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Journal : Communications

Faktor-Faktor Komunikasi Persuasif Dinas Pariwisata Dan Kebudayaan Provinsi DKI Jakarta Dalam Jakarta Museum On Social Media Competition Elvio Tamara; Dini Safitri
Communications Vol 1 No 1 (2019): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communications.1.1.4

Abstract

DKI Jakarta Tourism and Culture Office utilizes social media to invite millennial generations to love museums. This was done, because of the lack of interest of the young generation to visit Mueseum. In addition, the Office of Tourism and Culture (Disparbud) of DKI Jakarta Province makes the Jakarta Museum On Social Media Competition. The purpose of this study was to determine the Persuasive Communication Factors of DKI Jakarta Tourism and Culture Office in inviting millennial love museums through the Jakarta Museum On Social Media Competition. Research uses variable factors - persuasive communication, which has four dimensions, namely source credibility, environmental influences, messages, and continuity of understanding of a message. The approach in this study is a quantitative approach, with a type of descriptive research. The population and sample were 38 people, who were participants in the vlog category competition. The results of the study show that there are some things that are lacking in the factors of persuasive communication carried out by the Department of Tourism and Culture of DKI Jakarta Province. This can be seen in the lowest mean, namely the influence of the environment with time setting indicators and message content settings. Respondent Mayortias considered the DKI Jakarta Tourism and Culture Office to be less than optimal in utilizing the time in the Jakarta Museum On Social Media Competition, which resulted in a minimal number of participants.
Peran Humas LKBN ANTARA dalam Menjalin Hubungan Antar Budaya Melalui Program Pelatihan UMKM di Sembalun Shakilah Faliha; Muhammad Ferdiansyah; Dini Safitri
Communications Vol. 5 No. 1 (2023): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.5.1.3

Abstract

Fungsi public relation adalah menjadi jembatan informasi dari perusahaan kepada khalayak maupun sebaliknya, untuk mengetahui apa saja harapan khalayak kepada perusahaan baik eksternal maupun internal. Salah satu cara berkomunikasi denga masyarakat eksternal perusahaan yakni melalui program besar dalam membantu menyelesaikan permasalahan lingkungan di sekitarnya atau biasa disebut dengan TJSL (Tanggung Jawab Sosial dan Lingkungan). Program TJSL merupakan program yang bisa menjadi dasar dalam menjalin hubungan yang baik dari perusahaan kepada masyarakat di sekitarnya. Kegiatan ini juga terkadang disebut sebagai Corporate Social Responsibility (CSR) yang hadir sebagai program pemberdayaan khalayak di sekitar yang harus dilakukan oleh seorang public relations. Salah satu contoh program TJSL yakni adalah Program pelatihan UMKM di Sembalun, Lombok Timur, yang diselenggarakan oleh LKBN (Lembaga Kantor Berita Nasional) dengan tujuan guna menyejahterakan masyarakat Sembalun sebagai kota wisata terutama mereka yang hidup dari usaha kecil. Untuk mengetahui lebih lanjut tentang proses komunikasi antara LKBN Antara dengan masyarakat di Sembalun, peneliti menggunakan metode Metode kualitatif yakni wawancara mendalam, serta IPPAR Model yang juga digunakan untuk mengetahui komponen etnography public realtions yang dilakukan oleh public relation LKBN Antara saat melakukan program pelatihan tersebut. Hasil yang ditemukan peneliti mengungkapkan bahwa public relation LKBN Antara menyesuaikan materi pelatihan dengan latar belakang budaya khalayak sasaran, sehingga sasaran merasa terbantu dengan pelatihan ini.
Analisis Disonansi Kognitif Perokok terhadap Produktivitas di Usia Produktif Triworo Ardhaniswari; Gusti Aulia Ryansyah; Gina Aulia Qotrunnada; Dini Safitri
Communications Vol. 6 No. 2 (2024): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.6.2.3

Abstract

Smoking, including cigarettes and other types of tobacco, is harmful to health. Secondhand smoke from cigarettes can be harmful to both active smokers (those who smoke) and non-smokers (those who inhale second-hand smoke). Cognitive dissonance is a feeling of irrationality in which a person finds himself doing something inconsistent with his knowledge or acting contrary to what he believes. In this study, methods were used to define the qualitative method. This research focused on determining smoking behavior and production during the productive years. Surveys were used to collect data. The interview method of data collection is done by asking a series of questions related to the research. “Differential Effects of Tobacco Exposure During Manufacturing on Productivity'' shows the relationship between smoking and productivity during manufacturing. According to the results of studies included in this study, it was revealed that smokers experience cognitive dissonance. to. The gap between knowledge about the negative effects of smoking and current smoking behavior may hinder their performance.