Article Per Year (5 Year)
p-Index From 2020 - 2025
2.713
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Jurnal Doktor Manajemen (JDM) International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Creative Research Management Journal Journal of Digital Marketing and Halal Industry Journal of Entrepreneurship & Business Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings Journal of Islamic Economics Lariba Multifinance Jurnal Semarak Mengabdi Management Analysis Journal
Alfansi, Lizar
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Pelatihan dan Pendampingan Pemasaran Berbasis E- Commerce (Membuat Akun di E-Commerce Dengan Baik Untuk Menigkatkan Penjualan Produk Lokal) Alfansi, Lizar; Tema Atmaja, Ferry; Silih, Salius; Marsyah, Selvin
Jurnal Semarak Mengabdi Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i2.229

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Bengkulu Tengah melalui pelatihan dan pendampingan pemasaran berbasis e-commerce. Fokus utama kegiatan adalah memperkenalkan pemanfaatan marketplace (khususnya Facebook) sebagai media digital yang efektif dalam memperluas jaringan pemasaran dan meningkatkan omzet penjualan produk lokal. Metode yang digunakan meliputi observasi, wawancara, dokumentasi, dan pelatihan langsung. Hasil kegiatan menunjukkan bahwa peserta mendapatkan pemahaman yang lebih baik mengenai strategi digital marketing, pengelolaan akun e-commerce, serta pentingnya konten digital dalam menarik konsumen. Pelatihan ini juga mendorong pelaku usaha untuk lebih percaya diri dalam menggunakan teknologi digital sebagai sarana pemasaran produk. Program ini diharapkan dapat meningkatkan daya saing UMKM dan mendorong pertumbuhan ekonomi lokal secara berkelanjutan.
Why do they avoid it? Factors behind brand avoidance related to the Boycott, Divestment, and Sanctions (BDS) Movement‎ Efendi, Pebri Anjani Rizqi; Alfansi, Lizar
Journal of Islamic Economics Lariba Vol. 11 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss2.art6

Abstract

IntroductionThe escalation of the Israel–Palestine conflict in late 2023, coupled with a religious decree in Indonesia prohibiting the purchase of products affiliated with Israel, has intensified consumer-driven avoidance of certain brands. Unlike organized boycotts, brand avoidance reflects individual decisions rooted in moral, ideological, and emotional considerations. In this politically sensitive context, the Boycott, Divestment, and Sanctions movement has amplified public calls to reject brands linked to perceived human rights violations.ObjectivesThis study aims to examine the antecedents of brand avoidance among Indonesian consumers toward brands perceived to support Israel, focusing on the roles of ideological incompatibility, undesired self-congruence, social influence, and negative word of mouth, with negative emotion as a mediating variable.MethodThe research employed a quantitative approach using an online survey of 260 Indonesian respondents aged 17 years and above, selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling to assess measurement validity, reliability, and the strength of hypothesized relationships.ResultsAll proposed hypotheses were supported. Negative word of mouth was the most influential factor in generating negative emotions, followed by undesired self-congruence, ideological incompatibility, and social influence. Negative emotions—such as anger, moral discomfort, and disappointment—were found to significantly predict brand avoidance, explaining 37.4% of its variance. The predictors collectively explained 44.7% of the variance in negative emotions, indicating moderate explanatory power.ImplicationsThe findings highlight the critical role of emotional responses in transforming ideological and social triggers into active brand avoidance. For brand managers, maintaining value alignment, monitoring public discourse, and engaging in transparent, ethically responsible practices are essential to mitigate reputational risks in socio-political controversies.Originality/NoveltyThis study advances understanding of brand avoidance by clarifying the mediating role of negative emotions in politically and ethically charged contexts. It provides empirical evidence from Indonesia, a Muslim-majority market, demonstrating how moral identity, social pressures, and public communication shape consumer rejection of brands tied to contentious global issues.
Exploring Foreign Muslim Tourist Preferences in Halal Tourism: A Study of Indonesia’s Halal Market Romadon, Taufik; Alfansi, Lizar; Darta, Effed; Atjama, Ferry Tema; Parwito, Parwito; Muhammad Eid Balbaa; Guttena, Revanth Kumar
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.27545

Abstract

This study investigates the preferences of foreign Muslim tourists in Indonesia's halal tourism sector, with a particular focus on their expectations regarding halal accommodation, products, destinations, and regulations. This study aims to identify deficiencies in policy implementation, infrastructure development, and international marketing that impede Indonesia's potential as a prominent global halal tourism destination. A qualitative research methodology was employed, incorporating interviews and focus group discussions with seven stakeholders: religious scholars, tourism operators, business owners, and foreign Muslim tourists. Data were analyzed using NVivo 12 and Atlas 7 software to extract key themes and insights. The findings revealed significant inconsistencies in halal certification, infrastructure, and international marketing strategies. Foreign Muslim tourists prioritize halal-certified services, cultural authenticity, and inclusivity. However, the inadequate implementation of halal standards, limited halal-friendly infrastructure, and ineffective international promotion efforts constrain Indonesia's capacity to attract more Muslim travelers. Policy recommendations include the enhancement and standardization of halal certification processes, improvement of halal-friendly infrastructure, and implementation of targeted international marketing campaigns. Strategies to promote inclusivity among non-Muslim tourists have also been proposed to support sustainable growth. This study offers novel perspectives by integrating cultural identity, contemporary tourism approaches, and global expectations. It examines the intersection of faith-based travel and accessibility and presents practical suggestions for establishing Indonesia as a leading destination for halal tourism.
Elevating satisfaction: Unleashing the power of ChatGPT with personalization, relevance, accuracy, convenience,and tech familiarity Sari, Eva Novita; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.739

Abstract

ChatGPT lacks a human supervision system to review and check all its outputs, along the way of its ability, studies found that AI conversation models might have a positive impact on various aspects of the customer experience. Therefore, this research aims to investigate the role of familiarity of technology as the mediation which accommodate the relation between perceived personalization, perceived relevant, perceived accuracy, perceived convenience toward overall satisfaction. This research was analysed by Structured Equation Modelling in the basis of Partial Least Square (SEM-PLS). Carrying 318 respondents of ChatGPT user in Indonesia. The findings of this research indicates that perceived personalization, perceived relevant, perceived accuracy, perceived convenience positively and significantly influence the familiarity with technology. Furthermore, the familiarity of technology has also positive and significant influenced the overall satisfaction. By then, this research found that the familiarity with technology in ChatGPT has partially mediates the relationship between exogenous variables on endogenous variable.
The power of information: boosting users' chatbot through trust and satisfaction in Indonesian e-commerce Syafitri, Reren; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.743

Abstract

This study aims to investigate the influence of information quality on users' interest in chatbot usage in the context of e-commerce in Indonesia, with trust and customer satisfaction as mediators. The Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis method is used in this research, with data collected from 360 respondents who are e-commerce users in Indonesia. The results of this study indicate that high information quality positively influences users' interest in chatbot usage. Additionally, consumer trust in the chatbot and the level of customer satisfaction also play a mediating role in this relationship. This research provides valuable insights for e-commerce companies in Indonesia to understand the factors influencing customer acceptance of chatbots, emphasizing the importance of ensuring high information quality, consumer trust, and customer satisfaction to enhance the interest in chatbot usage and improve service quality and customer experience.
Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe Marela, Andea Ndari; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.738

Abstract

This research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape.
I'll Buy What You Post! : The Impact of Social Media Influencer on Consumer Purchase Intention Barokah, Giaza Ananda; Alfansi, Lizar
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2805

Abstract

Traditional marketing is losing effectiveness. Brands are turning to social media influencers to shape consumer behavior. This study definitively investigates the impact of influencer attributes, trustworthiness, attractiveness, and expertise on consumer purchase intention, focusing specifically on the Erigo fashion brand. We used a quantitative approach, collecting data via online questionnaires from Erigo's influencers. We applied Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the relationships between variables. The results are clear: all three influencer attributes significantly influence brand attitude and purchase intention, with expertise showing the strongest effect. Brand attitude also serves as a mediator between influencer attributes and purchase intention. The findings demonstrate that credible influencers enhance consumer trust and foster positive brand perception and purchase intent. This study provides valuable insights into digital consumer behavior and offers strategic guidance for fashion marketers looking to leverage influencer partnerships to boost brand engagement and sales.
Play to Purchase: Exploring Gamification and Visual Design Impact on Impulse Buying in M-Commerce Aprilia, Rachel Winda; Alfansi, Lizar
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7925

Abstract

The rapid growth of the e-commerce sector has intensified competition among platforms, making the implementation of gamification strategies crucial for maintaining a dominant market position. This research investigates the interplay of gamification elements, visual design, immersion, and impulsive buying behavior in the context of Indonesian e-commerce platforms, given the heightened competition. Utilizing a survey with 348 valid responses, Structural Equation Modeling (SEM) in SmartPLS 4.0 was employed for analysis. The study reveals that gamification elements, particularly tangible rewards, positively influence user immersion, consequently mediating impulsive buying tendencies. This highlights the significant impact of gamification on consumer reactions and overall user experience, emphasizing its value in influencing consumer choices. The findings contribute to existing literature on gamification in e-commerce platforms using the S-O-R theory and provide insights into the link between user immersion and impulsive buying, offering valuable guidance for marketing strategies in this underexplored area.
Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia Syaefulloh, Syaefulloh; Alfansi, Lizar; Hadi, Effed Darta; Salim, Muhartini
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2848

Abstract

Purpose: This study aims to analyze the influence of Social Influence and Halal Certification on Repurchase Intention, with Trust as a moderating variable in the online purchase of imported halal food in Indonesia. Methods: The sample consisted of 260 consumers who made online purchases of imported halal food in Indonesia. Data collection was conducted via a Google Form survey distributed online to respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses. Results: The results indicate that Performance Expectancy (PE) significantly positively influences trust (TR). Social Influence (SI) significantly impacts Trust (TR), strongly shaping consumer confidence. Halal Certification plays a significant role in enhancing consumer trust regarding online purchases of imported halal food. Consumer Trust (TR) significantly affects Repurchase Intention (RI). SI also significantly influenced RI. Although Halal Certification (HC) boosts consumer trust in product quality, its effect on RI is not significant. SI significantly impacts RI through the mediation of trust. HC significantly influenced RI, which was fully mediated by trust. Conclusions: Social Influence and Halal Certification both enhance consumer Trust, which significantly drives Repurchase Intention, with Trust fully mediating the effect of Halal Certification and partially mediating the effect of Social Influence, while Halal Certification alone does not directly influence repurchase behavior. Limitations: This study has limitations regarding the sample, which only includes consumers from urban areas, necessitating caution in generalizing the findings to rural populations. Additionally, cultural factors and religiosity impacting trust were not included as control variables.    Contribution: This study provides practical insights for e-commerce businesses and halal food importers regarding the importance of halal certification and social influence in shaping consumer trust and repurchase intention. Furthermore, it enriches the literature on Muslim consumer behavior in the digital context. Novelty: This research contributes new insights by examining the role of trust as a moderating variable in online purchases of imported halal food, a relatively under-researched area, particularly in Indonesia, the country with the largest Muslim population in the world.
Co-Authors Airlangga, Miftah Mahardhika Aprilia, Rachel Winda Asep Mulyana Atjama, Ferry Tema Barokah, Giaza Ananda budi harsanto Chaniago, Bunga Darta, Effed Efendi, Pebri Anjani Rizqi Ekaputri, Seprianti Ferry Tema Atmaja Furqon, Salsa Angraeni Guttena, Revanth Kumar Hadi, Effed Darta Hardi, Effed Darta Indriani, Reni Istiqomah, Puji Manisa Khoirala, Cindy Marela, Andea Ndari Marsyah, Selvin Muhammad Eid Balbaa Muhartini Salim Parwito Parwito, Parwito Pefriyadi, Pefriyadi Romadon, Taufik Salius Silih Sari, Eva Novita Shandy, Venny Mellandhia Syaefulloh Syafitri, Reren Veybitha, Yolanda Yesi Safita