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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Mantik Dinasti International Journal of Education Management and Social Science International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Mabsya: Jurnal Manajemen Bisnis Syariah Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Sustainable Community Service Economica: Journal of Economic and Economic Education IIJSE Journal of Bussines Management Basic Journal Of Economic Sciences (Ekuisci) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Suzana, Anna
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Indonesian Student Entrepreneurial Intention in Cirebon: The Influence of Entrepreneurial Competence, Motivation, and Innovation Hendarman, Fachrizal Ghiffari; Pujiastuti, Tri; Suzana, Anna
International Journal of Social Service and Research Vol. 5 No. 8 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i8.1285

Abstract

This study examines the influence of entrepreneurial competence, motivation, and innovation on the entrepreneurial intentions of students in Cirebon, Indonesia. Using a quantitative approach with a survey-based design, this study involved seventh-semester students from various universities in the region. The data were analyzed using multiple linear regression. The findings show that entrepreneurial competence, motivation, and innovation each have a statistically significant and positive effect on students’ entrepreneurial intentions, both individually and simultaneously. Among these factors, competence and innovation emerged as the most dominant predictors. In contrast, motivation shows a comparatively weaker impact when it is not supported by strong entrepreneurial skills and innovative thinking. These results underscore the importance of targeted educational interventions to strengthen entrepreneurial potential among students and support the development of a more innovation-driven entrepreneurial ecosystem in higher education. In addition, the study contributes to the growing literature on entrepreneurship in developing countries, highlighting how practical competence and creativity play a more decisive role than intrinsic drive alone. Higher education institutions are encouraged to integrate real-world entrepreneurship training and an innovation-based curriculum to better prepare students for the demands of modern entrepreneurship.
Job Insecurity and Work Environment: How Job Satisfaction Affects Performance at PT Chang Jui Fang Indonesia Rosliana, Bunga; Afriyanto, Dwie; Suzana, Anna
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51450

Abstract

In the competitive era of globalization, employee performance plays a crucial role in maintaining the sustainability and productivity of a company. This study aims to analyze the effect of job insecurity and work environment on employee performance, with job satisfaction as a mediating variable at PT Chang Jui Fang Indonesia. The issue arises from a decline in employee performance achievements, which are suspected to be influenced by job insecurity and suboptimal work environment conditions. This research uses a quantitative approach with a survey method by distributing questionnaires to 326 production employees, selected using simple random sampling. Data analysis is performed using Structural Equation Modeling with Partial Least Square (SEM-PLS) approach through SmartPLS 4 software. The independent variables in this study are job insecurity (X1) and work environment (X2), the mediating variable is job satisfaction (Z), and the dependent variable is employee performance (Y). The results of the study show that job insecurity negatively and significantly affects job satisfaction and performance. On the other hand, the work environment positively and significantly affects job satisfaction and performance. Furthermore, job satisfaction was found to have a positive and significant effect on employee performance. The analysis of indirect effects indicates that job satisfaction significantly mediates the effect of job insecurity and work environment on performance. Thus, companies need to pay attention to psychological factors, particularly in reducing job insecurity and creating a conducive work environment to improve job satisfaction and ultimately lead to better employee performance.
Employee Productivity in View of Work Environment and Work Culture in the Digital Era Case Study of Elementary School Educators Triadi, Seviana Nadia; Hafiz, Syahrul Nafizul; Suzana, Anna
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4827

Abstract

The purpose is to examine how employee productivity in the digital age is impacted by workplace culture and surroundings. The workplace has changed significantly as a result of the quick advancement of technology, making it more crucial than ever to comprehend the elements that influence worker performance. A comfortable and productive workplace is influenced by a number of factors, including sufficient amenities and technology assistance. In addition, a positive work culture, which reflects the values of collaboration, innovation, and strong work ethics, also boosts employee motivation to achieve optimal performance. The digital era presents new challenges and opportunities, such as work flexibility and virtual communication, which require employees to adapt to the existing dynamics. The results show that the synergy between a good work environment and a supportive work culture can significantly increase employee productivity. This is expected to be a reference for employees in designing strategies to increase work productivity in the midst of changes in the evolving world of work.
Teamwork and Individual Behavior in Optimizing Performance in Cooperative Institutions in Developing Country Provinces Fitriani, Putri Dwi; Syafirah, Raudya; Febriadha, Zetta Bethrien; Suzana, Anna
Devotion : Journal of Research and Community Service Vol. 5 No. 5 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i5.717

Abstract

This study aims to identify the relationship between teamwork and the performance of the cooperative facilitator, identify the relationship between individual behavior and the performance of the cooperative facilitator, and explore how teamwork and individual behavior can simultaneously affect the performance of the cooperative facilitator itself. Researchers use descriptive quantitative methods and collect data obtained through measuring instruments in the form of questionnaires. The research sample used from this study was 50 cooperative facilitators who became respondents based on the characteristics of respondents who had  the highest level of Facilitators, and could conduct training for Facilitators at the level below and had certification as BNSP Cooperative Facilitators. Based on the results of statistical tests, there is an influence of the work team and the performance of cooperative facilitators of 0.406 with t-statistc values of 2.221 > 1.96 and P values of 0.026 < 0.050, Based on statistical tests  of individual behavior on the performance of cooperative facilitators of 0.436 and t-statistc of 2.054. > 1.96 and with a P value of 0.040 < 0.050. Based on the R-Square value of these three variables, it is stated that the Independent Variables of Work Team and Individual Behavior in this study affect the dependent variable Performance by 0.659 or 65.9% so that it can be said that the coefficient of Performance in this study is said to be moderate.
THE EFFECT OF WORKLOAD, WORK STRESS AND WORK FATIGUE ON EMPLOYEE PERFORMANCE ON PUSKESMAS IN MAJALENGKA REGENCY Ahmad, Nadzarudin; Siddiq, Dedi Muhammad; Suzana, Anna; Sofyan, Nadzar Ihsan
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 14 No. 01 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.1.06

Abstract

Penelitian ini bertujuan untuk menguji pengaruh beban kerja, stres kerja dan kelelahan kerja terhadap kinerja pegawai pada salah satu Puskesmas di Kabupaten Majalengka. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Populasi dalam penelitian ini adalah pegawai Puskesmas di Kabupaten Majalengka sebanyak 64 pegawai dengan jumlah sampel 64 pegawai. Teknik penarikan sampel yaitu nonprobability sampling dengan menggunakan Teknik sampling total sehingga dalam penelitian ini sampel di ambil dari keseluruhan populasi di Puskesmas Kabupaten Majalengka. Teknik pengumpulan data menggunakan kuesioner dan hasil analisis data yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukan secara parsial pengaruh positif dan signifikan variabel beban kerja terhadap kinerja pegawai dapat dilihat dari thitung > ttabel yaitu 3,196 > 1,669, stres kerja berpengaruh negatif dan signifikan terhadap variabel kinerja dapat dilihat dari thitung > ttabel yaitu -3,216 > -1,669, kelelahan kerja berpengaruh negatif dan signifikan terhadap variabel kinerja dapat dilihat dari thitung > ttabel yaitu -2,104 > -1,669 dan secara simultan variabel beban kerja, stres kerja dan kelelahan kerja berpengaruh positif dan signifikan terhadap kinerja yang ditunjukan Fhitung > Ftabel sebesar 11,916 > 2,76.
Analysis of Customer Satisfaction at The Dimalsa Majalengka Store Kartiwa, Aa; Yani, Yuly; Suzana, Anna; Laras, Salsa Alcindy
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1355

Abstract

This research aims to analyze customer satisfaction at the Dimalsa Majalengka Store (a case study on Dimalsa Bantarujeg Majalengka). Dimalsa is one of the Micro, Small and Medium Enterprises (MSMEs) which is engaged in a trading business that sells various types of goods, be it Food, Office Stationery (ATK) and Clothing. The sample used in this study amounted to 7 informants. The analytical method used is a qualitative method with data verification using triangulation with the research variable being Quality of Service. The sampling technique was carried out by purposive sampling technique. The results of this study are that the quality of service at the Dimalsa Bantarujeg Majalengka store as a whole is quite good and is in line with expectations. The results of this study indicate that with the existence of physical evidence (tangible) in the form of cleaning equipment and ample parking in accordance with standards, as well as the reliability of its employees who are alert, responsiveness is fast and straightforward, store guarantees make customers believe in shopping at the Dimalsa store and Store empathy for its customers Who provide all the needs of customers
Guiding The Legality of UMKM Sticky Tape of Desa Picungpugur Suzana, Anna; Nuryanto, Muchamad Andi; Fitriyani, Chiandria; Habibah, Nopi; Sofyan, Devi Nurfransisca; Agus Kurnia Nugraha, Agus Kurnia
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Picungpugur village is one of the areas in Lemahabang District that has characteristic local products of sticky tape wrapped from guava leaves. Most of the population works as business owners so it requires understanding and knowledge and skills about entrepreneurship especially on the legality of the business. Our program aims to help the development of MSMEs in Lemahabang Especially in Picungpugur Village, Cirebon Regency. In the presence of the Establishment of legality the parent number sought (NIB) is essential to increase the competitiveness of the business while providing formal legitimacy. The service aims to raise awareness about the importance of business legality for SMEs in order to compete in the open market. In-depth interviews, observations, and documentation were used for the implementation. As a result of the implementation, an Endeavor Parent Number (NIB) is issued, which serves as a legal umbrella for undertakings that are authorized and recognized by the state through the OSS Institution (also known as Online Single Submission). Through this study, it is expected that Business Participants will know how or strategies applied to be able to help the development of MSMEs to be more creative and innovative that exist in Picungpugur village
Marketing Dynamics in the Digital Age: A Literacy Study on the Shift from Traditional Marketing to Social Media Syaifudin, Syaifudin; Henriawan, Desan; Suzana, Anna; Budianto, Erwin; Oviana, Rena
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The shift from traditional marketing to social media marketing in the digital age has become a significant phenomenon in the business world. This change is fuelled by technological advancements, especially internet penetration and the increasing use of social media platforms such as Facebook, Instagram, Twitter, and TikTok. Traditional marketing, which relies on one-way communication through mass channels such as television and print, now faces challenges in reaching younger and informed consumers, who prefer more personalised and direct interactions. In contrast, social media offers opportunities for companies to interact directly with consumers, enabling more segmented, personalised and cost-effective marketing. However, social media marketing also comes with challenges, including platform algorithm changes and data privacy concerns. This study aims to explore the shift from traditional marketing to social media marketing, by identifying the challenges and opportunities faced by companies in implementing effective marketing strategies. The study concludes that the integration of both marketing approaches, i.e. traditional and digital, can deliver optimal results for companies, by strengthening relationships with consumers and increasing the effectiveness of marketing campaigns.
Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices Kamalin, Salu Faza; Sari, Siti Ayu Nita; Suzana, Anna
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.910

Abstract

This study highlights the important role of digitalization and human resource management in strengthening the resilience of MSMEs in Cirebon City. Using a quantitative approach based on SEM-PLS, this study analyzed 173 MSMEs in the culinary sector. The results show that digitalization has a positive impact on the resilience of MSMEs, although the effect is not as great as the role of human resource management. The R-square value of 0.652 indicates that these two factors together explain 65.2% of the variation in MSME resilience. Therefore, this study recommends strengthening digitalization strategies and improving the quality of human resource management through training and supportive policies, in order to improve the competitiveness and sustainability of MSMEs in the face of economic and social dynamics in the digital era.
The Role of Transformational Leadership Style, Organizational Culture, Innovative Work Behavior of Employees on Cooperative Performance Suzana, Anna; Sakti, Djie Maulana; Ilyas, Defa Bagus
Journal Research of Social Science, Economics, and Management Vol. 3 No. 9 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i9.635

Abstract

The importance of factors such as transformational leadership, organizational culture, and innovative employee behavior in the context of cooperatives, especially the Employee Cooperative of the Republic of Indonesia (KPRI) Harapan Sejahtera IAIN Syekh Nurjati Cirebon. Although the relationship between these factors is generally recognized, specific research on them in cooperative environments is limited. Thus, this study aims to contribute knowledge by analyzing the influence of transformational leadership and organizational culture on the innovative behavior of employees at the IAIN Harapan Sejahtera Cooperative. The method used in this study is the associative method. The object of this study was a member of the HARAPAN SEJAHTERA IAIN Syekh Nurjati Cirebon Cooperative as many as 50 respondents who were taken randomly. The technique used in collecting data in this study is in the form of questionnaires, the author distributes questionnaires that can be filled directly by respondents. The results showed that there was no significant influence between Transformational Leadership Style and Cooperative Performance, while Organizational Culture and Innovative Employee Behavior had a significant influence on Cooperative Performance.
Co-Authors Aeni, Novita Afriyanto, Dwie Agus Kurnia Nugraha, Agus Kurnia Ahmad, Nadzarudin Anggraeny, Shella Fitri Azizah Sarah Budianto, Erwin Darmawan, Resita Dedi Muhammad Siddiq Fadilah, Muhamad Kahfi Febriadha, Zetta Bethrien Febriani, Asti Ferry Ferdianto Fidiyani, Vina Fitriani, Putri Dwi Fitriyani, Chiandria Fitriyani, Vanny Rahayu Habibah, Nopi Hafiz, Syahrul Nafizul Hendarman, Fachrizal Ghiffari Henriawan, Desan Ilyas, Defa Bagus Kamalin, Salu Faza Kartiwa, Aa Kartono - Laras, Salsa Alcindy Melati, Adinda Ningsih, Juhandina Nuryanto, Muchamad Andi Ong Putri, Sahrani Oviana, Rena Pujiastuti, Tri Puti Khairunnisa, Meisya Radityo, Herdiyan Rosliana, Bunga Sabrina, Nina Novi Safitri, Rifa Dwi Sakti, Djie Maulana Salsabila, Hilda Sasqiyah Sari, Siti Ayu Nita Siska Ernawati Fatimah Sismadewi, Nillatica Aprilian Sitoayu, Laras Sofyan, Devi Nurfransisca Sofyan, Nadzar Ihsan Sulistiowati, Lisa Harry Syafirah, Raudya Syaifudin Syaifudin, Syaifudin Triadi, Seviana Nadia Triana, Sabrina Dinda Wibowo, Sandi Nasrudin Yani, Yuly Yuliasari, Putri