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All Journal JURNAL ECONOMIA Jurnal Doktor Manajemen (JDM) International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Creative Research Management Journal Journal of Digital Marketing and Halal Industry Journal of Entrepreneurship & Business Journal of International Conference Proceedings Journal of Islamic Economics Lariba Multifinance Jurnal Semarak Mengabdi Management Analysis Journal
Alfansi, Lizar
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan dan Pendampingan Pemasaran Berbasis E- Commerce (Membuat Akun di E-Commerce Dengan Baik Untuk Menigkatkan Penjualan Produk Lokal) Alfansi, Lizar; Tema Atmaja, Ferry; Silih, Salius; Marsyah, Selvin
Jurnal Semarak Mengabdi Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i2.229

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Bengkulu Tengah melalui pelatihan dan pendampingan pemasaran berbasis e-commerce. Fokus utama kegiatan adalah memperkenalkan pemanfaatan marketplace (khususnya Facebook) sebagai media digital yang efektif dalam memperluas jaringan pemasaran dan meningkatkan omzet penjualan produk lokal. Metode yang digunakan meliputi observasi, wawancara, dokumentasi, dan pelatihan langsung. Hasil kegiatan menunjukkan bahwa peserta mendapatkan pemahaman yang lebih baik mengenai strategi digital marketing, pengelolaan akun e-commerce, serta pentingnya konten digital dalam menarik konsumen. Pelatihan ini juga mendorong pelaku usaha untuk lebih percaya diri dalam menggunakan teknologi digital sebagai sarana pemasaran produk. Program ini diharapkan dapat meningkatkan daya saing UMKM dan mendorong pertumbuhan ekonomi lokal secara berkelanjutan.
Why do they avoid it? Factors behind brand avoidance related to the Boycott, Divestment, and Sanctions (BDS) Movement‎ Efendi, Pebri Anjani Rizqi; Alfansi, Lizar
Journal of Islamic Economics Lariba Vol. 11 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss2.art6

Abstract

IntroductionThe escalation of the Israel–Palestine conflict in late 2023, coupled with a religious decree in Indonesia prohibiting the purchase of products affiliated with Israel, has intensified consumer-driven avoidance of certain brands. Unlike organized boycotts, brand avoidance reflects individual decisions rooted in moral, ideological, and emotional considerations. In this politically sensitive context, the Boycott, Divestment, and Sanctions movement has amplified public calls to reject brands linked to perceived human rights violations.ObjectivesThis study aims to examine the antecedents of brand avoidance among Indonesian consumers toward brands perceived to support Israel, focusing on the roles of ideological incompatibility, undesired self-congruence, social influence, and negative word of mouth, with negative emotion as a mediating variable.MethodThe research employed a quantitative approach using an online survey of 260 Indonesian respondents aged 17 years and above, selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling to assess measurement validity, reliability, and the strength of hypothesized relationships.ResultsAll proposed hypotheses were supported. Negative word of mouth was the most influential factor in generating negative emotions, followed by undesired self-congruence, ideological incompatibility, and social influence. Negative emotions—such as anger, moral discomfort, and disappointment—were found to significantly predict brand avoidance, explaining 37.4% of its variance. The predictors collectively explained 44.7% of the variance in negative emotions, indicating moderate explanatory power.ImplicationsThe findings highlight the critical role of emotional responses in transforming ideological and social triggers into active brand avoidance. For brand managers, maintaining value alignment, monitoring public discourse, and engaging in transparent, ethically responsible practices are essential to mitigate reputational risks in socio-political controversies.Originality/NoveltyThis study advances understanding of brand avoidance by clarifying the mediating role of negative emotions in politically and ethically charged contexts. It provides empirical evidence from Indonesia, a Muslim-majority market, demonstrating how moral identity, social pressures, and public communication shape consumer rejection of brands tied to contentious global issues.
Exploring Foreign Muslim Tourist Preferences in Halal Tourism: A Study of Indonesia’s Halal Market Romadon, Taufik; Alfansi, Lizar; Darta, Effed; Atjama, Ferry Tema; Parwito, Parwito; Muhammad Eid Balbaa; Guttena, Revanth Kumar
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.27545

Abstract

This study investigates the preferences of foreign Muslim tourists in Indonesia's halal tourism sector, with a particular focus on their expectations regarding halal accommodation, products, destinations, and regulations. This study aims to identify deficiencies in policy implementation, infrastructure development, and international marketing that impede Indonesia's potential as a prominent global halal tourism destination. A qualitative research methodology was employed, incorporating interviews and focus group discussions with seven stakeholders: religious scholars, tourism operators, business owners, and foreign Muslim tourists. Data were analyzed using NVivo 12 and Atlas 7 software to extract key themes and insights. The findings revealed significant inconsistencies in halal certification, infrastructure, and international marketing strategies. Foreign Muslim tourists prioritize halal-certified services, cultural authenticity, and inclusivity. However, the inadequate implementation of halal standards, limited halal-friendly infrastructure, and ineffective international promotion efforts constrain Indonesia's capacity to attract more Muslim travelers. Policy recommendations include the enhancement and standardization of halal certification processes, improvement of halal-friendly infrastructure, and implementation of targeted international marketing campaigns. Strategies to promote inclusivity among non-Muslim tourists have also been proposed to support sustainable growth. This study offers novel perspectives by integrating cultural identity, contemporary tourism approaches, and global expectations. It examines the intersection of faith-based travel and accessibility and presents practical suggestions for establishing Indonesia as a leading destination for halal tourism.
Co-Authors Airlangga, Miftah Mahardhika Asep Mulyana Atjama, Ferry Tema budi harsanto Chaniago, Bunga Darta, Effed Efendi, Pebri Anjani Rizqi Ekaputri, Seprianti Ferry Tema Atmaja Furqon, Salsa Angraeni Guttena, Revanth Kumar Hadi, Effed Darta Hardi, Effed Darta Indriani, Reni Istiqomah, Puji Manisa Khoirala, Cindy Marsyah, Selvin Muhammad Eid Balbaa Muhartini Salim Parwito Parwito, Parwito Pefriyadi, Pefriyadi Romadon, Taufik Salius Silih Shandy, Venny Mellandhia Syaefulloh Veybitha, Yolanda Yesi Safita