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All Journal Scientific Journal of Informatics Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control JISKa (Jurnal Informatika Sunan Kalijaga) Journal of Soft Computing Exploration Journal of Student Research Exploration Journal of Information System Exploration and Research Scientific Journal of Informatics
Pertiwi, Dwika Ananda Agustina
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering Library & Information Science

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Analysis and Visualization of Purchasing Pattern in Retail Product Transaction using Apriori Algorithm Febriani SM, N. Nelis; Setyoningrum, Nuk Ghurroh; Lodana, Mae; Pertiwi, Dwika Ananda Agustina; Muslim, Much Aziz
Journal of Information System Exploration and Research Vol. 4 No. 1 (2026): January 2026
Publisher : shmpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/joiser.v4i1.650

Abstract

The rapid growth of the retail industry generates large volumes of transaction data that can be analyzed to support data-driven business decision making. This study aims to analyze and visualize purchasing patterns in retail product transactions by applying data mining techniques using the Apriori algorithm and business intelligence visualization through Microsoft Power BI. The dataset consists of 1 million retail transactions collected from an open retail transaction repository. The research stages include data collection, transaction data preprocessing, implementation of the Apriori algorithm with a minimum support threshold of 0.002 and a minimum confidence of 0.5, and visualization of the analysis results through interactive dashboards using Power BI and a Python-based application developed with the Streamlit framework. The results indicate that the Apriori algorithm successfully identifies frequent product associations and generates 12 association rules that meet the criteria of strong association rules. Power BI visualizations provide comprehensive insights into transaction trends based on customer categories, store types, payment methods, seasons, and transaction regions. These findings are expected to assist retail companies in formulating marketing strategies, developing product recommendations, and optimizing inventory management in a more effective and data-driven manner. This study contributes by integrating large-scale association rule mining with interactive business intelligence visualization for retail decision support.
Co-Authors Ahmad, Kamilah Ali, Muazam Annegrat, Ahmed Mohamed Artiyani, Fani Aslamiyah, Sulaibatul Budi Prasetiyo, Budi Budiman, Kholiq Darmawan, Aditya Yoga Dianti, Erika Noor Djuniadi Djuniadi Dullah, Ahmad Ubai Efrilianda, Devi Ajeng Fattah, Ahmad Maulana Malik Hadiq, Hadiq Hidayah, Sayidah Rohmatul Jumanto Jumanto, Jumanto Jumanto Unjung Khan, Atta Ullah Khoirunnisa, Oktaria Lestari, Apri Dwi Lodana, Mae Much Aziz Muslim Muhammad Yusuf Muzayanah, Rini N. Nelis Febriani SM Ningsih, Maylinna Rahayu Noraini, Oktafiyani Aisah Nuk Ghurroh Setyoningrum Nurwijayanti Prabaswara, Ireneus Putri Utami, Putri Riliandini, Popy Rofik Rofik, Rofik Salahudin, Shahrul Nizam Santosa, Kevin Septian, M. Rivaldi Ali Solehatin, Solehatin Syahra, Syahra Audiyani Fitra Umar, Fadhil