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All Journal jurnal niara JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Pendidikan dan Konseling Jurnal Ilmiah Manajemen Kesatuan SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Jurnal Administrasi Publik dan Bisnis (JaPaBis) Innovative: Journal Of Social Science Research
Variza Aditiya
STIA LANCANG KUNING DUMAI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Literature Riview: Peran Teknologi Informasi dalam Meningkatkan Efisiensi dan Efektivitas Birokrasi Dede Mirza; Lili Suryani; Latip Latip; Variza Aditiya
Jurnal Administrasi Publik dan Bisnis Vol 5 No 1 (2023): Maret
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v5i1.84

Abstract

Information technology plays a crucial role in improving the efficiency and effectiveness of bureaucracy. One of the benefits of information technology is speeding up access to organizational processes, allowing for faster and more accurate decision-making. Moreover, information technology can improve the efficiency, productivity, and effectiveness of employees and companies, as well as enhance public services. The application of information technology in bureaucracy can also help improve public services and efficiency. The development of digital bureaucracy is also one of the efforts to improve the efficiency and effectiveness of bureaucracy. In existing literature, information technology has an important role in enhancing the efficiency and complexity of bureaucracy. The research method used is a literature study with various research journals and an analytical research design supported by data on the Role of Information Technology in Improving the Efficiency and Effectiveness of Bureaucracy.
Analisis Strategi Pengembangan Usaha Bolu Kemojo Usaha Bunda Pelintung Musdiana, Andi Desy; Aditiya, Variza; Hartutik, Dwi; Suherman
Jurnal Administrasi Publik dan Bisnis Vol 6 No 2 (2024): September
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v6i2.174

Abstract

Bolu Kemojo is one of the traditional foods typical of Riau Province that still survives amidst changes in the tastes of modern society. This study aims to analyze the business development strategy of Bolu Kemojo carried out by Usaha Bunda Pelintung located in Dumai City. This study uses a qualitative descriptive method with a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach to determine the strengths, weaknesses, opportunities, and threats faced by this business. The results of this study indicate that market development strategies and product innovation are the right steps to increase business competitiveness amidst increasingly tight competition.
Literature Review: Digitalisasi Sebagai Strategi Pengembangan UMKM Di DKI Jakarta Mustafa, Said; Aditiya, Variza; Hartutik, Dwi; Lastri, Novelma; Suprasman
Jurnal Administrasi Publik dan Pemerintahan Vol. 3 No. 2 (2024): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Publisher : LPPM STISIP IMAM BONJOL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55850/simbol.v3i2.1

Abstract

The development of MSME (Micro, Small, and Medium Enterprises) digitalization is a strategic step to increase competitiveness and economic growth in the digital era. By utilizing information technology and digital platforms, MSMEs can expand market reach, increase operational efficiency, and optimize business management. However, challenges such as limited access to technology, lack of digital literacy, and uneven infrastructure are still obstacles. Therefore, collaboration between the government, private sector, and the community is needed to provide training, access to funding, and infrastructure support to encourage MSME digital transformation in an inclusive and sustainable manner.
Meningkatkan Daya Saing UMKM Dumai Melalui Pemasaran Online Musdiana, Andi Desy; Aditiya, Variza; Lastri, Novelma; Hartuti, Dwi
Jurnal Administrasi Publik dan Bisnis Vol 7 No 1 (2025): Maret
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v7i1.196

Abstract

This study aims to enhance the competitiveness of MSMEs (Micro, Small, and Medium Enterprises) in Dumai through online marketing. With the growing development of technology and the increasing accessibility of the internet, online marketing presents a significant opportunity to expand the market reach of MSMEs. This research employs a qualitative approach using case study methodology, analyzing several MSMEs in Dumai that have utilized online marketing. The results show that the application of online marketing strategies can increase product visibility, expand market reach, and improve sales for MSMEs in Dumai..
STRATEGI BISNIS SEBAGAI UPAYA PENINGKATAN KINERJA KARYAWAN DI PT POS INDONESIA (PERSERO) CABANG DUMAI Hartutik, Dwi; Lastri, Novelma; Aditiya, Variza; Suprasman, Suprasman; Musdiana, Andi Desy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4119

Abstract

Abstract: This study aims to analyze the business strategy implemented by PT Pos Indonesia (Persero) Dumai Branch in an effort to improve employee performance. The business strategy under review includes four main stages: environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Environmental scanning is conducted to identify internal and external factors influencing organizational performance, including market competition and customer needs. Strategy formulation involves setting long-term goals focused on human resource development. Strategy implementation is carried out through employee training, organizational structure adjustments, and the provision of incentives to enhance productivity. The evaluation and control stage assesses the effectiveness of the strategies applied and enables continuous improvement. The results of the study indicate that an integrated implementation of business strategies contributes positively to employee performance, particularly in terms of discipline, work efficiency, and customer service. This study recommends the alignment between business strategy and human resource management as a key to organizational success. Keywords: Business Strategy, Employee Performance, Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control. Abstrak: Penelitian ini bertujuan untuk menganalisis strategi bisnis yang diterapkan oleh PT Pos Indonesia (Persero) Cabang Dumai dalam upaya meningkatkan kinerja karyawan. Strategi bisnis yang dimaksud mencakup empat tahapan utama, yaitu pemindaian lingkungan (environmental strategy), perumusan strategi (strategy formulation), implementasi strategi (strategy implementation), serta evaluasi dan kontrol (evaluation and control). Pemindaian lingkungan dilakukan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi kinerja organisasi, termasuk dinamika persaingan dan kebutuhan pelanggan. Perumusan strategi dilakukan melalui penetapan tujuan jangka panjang yang berfokus pada pengembangan sumber daya manusia. Implementasi strategi dilakukan melalui pelatihan, penyesuaian struktur organisasi, serta pemberian insentif yang mendorong produktivitas karyawan. Tahap evaluasi dan kontrol dilakukan untuk menilai efektivitas strategi yang dijalankan serta melakukan perbaikan berkelanjutan. Hasil penelitian menunjukkan bahwa penerapan strategi bisnis secara terpadu berkontribusi positif terhadap peningkatan kinerja karyawan, terutama dalam hal disiplin, efisiensi kerja, dan pelayanan kepada pelanggan. Penelitian ini merekomendasikan pentingnya kesinambungan antara strategi bisnis dan pengelolaan sumber daya manusia sebagai kunci keberhasilan organisasi. Kata kunci: Strategi Bisnis, Kinerja Karyawan, Pemindaian Lingkungan, Formulasi Strategi, Implementasi Strategi, Evaluasi dan Kontrol.
MENEMBUS PASAR UMKM: STRATEGI JITU PENGEMBANGAN PEMASARAN DAN BISNIS Aditiya, Variza; Lastri, Novelma; Musdiana, Andi Desy; Hartutik, Dwi; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4143

Abstract

Abstract: This research is a literature review aimed at analyzing marketing and business development strategies through three case studies: Warung Makan Asyik in Balunijuk Village, the skincare product Cozy Cosmetic, and the Nasi Gigit Candu business network. These three studies demonstrate different yet complementary approaches to designing and implementing marketing strategies to increase competitiveness and sales. Through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this research identifies internal and external factors influencing the success of each business. The results indicate that leveraging product uniqueness, adapting to market trends, and optimizing social media are crucial elements of an effective marketing strategy. Furthermore, collaboration, product innovation, and appropriate market segmentation are also key drivers of sustainable business development. This literature review is expected to provide theoretical and practical contributions to micro, small, and medium enterprises (MSMEs) in designing marketing development strategies relevant to current market conditions.Keywords: Marketing Strategy, Business Development, SWOT Analysis, MSMEs, Marketing Literacy Abstrak: Penelitian ini merupakan literatur review yang bertujuan untuk menganalisis strategi pengembangan pemasaran dan bisnis melalui studi terhadap tiga kasus: Warung Makan Asyik di Desa Balunijuk, produk skincare Cozy Cosmetic, dan jaringan bisnis Nasi Gigit Candu. Ketiga studi tersebut menunjukkan pendekatan yang berbeda namun saling melengkapi dalam merancang dan menerapkan strategi pemasaran guna meningkatkan daya saing dan penjualan. Melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats), penelitian ini mengidentifikasi faktor internal dan eksternal yang mempengaruhi keberhasilan masing-masing bisnis. Hasil kajian menunjukkan bahwa pemanfaatan keunikan produk, adaptasi terhadap tren pasar, dan optimalisasi media sosial menjadi elemen penting dalam strategi pemasaran yang efektif. Selain itu, kolaborasi, inovasi produk, dan segmentasi pasar yang tepat juga menjadi pendorong utama dalam pengembangan bisnis yang berkelanjutan. Literatur review ini diharapkan dapat memberikan kontribusi teoritis dan praktis bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam merancang strategi pengembangan pemasaran yang relevan dengan kondisi pasar saat ini.Kata kunci: Strategi Pemasaran, Pengembangan Bisnis, Analisis SWOT, UMKM, Literasi Pemasaran
STRATEGI PENGEMBANGAN UMKM DI KOTA DUMAI DALAM MENGHADAPI PERSAINGAN PASAR DIGITAL Lastri, Novelma; Hartutik, Dwi; Aditiya, Variza; Mustafa, Said; Musdiana, Andi Desy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4115

Abstract

Abstract: This study examines the development strategies of Micro, Small and Medium Enterprises and the challenges faced in Dumai City in facing digital market competition. Local governments play an essential role in supporting MSMEs through financial support, training, mentoring, and facilitation of market access and technology, including the promotion of local products through digital media. Online marketing, including the utilization of social media, marketplaces, and websites, has been shown to improve the competitiveness of MSMEs by expanding market reach, increasing consumer interaction, and driving sales. Digital transformation, as the integration of digital technology in all aspects of business, is imperative for MSMEs to change the way they operate and deliver value to customers, as well as expand market reach. Nonetheless, the development of MSMEs in Dumai City still faces various obstacles, including limited access to capital and technology, difficulties in optimizing online marketing features, as well as digital era challenges such as limited resources, lack of technological understanding, fierce competition, and low digital literacy and infrastructure. Therefore, a comprehensive strategy is needed to empower MSMEs to compete effectively in the digital market. Keywords: MSMEs, Development, Digital Marketing, Digital Transformation,                  Challenges. Abstrak: Penelitian ini mengkaji strategi pengembangan Usaha Mikro, Kecil, dan Menengah serta tantangan yang dihadapi di Kota Dumai dalam menghadapi persaingan pasar digital. Pemerintah daerah memegang peranan esensial dalam mendukung UMKM melalui dukungan finansial, pelatihan, pendampingan, serta fasilitasi akses pasar dan teknologi, termasuk promosi produk lokal melalui media digital. Pemasaran online, mencakup pemanfaatan media sosial, marketplace, dan website, terbukti meningkatkan daya saing UMKM dengan memperluas jangkauan pasar, meningkatkan interaksi konsumen, dan mendorong penjualan. Transformasi digital, sebagai integrasi teknologi digital dalam semua aspek bisnis, merupakan keharusan bagi UMKM untuk mengubah cara beroperasi dan memberikan nilai kepada pelanggan, serta memperluas jangkauan pasar. Meskipun demikian, pengembangan UMKM di Kota Dumai masih menghadapi berbagai hambatan, meliputi keterbatasan akses terhadap modal dan teknologi, kesulitan dalam mengoptimalkan fitur pemasaran online, serta tantangan era digital seperti keterbatasan sumber daya, kurangnya pemahaman teknologi, persaingan ketat, dan rendahnya literasi serta infrastruktur digital. Oleh karena itu, diperlukan strategi komprehensif untuk memberdayakan UMKM agar mampu bersaing efektif di pasar digital. Kata kunci: UMKM, Pengembangan, Pemasaran Digital, Transformasi Digital, Tantangan.
Produktivitas Kerja Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai Variza Aditiya; Latip; Said Mustafa
Jurnal Niara Vol. 16 No. 2 (2023): September
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/niara.v16i2.15837

Abstract

Tujuan penelitian ini untuk melihat produktivitas Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai. Teori yang digunakan adalah menurut Sutrisno yaitu: Kemampuan, Meningkatkan hasil yang dicapai, Semangat kerja, Pengembangan diri, Mutu dan Efisiensi. Penelitian ini menggunakan metode penelitian gabungan yaitu menggunakan metode deskriptif dengan pendekatan kuantitatif. Jenis dan sumber data dalam penelitian ini adalah data primer dan data sekunder. Teknik pengumpulan data yang digunakan adalah wawancara dan angket. Analisis data dilakukan dengan teknis analisis statistik deskriptif. Salah satu teknik sampling yang digunakan dalam menentukan sampel individu adalah purposive random sampling. Hasil penelitian dari 108 responden menunjukkan bahwa sikap responden tentang Variabel Produktivitas Kerja berdasarkan perhitungan total skor angket berada pada kategori Baik dengan skor 4.673 dengan persentase 80,14%. Analisis dari sikap responden tentang Produktivitas Kerja di Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai menunjukkan sikap yang positif. Adapun faktor-faktor yang mempengaruhi Produktivitas Kerja di Unit Produksi PT Pertamina (Persero) Refinery Unit II Dumai adalah kurangnya mutu produksi serta kurangnya upaya dalam meningkatkan hasil yang dicapai
Literature Review: Faktor-Faktor Dalam Pemasaran Dan Pengembangan UMKM Aditiya, Variza; Mustafa, Said; Lastri, Novelma; Hartutik, Dwi; Desy Musdiana, Andi
Jurnal Administrasi Publik dan Pemerintahan Vol. 3 No. 2 (2024): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Publisher : LPPM STISIP IMAM BONJOL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55850/simbol.v3i2.64

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in a country's economy, particularly in creating employment opportunities, increasing community income, and driving economic growth. However, the development of MSMEs often faces various challenges, such as limited access to capital, technology, markets, and managerial capabilities. This literature review aims to analyze various studies related to the development of MSMEs, focusing on factors that influence their growth and sustainability, as well as strategies that can be implemented to address these challenges. Some key findings indicate that improving access to financing, entrepreneurship training, adoption of digital technology, and government policy support are critical elements in promoting MSME development. Additionally, collaboration between MSME actors, financial institutions, and the government is deemed effective in creating an ecosystem that supports MSME growth. This literature review is expected to provide insights for stakeholders in designing more effective and sustainable MSME development strategies.
Pengaruh Media Sosial dan Gaya Hidup terhadap Perilaku Konsumtif pada Pengguna Spaylater di Shoope Aditiya, Variza; Sari, Nurmala; Suryani, Lili
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9085

Abstract

Berkembangnya teknologi bisa dilihat dari meningkatnya pengguna intenet dan media sosial di Indonesia. Hal ini yangmembuat pengusaha makin berinovatif dalam mengembangkan usahanya, bisa dilihat dengan menjamurnya E-commerce di Indonesia. Salah satu e-commerce yang terkenal di Indosensia adalah Shoope. Shoope menawarkan fitur-fitur belanja yang membuat penggunanya semakin meningkat dari tahun ke tahun, salah satu fitur yang populer yaitu spaylater. Penelitian ini bertujuan untuk membuktikan secara empiris bahwa penggunaan media sosial yang dimediasi gaya hidup mempengaruhi perilaku konsumtif pada pengguna spaylater shoope. Populasi penelitian ini adalah Mahasiswa STIA Lancang Kuning Program Studi Ilmu Administrasi Niaga angkatan 2021. Metode penarikan sampel yang digunakan adalah non probability sampling dengan menggunakan teknik Purposive sampling dan didapat responden berjumlah 55 orang. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan perangkat lunak SEMPLS 4. Hasil penelitian membuktikan bahwa penggunaan media sosial yang dimediasi gaya hidup mempengaruhi perilaku konsumtif, penggunaan media sosial mempengaruhi perilaku konsumtif, serta gaya hidup mempengaruhi perilaku konsumtif pada pengguna spaylater shoope.
Co-Authors Dede Mirza Desi Ratnasari Desy Musdiana, Andi Dina Santika Dwi Hartutik E. Maznah Hijeriah Fitri Nuraini Hartuti, Dwi Hartutik, Dwi Lastri, Novelma Latip Latip, Latip Lili Suryani Lili Suryani Lili Suryani Lisa Agustin Mirza, Dede Muhalida Zia Ibhar Musdiana, Andi Desy Mustafa, Said Nani Asrika Nasution Noreen Ferza Disa Nurlela Sari Nurmala Sari Ranny Riskia Sapni Refdi Saidina Ali Rini Andayani Said Mustafa Suherman Suprasman Suprasman, Suprasman Wihendri Yulianda Sari