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Journal : Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control

Optimizing Social Media Promotion Strategy to Increase Customer Retention Rate (CRR) with GKG Customer Engagement Ifriza, Yahya Nur; Budiman, Kholiq; Ardiansyah, Adi Satrio
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 9, No. 4, November 2024
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v9i4.2016

Abstract

In the digital age, businesses are increasingly relying on social media platforms to engage with their customers and foster brand loyalty. This paper presents a comprehensive study aimed at optimizing social media promotion strategies to enhance Customer Retention Rate (CRR) while utilizing the GKG (Get Keep Growth) Customer Engagement framework. By examining the interplay between social media promotion tactics and customer engagement metrics, we investigate how businesses can leverage data-driven insights to improve customer retention. Our research showcases the importance of tailoring social media campaigns to individual customer preferences and behavior, ultimately leading to increased customer satisfaction and loyalty. The results of the analysis of the development of the Customer Retention Rate graph were produced on FMIPA social media with an average CRR of 71% in the base case. Through a combination of data analysis and case studies, we provide actionable recommendations for businesses seeking to maximize the effectiveness of their social media promotion efforts and elevate their CRR with GKG customer engagement.
Co-Authors Adi, Yudhi Wahyu Adistia Nia Safitri Alfina Nur Arofah Ali, Mat Amidi Amidi, Amidi Ananda Verry Setiawan Anisa Firdaus Oktaviani Astuti, Clara Rosita Hani Yuli Azis, Vivi Anggraini Saputri Berlian Disi Prasetya Budi Prasetiyo, Budi Budiman, Kholiq Caesario, Nico Chafshoh, Nabillah Arifa Choirunnisa, Fakhrur Rini Cici Rayagura Rahmatillah Dewi, Heni Lilia Dewi, Nuriana Rachmani Dinasari, Arum Dita Ayuni Tasya Djouharrochmah, Djouharrochmah Efrilianda, Devi Ajeng Erlita, Dea Fadhila Salvia Khairunnisa Fariz, Regilsa Ferianto, Andika Nur Fitriana, Dea Rizqi Hamidah, Faridah Shawatul Hasaroh, Elsa Fadila Hutauruk, Stefany Margaretha Iin Ariyas Setyawati Indah Ayu Kusumawardani Isbianto, Isbianto Iwan junaedi Khayatun, Nur Khoirunnisa, Karima Laelatul Maghfiroh Mahfiroh, Halillah Mohammad Asikin Muhamad Riza Mahendra Muhammad Ainun Niam Muhammad Anwar Muhammad Ghozi Izzulhaq Mulyono Mulyono Munahefi, Detalia Noriza Musdalifah Asti Nur Isnaini Nadia Rizki Ardelia Nanik Ratnawati Nisa Farah Maulida Novita Triska Pratama Nur Hafidh Ash-Showy Nurul Qomari Putri, Rani Rafika Raharani, Fatkhiya An-Nisa Rahmadani, Sabila Hanifa Rahmatjati, Abdul Mu'iz Rahmawati Kusuma Wardani Rochmad - Saniyah, Siti Malihatus Sari, Salsabilla Naura Selva Ayu Meilina Septiani, Lintang Rizqy Simarmata, Raivo Siti Huda Dienina Stefany Margaretha Hutauruk Sumarti Sumarti Susnasuhah, Lilik Tri Mega Utami Ulya Farahani Vivi Anggraini Saputri Azis Wardani, Deva Fitria Wati, Irma Meika Yahya Nur Ifriza