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Sari, Diah Novita
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Journal : Journal of Research in Social Science and Humanities

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Analysis of the Influence of the Role of Influencers on Increasing Income in Liberica Utari, Marti; Sari, Diah Novita; Rahmi, Lailatur; Devani, Ferizka Tiara; Mardiana, Mardiana
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.140

Abstract

The role of influencers is a successful marketing strategy because in the digital era, users choose interesting content from influencers and people they follow over advertising and frequent use of social media. This research aims to determine "The Influence of the Role of Influencers on Increasing Income in Liberica". This research will use quantitative research methods, with a research sample of 56 respondents. "The research results show that multiple linear regression has a constant value with a positive sign of 17.882. The F test states that the role of influencers in increasing income in Liberica is 0.013 0.05. The T test states that the role of influencers (X1) produces a significance value of 0.00 0.05 and the calculated t value is 6.043 t table 1.673, and the R value is 0.119 or 11.2%.
Co-Authors Armiani, Trizaurah Aryanti Aryanti Bancin, Dewi Danuarta, Rohan Devani, Ferizka Tiara Dyah Utari Yusa Wardhani Fatin, Muhammad Hanif Harahap, Adhelia Febriasari Justita Dura Kurniati Kurniati Lailatur Rahmi Mardiana Mardiana Meiriska, Ienda MURTANTO Novrianty, Rizky Nurhajar Anugraha Octarina, Ayu Prawira, Wanda Yudha Purba, Agnes Ratna Juwita Robinson robinson Rosyad, Farlin Subkhania, Nurul Supani, Ahyar Tamsir Ariyadi Utami, Pertiwi Nurul Utari, Marti Vincy, Ivanya Gebriella Yulia Hapsari Zhafarina, Imas Ning