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Oktaviani, Winda
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Journal : International Journal Administration, Business

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The Role of Lifestyle, Advertising, and Discount on Impulsive Buying (Survey of Tokopedia Application Users in Kuningan Regency) Oktaviani, Winda; Ahman, Eeng; Komarudin, Munir Nur; Nasser
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.426

Abstract

The intent of this study is to assess the impact of lifestyle, advertising, and discounts on impulsive purchases among Tokopedia application users in Kuningan Regency. The study methodology used in this research is descriptive and verification research methods with a data-driven survey approach. The demographic of the study composed of all people in Kuningan Regency who use the Tokopedia application. The sample size is 100 respondents, selected using purposive sampling techniques. The criteria for respondents include those who have used the Tokopedia application at least twice. The data used in obtained through surveys distributed to respondents who met the specified criteria. The results of the study show that lifestyle, advertising, and discounts have a positive and significant effect on impulsive buying. Advertising in particular, exerts a substantial positive and significant impact on impulsive buying.
Co-Authors . Wachjuni A.Nurlaela Amin Adawiyah, Endah Robiatul Ahmad, Muthmainnah S. Aminuyati Dadang Suhardi Djaenal, Nurhikma A Dwi Januarti, Ulfah Dwi Kurnia Hayati Eeng Ahman, Eeng Faizal Chan Fajhriani, Dyla Hadi, Darmawati Indah Dwi Kusumawati, Indah Dwi Jariah, Nurul Mahsyar, Januar Habibi Mariana, Lia Munir Nur Komarudin Nasrul, Febriyeni Nasser Nico Irawan Novita Sari, Yulia Nur Mawa, Dwi NURHAMSA MAHMUD ROSITA WONDAL Samad, Rita Seliana, Dila Solehudin, Solehudin Sultoni, Agus Suminar, Sani Syaferi, Akhmad Umanailo, Dwi Umaternate, Kurniafita Umikalsum Arfa Uswatul Hakim Wachjuni Wahyono Wahyono Wely Hadi Gunawan