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All Journal Business Innovation and Entrepreneurship Journal Jurnal Wacana Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Abdimas Sangkabira Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INCOME: Indonesian Journal of Community Service and Engagement Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Sainteks: Jurnal Sain dan Teknik
alam avrianto
Universitas Garut
Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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Understanding Accounting Students' Career Intention In Islamic Banking: Experience from Garut, Indonesia Syakinah, Fitri; Gumilar, Irfan Rizki; Avrianto, Alam
Jurnal Wacana Ekonomi Vol 22 No 2 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i2.2527

Abstract

This study aims to investigate the factors influencing accounting students' intention to pursue a career in Islamic banking, by using a structural equation model. The study combines the Theory of Planned Behavior (TPB) and the religiosity concept to examine the effects of soft skills self-efficacy, technical skills self-efficacy, social influence, job market consideration, and Islamic religiosity on accounting students' intention to pursue a career in Islamic banking. Data were collected through a survey of 264 accounting students at Universitas Garut. The results show that soft skills self-efficacy, social influence, and Islamic religiosity have a significant positive impact on student's intention to pursue a career in Islamic banking. However, technical skills self-efficacy, and job market consideration do not significantly influence students' intentions. These findings provide insight for Islamic banks on how to attract potential employees to pursue a career in Islamic banking. The study contributes to the literature by incorporating Islamic religiosity in the TPB model to explain accounting students' career intentions in Islamic banking, which is particularly relevant in the context of Indonesia, a predominantly Muslim country.
PENGARUH STRATEGI DIGITAL MARKETING DAN CONTENT MARKETING DALAM MENINGKATKAN KINERJA PEMASARAN VIERA SUTRA ALAM Putra, Idham Aylinanda; Basit, Acep Abdul; Avrianto, Alam
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5979

Abstract

Tujuan dilaksanakan penelitian ini adalah untuk menguji dampak strategi Digital Marketing dan Content Marketing dalam peningkatan Kinerja Pemasaran Viera Sutra Alam. Data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang mengetahui, tertarik, dan pernah membeli produk batik. Penelitian ini menggunakan pendekatan non probability sampling dengan menerapkan teknik purposive sampling. Metode yang digunakan kuantitatif deskriptif dan verifikatif. Variabel bebas dalam penelitian ini adalah Digital Marketing dan Content Marketing, sedangkan variabel terikat adalah Kinerja Pemasaran. Pengujian hipotesis dilakukan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS). Hasil penelitian menunjukkan Digital Marketing berpengaruh signifikan terhadap Kinerja Pemasaran dengan nilai p-value sebesar 0,023 (p < 0,5). Content Marketing berpengaruh signifikan terhadap Kinerja Pemasaran dengan nilai p-values 0,000 (p < 0,5). Hasil ini menegaskan bahwa strategi Digital Marketing dan Content Marketing memainkan peran penting dalam peningkatan Kinerja Pemasaran.
The Effect of Digital Promotion and Destination Attractiveness on the Cultural Commodification Process at the Garut Ram Tourism Site Avrianto, Alam; Murwenie, Ira; Farisya, Ghaida
Sainteks: Jurnal Sain dan Teknik Vol 7 No 02 (2025): September
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v7i02.919

Abstract

This study aims to analyze the influence of digital promotion and destination attractiveness on the process of cultural commodification in the Domba Tourism destination in Garut Regency, Indonesia. The Garut ram fighting tourism, a unique local cultural heritage, has yet to gain competitive strength compared to other destinations due to limited promotion and a lack of appealing cultural presentation. This research uses a quantitative approach with a descriptive-verificative method. Data were collected through a closed questionnaire distributed to 460 respondents who had visited the Domba Tourism site and were active social media users. The results of the regression analysis show that both digital promotion and destination attractiveness significantly influence cultural commodification, with digital promotion having a more dominant effect. Digital promotion plays a crucial role in expanding the reach of local cultural information and transforming traditional practices into attractive tourism products for both domestic and international markets. The study recommends optimizing an integrated digital marketing strategy to enhance the competitiveness of cultural tourism and support the sustainable preservation of local culture.
Development of a training model for calculating traditional snack production costs with a comparative raw material approach to improve MSME business capabilities Murwenie, Ira; Kartiko, Erik; Hassanudin, Abdul Fatah; Avrianto, Alam; Kurnaeli; Sujana, Duduh; Puspa, Rahmina
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i4.23624

Abstract

This community service program developed a structured training model to enhance the business capabilities of Micro, Small, and Medium Enterprises (MSMEs) in the traditional snack sector, focusing on production cost calculation using a comparative raw material approach. Many MSMEs face challenges in optimizing costs and setting appropriate prices, which reduces profit margins. The training was designed to strengthen participants’ analytical skills in determining production costs, calculating selling prices, and projecting profits by comparing alternative raw materials. Evaluation of the program was conducted through pre-tests and post-tests to measure knowledge improvement regarding cost analysis and raw material management. Statistical analysis revealed a t-test value of 0.9306, indicating a significant improvement in participants’ understanding and practical ability to apply cost calculation methods after the training. These results demonstrate that the training model effectively enhances MSME actors’ capacity to optimize production processes, manage resources more efficiently, and make better-informed strategic decisions. Overall, the model shows strong potential to support MSME sustainability and competitiveness in the traditional snack industry.
QRIS Adoption by MSMEs in the UTAUT Perspective wahyuningsih, wahyuningsih; Avrianto, Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 4 (2023): Vol 5 No 4 (2023): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i4.679

Abstract

Abstract– In Indonesia, QRIS is presently a payment system that is gaining popularity. However, there are still a number of obstacles in the way of MSMEs using QRIS as a payment method. The purpose of this study is to use the UTAUT and TAM constructs to more thoroughly investigate the factors that influence MSMEs in the Garut Regency to adopt QRIS. Utilising a quantitative methodology, this investigation. The variables in this research consist of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), User Attitude (UA), adoption of QRIS (Adopt), and Financial Literacy (FL). The research results show that the factors that encourage increased financial literacy in MSMEs include Performance Expectancy, Social Influence, and User Attitude. Meanwhile, the factors that encourage the adoption of QRIS by MSMEs are Social Influence, User Attitude, and Financial Literacy.
E-WOM dan Kualitas Pelayanan Terhadap Loyalitas Konsumen UMKM Martabak Mitra di Kabupaten Garut Cemara, Muhammad Arinal Khaq; Murweni, Ira; Avrianto, Alam
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2658

Abstract

Perkembangan teknologi digital mendorong UMKM untuk terus beradaptasi dalam menjaga loyalitas pelanggan. Di tengah persaingan yang semakin ketat, komunikasi dari mulut ke mulut secara elektronik (E-WOM) dan kualitas pelayanan menjadi faktor penting yang berpengaruh terhadap hubungan jangka panjang dengan konsumen. Riset ini bertujuan untuk menganalisis dampak E-WOM dan kualitas pelayanan terhadap loyalitas konsumen pada UMKM Martabak Mitra di Kabupaten Garut. Metode penelitian yang digunakan adalah kuantitatif deskriptif asosiatif dengan teknik survei melalui kuesioner kepada 100 responden. Data dianalisis menggunakan perangkat lunak SPSS melalui regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, variabel E-WOM dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan. Namun secara parsial, hanya kualitas pelayanan yang terbukti memiliki pengaruh signifikan, sementara E-WOM tidak memberikan pengaruh langsung. Temuan ini menegaskan bahwa meskipun E-WOM memiliki peran penting, pengalaman pelayanan yang nyata tetap menjadi faktor utama dalam membangun loyalitas pelanggan.
Social Normative Bounding and Brand Awareness of E-WOM Intensity in WhatsApp Group Online Community Mekar Arum PKK Group – Bojongsoang Hassanudin, Abdul Fatah; Murwenie, Ira; Avrianto, Alam; Lestari, Dwirani Fauzi; Puspa, Rahmina
Sainteks: Jurnal Sain dan Teknik Vol 6 No 1 (2024): Maret
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v6i1.619

Abstract

Currently, business transactions and communication with customers are carried out through various forms of digital platforms, one of which is using the WhatsApp application on smartphones. This research aims to determine the influence of normative social and brand awareness on the intensity of E-WOM in the WhatsApp Group PKK Mekar Arum - Bojongsoang Group application. This study uses a descriptive statistical approach of Multiple Linear Regression with a research sample of 55 people, each of whom represents one head of family and is a member of the WhatsApp Group under study. The data collection technique was carried out online using the Google Form application and processed with Microsfot Excell 2013 software. This research succeeded in proving that the influence of social norm attachment and brand awareness together had a significant influence on E-WOM intensity of 42.89% while 57.11% are other factors not examined in this study. This means that the PKK Mekar Arum – Bojongsoang Group uses E-WOM on the WhatsApp application mostly to improve communication and interaction between group members. Meanwhile, the intensity of using E-WOM is more aimed at introducing and building brand awareness of the products of PKK Group members and not in an effort to increase sales turnover from products promoted via the WhatsApp group..
Optimization of Stock Diversification with Quadratic Programming Method Using Lingo Avrianto, Alam; Kurniawan, Deri Alan; Gumilar, Irfan Rizki; Rismanto, Hilman
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1349

Abstract

Portofolio theory emphasizes the search for the optimal combination of investments that gives the maximum profit rate at a particular level of risk. Portfolios are formed by investors in general is a portfolio based on the investor preferences. Portfolios are formed based on the preferences of the portfolio is not really optimal. To determine the composition of shares that must be invested in order to generate optimal portfolios with constraints is by way of optimization techniques.In investing, the investor’s expectation is to obtain a return that is as large as possible or at least greater than the interest rate of deposits. In reducing investment risk, the better investment is done not only in one area. The expectation is if the loss of investment in a field then the loss is expected to be reduced or eliminated from investment in other areas (diversification). When diversifying, investors usually confuse in selecting and determining the proportion of investment he has to do (Optimal). Therefore, investors need to have a grip in diversification so that investor expectations can be fulfilled. One of them is by diversifying with quadratic programming method. Quadratic programming processes conducted based on Markowitz’s model approach using LINGO. The results of this research in the form of investment proportions on some stocks. The research method used is a descriptive and verification method with techniques aimed at sampling such as sampling. The description of the calculations in this study uses secondary data with a sample of historical data shares included in the LQ45 index list during the period February 2004 to July 2009. The data is then processed using the quadratic programming methodThe results showed that the optimal diversification by using the quadratic programming method will be achieved when the investment made in the shares of Indosat Tbk (ISAT) of 13,2%, Indofood Sukses Makmur Tbk (INDF) of 4,12%, Bank Central Asia Tbk(BBCA) of 37,55%, Astra International Tbk (ASII) of 4,11%, Aneka Tambang (Persero) Tbk (ANTM) of 0,91%, Astra Agro Lestari Tbk (AALI) of 5,73%, Telekomunikasi Indonesia Tbk (TLKM) of 31,9% and shares of Holcim Indonesia Tbk (SMCB) of 2,45%. Risks arising from the limitations of existing investments and amounted to 0,14%.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT DAN ATTITUDE TOWARD USING TERHADAP BEHAVIORAL INTENTION TO USE FITUR PERSONAL COLOR WARDAH PADA KONSUMEN GENERASI Z Winangsih, Tantri; Ramdhani, Abdullah; Avrianto, Alam
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6440

Abstract

Penelitian ini bertujuan untuk mengkaji penerimaan teknologi di kalangan Generasi Z dalam industri kosmetik dengan studi kasus pada fitur Wardah Personal Color. Dengan menggunakan pendekatan kuantitatif dan berlandaskan kerangka Technology Acceptance Model (TAM), penelitian ini menguji sejauh mana persepsi mengenai kemudahan penggunaan, kegunaan, pengalaman menyenangkan, serta sikap terhadap penggunaan dapat memengaruhi niat perilaku konsumen dalam memanfaatkan fitur tersebut. Responden penelitian terdiri atas 100 orang Generasi Z yang telah mencoba fitur Wardah Personal Color, dipilih melalui teknik purposive sampling. Proses analisis data mencakup pengujian validitas dan reliabilitas kuesioner, dilanjutkan dengan uji asumsi klasik, serta analisis regresi linier berganda untuk membuktikan hipotesis penelitian. Hasil penelitian mengungkapkan bahwa seluruh variabel independen menunjukkan pengaruh positif serta signifikan terhadap niat individu dalam menggunakan fitur. Artinya, suatu teknologi lebih mudah diterima apabila konsumen menilai bahwa fitur tersebut sederhana untuk dioperasikan, memberikan manfaat fungsional, menyenangkan ketika digunakan, dan didukung oleh sikap positif terhadap teknologi. Temuan ini tidak hanya memperkuat relevansi model TAM dalam menjelaskan penerimaan teknologi pada konteks pemasaran kosmetik berbasis digital, tetapi juga memberikan implikasi praktis bagi perusahaan. Bagi Wardah, hasil ini menegaskan pentingnya pengembangan fitur digital yang tidak hanya inovatif, tetapi juga selaras dengan kebutuhan, preferensi, dan pengalaman pengguna, khususnya Generasi Z sebagai segmen konsumen yang lebih adaptif terhadap teknologi.
Digital Marketing sebagai Strategi Pemasaran bagi UMKM Desa Cinta Manik Kab Garut Yusuf, Ramayani; Murwenie, Ira; Avrianto, Alam; Akbar, Dioka Muhammad; Halimahnur, Wahidah
INCOME: Indonesian Journal of Community Service and Engagement Vol 4 No 4 (2025)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v4i4.1800

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memproduksi media promosi atau marketing kit yang efektif dan siap digunakan. Pelatihan dilaksanakan bagi 20 pelaku UMKM di Desa Cinta Manik, Kabupaten Garut, dengan fokus pada pembuatan elemen marketing kit, seperti logo, kartu nama usaha, brosur, katalog produk, serta konten digital untuk media sosial. Metode pelaksanaan meliputi penyampaian materi, workshop, pendampingan, dan presentasi hasil. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan marketing kit dasar yang dapat langsung dimanfaatkan dalam pemasaran produk. Selain itu, pelatihan ini meningkatkan pemahaman peserta tentang pentingnya identitas merek dan visual branding dalam meningkatkan daya saing produk UMKM. Kegiatan ini berdampak pada meningkatnya kualitas media promosi UMKM, serta mendorong kesiapan pelaku usaha dalam memanfaatkan pemasaran digital
Co-Authors Abdul Fatah Hassanudin Abdullah Ramdhani Akbar, Dioka Muhammad Basit, Acep Abdul Cemara, Muhammad Arinal Khaq Duduh Sujana Dwirani Fauzi L Farisya, Ghaida Fitri Syakinah Gumilar, Irfan Rizki Halimahnur, Wahidah Hassanudin, Abdul Fatah Irfan Rizki Gumilar Irfan Rizky Gumilar Kantina Dewi Aprilia Kartiko, Erik Kiki Abdul Muluk Kurnaeli Kurnaeli, Kurnaeli Kurniawan, Deri Alan Lestari, Dwirani Fauzi Maulana Yusuf Murweni, Ira Puspa, Rahmina Putra, Idham Aylinanda Rahmina Puspa AR Reza Kosasih Rismanto, Hilman Tatang Mulyana Teten Sutrisna Wahyuningsih Wahyuningsih Wati Susilawati Winangsih, Tantri Yudiardi, Dodi YUSUF, RAMAYANI