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Strategies For Digital Acceleration And Revitalization Of Msmes To Achieve Business Sustainability, Resilience, And Competitiveness Sulistyanto, Tri Hadi; Utami, Indri Putri; Rachmawati, Silmi; Suryana, Salsa Billah Arianti
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2184

Abstract

This study examines the urgency of digital transformation for Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City as a strategy to achieve sustainability, resilience, and competitiveness. Although digitalization has been widely addressed in existing literature, limited attention has been given to localized strategies for digital acceleration and revitalization. To address this gap, a qualitative approach was applied using in-depth interviews with leaders of MSME associations, who simultaneously act as practitioners and stakeholders with comprehensive insights into the digitalization landscape. The data, collected from interview transcripts, were analyzed through keyword mapping and cluster analysis using Visualization of Similarity (VoS) software, allowing for a systematic exploration of recurring themes and interconnections. The findings indicate that, prior to the establishment of MSME associations, business activities were predominantly individual, limited, and traditional, with unstructured training opportunities, constrained market access, and insufficient digital literacy and equipment. The study further highlights that digital technologies serve as enablers for expanding market reach, while MSMEs require continuous support in the form of funding, technological equipment, and capacity-building programs. Digitalization emerges as an inevitable necessity for MSMEs to thrive in a rapidly evolving economic and technological environment. This research provides practical recommendations to guide stakeholders in formulating policies and strategies tailored to local needs, ultimately supporting digital acceleration and revitalization to foster sustainable MSME development.    
Kapabilitas Manajemen Pengetahuan dan Orientasi Kewirausahaan dalam Mendorong Inovasi UMKM Tri Hadi Sulistyanto; Dewi Puspasari; Indri Putri Utami; Nur Izzati; Budhi Supriyadi
Proceedings National Conference Sinesia Vol. 1 No. 2 (2025): Accelerating SDGs Implementation in Indonesia towards a Golden Indonesia 2045
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/ncrcs-sinesia.v1i2.105

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital capability (DC), entrepreneurial orientation (EO), dan learning culture (LC) terhadap innovation performance (IP) UMKM di Kota Bekasi, dengan knowledge management capability (KMC) sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 252 UMKM yang dipilih menggunakan rumus Slovin dari populasi 681 UMKM. Pengumpulan data dilakukan dengan kuesioner menggunakan indikator terukur pada masing-masing variabel. Analisis data menggunakan PLS-SEM mencakup uji validitas, reliabilitas, diskriminan, multikolinearitas, serta pengujian hipotesis dan mediasi. Hasil penelitian menunjukkan bahwa DC, EO, dan LC berpengaruh positif signifikan terhadap IP, baik secara langsung maupun melalui KMC. Selanjutnya KMC terbukti menjadi mekanisme penting yang memperkuat hubungan antara DC dan LC dengan IP, sementara EO memiliki pengaruh langsung paling kuat terhadap IP. Temuan ini menegaskan bahwa penguatan kapabilitas digital, orientasi kewirausahaan, budaya pembelajaran, serta pengelolaan pengetahuan merupakan faktor strategis dalam meningkatkan kinerja inovasi UMKM di era digital. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model integratif inovasi UMKM serta rekomendasi praktis bagi UMKM dan pemerintah daerah untuk memperkuat kesiapan digital dan sistem manajemen pengetahuan guna meningkatkan daya saing.
Digital HR Practices, Employee Digital Competence, and Transformational Leadership: A Work Engagement–Driven Model of MSME Performance Santi Suciningtyas; Indri Putri Utami; Achmad Sholihin; Rita Andini; Amiruddin Qadaar; Julia Day Howell
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 9 No. 1 (2026): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v9i1.3483

Abstract

The purpose of this study is to examine Digital HR (Human Resource) Practices, Employee Digital Competence, Transformational Leadership, and the impact of Work Engagement on MSME Performance within the thrifting industry of Indonesia. This study applies JD-R Theory and uses a quantitative explanatory method informed by employee surveys from 200 thrift MSMEs in Indonesia. We collected and analyzed data using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings suggest that Employee Digital Competence and Transformational Leadership positively affect Work Engagement, while Digital HR (Human Resource) Practices have a somewhat lower positive effect on Work Engagement. Work Engagement is positively and significantly correlated to MSME Performance and acts as a key mediator, especially in the interaction of Transformational Leadership with performance.On the other hand, Work Engagement’s mediating impact on Digital HR (Human Resource) Practices and MSME Performance is rather restricted. This indicates that the more ‘human’ resources are likely the more influential factor compared to ‘digital’ resources in improving MSME Performance. This study emphasizes the importance of Digital HR and MSME by stressing the importance of employees and leaders in engagement-based performance models.
Co-Authors Achmad Sholihin Amiruddin Qadaar Budhi Supriyadi Darmawan, Meimey DEDE SUHENDI Dewi Puspasari Dini Fitriani Hariani, Dina Julia Day Howell MS, Paojan Nur Izzati Purwana, Edi Puspasari, Dewi Puspasari Rachmawati, Silmi Rahardian, Wildan Rizky Rahmaniyah, Nisa Rita Andini Rustina Dewi Werdiasih Salsa Billah Arianti Suryana Santi Suciningtyas Silmi Rachmawati Sulistyanto, Tri Hadi Suryana, Salsa Billah Arianti Tri Hadi Sulistyanto Tri Hadi Sulistyanto Widiya Avianti