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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JMM (Jurnal Masyarakat Mandiri) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Indonesian Journal of Economics and Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Bangsa
Rahayu, Enik
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PERANAN ONLINE TRAVEL AGENT DALAM MENINGKATKAN BOOKINGAN KAMAR UNTUK MEMBANTU TERCAPAINYA TARGET REVENUE DI CAVINTON HOTEL YOGYKARTA Rahayu, Enik; Hendrajaya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v8i2.15307

Abstract

The hospitality industry in Yogyakarta faces intense competition, prompting hotels like Cavinton Hotel Yogyakarta to adopt innovative strategies, including leveraging Online Travel Agents (OTA) as their primary distribution channel. This research aims to identify Marketing Strategies through OTAs at Cavinton Hotel Yogyakarta, analyze the Impact of OTA Usage on Target Revenue Achievement, and explore Guest Experiences in Booking Through OTAs. The research methodology employed is a qualitative approach with a case study, involving interviews with the Marketing Manager of Cavinton Hotel, OTA Account Manager, and Hotel Guests who booked through OTAs. The findings indicate that marketing strategies through OTAs have significantly increased the hotel's visibility, room bookings, and revenue. This positive impact is evidenced by a revenue increase of up to 30% from OTA bookings. Guest experiences in booking through OTAs are also generally satisfactory, with most guests feeling that the process provides ease and convenience in booking. This research provides comprehensive insights into the role of OTAs in boosting room bookings and achieving target revenue at Cavinton Hotel Yogyakarta, along with practical recommendations for hotel management and the hospitality industry at large
PENGARUH PROMOSI MELALUI DIGITAL DAN SARANA PARIWISATA TERHADAP KEPUASAN WISATAWAN DI DESA WISATA JATIREJO GUNUNGPATI, KOTA SEMARANG Rahayu, Enik; Ndruru, Supardin
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengeksplorasi pengaruh promosi melalui digital dan pengembangan sarana pariwisata terhadap kepuasan wisatawan di Desa Wisata Jatirejo. Metode kuantitatif digunakan dengan survei dan kuesioner kepada 105 responden wisatawan. Hasil analisis regresi menunjukkan adanya hubungan positif dan signifikan antara promosi digital, sarana pariwisata, dan kepuasan wisatawan, dengan nilai koefisien determinasi sebesar 65%. Promosi digital yang efektif meningkatkan minat wisatawan, sedangkan sarana pariwisata yang memadai memberikan pengalaman positif. Implikasi praktisnya adalah pengelola Desa Wisata Jatirejo dapat merumuskan strategi promosi yang lebih efektif dan pengembangan sarana pariwisata untuk meningkatkan kepuasan wisatawan. Saran perbaikan mencakup peningkatan kualitas promosi digital, perbaikan sarana pariwisata, monitoring dan evaluasi kontinu, pelatihan sumber daya manusia, dan penelitian lanjutan untuk mendalami aspek-aspek yang belum tercakup. Penelitian ini memberikan kontribusi penting dalam pengembangan industri pariwisata berbasis digital di daerah tersebut
Optimizing the Implementation of SERVQUAL Principles in Hospital Financial Management to Improve Operational Efficiency and Patient Satisfaction Bakti, Asri Rani Prasetia; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2550

Abstract

This article aims to analyze the implementation of SERVQUAL dimensions in financial management at RSU Comal Baru and evaluate its direct influence on service quality and hospital operational performance, especially in terms of financial efficiency. The focus of this study covers five main dimensions of SERVQUAL—Tangibles, Reliability, Responsiveness, Assurance, and Empathy—emphasizing how each dimension affects the effectiveness of the financial system and patient perceptions of hospital financial services. This study uses a qualitative approach with data collection methods through in-depth interviews with financial staff and patients, direct observation of the financial administration process, and analysis of documents related to hospital financial policies and procedures. The data obtained were analyzed using thematic analysis techniques to identify patterns of relationships between SERVQUAL dimensions and increased operational efficiency. The results of the study indicate that the implementation of SERVQUAL dimensions, especially Tangibles, Reliability, Responsiveness, and Empathy, has a direct impact on the operational efficiency of the hospital. Investment in physical facilities, such as a modern administration room, and digitalization of financial processes through more sophisticated software improves the accuracy of recording and the reliability of financial services. Meanwhile, the responsiveness of financial staff in handling patient needs and empathy in providing personal services contribute to increased patient satisfaction. In addition, this study highlights the importance of adjusting service quality improvement strategies to the local context and patient characteristics, considering that Assurance is not a major factor at RSU Comal Baru. This article recommends service quality improvement strategies through staff training to improve technical and communication competencies, updating financial technology to speed up administrative processes, improving coordination between units for operational efficiency, and transparency of financial policies as steps to increase patient trust and the effectiveness of financial services in a sustainable manner.
Analisis Peran Employee Engagement dalam Meningkatkan Kinerja dan Komitmen Karyawan: Studi Kasus pada Apotek Bugel Godong Grobogan Astuti, Dewi; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 2 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i2.2915

Abstract

This study aims to analyze the role of employee engagement in enhancing employee performance and commitment at Bugel Godong Pharmacy, Grobogan. The research focuses on how the level of employee engagement influences performance and commitment, and how commitment functions as a bridge between the two. A qualitative approach was employed, using in-depth interviews, observations, and documentation to obtain comprehensive data. Data were analyzed interactively through reduction, presentation, and conclusion drawing stages. The results indicate that the level of employee engagement at Bugel Godong Pharmacy is relatively high (around 80%), particularly in work responsibility, teamwork, and managerial support. Strong engagement has been proven to increase productivity by 15–20% and reduce administrative errors by 15%. Affective commitment emerged as a key factor strengthening the link between engagement and performance, where employees who feel valued and supported demonstrate greater loyalty and motivation. This study concludes that organizational success at Bugel Godong Pharmacy depends not only on technical competence but also on the organization’s ability to create a supportive work environment that fosters emotional involvement, open communication, and harmonious relationships. These elements are essential in building commitment and improving employee performance sustainably.
Co-Authors A, Asnar Juliandri P Ani Puspitasari Ardhian Ayu Hardiani, Wenefrida Arum, Desta Puspita Aryaningtyas, Aurillia Triani Bakti, Asri Rani Prasetia Bambang Guritno Dewi Astuti Dewi, Idah Kusuma Fau, Karolina Hadi, Firno Halawa, Intan Trimei Hendrajaya Hia, Natalia Nofita Laia, Sari Hati Laraswati Maria TH, Alleta Dewi Ndruru, Supardin Prabowo, Bayu Ade Purnomo, Pungky Dios Putra, Muhammad Azhar Putri, Julian Andriani Rahmawati, Lely Oktavia Renny Aprilliyani Risyanti, Yustina Denik Riyanto, Agung Sarahono, Herti Trilianti Septa Intiar Setyaningtyas, Margaretha Sunarko, Isnu Hadi Sunarno Sunarno Supriyadi, Andhi Syamsul Hadi Telaumbanua, Rani Farnida Waruwu, lisma Waruwu, Septi Rita Christiani Yuliamir, Henry Yustina, Denik