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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Mantik International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Mabsya: Jurnal Manajemen Bisnis Syariah Journal Research of Social Science, Economics, and Management Journal of Sustainable Community Service Journal of Bussines Management Basic Journal Of Economic Sciences (Ekuisci) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Suzana, Anna
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Guiding The Legality of UMKM Sticky Tape of Desa Picungpugur Suzana, Anna; Nuryanto, Muchamad Andi; Fitriyani, Chiandria; Habibah, Nopi; Sofyan, Devi Nurfransisca; Agus Kurnia Nugraha, Agus Kurnia
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Picungpugur village is one of the areas in Lemahabang District that has characteristic local products of sticky tape wrapped from guava leaves. Most of the population works as business owners so it requires understanding and knowledge and skills about entrepreneurship especially on the legality of the business. Our program aims to help the development of MSMEs in Lemahabang Especially in Picungpugur Village, Cirebon Regency. In the presence of the Establishment of legality the parent number sought (NIB) is essential to increase the competitiveness of the business while providing formal legitimacy. The service aims to raise awareness about the importance of business legality for SMEs in order to compete in the open market. In-depth interviews, observations, and documentation were used for the implementation. As a result of the implementation, an Endeavor Parent Number (NIB) is issued, which serves as a legal umbrella for undertakings that are authorized and recognized by the state through the OSS Institution (also known as Online Single Submission). Through this study, it is expected that Business Participants will know how or strategies applied to be able to help the development of MSMEs to be more creative and innovative that exist in Picungpugur village
Marketing Dynamics in the Digital Age: A Literacy Study on the Shift from Traditional Marketing to Social Media Syaifudin, Syaifudin; Henriawan, Desan; Suzana, Anna; Budianto, Erwin; Oviana, Rena
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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The shift from traditional marketing to social media marketing in the digital age has become a significant phenomenon in the business world. This change is fuelled by technological advancements, especially internet penetration and the increasing use of social media platforms such as Facebook, Instagram, Twitter, and TikTok. Traditional marketing, which relies on one-way communication through mass channels such as television and print, now faces challenges in reaching younger and informed consumers, who prefer more personalised and direct interactions. In contrast, social media offers opportunities for companies to interact directly with consumers, enabling more segmented, personalised and cost-effective marketing. However, social media marketing also comes with challenges, including platform algorithm changes and data privacy concerns. This study aims to explore the shift from traditional marketing to social media marketing, by identifying the challenges and opportunities faced by companies in implementing effective marketing strategies. The study concludes that the integration of both marketing approaches, i.e. traditional and digital, can deliver optimal results for companies, by strengthening relationships with consumers and increasing the effectiveness of marketing campaigns.
The Role of Transformational Leadership Style, Organizational Culture, Innovative Work Behavior of Employees on Cooperative Performance Suzana, Anna; Sakti, Djie Maulana; Ilyas, Defa Bagus
Journal Research of Social Science, Economics, and Management Vol. 3 No. 9 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i9.635

Abstract

The importance of factors such as transformational leadership, organizational culture, and innovative employee behavior in the context of cooperatives, especially the Employee Cooperative of the Republic of Indonesia (KPRI) Harapan Sejahtera IAIN Syekh Nurjati Cirebon. Although the relationship between these factors is generally recognized, specific research on them in cooperative environments is limited. Thus, this study aims to contribute knowledge by analyzing the influence of transformational leadership and organizational culture on the innovative behavior of employees at the IAIN Harapan Sejahtera Cooperative. The method used in this study is the associative method. The object of this study was a member of the HARAPAN SEJAHTERA IAIN Syekh Nurjati Cirebon Cooperative as many as 50 respondents who were taken randomly. The technique used in collecting data in this study is in the form of questionnaires, the author distributes questionnaires that can be filled directly by respondents. The results showed that there was no significant influence between Transformational Leadership Style and Cooperative Performance, while Organizational Culture and Innovative Employee Behavior had a significant influence on Cooperative Performance.
The Effectiveness Of Developing Self-Potential And Upgrading The Digitalization Of Msmes In The Implications Of Entrepreneurial Orientation Salsabila, Hilda Sasqiyah; Fitriyani, Vanny Rahayu; Ningsih, Juhandina; Suzana, Anna
Journal Research of Social Science, Economics, and Management Vol. 3 No. 8 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i8.641

Abstract

This study aims to evaluate the effectiveness of developing self-potential in MSMEs and the impact of increasing digitalization on entrepreneurial orientation. This study applies a quantitative descriptive approach by utilizing questionnaires as a tool to collect information with the Structural Equations Modeling Partial Least Square (SEM-PLS) data analysis method, using SMART PLS 4 software. From the tests that have been carried out, an R square value of 0.230 is obtained, which shows that the effectiveness of developing the potential and upgrading of MSME digitalization affects the entrepreneurial orientation. It was concluded that the development of self-potential and the increase in digitalization simultaneously affect the entrepreneurial orientation of MSME actors in Trusmi Kulon Village
The Role of Self-Efficacy as a Mediator in Relationships Education Support with Entrepreneurial Intention Radityo, Herdiyan; Ong Putri, Sahrani; Puti Khairunnisa, Meisya; Suzana, Anna
Journal Research of Social Science, Economics, and Management Vol. 3 No. 9 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i9.649

Abstract

Extreme poverty is a major problem plaguing the Indonesian economy. As a result of labor parity and employment, entrepreneurship can slow the pace of decline by creating additional job opportunities. The purpose of this study was to determine the role of self-efficacy as a moderator between entrepreneurship education and aspirational entrepreneurship. Quantitative methods are used in associative research. Questionnaires are used for data collection purposes. Of the 530 students who participated in the study, 90 were used as samples. Structural Equation Modeling (SEM) data analysis was performed using SmartPLS 3.0 devices. The findings of this study suggest that educational entrepreneurship greatly increases aspirations to start one's own business. Research shows that educational entrepreneurship increases students' confidence. affects the correlation between entrepreneurship education and aspirations to start one's own venture in a highly profitable way.
Desain Usaha Mikro Produk Lokal Menjadi Branding Desa Picungpugur Suzana, Anna
Jurnal Pintar Abdimas Vol 3 No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

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Abstract

Desa Picungpugur merupakan salah satu daerah di Kecamatan Lemahabang yang meiliki ciri khas pproduk lokal tape ketan yang dibungkus dari daun jambu. Sebagian besar penduduk berprofesi sebagai pemilik usaha sehingga memerlukan pemahaman dan pengetahuan serta skill tentang berwirausaha. Program kami ini bertujuan untuk membantu perkembangan UMKM yang ada di Lemahabang Khususnya di Desa Picungpugur, Kabupaten Cirebon. Dengan strategi pemasaran yang tepat, Serta Pembuatan legalitas Nomor induk berusaha (NIB) sangat penting untuk meningkatkan daya saing usaha mikro sekaligus memberikan legitimasi formal. Penelitian menggunakan metode pemberdayaan masyarakat dengan pendekatan kualitatif deskriptif. Teknik pengumpulan data meliputi observasi partisipatif, wawancara mendalam dengan 15 pelaku usaha, dan focus group discussion (FGD). Analisis data menggunakan model interaktif Miles dan Huberman dengan validasi melalui triangulasi sumber dan metode. Hasil ppenelitian ini yaitu program berhasil mengidentifikasi tiga masalah utama: keterbatasan sumber daya (80% responden), kurangnya pengetahuan pemasaran digital (90% responden), dan ketakutan terhadap biaya legalisasi (75% responden). Intervensi berupa workshop pemasaran digital dan pendampingan NIB meningkatkan kapasitas pelaku usaha sebesar 65%. Inovasi produk bolu tape ketan sebagai branding baru berhasil meningkatkan nilai tambah produk hingga 40%. Kesimpulan penelitian ini yaitu implementasi strategi branding terintegrasi melalui pendampingan, pelatihan, dan legalisasi terbukti efektif meningkatkan daya saing usaha mikro. Program OVOP berhasil menciptakan produk inovatif yang memperkuat identitas desa sebagai sentra tape ketan berkualitas. Melalui penelitian ini diharapkan Pelaku usaha mengetahui cara atau strategi yang diterapkan untuk dapat membantu perkembangan UMKM agar lebih kreatif dan inovatif yang ada di desa Picungpugur.
Pemberdayaan Ekonomi Perempuan Berbasis UMKM Melalui Konsep Membangun Learning Community Activity Center Kelompok Wanita Tani (KWT) Desa Belawa Kecamatan Lemahabang Kab.Cirebon Suzana, Anna; Ferdianto, Ferry; Budianto, Erwin; Fadilah, Muhamad Kahfi; Triana, Sabrina Dinda
Jurnal Pintar Abdimas Vol 2 No 2 (2022): Volume 2 Nomor 2 Tahun 2022
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

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Abstract

Di Indonesia, peranan perempuan dalam perekonomian semakin hari semakin signifikan. Belawa adalah desa di kecamatan Lemahabang, Cirebon, Jawa Barat, Indonesia. Desa Belawa ini memiliki komunitas wanita selain PKK (Pemberdayaan dan Kesejahteraan Keluarga), yaitu KWT (Kelompok Wanita Tani) yang terdiri dari wanita- wanita petani atau isteri petani. konsep pemberdayaan oleh tim dosen Universitas Swadaya Gunungjati Cirebon (UGJ) pemberdayaan perempuan dan komunitas perempuan berbasis UMKM dalam meningkatan minat usaha keluarga. Kegiatan ini bertujuan untuk memberdayakan ekonomi perempuan anggota KWT melalui pembangunan learning community activity center yang dapat meningkatkan keterampilan kewirausahaan, pemanfaatan media sosial, dan pengembangan produk berbasis UMKM. Metode dan tahapan dalam pelaksanaan Program PKM pemberdayaan ekonomi perempuan berbasis umkm dilakukan dengan cara : pendekatan partisipatif (Partisipatory Approach)dan pemberdayaan Masyarakat (Empowerment Approach). Kesimpulan penelitian ini yaitu berhasil meningkatkan partisipasi dan kesadaran anggota KWT tentang pentingnya pembelajaran berkelanjutan dalam pengembangan usaha.
Co-Authors Aeni, Novita Agus Kurnia Nugraha, Agus Kurnia Ahmad, Nadzarudin Azizah Sarah Budianto, Erwin Darmawan, Resita Dedi Muhammad Siddiq Fadilah, Muhamad Kahfi Febriadha, Zetta Bethrien Febriani, Asti Ferry Ferdianto Fitriani, Putri Dwi Fitriyani, Chiandria Fitriyani, Vanny Rahayu Habibah, Nopi Hafiz, Syahrul Nafizul Hendarman, Fachrizal Ghiffari Henriawan, Desan Ilyas, Defa Bagus Kamalin, Salu Faza Kartiwa, Aa Kartono , Laras Sitoayu Laras, Salsa Alcindy Melati, Adinda Ningsih, Juhandina Nuryanto, Muchamad Andi Ong Putri, Sahrani Oviana, Rena Pujiastuti, Tri Puti Khairunnisa, Meisya Radityo, Herdiyan Sabrina, Nina Novi Sakti, Djie Maulana Salsabila, Hilda Sasqiyah Sari, Siti Ayu Nita Siska Ernawati Fatimah Sofyan, Devi Nurfransisca Sofyan, Nadzar Ihsan Sulistiowati, Lisa Harry Syafirah, Raudya Syaifudin Syaifudin, Syaifudin Triadi, Seviana Nadia Triana, Sabrina Dinda Wibowo, Sandi Nasrudin Yani, Yuly Yuliasari, Putri