARIWISATA TERHADAP KEPUASAN WISATAWAN DI DESA WISATA JATIREJO GUNUNGPATI, KOTA SEMARANG Rahayu, Enik; Ndruru, Supardin
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Penelitian ini mengeksplorasi pengaruh promosi melalui digital dan pengembangan sarana pariwisata terhadap kepuasan wisatawan di Desa Wisata Jatirejo. Metode kuantitatif digunakan dengan survei dan kuesioner kepada 105 responden wisatawan. Hasil analisis regresi menunjukkan adanya hubungan positif dan signifikan antara promosi digital, sarana pariwisata, dan kepuasan wisatawan, dengan nilai koefisien determinasi sebesar 65%. Promosi digital yang efektif meningkatkan minat wisatawan, sedangkan sarana pariwisata yang memadai memberikan pengalaman positif. Implikasi praktisnya adalah pengelola Desa Wisata Jatirejo dapat merumuskan strategi promosi yang lebih efektif dan pengembangan sarana pariwisata untuk meningkatkan kepuasan wisatawan. Saran perbaikan mencakup peningkatan kualitas promosi digital, perbaikan sarana pariwisata, monitoring dan evaluasi kontinu, pelatihan sumber daya manusia, dan penelitian lanjutan untuk mendalami aspek-aspek yang belum tercakup. Penelitian ini memberikan kontribusi penting dalam pengembangan industri pariwisata berbasis digital di daerah tersebut
Optimizing the Implementation of SERVQUAL Principles in Hospital Financial Management to Improve Operational Efficiency and Patient Satisfaction Bakti, Asri Rani Prasetia; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2550

Abstract

This article aims to analyze the implementation of SERVQUAL dimensions in financial management at RSU Comal Baru and evaluate its direct influence on service quality and hospital operational performance, especially in terms of financial efficiency. The focus of this study covers five main dimensions of SERVQUAL—Tangibles, Reliability, Responsiveness, Assurance, and Empathy—emphasizing how each dimension affects the effectiveness of the financial system and patient perceptions of hospital financial services. This study uses a qualitative approach with data collection methods through in-depth interviews with financial staff and patients, direct observation of the financial administration process, and analysis of documents related to hospital financial policies and procedures. The data obtained were analyzed using thematic analysis techniques to identify patterns of relationships between SERVQUAL dimensions and increased operational efficiency. The results of the study indicate that the implementation of SERVQUAL dimensions, especially Tangibles, Reliability, Responsiveness, and Empathy, has a direct impact on the operational efficiency of the hospital. Investment in physical facilities, such as a modern administration room, and digitalization of financial processes through more sophisticated software improves the accuracy of recording and the reliability of financial services. Meanwhile, the responsiveness of financial staff in handling patient needs and empathy in providing personal services contribute to increased patient satisfaction. In addition, this study highlights the importance of adjusting service quality improvement strategies to the local context and patient characteristics, considering that Assurance is not a major factor at RSU Comal Baru. This article recommends service quality improvement strategies through staff training to improve technical and communication competencies, updating financial technology to speed up administrative processes, improving coordination between units for operational efficiency, and transparency of financial policies as steps to increase patient trust and the effectiveness of financial services in a sustainable manner.
Analisis Peran Employee Engagement dalam Meningkatkan Kinerja dan Komitmen Karyawan: Studi Kasus pada Apotek Bugel Godong Grobogan Astuti, Dewi; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 2 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i2.2915

Abstract

This study aims to analyze the role of employee engagement in enhancing employee performance and commitment at Bugel Godong Pharmacy, Grobogan. The research focuses on how the level of employee engagement influences performance and commitment, and how commitment functions as a bridge between the two. A qualitative approach was employed, using in-depth interviews, observations, and documentation to obtain comprehensive data. Data were analyzed interactively through reduction, presentation, and conclusion drawing stages. The results indicate that the level of employee engagement at Bugel Godong Pharmacy is relatively high (around 80%), particularly in work responsibility, teamwork, and managerial support. Strong engagement has been proven to increase productivity by 15–20% and reduce administrative errors by 15%. Affective commitment emerged as a key factor strengthening the link between engagement and performance, where employees who feel valued and supported demonstrate greater loyalty and motivation. This study concludes that organizational success at Bugel Godong Pharmacy depends not only on technical competence but also on the organization’s ability to create a supportive work environment that fosters emotional involvement, open communication, and harmonious relationships. These elements are essential in building commitment and improving employee performance sustainably.
Analisis Efektivitas Strategi Manajemen Keuangan dalam Mengendalikan Arus Kas dan Modal Kerja Waruwu, Firman; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2986

Abstract

This article aims to analyze the effectiveness of financial management strategies in controlling cash flow and working capital at Kurnia Karangjati Supermarket. The problem focuses on how financial management strategies are implemented in daily operational practices and the extent to which these strategies support operational continuity and financial stability in a local retail business. To approach this issue, theories of financial management, cash flow management, and working capital management are employed. Data were collected through in-depth interviews, direct observation, and documentation involving parties responsible for financial and operational management, and were analyzed using a qualitative descriptive approach. The findings indicate that the financial management strategies applied are relatively simple and oriented toward short-term operational needs, relying on daily cash monitoring, routine recording of cash inflows and outflows, operational cost control, and gradual inventory management. These strategies are effective in maintaining daily cash availability and working capital flexibility; however, they are not yet supported by formal budgeting and systematic cash flow analysis. This study concludes that strengthening financial planning and periodic evaluation is essential to improve the sustainability and effectiveness of financial management in local retail businesses.
Pengalaman Karyawan Operasional PT Sam Sam dalam Mengelola Penghasilan Bulanan dan Stres Keuangan Gulo, William Wanseven; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2991

Abstract

This article aims to describe the experiences of operational employees at PT Sam Sam in managing their monthly income and to understand the forms and meanings of financial stress they experience. The problem focuses on limited income, personal financial management practices, and their implications for employees’ psychological conditions and work experiences. To approach this issue, the study draws on theories of behavioral finance, financial literacy, and transactional stress. Data were collected through in-depth interviews with six operational employees who had a minimum of five years of work experience, supported by limited observation and document review, and analyzed qualitatively using thematic analysis. The findings indicate that employees’ monthly income management remains simple and primarily oriented toward meeting short-term basic needs, with limited formal financial planning and risk management. This condition contributes to the emergence of financial stress, which is perceived as psychological pressure arising from uncertainty in fulfilling family needs and coping with unexpected expenses. This study concludes that income management experiences and financial stress are closely interconnected and highlights the importance of enhancing employees’ financial management capacity as part of efforts to support employee well-being and sustainable work performance.
Peran Disiplin Kerja dalam Meningkatkan Kinerja Karyawan pada Klinik Larizma Husada Sihura, Agnes Elsy Wardhany; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2982

Abstract

This article aims to analyze the role of work discipline in improving employee performance at Larizma Husada Clinic in Harjosari, Bawen District, Semarang Regency. The problem focuses on how work discipline is implemented in service activities and its implications for employee performance and the quality of services perceived by patients. To address this issue, this study is grounded in human resource management theory and employee performance theory. This research employs a qualitative approach with a descriptive qualitative design. Data were collected through in-depth interviews, direct observation, and documentation involving informants consisting of clinic management, clinic employees, as well as patients or patients’ family members. The data were analyzed qualitatively through the stages of data reduction, data presentation, and conclusion drawing. The results indicate that employee work discipline is reflected in punctuality, compliance with standard operating procedures, job responsibility, and service ethics, which play an important role in improving work orderliness, task effectiveness, and the quality of health services. This study concludes that work discipline is not only understood as a formal obligation but also as a professional commitment and moral responsibility in providing optimal health services, thereby contributing to improved employee performance and overall clinic service quality.
Efisiensi Penggunaan Modal Kerja pada Agen BRILink dalam Menghadapi Tantangan Ekonomi: Studi Kasus Agen BRILink Jamroh, Jamroh; rahayu, enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2987

Abstract

This article aims to analyze the efficiency of working capital utilization at BRILink Agent Arnawama Klepu in facing dynamic economic challenges. The problem focuses on how working capital management is implemented to maintain liquidity, ensure operational continuity, and support business sustainability amid fluctuations in service demand and changing economic conditions within the community. To address this issue, the study employs theoretical frameworks of working capital management, liquidity theory, and operational efficiency in the context of micro financial service enterprises. Data were collected through in-depth interviews with the agent manager and related parties, direct observation of daily operational activities, and supporting documentation, and were analyzed qualitatively using an interactive analysis model. The findings indicate that working capital management at BRILink Agent Arnawama Klepu has been relatively efficient in supporting daily transaction activities and maintaining sufficient cash availability to meet customer needs. However, the achieved efficiency remains operational in nature and has not yet been fully supported by systematic financial planning and structured financial record-keeping. This study concludes that strengthening working capital management through more structured cash planning and orderly financial recording is a strategic step to enhance efficiency, maintain business stability, and improve the adaptability of BRILink Agents in responding to future economic challenges.
Analisis Perilaku Penggunaan Kredit Digital dan Dampaknya terhadap Kesehatan Keuangan Konsumen: Studi pada Mahasiswa Pengguna ShopeePay Later Rahayu, Ayu; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2983

Abstract

This article aims to analyze the behavior of digital credit usage through ShopeePay Later and its impact on the financial health of university students in Semarang Regency. The problem focuses on how usage intensity, consumption motives, perceived ease of use, and the management of digital credit repayment obligations influence students’ financial conditions. To address this issue, the study draws on theories of financial behavior and consumer financial health. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with purposively selected student users of ShopeePay Later, supported by limited observation and relevant documentation, and were analyzed qualitatively using thematic analysis. The findings indicate that the use of ShopeePay Later among students is driven by perceived ease of access, payment flexibility, and digital promotional features, which tend to encourage short-term and consumptive spending patterns. Intensive and poorly controlled use negatively affects students’ financial health, as reflected in difficulties managing debt, reduced saving capacity, and weakened short-term financial stability. However, the selective use of digital credit that is aligned with financial capability does not necessarily result in negative outcomes. This study concludes that the impact of digital credit on students’ financial health is largely determined by user behavior, particularly self-control, financial planning, and awareness of digital debt risks.
Manajemen Sumber Daya Manusia dalam Meningkatkan Daya Saing UMKM: Studi Kasus Khanza Fashion Store Zendrato, Mesaria; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2988

Abstract

This article aims to analyze the implementation of human resource management in enhancing the competitiveness of SMEs at Khanza Fashion Store Ambarawa, Semarang Regency. The problem focuses on how human resource management practices applied by the business owner contribute to operational effectiveness, service quality, and business sustainability. To address this issue, the study adopts theoretical perspectives on human resource management and business competitiveness that emphasize human resources as strategic organizational assets. Data were collected through in-depth interviews with the business owner and employees, direct observation of daily operational activities, and supporting documentation, and were analyzed qualitatively using thematic analysis. The findings indicate that human resource management at Khanza Fashion Store is implemented in a simple, flexible, and contextual manner, yet it effectively supports the improvement of employee skills, work motivation, and service quality. Harmonious working relationships and a personal approach to employee motivation foster loyalty and work commitment, which in turn strengthen the firm’s competitive position. This study concludes that human resource management plays a strategic role in enhancing SME competitiveness, even though it has not been implemented through formal and well-documented management systems.
Peran Inovasi Keuangan Digital dalam Mendukung Efisiensi Pengelolaan Keuangan Telaumbanua, Derita; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2984

Abstract

This article aims to analyze and describe the role of digital financial innovation in supporting the efficiency of financial management at Alfamart Bawen, Semarang Regency, as a modern retail unit with a high transaction volume. The study focuses on how the implementation of digital financial innovations such as integrated point of sales systems, cashless payment methods, and digital-based financial reporting contributes to transaction recording efficiency, cash flow management, financial reporting accuracy, and internal control at the store level. To address these issues, the study draws upon theories of innovation, financial management, and technology acceptance within organizations. Data were collected through in-depth interviews, direct observation, and documentation at the Alfamart Bawen outlet, with informants selected purposively based on their direct involvement in financial management activities. The data were analyzed qualitatively using thematic analysis through the stages of data reduction, data display, and conclusion drawing. The findings indicate that digital financial innovation plays a strategic role in improving the efficiency of store-level financial management through the automation of transaction recording, enhanced accuracy and timeliness of financial reports, improved cash flow management, and strengthened internal control, although its effectiveness remains influenced by the readiness of human resources and the stability of supporting systems.