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Gunawan Gunawan
Institut Teknologi Dirgantara Adisutjipto
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Journal : Journal of Appropriate Technology for Community Services

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Pendampingan Usaha Mikro Kecil Menengah Desa Borobudur Dalam Pemasaran Digital Untuk Meningkatkan Perekonomian Marni Astuti; Yasrin Zabidi; Bagus Wahyu Utomo; Uyuunul Mauidzoh; Gunawan; Riani Nurdin
Journal of Appropriate Technology for Community Services Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol5.iss2.art7

Abstract

The UKM in Borobudur village are diverse, such as food, snacks, brown sugar, leather, etc. The products produced by these UKM are marketed locally through traditional markets, stalls, and kiosks located around Borobudur village. The problem is that the turnover generated by UKM is relatively small because the target market is still local. This is because the marketing strategy used is classified as classic. Market expansion can be done by implementing digital marketing. The increasing use of social media currently opens up great opportunities for business people to carry out promotions. Promotions carried out using social media and displaying interesting content are aimed at increasing tourist interest in visiting tourist areas. The results of the service carried out were able to provide an increased understanding of digital marketing implementation, were able to create digital marketing content, and had a website for product sales and promotion of the cultural potential of Borobudur Village.
Co-Authors Abdul Haris Subarjo Abdul Haris Subarjo Anggari, Dilla Dwi Arnoldus Ale Meo Bangga Dirgantara Adiputra Dedet Hermawan S. Dedet Hermawan Setiabudi Dedet Hermawan Setiabudi Eko Poerwanto Eko Poerwanto Eli Kumolosari Esa Rengganis Sulliyarta Esa Rengganis Sulliyartha Esa Rengganis Sullyartha Fajar Nugroho Fajar Nugroho Faradiba Ghandi Pramiswari Gladis Tiara Andan Dewi Istyawan Priyahapsara Izzulhaq Khoirul Fu'ad Kusumaningrum, Maria Deny Maria Asumpta deny Kusumaningrum Maria Asumpta Deny Kusumaningrum, Maria Asumpta Deny Marni Astuti Marni Astuti Marni Astuti, Marni Muhammad Nur Hilmy Nasution, Muhammad Ridlo Erdata Nurdin, Riani Nurfi Ahmadi, Nurfi Nuzulul Latifatul Husna Okto Dinaryanto Prasetyo Edi Prasidananto Nur Santoso Prattiwi, Elisabeth Anna Putra, Ananda Adhitya Rahmawati, Fajar Khanif Rayhan Fajar Satrio Rully Medianto Rully Medianto Rully Medianto, Rully Santoso, Prasidananto Nur Sri Mulyani Sri Mulyani Sri Mulyani Sudarmanto Sudarmanto Sudarmanto Sudarmanto Suhanto Suhanto Suhanto Suhanto Sullyartha, Esa Rengganis Utomo, Bagus Wahyu Uyuunul Mauidzoh Uyuunul Mauidzoh Uyuunul Mauidzoh Uyuunul Mauidzoh yasrin zabidi Yasrin Zabidi, Yasrin