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All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Journal of Community Empowerment Edumulti: Jurnal Rumpun Ilmu Pendidikan Multidisiplin
Faisal, Ijang
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Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Kriez Academy

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CONSEQUENCES OF INFORMATION CONTROLLABILITY THROUGH AUGMENTED REALITY AT THE POINT OF SALE: AN ANALYSIS Faisal, Ijang; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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The use of augmented reality (AR) at the point of sale has become an innovative strategy in improving consumer experience and influencing purchasing decisions. However, challenges related to the consistency and reliability of information presented through AR require special attention from sellers. In this discussion, we explore the impact and challenges of information controllability through AR on consumer perceptions, purchasing decisions, and sales strategies. Positive impacts include increased consumer engagement, increased perception of product value, and reduced purchase uncertainty. However, challenges such as technical errors, complex content management, and building consumer trust require a holistic, team-based approach to overcome. Recommended strategies include thorough testing of AR applications, use of monitoring technology, integration of AR into sales operations, careful content management, and transparent communication with consumers. By overcoming these challenges, sellers can harness the full potential of using AR to increase consumer engagement, strengthen brand image, and increase sales.
INHIBITING PURCHASE INTENTIONS: THE IMPACT OF INAPPROPRIATE BRAND SPEECH ON SOCIAL MEDIA ON CONSUMER ENGAGEMENT BEHAVIOR Budi Raharja, Arif; Ichwanudin, Wawan; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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In an increasingly connected digital era, social media has become the primary platform where brands and consumers interact directly. However, these interactions don't always go smoothly, especially when brands engage in inappropriate remarks on social media. This research aims to identify the impact of inappropriate brand remarks on social media on consumers' engagement behavior and their purchase intentions. Through literature analysis and discussion, it was found that consumers tend to respond negatively to brands that engage in inappropriate behavior on social media, which can result in a decrease in consumer trust, loyalty and engagement towards the brand. Additionally, this negative impact can also influence consumer purchase intentions, with consumers becoming hesitant to purchase products or services from brands that engage in inappropriate behavior. Effective communications strategies, including a focus on transparency, responsiveness and consumer education, can help brands reduce the risk of inappropriate speech and maintain or increase consumer engagement and trust in their brand. Therefore, it is important for brands to pay attention to how they interact with consumers on social media and ensure that every word they make reflects the brand's values and is sensitive to consumers' needs and desires.  
IMPLICATIONS OF LOYALTY PROGRAMME COMPETITION ON CUSTOMER DECISIONMAKING IN THE BANKING INDUSTRY Redjeki, Finny; Ayu Amrita, Nyoman Dwika; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Loyalty programs in the banking industry have become an important strategy in maintaining and increasing customer retention, which in turn has a positive impact on bank financial performance. This research examines the effectiveness of loyalty programs in increasing customer retention and their impact on bank financial performance with a focus on the strategies used, factors that influence program success, and their strategic implications. Key strategies analyzed include personalization of incentive offers, use of technology to enhance user experience, and effective communication. Personalization of incentive offers allows banks to tailor loyalty programs according to customer preferences and shopping behavior, increasing their engagement and satisfaction. The use of advanced information technology, such as data analytics and digital platforms, helps banks to optimize user experience, facilitate the redemption of reward points, and provide better customer service. In terms of its impact on bank financial performance, loyalty programs can increase revenue through increasing use of bank products and services, reducing new customer acquisition costs, as well as expanding opportunities for cross-selling and up-selling additional products. Loyal customers tend to have a higher lifetime value and contribute significantly to the bank's net profit margin. Thus, the strategic advice for banks is to continue to innovate in designing and managing their loyalty programs, strengthen compliance with data privacy regulations, and maintain service quality to build customer trust. These steps will help banks not only retain existing customers, but also attract new customers in a competitive market.  
pdf ANALYSIS OF CONSUMER INTENTION TO PURCHASE SMART ROBOTIC PRODUCTS AND SERVICES IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH Aripin, Zaenal; Faisal, Ijang; Redjeki, Finny
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 9 (2024): Kriez Academy - August
Publisher : Yayasan Kreatif Indonesia Emas

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This research aims to investigate how consumers' perceptions of their control over the use of intelligent robotic technology influence their purchase intentions in the Indonesian market. Using the theory of planned behavior (TPB) approach, this study analyzes the relationship between perceived behavioral control (PBC), attitudes, purchase intentions, and contextual factors in consumer decision making regarding the adoption of this new technology. The research method used is a literature study which combines empirical research related to consumer behavior theories, as well as analysis of the social and cultural context in Indonesia. The main findings indicate that high perceived control over the use of intelligent robotic technology is significantly associated with positive attitudes toward the technology, which in turn contributes to consumers' purchase intentions. Contextual factors such as social influences from family, friends, and social media also moderate the relationship between PBC and consumer purchase intentions. The strategic implications of these findings highlight the importance of developing products that facilitate consumer use and understanding of this technology, as well as effective marketing strategies to build positive perceptions of control in a heterogeneous market such as Indonesia. 
Integrating Financial Literacy into Community Banking Models: A Pathway to Empowerment Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 9 (2024): Kriez Academy - August
Publisher : Yayasan Kreatif Indonesia Emas

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This study explores the critical role of integrating financial literacy into community banking models as a strategic pathway to economic empowerment, particularly in the underserved and unbanked areas of Indonesia. Despite the growth of formal financial institutions, a significant portion of the population remains excluded, with community banks and microfinance institutions serving as vital last-mile solutions. However, their long-term impact is often constrained by a lack of financial knowledge and poor behavioral habits among community members. This paper emphasizes how the strategic intersection of knowledge dissemination, financial inclusion, and sustained behavior change can create more robust and sustainable community banking ecosystems. Using a qualitative research methodology that synthesizes theoretical frameworks from behavioral economics, the capability approach, and social capital theory with empirical case studies from community banks in West Java and Central Sulawesi, the research identifies key drivers and barriers to effective integration. It proposes a scalable model where educational content is co-designed with community input, delivered through localized and hybrid channels, and leveraged by local champions. This approach aims not only to increase participation in formal banking but also to foster informed financial decision-making, ultimately contributing to a more resilient and empowered local economy.
ASSESSING THE INFLUENCE OF DIGITAL TRANSFORMATION ON ORGANIZATIONAL CHANGE AND PERFORMANCE Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 8 (2025): Kriez - August
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Digital transformation (DT) refers to integrating digital technologies into business processes, reshaping how organizations operate and deliver value. It requires not just technological adoption but also cultural and strategic shifts. Organizations today face increasing pressure to innovate and optimize operations to stay competitive in rapidly changing markets. This study investigates the impact of digital transformation on organizational change and performance across different industries, focusing on the opportunities and challenges that come with adopting new technologies. Aims: The goal of this research is to assess the influence of digital transformation on organizational change and performance. Specifically, it seeks to examine the adoption of digital technologies like AI and cloud computing, analyze how organizational culture and leadership are affected, explore operational efficiencies and customer satisfaction, assess innovation outcomes, and identify key challenges encountered in the transformation process. Research Method: A mixed-methods approach was used, combining quantitative surveys and qualitative interviews. The survey gathered data from 100 respondents across various industries, including manufacturing, healthcare, and retail. Qualitative data was collected through interviews with 15 organizational leaders. Purposive sampling was employed to select participants with direct experience in digital transformation. Statistical tools such as regression analysis were used for quantitative data, while qualitative responses were analyzed using coding techniques.   Results and Conclusion: The study found that digital transformation significantly impacts organizational change and performance. Key technologies like AI, cloud computing, and IoT are widely adopted, improving efficiency and fostering innovation. Organizations that successfully manage cultural change, with strong leadership and clear communication, experience greater success. However, challenges such as resistance to change, skill gaps, and cybersecurity concerns remain significant barriers. Despite these challenges, organizations that embrace digital transformation see improvements in operational performance, customer satisfaction, and competitive advantage. Contribution: This research provides valuable insights into how digital transformation drives organizational change and performance. It offers practical strategies for companies to overcome the challenges associated with digital transformation and improve their competitive edge. The study adds to existing literature by demonstrating the importance of technology, culture, and leadership in the successful implementation of digital transformation initiatives.
Co-Authors Amalia, Aulia Ayu Amrita, Nyoman Dwika Budi Raharja , Arif Budi Raharja, Arif Dewi Mulyani Dwika Ayu Amrita, Nyoman Endang Ruchiyat Fatmah, Nor Fitriana Hernawati Hernawati Herry Achmad Buchory Kurniasih, Imas Muhammad Wahyudin, Muhammad Muhtadin Muhtadin Origenes, Ritchelle W. Redjeki, Finny Riana, Nia Ricky Agusiady Riya, Riya Sheila Sheila, Sheila Suganda, Uce Karna Supriatna, Ucu Wawan Ichwanudin Zaenal Aripin