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All Journal Dinamika Pendidikan Business UHO: Jurnal Administrasi Bisnis Jurnal Mantik International Journal of Economics Development Research (IJEDR) Jurnal Darma Agung Indonesia Berdaya AJAD : Jurnal Pengabdian kepada Masyarakat Manajemen : Jurnal Ekonomi JURNAL ILMIAH SOCIO SECRETUM Manajemen : Jurnal Ekonomi
Siagian, Ester Mawar
Universitas Sisingamangaraja XII Tapanuli
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Keragaman Produk Terhadap Keputusan Pembelian Pada UD. Toko Sepatu Clinton Balige Winda Maria Baretha Simanjuntak; Ester Mawar Siagian; Hotlin Siregar
Manajemen: Jurnal Ekonomi USI Vol 5 No 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/kj2ekp09

Abstract

Toko Sepatu Clinton di Balige adalah jenis usaha di bidang penjualan produk Sepatu dan melakukan pengembangan usaha berbagai jenis tas. Penelitian ini bertujuan untuk mengetahui pengaruh keragaman produk dan harga terhadap keputusan pembelian konsumen sehingga mampu meningkatkan kepuasan pelanggan. Penelitian ini menggunakan metode deskriptif dan verifikatif. Teknik pengumpulan data yaitu wawancara dengan pemilik toko UD. Toko Sepatu Clinton Balige serta menyebarkan kuesioner dan melakukan observasi (pengamatan) terhadap 98 orang dengan menggunakan teknik accidental sampling dari berbagai kalangan usia dan pekerjaan dengan kriteria sudah pernah membeli produk lebih dari satu jenis produk dan telah melakukan pembelian lebih dari 2 kali. Pengolahan data dilakukan dengan menggunakan program SPSS versi 25.0. Metode analisis data  yang digunakan adalah uji validitas dan reliabilitas, analisis korelasi sederhana, analisis koefisien determinasi, analisis regresi linear sederhana, dan uji signifikansi koefisien korelasi. Hasil penelitian menunjukkan bahwa keragaman produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Dimana, korelasi keragaman produk terhadap keputusan pembelian sebesar 0,775 dengan kategori kuat. Nilai R Square yang dihasilkan untuk pengaruh keragaman produk terhadap keputusan pembelian sebesar 0,570 (57%) dan sisanya 0,430 (43%) dipengaruhi oleh faktor - faktor lainnya seperti harga, kualitas, dan material bahan produk. Hasil uji regresi sederhana yang diperoleh adalah Y= 11,165 + 0,665X, dengan nilai rhitung > rtabel (0,755 > 0,260) artinya terdapat hubungan yang signifikan antara keragaman produk (X) dengan keputusan pembelian (Y). Uji signifikan Parsial atau Individual menghasilkan thitung > ttabel (11,282 > 1,984) dengan kriteria hipotesis yang dihasilkan menolak H0 dan menerima H1 yang artinya, variabel keragaman produk berpengaruh positif dan signifikan terhadap variabel keputusan pembelian, maka hipotesis diterima. Sehingga, hipotesis penelitian dapat diterima karena terbukti keragaman produk dapat mempengaruhi keputusan pembelian oleh konsumen
Formation of Students' Character and Abilities Through the Integration of Education and Management Siagian, Ester Mawar; C. Tampubolon, Tanggapan; Handayani, Rina; Simangunsong, Herlina; Gaol, Dinata Lumban
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.419

Abstract

This research discusses the formation of students' character and abilities through the integration of education and management. The main focus of this research is to explore how effective education management can integrate relevant curricula with students' character values and competencies. Through the integration-interconnection approach in curriculum policy, this study shows that education not only includes the mastery of knowledge, but also the development of balanced attitudes and skills. By implementing school-based management, schools can create synergies between curriculum development and learning practices that support the formation of students' character. This study uses a qualitative method with data analysis based on interviews, observations, and documentation to gain an in-depth understanding of the application of integration management in the context of education. The results show that collaboration between teachers, students, and parents is essential to achieve holistic educational goals, as well as produce students who are not only academically intelligent but also have strong character.
Discovering The Determinants of Motivation, Compensation, Workload on Employee Performance Siagian, Ester Mawar; Elizabeth, Elizabeth; Budiyanto, Sarah Khairunnisa; Saputra, Eka Kurnia; Machin, H.
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.6610

Abstract

Research to test the influence of motivation, compensation, workload on the work performance of CV ABCD employees in Jakarta. This research uses a quantitative method with multiple linear regression analysis. Data were collected using a questionnaire given to all CV ABCD employees in Jakarta. The sampling technique used a census sampling technique with a population of 56 employees. The results of the research show partially and simultaneously the variables of motivation, compensation, workload on the work performance of CV ABCD employees in Jakarta. These findings can be a reference for CV ABCD in Jakarta to improve employee performance which has a good impact on the success of the company.
Co-Authors Delviana Romauli Wanti Sihombing Desi Susanti Elizabeth Yohanes Friska Simanullang Gaol, Dinata Lumban Herlina Simangunsong Herta Manurung Hotlin Siregar Indra Veri Nainggolan Joan Berlin Damanik Josua Rajagukguk L. Rudi H. Siagian Lestarina Silitonga Levia Desi Agustina LumbanTobing Machin, H. Munte, Risma Nurhaini Nora Listantia Nurlinawati Simanjuntak Resna Napitu Rina Handayani, Rina Santhi Pertiwi Saputra, Eka Kurnia Sarah Khairunnisa Budiyanto Tanggapan C. Tampubolon Vera Kristina Hutagalung Winda Maria Baretha Simanjuntak Yulvitriyani Br Sebayang