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All Journal Business Innovation and Entrepreneurship Journal Jurnal Wacana Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Abdimas Sangkabira Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Sainteks: Jurnal Sain dan Teknik
alam avrianto
Universitas Garut
Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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QRIS Adoption by MSMEs in the UTAUT Perspective wahyuningsih wahyuningsih; Alam Avrianto
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 4 (2023): Vol 5 No 4 (2023): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i4.679

Abstract

Abstract– In Indonesia, QRIS is presently a payment system that is gaining popularity. However, there are still a number of obstacles in the way of MSMEs using QRIS as a payment method. The purpose of this study is to use the UTAUT and TAM constructs to more thoroughly investigate the factors that influence MSMEs in the Garut Regency to adopt QRIS. Utilising a quantitative methodology, this investigation. The variables in this research consist of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), User Attitude (UA), adoption of QRIS (Adopt), and Financial Literacy (FL). The research results show that the factors that encourage increased financial literacy in MSMEs include Performance Expectancy, Social Influence, and User Attitude. Meanwhile, the factors that encourage the adoption of QRIS by MSMEs are Social Influence, User Attitude, and Financial Literacy.
Martin Fishbein's Multiattribute Analysis on Using The Pegadaian Digital Service PT Pegadaian Indonesian Pawnshop Avrianto, Alam; Murwenie, Ira
Sainteks: Jurnal Sain dan Teknik Vol 6 No 2 (2024): September
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v6i02.783

Abstract

The objective of this investigation is to assess the level of client trust and the attitude of PT. Pegadaian Indonesia toward the Pegadaian Digital Services (PDS) Application. The PDS Application is an internet-based pawn service application that was launched by PT. Pegadaian Indonesia in 2021. This study is a quantitative research study that aims to gather data from a specific group of clients of PT. Pegadaian Indonesia KCU Gegerkalong - Bandung. The data collection will be done using deliberate random sampling procedures. The analytical methodology utilized is the Martin Fishbein multi-attribute analysis model, implemented through the utilization of Ms Excel software version 13. The findings of this research will be advantageous in assessing the degree of perception and level of confidence that consumers of PT. Pegadaian Indonesia have in the utilization of the PDS Application. This application has been offered by PT. Pegadaian Indonesia to facilitate its online gold collateral and loan services.
PELATIHAN E-COMMERCE GUNA PENGEMBANGAN PRODUK KULINER LOKAL PADA KOMUNITAS UKM TIKIT QURRATA A’YUN KOTA CIMAHI Murwenie, Ira; Kartiko, Erik; Avrianto, Alam; Gumilar, Irfan Rizki; Kurnaeli, Kurnaeli
Jurnal Abdimas Sangkabira Vol. 5 No. 1 (2024): Jurnal Abdimas Sangkabira, Desember 2024
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i1.1249

Abstract

Berdasarkan hasil tinjauan lapangan diketahui bahwa salah satu penyebab rendahnya tingkat pengembangan produk UKM di Kota Cimahi adalah karena kurangnya pemahaman para pelaku usaha terhadap penggunaan media digital sebagai sarana promosi dan pengembangan produk. Jika dikaitkan dengan program pengembangan pariwisata dan ekonomi kreatif yang dicanangkan oleh Kementerian Pariwisata dan Ekonomi Kreatif, maka kegiatan usaha kuliner lokal yang dilakukan oleh Komunitas UKM TIKIT Qurrata A’yun, Kecamatan Padasuka – Kota Cimahi, sebagian besar masih dilakukan secara sederhana (word to mouth) dan belum dikemas dengan merek produk memadai sehingga layak untuk dipasarkan secara online. Berdasarkan kondisi ini maka pelaksanaan kegiatan PKM dalam memberikan pelatihan e-commerce pada Komunitas UKM TIKIT Qurrata A’yun dianggap sangat penting dalam tujuannya untuk dapat dipasarkan secara luas dan mendorong pengembangan  produk-produk kuliner lokal hasil produksi para anggota komunitas. Hasil pelatihan ini, secara singkat dapat dikatakan berhasil memberikan dampak yang signifikan terlihat dari peningkatan pemahaman peserta pelatihan yang naik 50% dari yang awalnya tidak paham tentang e-commerce menjadi lebih paham.
Understanding Accounting Students' Career Intention In Islamic Banking: Experience from Garut, Indonesia Syakinah, Fitri; Gumilar, Irfan Rizki; Avrianto, Alam
Jurnal Wacana Ekonomi Vol 22 No 2 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i2.2527

Abstract

This study aims to investigate the factors influencing accounting students' intention to pursue a career in Islamic banking, by using a structural equation model. The study combines the Theory of Planned Behavior (TPB) and the religiosity concept to examine the effects of soft skills self-efficacy, technical skills self-efficacy, social influence, job market consideration, and Islamic religiosity on accounting students' intention to pursue a career in Islamic banking. Data were collected through a survey of 264 accounting students at Universitas Garut. The results show that soft skills self-efficacy, social influence, and Islamic religiosity have a significant positive impact on student's intention to pursue a career in Islamic banking. However, technical skills self-efficacy, and job market consideration do not significantly influence students' intentions. These findings provide insight for Islamic banks on how to attract potential employees to pursue a career in Islamic banking. The study contributes to the literature by incorporating Islamic religiosity in the TPB model to explain accounting students' career intentions in Islamic banking, which is particularly relevant in the context of Indonesia, a predominantly Muslim country.
PENGARUH STRATEGI DIGITAL MARKETING DAN CONTENT MARKETING DALAM MENINGKATKAN KINERJA PEMASARAN VIERA SUTRA ALAM Putra, Idham Aylinanda; Basit, Acep Abdul; Avrianto, Alam
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5979

Abstract

Tujuan dilaksanakan penelitian ini adalah untuk menguji dampak strategi Digital Marketing dan Content Marketing dalam peningkatan Kinerja Pemasaran Viera Sutra Alam. Data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang mengetahui, tertarik, dan pernah membeli produk batik. Penelitian ini menggunakan pendekatan non probability sampling dengan menerapkan teknik purposive sampling. Metode yang digunakan kuantitatif deskriptif dan verifikatif. Variabel bebas dalam penelitian ini adalah Digital Marketing dan Content Marketing, sedangkan variabel terikat adalah Kinerja Pemasaran. Pengujian hipotesis dilakukan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS). Hasil penelitian menunjukkan Digital Marketing berpengaruh signifikan terhadap Kinerja Pemasaran dengan nilai p-value sebesar 0,023 (p < 0,5). Content Marketing berpengaruh signifikan terhadap Kinerja Pemasaran dengan nilai p-values 0,000 (p < 0,5). Hasil ini menegaskan bahwa strategi Digital Marketing dan Content Marketing memainkan peran penting dalam peningkatan Kinerja Pemasaran.
The Effect of Digital Promotion and Destination Attractiveness on the Cultural Commodification Process at the Garut Ram Tourism Site Avrianto, Alam; Murwenie, Ira; Farisya, Ghaida
Sainteks: Jurnal Sain dan Teknik Vol 7 No 02 (2025): September
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v7i02.919

Abstract

This study aims to analyze the influence of digital promotion and destination attractiveness on the process of cultural commodification in the Domba Tourism destination in Garut Regency, Indonesia. The Garut ram fighting tourism, a unique local cultural heritage, has yet to gain competitive strength compared to other destinations due to limited promotion and a lack of appealing cultural presentation. This research uses a quantitative approach with a descriptive-verificative method. Data were collected through a closed questionnaire distributed to 460 respondents who had visited the Domba Tourism site and were active social media users. The results of the regression analysis show that both digital promotion and destination attractiveness significantly influence cultural commodification, with digital promotion having a more dominant effect. Digital promotion plays a crucial role in expanding the reach of local cultural information and transforming traditional practices into attractive tourism products for both domestic and international markets. The study recommends optimizing an integrated digital marketing strategy to enhance the competitiveness of cultural tourism and support the sustainable preservation of local culture.
Development of a training model for calculating traditional snack production costs with a comparative raw material approach to improve MSME business capabilities Murwenie, Ira; Kartiko, Erik; Hassanudin, Abdul Fatah; Avrianto, Alam; Kurnaeli; Sujana, Duduh; Puspa, Rahmina
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i4.23624

Abstract

This community service program developed a structured training model to enhance the business capabilities of Micro, Small, and Medium Enterprises (MSMEs) in the traditional snack sector, focusing on production cost calculation using a comparative raw material approach. Many MSMEs face challenges in optimizing costs and setting appropriate prices, which reduces profit margins. The training was designed to strengthen participants’ analytical skills in determining production costs, calculating selling prices, and projecting profits by comparing alternative raw materials. Evaluation of the program was conducted through pre-tests and post-tests to measure knowledge improvement regarding cost analysis and raw material management. Statistical analysis revealed a t-test value of 0.9306, indicating a significant improvement in participants’ understanding and practical ability to apply cost calculation methods after the training. These results demonstrate that the training model effectively enhances MSME actors’ capacity to optimize production processes, manage resources more efficiently, and make better-informed strategic decisions. Overall, the model shows strong potential to support MSME sustainability and competitiveness in the traditional snack industry.
Co-Authors Abdul Fatah Hassanudin Basit, Acep Abdul Duduh Sujana Dwirani Fauzi L Dwirani Fauzi Lestari Farisya, Ghaida Fitri Syakinah Gumilar, Irfan Rizki Hassanudin, Abdul Fatah Hilman Rismanto Ira Murwenie Irfan Rizki Gumilar Irfan Rizky Gumilar Kantina Dewi Aprilia Kartiko, Erik Kiki Abdul Muluk Kurnaeli Kurnaeli, Kurnaeli Kurniawan, Deri Alan Maulana Yusuf Murweni, Ira Puspa, Rahmina Putra, Idham Aylinanda Rahmina Puspa Rahmina Puspa AR Reza Kosasih Tatang Mulyana Teten Sutrisna Wahyuningsih Wahyuningsih Wati Susilawati Yudiardi, Dodi