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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Akuisisi : Jurnal Akuntansi Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Riset Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Pendidikan Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pendidikan Ekonomi (JURKAMI) EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal for Educational and Vocational Studies Jurnal Review Pendidikan dan Pengajaran (JRPP) Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Akuntansi : Jurnal Akuntansi Integratif Jurnal Ekonomi Manajemen Sistem Informasi Jurnal MEBIS (Manajemen dan Bisnis) Management Studies and Entrepreneurship Journal (MSEJ) JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Layanan Masyarakat (Journal of Public Service) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat (ABDIRA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Al-Buhuts (e-journal) International Journal of Multidisciplinary Research and Literature (IJOMRAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Management Science Research Journal Asian Journal of Management Analytics Padma: Jurnal Pengabdian Kepada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Pepadu Economics and Business Journal Journal of Artificial Intelligence and Digital Business Cakrawala: Jurnal Pengabdian Masyarakat Global Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Manajemen INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka IIJSE Al-Hayat: Natural Sciences, Health & Environment Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Engagement: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Ekspresi: Publikasi Kegiatan Pengabdian Indonesia EKOBIMA Ekonomi Bisnis dan Manajemen ManBiz: Journal of Management and Business JURNAL MANAJEMEN DAN BISNIS INDONESIA ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Riset dan Inovasi Manajemen
Swasti, Ika Korika
Universitas Pembangunan Nasional Veteran Jawa Timur
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DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM DI DESA PAKEL, KECAMATAN BARENG, JOMBANG Sarah Putri Madania; Permata ELG Purba; Ika Korika Swasti
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berkembangnya teknologi yang lebih memudahkan aktivitas manusia dapat dimanfaatkan pelaku UMKM untuk mengembangkan strategi pemasarannya. Strategi pemasaran berbasis digital merupakan kesempatan untuk memperluas jangkauan pasar dan meningkatkan pendapatan UMKM. Maka dari itu dibutuhkan adanya sosialisasi edukasi dan pelatihan mengenai digital marketing. Sehingga penulis membuat program kerja pengabdian masyarakat yaitu dengan sosialisasi dan pelatihan digital marketing. UMKM yang ada di Desa Pakel menjadi target dengan Metode pelaksanaan dengan sosialisasi dan pelatihan. Terlaksananya program kerja tersebut dari 19 peserta sosialisasi, 10 pelaku UMKM yang mengimplementasikan pelatihan melalui aplikasi tokopedia. Selanjutnya diharapkan peserta sosialisasi lebih termotivasi untuk lebih berkembang serta menambah wawasan terkait digital marketing dan dapat memajukan perekonomian para pelaku UMKM.
Pengaruh Work-Life Balance Dan Motivasi Kerja Pada Kinerja Karyawan Di PT Pelindo Marine Service Niswah Brilliantia; Ika Korika Swasti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6636

Abstract

The company possesses invaluable assets in the form of highly skilled human resources. Issues related to human resources can lead to a decline in employee performance, hindering the achievement of company targets. Several factors can influence employee performance, such as work-life balance and work motivation. This study aims to investigate the impact of work-life balance and work motivation on employee performance at PT Pelindo Marine Service, with a sample size of 56 individuals who have been working for more than 1 year, selected through probability sampling. In this study, respondents' opinions were measured using a Likert scale ranging from 1 to 5, based on statements provided in an online questionnaire. The data used were primary data obtained from employees and analyzed using SmartPLS 4 software. The research findings indicate that work motivation has a positive influence on employee performance. The variable of work-life balance also has a positive influence on employee performance. Higher work-life balance leads to better employee performance. When employees' work motivation increases, their performance also improves. Keywords: employee performance, job motivation, work-life balance
Analysis of Employee Performance Through The Role of Knowledge Sharing and Competence With Commitment as Intervening Variables Yoga Dwi Anugrahadi; Gendut Sukarno; Ika Korika Swasti
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.448

Abstract

The primary objective of this analysis is to ascertain the influence of information sharing and competency on employee performance within the context of the Department of Public Works and Highways Water Resources in Sidoarjo Regency. The study's target population consists of individuals employed in general or executive functional roles. The sample methodology utilised in this study involves the use of non-probability sampling, specifically employing a purposive sampling technique. The sample consisted of a total of 77 individuals. The data was derived from primary sources. Simultaneously, the study employs the Partial Least Squares (PLS) method. The findings of the study suggest that there is a noteworthy positive relationship between knowledge sharing and commitment. Conversely, competence is found to have a significant negative influence on commitment. Additionally, knowledge sharing is found to have a positive impact on employee performance, while competence does not have a significant effect on employee performance. Moreover, commitment is found to have a positive influence on employee performance. Furthermore, commitment is identified as a mediating factor in the relationship between knowledge sharing and employee performance, but it does not mediate the effect of competence on employee performance.
The Influence of Work Life Balance, Work Motivation and Dual Role Conflict on Employee Performance CV. Huda Jaya Sidoarjo Aditiya Olanda; Ika Korika Swasti
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5460

Abstract

Economic difficulties are one of the driving factors that make housewives from low-income families work. Working can help them improve the fulfillment of family needs. This study aims to determine the influence of work-life balance, work motivation and conflict between multiple roles on the work performance of female employees at CV. Huda Jaya This study aims to determine the influence of work-life balance, work motivation and diverse role conflicts on the job performance of female employees at CV. Houda Jaya. Collecting data in this study using the method of distributing questionnaires and analysis using the Partial Least Square (PLS) application. The results of this study, namely that work-life balance, work motivation, and multiple role conflicts have a positive effect on employee performance CV. Huda Jaya Sidoarjo.
The Effect of Technical Competence and Certification Training on Employee Performance at PT. Petrokopindo Cipta Selaras Ela Wahyu Diyanti; Ika Korika Swasti
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5603

Abstract

Competition in the business world makes every company must keep up with changes that occur, especially in the management of existing human resources. An important component of any business is its human resources. This research was conducted to find out (1) whether there is an effect of technical competency on performance, and (2) whether there is an effect of certification training on employee performance at PT Petrokopindo Cipta Selaras. The population and sample of this study amounted to 46 technicians. The research method used is quantitative, collecting data by distributing questionnaires directly to the respondents. The application of data analysis is Partial Least Square (PLS) with an ordinal measurement scale through a Likert scale. The result of this study is that technical competence does not affect employee performance, while the certification training affects the performance of employees at PT. Petrokopindo Cipta Selaras.
Training and Assistance in Making Audio Visuals Formation of Nationalism Character in Elementary School Teachers Communities of Progressive School Movements in the Daerah Istimewa Yogyakarta Based on Desktop Applications Wiwik Handayani; Ika Korika Swasti; Tri Lathif; Ari Setya Budi; Muhammad Khalif
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2022): May 2022
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v6i1.1190

Abstract

“Gerakan Sekolah Berkemajuan (GESEKAN)” is a community formed for the principal's performance, one of which is to form a nationalist character as his vision. This community needs character learning to build school branding because of changing conditions and skills, difficulties in translating character learning ideas to meet learning outcomes, especially in attitude formation, and difficulties in finding assistance and training in making AVA Media, it's AVA offered for facilitating the learning of character building with UPN East Java as the facilitator. As a result, this training provided new insights and knowledge for Juniors School Teachers in the “Gerakan Sekolah Berkemajuan” in the Special Region of Yogyakarta. This training helped resolve the limitations of their abilities
Strategi Pemasaran Pada UMKM Di Sirah Kencong Melalui Pembuatan Banner Nurul Lailis Shofi; Ika Korika Swasti
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.277

Abstract

By considering the various issues affecting Micro, Small and Medium Enterprises (MSMEs) in Sirah Kencong, guidance is needed to help MSMEs design effective marketing strategies and expand their market coverage. To deal with this problem, a method is used, namely the implementation method. This implementation method includes several things including a survey of MSMEs, design planning, material selection and determining the size of the banner to be used. The results of this service show that these MSMEs need branding in the form of making banners. The banner creation stage begins with this stage, namely designing banners for Micro, Small and Medium Enterprises (MSMEs) aimed at increasing visibility and promoting products, conveying information about MSMEs. Designed to reinforce brand identity by highlighting consistent visual elements, encouraging active responses from customers. After designing the banner design, the next step is to print the banner to the agreed size. The MSME owner has approved the size and material of the banner. In this way, the resulting banner will be in accordance with your wishes and approval. Next, this is the final stage after going through the printing process, the banner is handed over to the MSME owner. After handover, the next step is to install the banner in the location or area that has previously been decided with the MSME owner. The purpose of this installation is to increase the visibility of the banner and maximize the marketing impact, so that more people can see and respond to the information or promotions conveyed through the banner.
Desain Logo Untuk Peningkatan Identitas Visual Pada UMKM Lesehan 12 Sirah Kencong Nur Aida Lisurur; Ika Korika Swasti
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): April 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i2.278

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy by generating employment and business opportunities. However, many MSMEs overlook the importance of visual identity, especially logos, in enhancing competitiveness in the era of globalization. This research focuses on Warung Lesehan 12 in Kebun Bantaran, Blitar, which lacks visual identity. Combining observation and interviews, this study aims to improve visual identity through effective logo design. The establishment, located in an agro-tourism area, has the potential to attract tourists but lacks visual branding. By designing a logo in the form of a white circle with brown elements, including contact information, this research successfully creates an attractive and memorable identity. The logo is then materialized into a stamp for promotional use. The results demonstrate Warung Lesehan 12's commitment to enhancing their brand image.
Sosialisasi Digital Marketing Pada UMKM di Kota Blitar Sebagai Sarana Pengembangan Pemasaran Produk Saniyyah Saniyyah; Tiara Febry Adviola; Ika Korika Swasti
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.592

Abstract

Technological changes affect decision-making, behavior, and the way humans communicate and act. The rapid development of digital technology has affected people's lives, especially in the world of marketing. The use of digital media in today's marketing activities has a major influence on the progress of a business. The need for insight and knowledge of business actors regarding today's digital technology. Business actors in Sukorejo Village and Klampok Village need to be briefed on implementing digital marketing in their business. Socialization activities were carried out in two sub-districts to provide insight and knowledge about the importance of digital marketing for the sustainability of their businesses. The implementation of this socialization was carried out using the lecture method and followed by a question and answer session and practice. With assistance in making Instagram, a module on how to create and use Instagram is provided. Providing digital marketing socialization for Blitar MSME actors to develop product marketing, Blitar MSME needs the development of social media as a means of promotion. The purpose of conducting this research is to provide an understanding of the importance of digital marketing for MSME actors in developing their business. The results of the MSME development assistance activities by organizing digital marketing socialization activities are the response and enthusiasm of the audience which is quite good in carrying out this activity.
Pengaruh Penempatan Kerja dan Beban Kerja Terhadap Kinerja Pegawai Praditha, Safana Mahenicha; Swasti, Ika Korika
Akuisisi : Jurnal Akuntansi Vol 19, No 1 (2023)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v19i1.1465

Abstract

The purpose of this study was to determine how the work environment and workload affect employee performance. Employees of PT. Wasa Mitra Engineering Area Surabaya, which was launched with 102 employees, became the population of this study. The sampling technique used the saturated Random Sampling, so that 81 employees of the field were designated as research responden. Respondents were given a questionnaire using an ordinal scale on a Likert scale, with scores ranging from 1 to 5, to collect data. Then by using partial least squares (PLS) data analysis technique, the data was processed by validity testing, reliability testing, structural model testing, and hypothesis testing. The results showed that the work placement of employees at PT. Wasa Mitra Engineering Area Surabaya has a direct and significant influence on employee performance. In addition, workload significantly and beneficially affects employee performance directly
Co-Authors Achmad Indra Febrianto Aditiya Olanda Affro, Salma Afifaturochmah, Lilis Ailsa Belinda Leilani Aisyah Hanif Akhmad Fauzi Al Ghifari, Ficho Al Ma'ruf. S, Muhammad Alham, Arfi Abdillah Amalia Putri Febrianti Ananda Natasya Anggita Faradila Anggraini, Fitria Dedek Arden Stalin Lubanov Fakhrullah Ari Setya Budi Arief Willdane Arifianti, Erny Lutfiyah Arimawan, Kesya Sakha Nesya Arista Pratama Ariyanto, Rizqi Artanto, Aphief Tri Ayundha Evanthi Az- Zahra, Primetta Juwita Badi'ah, Roudlotul Baehaqi Bulqis, Zulfa Malikatul CAHYANINGRUM, FITRI Daisy Marthina Rosyanti Daisy Marthina Rosyanti Daisy Marthina Rosyanti Della Maya Puspita Devinda Anggitasari Dewi Khrisna Sawitri Dhani Ichsanuddin Nur Diana Amelia Dieva, Diknastiya Putri Dimas Rangga Dewantara Dini Aulia Cahyani Dwi Aprilisanda, Invony Ela Wahyu Diyanti Elly Kharisma Endang Sholihatin Endang Sholihatin Erwin Kusumastuti Evi Maya Odelia Evi Maya Odelia Fatimah Kalitdyah Fiqri Istighfarul Haqi Fitri Destriani Ghaniynaafi, Ladiniar Syiam'Sia Prameswari Gita Wulandari Harjasa, Fayola Zafira Putri Hayati, Kinanti Resmi Hayati, Kinanti Resmi Henni Endah Wahanani Hesty Prima Rini Indah Mei Pratiwi Intania Putri Azahra Invony Dwi Aprilisanda Islamiah, Putri Addina Isma Ulfaturrosida Jariyah Jimmi Agato Manalu Jimmi Agato Manalu Kania Luthfiyyah Kharisma, Elly Kusumastuti, Erwin Luluk Syarofaddina Eldianty Maksum, Muhammad Iqbal Muhammad Akbar Kusuma Muhammad Khalif Muhammad Liksiara Arjuna Sakti Pamungkas Muhammad Rafif Falah Mutiara Ratri, Lintang Nadendra, Ditto Nadila, Indah Aenun Nalini Muhdi Nanang Haryono Niswah Brilliantia Nur Aida Lisurur Nur Aini Rahmaniah Nur Fadila Rosida Nurul Lailis Shofi Orell Xalansa Ludbiyanto Permata ELG Purba Permatasari, Windy Praditha, Safana Mahenicha Putri, Kirana Azahra Rachellia Abitha Daniswara Rahayu Musfirah Rahayu Musfirah Rahmawati, Silvia Ratri, Lintang Mutiara Rizqi Ariyanto Rizqi, Muhammad Wahyu Roofelin, Dwivatsih Rosaria Angelita Rossa, Eva Yulia Rosyanti, Daisy Marthina Roziana Febrianita Rusfian Effendi Saniyyah Saniyyah Sarah Putri Madania Satriya Pranata Utama Sekar Arum Pratiwi Shely Rahmadatul Fitria Sinulingga, Rosalina Theresia Sugiarti, Diyah Sugito Sugito Sukarno, Gendut Sukirmiyadi, Sukirmiyadi Suryani, Yunita Rahma Bintang Tiara Febry Adviola Topan dewa perdana Tranggono - Tri Kartika Pertiwi Tri Lathif Uma, Aulia Talitha Vika Shafira Permatasari Virginia, Savira Vagantree Wafiq Nuril Azizi Wardani, Anisa Setyo Widodo, Diky Arif Widoretno, Astrini Aning Wijayanti, Nur Rohmah Wiwik Handayani Wulandari, Aprilia Bella Yeriko Felis Samudra Yoga Dwi Anugrahadi Yoga Dwi Anugrahadi Yoga Dwi Anugrahadi Yudiarsa, I Nyoman Yuniningsih