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Pemasaran Produk Daur Ulang dari Bank Sampah untuk Meningkatkan Daya Saing Wirausaha Lokal Yuliamir, Henry; Hadi, Syamsul; Dewi, Idah Kusuma; Rahayu, Enik
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2776

Abstract

Artikel ini bertujuan mengkaji secara komprehensif upaya pemberdayaan Bank Sampah sebagai inisiatif pengelolaan sampah berbasis masyarakat yang berkelanjutan, dengan fokus utama pada peningkatan kapasitas produksi produk daur ulang dan optimalisasi strategi pemasaran. Metode pelaksanaan melibatkan serangkaian pelatihan teknis terkait pengolahan dan pemilahan sampah agar menghasilkan produk daur ulang berkualitas tinggi, disertai dengan penguatan infrastruktur pendukung yang meliputi penyediaan peralatan dan fasilitas yang memadai. Selain itu, penguatan aspek pemasaran dilakukan melalui pelatihan pemasaran digital, pengembangan branding produk, serta pemanfaatan platform media sosial untuk memperluas jangkauan pasar. Evaluasi keberhasilan program diukur melalui indikator kuantitatif berupa peningkatan partisipasi masyarakat lebih dari 30%, peningkatan kapasitas pengelolaan sampah sekitar 50%, dan kenaikan penjualan produk minimal 25% dalam kurun waktu enam bulan. Hasil pengabdian menunjukkan keberhasilan yang tidak hanya terwujud pada aspek teknis dan ekonomi secara signifikan, tetapi juga pada peningkatan kesadaran ekologis yang memotivasi komunitas untuk mengadopsi pola hidup ramah lingkungan secara berkelanjutan. Dengan demikian, pendekatan holistik yang mengintegrasikan edukasi, pelatihan teknis, serta pemasaran strategis menjadi kunci penting dalam mewujudkan pemberdayaan masyarakat dan lingkungan melalui Bank Sampah. Rekomendasi lanjutan meliputi perlunya dukungan berkelanjutan dalam penyempurnaan kapasitas, pengembangan jaringan kemitraan, dan inovasi pemasaran untuk memperkuat dampak positif program ini di masa depan.
Analisis Keadilan Organisasi dalam Mewujudkan Lingkungan Inklusif di KSP Faomasi Baluse Mandiri Fau, Karolina; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2628

Abstract

This article aims to analyze the implementation of organizational justice in KSP FAOMASI BALUSE MANDIRI, with a focus on distributive, procedural, and interactional justice in cooperatives. The problem focuses on the transparency of profit distribution, member participation in decision-making, and the quality of communication between cooperative management and members. In order to approach this problem, this study uses the theory of organizational justice as the main reference. Data were collected through observation, in-depth interviews with cooperative members and management, and analysis of related documents, then analyzed qualitatively to identify patterns and challenges faced by cooperatives in implementing the principle of organizational justice. This study concludes that although cooperatives have attempted to implement the principle of organizational justice, there are still challenges in the aspects of information transparency, member participation in decision-making, and communication between management and members. Some members feel that they do not have access to clear information regarding profit distribution, as well as the lack of opportunities to convey aspirations in the annual deliberation forum. Therefore, it is necessary to improve more inclusive communication mechanisms, strengthen the complaint system, and utilize digital technology to support transparency and more active member involvement. With improvements in these aspects, cooperatives can create a fairer, more transparent, and participatory management system, so as to increase member satisfaction and loyalty in a sustainable manner
Meningkatkan Loyalitas Pelanggan Melalui Pelayanan Prima Telaumbanua, Rani Farnida; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2647

Abstract

This article aims to analyze service factors that influence customer loyalty in Kampoeng Djawa and strategies implemented by management to improve customer satisfaction. The problem focuses on the relationship between excellent service and customer loyalty, including obstacles faced and efforts to improve them. In order to approach this problem, this study uses theoretical references from the concepts of customer satisfaction, customer loyalty, and excellent service strategies. Data were collected through interviews with customers and employees and direct observation of the service system in Kampoeng Djawa. Analysis was conducted qualitatively to understand the pattern and impact of service on customer loyalty. The results showed that staff friendliness, speed of service, and product availability were the main factors in building customer loyalty. The strategies implemented, such as employee training, efficient queuing systems, and customer complaint services, contributed to improving customer satisfaction. The main obstacles faced included a surge in customers during peak hours, limited product stock, and variation in employee skills, which were addressed through additional staff, better stock monitoring, and regular training. This study concludes that consistent and innovative excellent service can improve customer loyalty and strengthen Kampoeng Djawa's competitiveness in the retail industry
Analisis Kepatuhan Jadwal Kerja dan Istirahat dalam Meningkatkan Disiplin Kerja Karyawan Sarahono, Herti Trilianti; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2630

Abstract

This article aims to analyze compliance with work and break schedules in improving employee work discipline. The issue focuses on how the implementation of appropriate work and break schedules can influence employees' discipline levels and productivity within an organization. To approach this issue, references are used from human resource management theories, particularly those related to work discipline and time efficiency. Data were collected through a quantitative research method by distributing questionnaires to employees and conducting interviews with management to gain a deeper understanding of work and break schedule policies. Data analysis was carried out descriptively to illustrate the relationship between schedule compliance and increased work discipline. The study results indicate that employees who adhere to established work and break schedules tend to have higher discipline levels, demonstrate better productivity, and possess a greater sense of responsibility for their tasks. This study concludes that compliance with a structured work and break schedule plays an essential role in creating a more orderly, professional, and efficient work environment. Therefore, continuous supervision and evaluation of work and break schedule policies are necessary to ensure optimal positive impacts on employees and the company as a whole
Strategi Pengembangan Kepemimpinan melalui Pelatihan dan Pengembangan Karir Waruwu, lisma; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2631

Abstract

This article aims to analyze the effectiveness of the leadership training program at LPK Kartika and its impact on the development of leadership skills and career planning of participants. This study employs a qualitative approach with an exploratory case study method to gain a deeper understanding of the leadership development strategies implemented. The research informants consisted of training participants, instructors, and LPK management who were selected purposively. Data were collected through in-depth interviews, direct observation, and document analysis, and analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion. The study's results indicate that interactive methods, such as group discussions, case studies, and simulations, are effective in enhancing participants' communication skills, teamwork, and decision-making abilities. Mentoring strategies and leadership projects have also been shown to help participants plan their careers more focused. The findings also recommend extending the duration of training and strengthening the mentoring system as well as integrating digital technology to improve the long-term effectiveness of training.
Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada Departemen Sewing Halawa, Intan Trimei; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2644

Abstract

This article aims to analyze the influence of work environment and work motivation on employee performance in the Sewing Department of PT. Sumbiri. The study focuses on how these two factors can improve employee productivity and effectiveness in completing tasks. The approach used refers to human resource management theory and work motivation theory. Data were collected through a survey using a closed questionnaire compiled based on a Likert scale and distributed to 240 respondents who were active employees in the Sewing Department. The analysis was carried out using a quantitative method, using multiple linear regression. The results of the study indicate that a conducive work environment reviewed from physical, social, and comfort factors, has a positive and significant effect on employee performance. Meanwhile, high work motivation, in both financial (salary, bonuses) and non-financial (recognition, career development opportunities) forms, also contributes significantly to increased productivity. These findings show that the synergy between a good work environment and optimal work motivation has a stronger effect on improving employee performance than the effect of each variable separately. This study has limitations in its scope, as it only covers one department within one company. Therefore, the generalization of the results must be done carefully. In the future, further research is recommended to cover other work units or different companies to expand the scope of the analysis.
Optimalisasi Program Pelatihan untuk Meningkatkan Kinerja dan Kompetensi Laia, Sari Hati; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2646

Abstract

This article aims to analyze the effectiveness of the job training program at LPK Kartika in improving the competency of the workforce to meet the needs of the industry. The focus of this study is the extent to which the training provided can improve the skills of participants and the challenges faced in its implementation. This study refers to the theory of competency-based learning and industry-based job training. Data were collected through observation, semi-structured interviews, and review of documents distributed to training participants, instructors, LPK management, and representatives of related industries. The collected data were analyzed qualitatively using thematic analysis methods to identify the impact of training and the obstacles faced in its implementation. The results of the study indicate that training at LPK Kartika has a positive impact on improving participants' skills, with the majority of participants feeling that the teaching materials and methods are relevant to industry demands. However, the main challenges faced are the limitations of teaching methods, instructor readiness in delivering the material, and the lack of support from the work environment in applying the skills learned. To improve the effectiveness of training, this study recommends a more balanced integration of theory and practice in the curriculum, improving the quality of instructors through further training and development of teaching skills, and utilizing e-learning-based learning platforms to increase flexibility and interactivity in the learning process. With these steps, it is hoped that the training program at LPK Kartika can be more optimal in producing a competitive workforce that is ready to face global competition.
Peran Penting Housekeeping dalam Menjaga Kepuasan Tamu Hotel Patra Cirebon Purnomo, Pungky Dios; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2816

Abstract

This study aims to examine the role of housekeeping services in enhancing guest satisfaction at Hotel Patra Cirebon. Quality housekeeping service is a crucial factor in creating a comfortable, clean, and pleasant stay experience. This research uses a descriptive qualitative approach with data collection techniques including questionnaires, in-depth interviews, and direct observations of housekeeping activities and guest perceptions. The findings reveal that guest satisfaction with housekeeping services is very high, with the majority of guests expressing great satisfaction with room cleanliness and the professional attitude of the staff. However, there are some concerns regarding service speed during peak occupancy periods. Supporting factors contributing to the success of these services include the consistent implementation of standard operating procedures (SOP), regular staff training, the use of modern equipment, and a responsive complaint handling system. The study concludes that strategic and professional management of housekeeping services not only enhances guest satisfaction and loyalty but also strengthens the image and competitiveness of Hotel Patra Cirebon in the hospitality industry. These findings provide practical recommendations for hotel management in designing sustainable service quality improvement strategies.
Manajemen Kualitas Housekeeping pada Hotel Berbasis Wisata Alam di Guci Tegal Sunarno, Sunarno; Rahayu, Enik
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2817

Abstract

Penelitian ini bertujuan untuk mengkaji manajemen kualitas pelayanan housekeeping dalam mendukung reputasi hotel. Dengan menggunakan metode kualitatif, penelitian mengeksplorasi penerapan SOP, pelatihan staf, ketelitian pelaksanaan standar kebersihan, serta berbagai tantangan yang dihadapi oleh manajemen hotel. Hasil penelitian menunjukkan bahwa penerapan SOP yang ketat dan pelatihan rutin mampu mempertahankan standar kebersihan yang konsisten, sementara ketelitian dan penggunaan peralatan modern meningkatkan efektivitas kerja dan kepuasan tamu. Selain itu, keterbatasan jumlah staf pada musim puncak menjadi tantangan utama yang perlu diatasi melalui strategi manajemen sumber daya manusia yang adaptif. Interaksi yang ramah dengan tamu juga terbukti berkontribusi dalam membangun loyalitas pelanggan serta meningkatkan reputasi hotel. Penelitian ini memberikan rekomendasi untuk pengembangan pelatihan inovatif dan teknologi pendukung guna meningkatkan kinerja housekeeping secara berkelanjutan
PENGARUH KEARIFAN LOKAL TERHADAP KEPUASAN PELANGGAN UMKM DI HOTEL GRAND MERCURE MALANG MIRAMA A, Asnar Juliandri P; Rahayu, Enik
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4247

Abstract

Industri perhotelan di Hotel Grand Mercure Malang Mirama menjadi bagian integral dari sektor pariwisata yang mendukung ekonomi lokal dan nasional. Kearifan lokal dan kepuasan pelanggan UMKM merupakan faktor penting dalam memperkuat daya saing dan identitas produk lokal di industri ini. Penelitian ini bertujuan untuk memahami hubungan antara penerapan kearifan lokal dan kepuasan pelanggan UMKM di Hotel Grand Mercure Malang Mirama serta dampaknya terhadap tingkat kepuasan pelanggan. Metode kuantitatif digunakan dengan melibatkan 100 responden pelanggan hotel. Data dikumpulkan melalui survei berdasarkan kuesioner yang mencakup pertanyaan terstruktur mengenai persepsi terhadap kearifan lokal, kepuasan pelanggan, dan peran UMKM. Analisis regresi linier berganda menunjukkan hubungan yang signifikan antara penerapan kearifan lokal dan kepuasan pelanggan UMKM dengan tingkat kepuasan pelanggan. Uji F dan determinasi ganda mengkonfirmasi keberartian dan kekuatan hubungan tersebut. Strategi bisnis yang mengintegrasikan kearifan lokal dan keterlibatan aktif dengan UMKM memiliki dampak positif pada tingkat kepuasan pelanggan di Hotel Grand Mercure Malang Mirama. Penelitian ini mengkonfirmasi pentingnya penerapan kearifan lokal dan interaksi yang positif dengan UMKM dalam meningkatkan kepuasan pelanggan di industri perhotelan. Saran diberikan untuk meningkatkan kesadaran, keterlibatan, kerjasama dengan UMKM, dan penggunaan data untuk pengambilan keputusan yang lebih baik dalam meningkatkan kualitas layanan dan kontribusi terhadap pembangunan lokal.