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Siagian, Ester Mawar
Universitas Sisingamangaraja XII Tapanuli
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Development of Video Learning Media for Elementary School Students Siagian, Ester Mawar; Listantia, Nora; Sebayang, Yulvitriyani Br; Hutagalung, Vera Kristina; Pertiwi, Santhi
Indonesia Berdaya Vol 5, No 2 (2024)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2024740

Abstract

Students' engagement and passion for studying are shaped by their areas of interest. But the fact is that pupils still show very little enthusiasm for studying. Our goal in creating this medium is to provide fourth graders with a high-quality instructional film that will supplement their social studies curriculum. Using the six steps of the ASSURE model—which include student analysis, establishing learning objectives, selecting methods, media, and materials, implementing the model, encouraging student participation, and finally, evaluation and improvement—this learning video media was developed. Students in fourth grade at SDN Pakis V were the topic of this educational film. The creation of this video medium was deemed suitable for use in the fourth grade social studies curriculum. This is derived from the validation findings of specialists in the field of media and materials, as well as students working alone, in small groups, or in big format. The efficacy of this learning video medium was assessed using a posttest after expert and student testing. Students were able to get outcomes higher than the designated KKM when tested using this learning video medium. As a result, creating educational video content is a fruitful endeavour.
PENGRAJIN ANYAMAN BAION DI DESA MATITI 2 KECAMATAN DOLOK SANGGUL, KABUPATEN HUMBANG HASUNDUTAN Sihaloho, Ronal Donra; Siagian, Ester Mawar; Renata Marbun, Talenta Emma; Daniel Mahulae, David Yanto; Nababan, Benyamin; Tambunan, Samuel Parningotan; Simamora, Dinaria
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5220

Abstract

Abstract: This Community Service activity focuses on developing online marketing strategies using social media. Online marketing in the current era, known as the 4.0 era, is rapidly evolving through the use of information technology. The training, held in Matiti II Village, Dolok Sanggul District, Humbang Hasundutan Regency, aimed to empower local Baion weavers to optimize sales of their products and expand product distribution through online marketing. The methods used included a preparatory phase, which involved outreach to the local government, program implementation, and evaluation. Ten Baion weavers participated in the training. The training focused on optimizing the potential of the Baion weavers and motivating the Matiti II Village community to launch businesses through online marketing of their superior products. This initiative could then be followed up by establishing a joint business group.            Keywords: digital marketing, branding, and baion craftsmen Abstrak: Kegiatan Pengabdian Masyarakat ini yaitu pengembangan tentang pemasaran yang dilakukan secara online yang memanfaatkan salah satu media sosial. Pemasaran online pada era sekarang ini yaitu era 4.0 dimana berkembang secara cepat dengan memanfaatkan teknologi informasi. Kegiatan pelatihan berlokasi di Desa Matiti II, Kecamatan Dolok Sanggul, Kabupaten Humbang Hasundutan, dimana memiliki tujuan untuk memberdayakan masyarakat setempat pengrajin anyaman baion dalam mengoptimalkan penjualan produk anyaman baion, memperluas distribusi produk dengan memasarkan secara online. Metode yang digunakan yaitu Tahap persiapan dengan melakukan sosialisasi kepada pemerintah setempat, Pelaksanaan Program dan Evaluasi. Pelatihan ini diikuti sebanyak 10 pengrajin anyaman baion. Hasil dari pelatihan ini dapat mengoptimalkan potensi para pengrajin anyaman baion, juga dapat memotivasi masyarakat Desa Matiti II dalam membuka usaha melalui pemasaran online dengan produk unggulan yang dihasilkan pengrajin anyaman baion, sehingga kegiatan ini dapat ditindaklanjuti dengan menginisiasi kelompok usaha bersama. Kata kunci: pemasaran digital, branding, pengrajin baion 
Co-Authors Dahlia Nopelina Siallagan Daniel Mahulae, David Yanto Delviana Romauli Wanti Sihombing Desi Susanti Elizabeth Yohanes Friska Simanullang Gaol, Dinata Lumban Herlina Simangunsong Herta Manurung Hotlin Siregar Hutagalung, Vera Kristina Indra Veri Nainggolan Joan Berlin Damanik Josua Rajagukguk L. Rudi H. Siagian Lestarina Silitonga Levia Desi Agustina LumbanTobing Listantia, Nora Machin, H. Munte, Risma Nurhaini Nababan, Benyamin Nurlinawati Simanjuntak Pertiwi, Santhi Renata Marbun, Talenta Emma Resna Napitu Rina Handayani, Rina Saputra, Eka Kurnia Sarah Khairunnisa Budiyanto Sebayang, Yulvitriyani Br Sibarani, Sariayu Sihaloho, Ronal Donra Simamora, Dinaria Simangunsong, Rini T Tambunan, Samuel Parningotan Tanggapan C. Tampubolon Winda Maria Baretha Simanjuntak