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All Journal Jurnal Manajemen dan Organisasi Review (MANOR) Amsir Management Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang POMA JURNAL Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen & Kewirausahaan
Muslimin, Ulyana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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TRANSFORMASI MANAJEMEN SUMBER DAYA MANUSIA DI ERA DIGITAL: LITERATURE REVIEW Asike, Ades; Dinsar, Arfandy; Muslimin, Ulyana
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.327

Abstract

The digital transformation of Human Resource Management (HRM) has become a strategic issue in response to rapid technological advancements and changing organizational environments. This study aims to systematically examine the development, key themes, and challenges of digital HRM transformation through a systematic literature review (SLR). Literature was collected from reputable academic databases, including Scopus, Web of Science, ScienceDirect, and Google Scholar, covering publications from 2015 to 2024. The findings indicate that HRM transformation encompasses the digitalization of HR processes, the adoption of artificial intelligence and HR analytics, the strategic repositioning of the HR function, and changes in employee experience and work patterns. Nevertheless, the literature also highlights critical challenges related to ethical concerns, algorithmic bias, data privacy, and digital capability readiness. This study concludes that digital HRM transformation represents a complex and ongoing socio-technical process that requires the integration of technology, human capabilities, and organizational strategy. The findings are expected to contribute to the advancement of digital HRM literature and provide conceptual insights for managerial practice and future research.
The Influence of Customer Value and Brand Image on Customer Satisfaction Ali, Rustan; Muslimin, Ulyana; Dinsar, Arfandy
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.15

Abstract

This research aims to reveal and analyze how much influence customer value and brand image to customer satisfaction PT Bussan Auto Finance Parepare. In this research, the authors used a sample with the Slovin formula to obtain a sample size of 383 customers. The data analysis technique used to process the questionnaire result data was multiple linear regression analysis. The results showed that all independent variables, namely customer value (0.441) and brand image (0.484), had a positive and significant effect on the dependent variable, in this case, customer satisfaction at PT Bussan Auto Finance Parepare, this is evidenced by the statistical results Fhitung of 353.562 with a significance value of 0.000. Therefore the significance value is smaller than 0.05. So this research is successful in proving the hypothesis which states that it is assumed that customer value and brand image have partially and simultaneously positive effects on customer satisfaction at PT Bussan Auto Finance Parepare.
Co-Authors Ali, Rustan Alimuddin, Firman Arifuddin Arifuddin Asike, Ades Dinsar, Arfandy Ekasari, Dhea Hamida Hasan Haslindah, Haslindah Ibrahim, Darmawansyah Ilahi, Andi Alfianto Anugrah Jayanti, Iin Dwi Makmur, Siti Syarifah Paulus, Ekking Putri, Naulya Dwi Ramadhani, Adinda Cezhar Razak, Nirwan Rifani, Riza Amalia Ruruk, Feny Sage, Nur Hasmah Siti Diva Syarifah Lukman Sulawati, Sulawati