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Alfansi, Lizar
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Why do they avoid it? Factors behind brand avoidance related to the Boycott, Divestment, and Sanctions (BDS) Movement‎ Efendi, Pebri Anjani Rizqi; Alfansi, Lizar
Journal of Islamic Economics Lariba Vol. 11 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss2.art6

Abstract

IntroductionThe escalation of the Israel–Palestine conflict in late 2023, coupled with a religious decree in Indonesia prohibiting the purchase of products affiliated with Israel, has intensified consumer-driven avoidance of certain brands. Unlike organized boycotts, brand avoidance reflects individual decisions rooted in moral, ideological, and emotional considerations. In this politically sensitive context, the Boycott, Divestment, and Sanctions movement has amplified public calls to reject brands linked to perceived human rights violations.ObjectivesThis study aims to examine the antecedents of brand avoidance among Indonesian consumers toward brands perceived to support Israel, focusing on the roles of ideological incompatibility, undesired self-congruence, social influence, and negative word of mouth, with negative emotion as a mediating variable.MethodThe research employed a quantitative approach using an online survey of 260 Indonesian respondents aged 17 years and above, selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling to assess measurement validity, reliability, and the strength of hypothesized relationships.ResultsAll proposed hypotheses were supported. Negative word of mouth was the most influential factor in generating negative emotions, followed by undesired self-congruence, ideological incompatibility, and social influence. Negative emotions—such as anger, moral discomfort, and disappointment—were found to significantly predict brand avoidance, explaining 37.4% of its variance. The predictors collectively explained 44.7% of the variance in negative emotions, indicating moderate explanatory power.ImplicationsThe findings highlight the critical role of emotional responses in transforming ideological and social triggers into active brand avoidance. For brand managers, maintaining value alignment, monitoring public discourse, and engaging in transparent, ethically responsible practices are essential to mitigate reputational risks in socio-political controversies.Originality/NoveltyThis study advances understanding of brand avoidance by clarifying the mediating role of negative emotions in politically and ethically charged contexts. It provides empirical evidence from Indonesia, a Muslim-majority market, demonstrating how moral identity, social pressures, and public communication shape consumer rejection of brands tied to contentious global issues.
Elevating satisfaction: Unleashing the power of ChatGPT with personalization, relevance, accuracy, convenience,and tech familiarity Sari, Eva Novita; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.739

Abstract

ChatGPT lacks a human supervision system to review and check all its outputs, along the way of its ability, studies found that AI conversation models might have a positive impact on various aspects of the customer experience. Therefore, this research aims to investigate the role of familiarity of technology as the mediation which accommodate the relation between perceived personalization, perceived relevant, perceived accuracy, perceived convenience toward overall satisfaction. This research was analysed by Structured Equation Modelling in the basis of Partial Least Square (SEM-PLS). Carrying 318 respondents of ChatGPT user in Indonesia. The findings of this research indicates that perceived personalization, perceived relevant, perceived accuracy, perceived convenience positively and significantly influence the familiarity with technology. Furthermore, the familiarity of technology has also positive and significant influenced the overall satisfaction. By then, this research found that the familiarity with technology in ChatGPT has partially mediates the relationship between exogenous variables on endogenous variable.
The power of information: boosting users' chatbot through trust and satisfaction in Indonesian e-commerce Syafitri, Reren; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.743

Abstract

This study aims to investigate the influence of information quality on users' interest in chatbot usage in the context of e-commerce in Indonesia, with trust and customer satisfaction as mediators. The Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis method is used in this research, with data collected from 360 respondents who are e-commerce users in Indonesia. The results of this study indicate that high information quality positively influences users' interest in chatbot usage. Additionally, consumer trust in the chatbot and the level of customer satisfaction also play a mediating role in this relationship. This research provides valuable insights for e-commerce companies in Indonesia to understand the factors influencing customer acceptance of chatbots, emphasizing the importance of ensuring high information quality, consumer trust, and customer satisfaction to enhance the interest in chatbot usage and improve service quality and customer experience.
Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe Marela, Andea Ndari; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.738

Abstract

This research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape.
I'll Buy What You Post! : The Impact of Social Media Influencer on Consumer Purchase Intention Barokah, Giaza Ananda; Alfansi, Lizar
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2805

Abstract

Traditional marketing is losing effectiveness. Brands are turning to social media influencers to shape consumer behavior. This study definitively investigates the impact of influencer attributes, trustworthiness, attractiveness, and expertise on consumer purchase intention, focusing specifically on the Erigo fashion brand. We used a quantitative approach, collecting data via online questionnaires from Erigo's influencers. We applied Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the relationships between variables. The results are clear: all three influencer attributes significantly influence brand attitude and purchase intention, with expertise showing the strongest effect. Brand attitude also serves as a mediator between influencer attributes and purchase intention. The findings demonstrate that credible influencers enhance consumer trust and foster positive brand perception and purchase intent. This study provides valuable insights into digital consumer behavior and offers strategic guidance for fashion marketers looking to leverage influencer partnerships to boost brand engagement and sales.
Play to Purchase: Exploring Gamification and Visual Design Impact on Impulse Buying in M-Commerce Aprilia, Rachel Winda; Alfansi, Lizar
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7925

Abstract

The rapid growth of the e-commerce sector has intensified competition among platforms, making the implementation of gamification strategies crucial for maintaining a dominant market position. This research investigates the interplay of gamification elements, visual design, immersion, and impulsive buying behavior in the context of Indonesian e-commerce platforms, given the heightened competition. Utilizing a survey with 348 valid responses, Structural Equation Modeling (SEM) in SmartPLS 4.0 was employed for analysis. The study reveals that gamification elements, particularly tangible rewards, positively influence user immersion, consequently mediating impulsive buying tendencies. This highlights the significant impact of gamification on consumer reactions and overall user experience, emphasizing its value in influencing consumer choices. The findings contribute to existing literature on gamification in e-commerce platforms using the S-O-R theory and provide insights into the link between user immersion and impulsive buying, offering valuable guidance for marketing strategies in this underexplored area.
Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia Syaefulloh, Syaefulloh; Alfansi, Lizar; Hadi, Effed Darta; Salim, Muhartini
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2848

Abstract

Purpose: This study aims to analyze the influence of Social Influence and Halal Certification on Repurchase Intention, with Trust as a moderating variable in the online purchase of imported halal food in Indonesia. Methods: The sample consisted of 260 consumers who made online purchases of imported halal food in Indonesia. Data collection was conducted via a Google Form survey distributed online to respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses. Results: The results indicate that Performance Expectancy (PE) significantly positively influences trust (TR). Social Influence (SI) significantly impacts Trust (TR), strongly shaping consumer confidence. Halal Certification plays a significant role in enhancing consumer trust regarding online purchases of imported halal food. Consumer Trust (TR) significantly affects Repurchase Intention (RI). SI also significantly influenced RI. Although Halal Certification (HC) boosts consumer trust in product quality, its effect on RI is not significant. SI significantly impacts RI through the mediation of trust. HC significantly influenced RI, which was fully mediated by trust. Conclusions: Social Influence and Halal Certification both enhance consumer Trust, which significantly drives Repurchase Intention, with Trust fully mediating the effect of Halal Certification and partially mediating the effect of Social Influence, while Halal Certification alone does not directly influence repurchase behavior. Limitations: This study has limitations regarding the sample, which only includes consumers from urban areas, necessitating caution in generalizing the findings to rural populations. Additionally, cultural factors and religiosity impacting trust were not included as control variables.    Contribution: This study provides practical insights for e-commerce businesses and halal food importers regarding the importance of halal certification and social influence in shaping consumer trust and repurchase intention. Furthermore, it enriches the literature on Muslim consumer behavior in the digital context. Novelty: This research contributes new insights by examining the role of trust as a moderating variable in online purchases of imported halal food, a relatively under-researched area, particularly in Indonesia, the country with the largest Muslim population in the world.
Greening Business For Sustainability: The Strategic Role of Green HRM, Innovation and Employee Behavior in Coal Power Plants in Sumatera, Indonesia Zeqing, Liu; Alfansi, Lizar; Usman, Berto
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1294

Abstract

This study examines the influence of Green Human Resource Management (GHRM) on Sustainability Performance (SP) in coal-fired power plants (PLTUs) in Indonesia, with Green Innovation (GI) and Employees’ Green Behavior (EGB) as mediators. Results show that GHRM significantly drives both GI and EGB, and directly improves SP. Indirect effects are even stronger, as GI and EGB enhance sustainability outcomes across environmental, social, and economic dimensions. These findings confirm GHRM as a critical driver of sustainability in energy-intensive industries. Based on the results, this study contributes theoretically by integrating GHRM with the Triple Bottom Line, extending the Resource-Based View and AMO framework, and linking micro-level green behaviors to macro-level sustainability outcomes. It also highlights the contextual relevance of GHRM in high-impact industries and underscores innovation as a strategic HRM outcome. Practically, energy companies should embed sustainability in HR practices, strengthen eco-innovation, and foster green behaviors through incentives and cultural alignment. Policymakers are encouraged to enhance regulatory support, while collaboration across sectors can accelerate the diffusion of sustainable practices. Overall, aligning HRM with green strategies provides both theoretical enrichment and actionable guidance for advancing corporate sustainability.
Drivers of Mobile Game Addiction and Its Impact on Game Loyalty and In-App Purchase Intention Among Gen-Z in Indonesia Airlangga, Miftah Mahardhika; Alfansi, Lizar
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13120

Abstract

Purpose: This study aims to analyze the influence of flow experience, escapism, and playfulness on mobile game addiction, and to examine how mobile game addiction affects game loyalty and in-app purchase intention among Generation Z in Indonesia.Method: A quantitative research design was employed. Data were collected through an online questionnaire distributed to 210 respondents. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4 software.Result: The results show that flow experience and escapism significantly and positively influence game addiction. In contrast, playfulness has a significant negative effect, suggesting that enjoyment alone does not necessarily lead to addictive behavior. Game addiction positively influences both game Loyalty and in-app purchase intention. However, game loyalty does not have a significant effect on in-app purchase intention.Practical Implications for Economic Growth and Development: These findings offer valuable insights for mobile game developers seeking to enhance user engagement and revenue. By leveraging flow experience and escapism, developers can increase both addiction tendencies and in-app spending. This approach contributes to the growth of Indonesia’s digital economy through strategic monetization.Originality/Value: This study adds to the limited body of research examining psychological drivers of game addiction and their economic implications within the context of Generation Z in a developing digital market.
The Impact of Short Video Platforms’ Destination Attractiveness Online Review and Influencer Credibility on Tourist Attitude on Travel Intention Tsabita, Putri Raka; Alfansi, Lizar
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8360

Abstract

The increasing reliance on short video platforms like TikTok, YouTube Shorts, and Instagram Reels has shifted how individuals form travel intentions. Pinpointing how platform quality, influencer credibility, destination attractiveness, online reviews, and parasocial bonds turn this deluge into genuine travel intention is therefore essential. This study clarifies the pathways through which those five factors build attitudes toward destinations and convert them into intention to visit. Using purposive sampling, 300 Indonesian SVP users completed an online questionnaire; data were analysed with SEM-PLS to evaluate a seven-construct model. SVP quality—usefulness, ease of use, and enjoyment—emerged as the strongest driver of travel intention. Influencer credibility and destination attractiveness significantly bolstered positive attitudes. Parasocial interaction intensified the credibility-to-attitude link, while online reviews showed no direct effect on travel intention. Intention to travel peaks when informative, intuitive, and entertaining SVPs showcase appealing destinations through trusted influencers who feel personally familiar. This study introduces an integrated model combining technology-acceptance, social-learning, and parasocial lenses, and destination appeal to explain how short video content drives modern travel intention.
Co-Authors Airlangga, Miftah Mahardhika Aprilia, Rachel Winda Asep Mulyana Barokah, Giaza Ananda Berto Usman, Berto Budi Harsanto Chaniago, Bunga Darta, Effed Efendi, Pebri Anjani Rizqi Ekaputri, Seprianti Ferry Tema Atmaja Furqon, Salsa Angraeni Hadi, Effed Darta Hardi, Effed Darta Indriani, Reni Istiqomah, Puji Manisa Khoirala, Cindy Marela, Andea Ndari Marsyah, Selvin Muhartini Salim Pefriyadi, Pefriyadi Salius Silih Sari, Eva Novita Shandy, Venny Mellandhia Syaefulloh Syafitri, Reren Tsabita, Putri Raka Veybitha, Yolanda Yesi Safita Zeqing, Liu