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All Journal Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah METADATA Jurnal Prointegrita PKM Maju UDA JURNAL GLOBAL MANAJEMEN
Gaol, Jonner Lumban
Universitas Darma Agung
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The Effect of Product Innovation on Consumer Interest in the Purchase of Bottled Tea Products at PT. Sinar Sosro Medan Sarman Sinaga; Jonner Lumban Gaol; Reza Nurul Ichsan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1762

Abstract

Product innovation is a guideline that is expected to influence consumer interest in purchases. The problem formulation in this study is whether there is a significant influence of product innovation on consumer interest in purchasing. And the purpose of this research is to find out if there is a significant relationship between product innovation and consumer interest in purchasing Bottled Tea Products at PT Sinar Sosro Medan. The research approach carried out is a quantitative type of primary data source. This study used a simple linear regression analysis model using SPSS (Statistica Product and Service Solution) software version 21.0. The number of samples in this study was as many as 78 customers. The results of this study showed a regression equation where Y = 1,807 + 0.5X + e, which means product innovation has a positive influence on consumer interest. This indicates that if there is an increase in product innovation by 1 unit, it will be followed by an increase in consumer interest by 0.5 units. Based on the significance test shows a significant influence of product innovation on consumer interest, it is seen that the significance value for the influence of X on Y is 0.00<0.05 and thitung value of 5.626> ttabel 2.6403 means that if product innovation is improved then consumer interest will also increase. And from the test results of the coefficient of determination in nila R Square of 0.294 this shows that 29.4% of consumer interest is influenced by product innovation and the remaining 71.5% is influenced by other variables outside of this study. This will be even better if product innovation continues to be implemented and improved with the increasing interest of consumers, because of PT employees. Sinar Sosro will have the opportunity to channel its creativity with better innovation ideas.
Analysis of Labor Planning on PT. Ganda Saribu Utama Binjai Jonner Lumban Gaol; Sarman Sinaga; Lukman Nasution
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1763

Abstract

Considering the recruitment and selection process for the company is very important to support the success of the company in achieving goals. With selective recruitment and selection will provide value for the company. The quality of the company will also improve better with competent and qualified employees. The discussion in this study is to analyze the labor planning. The results of the analysis on PT. Ganda Saribu Utama Binjai in the implementation of labor planning at PT. Ganda Saribu Utama Binjai is carried out several steps, namely: Job analysis, receiving applicant data, analyzing cover letters that have been sent to the company, conducting new employee acceptance tests, interview calls, reference examinations, and granting decisions on the acceptance of prospective new employees. And there are some obstacles that become obstacles in the company in hiring employees, which among which there are prospective employees who are dishonest, there are prospective employees who are not in accordance with the company's standards, with some obstacles, the company does things that can overcome problems in employee recruitment, starting with the implementation of selection in accordance with company procedures, and making specification adjustments in accordance with company standards.
Co-Authors Anton Atno Parluhutan Sinaga Arionang, Joy Silvana Aritonang, Angel Yolanda Patricia Arsyam Mendrofa Baginda Simatupang Bawamenewi, Noveli Bazikho, Erwina br. Sembiring, Veramika Denni Sipahutar Diana Novita Lumbanbatu Dorcas Togatorop Elyas, Richard Endieni Meisari Bate'e Fatemaluo, Eriati Gea, Yanila Geni Laia Giawa, Syukur Darman Gulo, Mardiani Halawa, Desman Harita, Yastifa Hotriado Harianja Hulu, Mesilina Jenni Tarigan Laia, Dadisman Lamminar Hutabarat Lubis, Mhd. Ansori Lukman Nasution Marbun, Fretty romauli Marudut Sianturi Nababan, Windah Napitupulu, R.B Ndruru, Agustinus Ndruru, Anotona Nota Dwilman Gea Novia Ruth Silaen Otto. M. Tambunan Pangaribuan, Asmin Pardede, Erwin Putri Safiany RB Napitupulu Reza Nurul Ichsan Ricardo Bakkara Rini Mariani Br Sinuraya Ronal Manik Sarman Sinaga Sarman Sinaga Sarumaha, Elsa Natalia Sembiring, Veramika Sianturi, Marudut Sianturi, Riny Priyanti Silaban, Ernawati Silaen, Novia Ruth Simanullang, Sarnita Oktaviani Simatupang, Sabar L.T Sinaga, Dearma Sariani Siregar, Pandapotan Na Uli Sun Tafonao, Firman Putra Tarigan, Jenni Venny Fraya Hartin Nst Veramika Br. Sembiring Wilson Pramono Hutagalung Yenni Agustiani Zega Zainuddin, Zainuddin