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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JIIP (Jurnal Ilmiah Ilmu Pendidikan) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Pengabdian kepada Masyarakat Nusantara Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JDEP (Jurnal Dinamika Ekonomi Pembangunan) JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Comprehensive Science Jurnal Pariwisata Tourista Jurnal Multidisiplin Indonesia Business Management Research Jurnal Pariwisata Tourista
Widiawati, Diah
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Veterinary Other

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Journal : Business Management Research

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Analisis Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Kosmetik Wardah pada Department Store Kota Malang Safira Angelina, Intan; Widiawati, Diah
Business Management Research Vol 1, No 2 (2022): July 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i2.8218

Abstract

Cosmetics are never separated from one's efforts to beautify oneself and improve the quality of one's appearance. One of the cosmetic brands currently circulating in the market is Wardah brand cosmetics. This study is intended to (1) describe product quality, price and purchasing decisions (2) analyze the extent to which the influence of product quality and price on purchasing decisions, both simultaneous and partial analysis (3) analyze the variables that have the greatest influence on purchasing decisions with a sample of a number of 80 respondents through accidental sampling technique. The analysis technique used is descriptive analysis, multiple linear regression, and also hypothesis testing (F and t test). Based on the results of the analysis simultaneously or partially, the two independent variables, namely product quality and price, have a significant influence on purchasing decisions. Meanwhile, price is the most influential variable in Wardah's cosmetic purchasing decisions.
Analisis Pengaruh Brand Ambasador terhadap Keputusan Pembelian di Lazada Widiawati, Diah; Wicaksono Sudjarwo, Aleksius Bondan; Suprayitno, Adi
Business Management Research Vol 1, No 1 (2022): January 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.7332

Abstract

This study aims to examine the influence of brand ambassadors on purchasing decisions at Lazada. This type of research is explanatory research through a quantitative approach. Data collection was obtained through the distribution of online questionnaires to Economics and Business students at University of Merdeka Malang who had purchased and seen Lee Min Hoo's version of Lazada advertisement. The questionnaires collected were 70 questionnaires. The analytical method used is descriptive analysis and multiple linear regression analysis to test the hypothesis using SPSS 25 software. in purchasing decisions at lazada. The credibility variable has the biggest influence on product purchasing decisions at Lazada
Co-Authors Adi Suprayitno, Adi Akbar, Roby Nur Alvianna, Stella Ariyanti Ariyanti Cahyantini, Aryntika Cendana Wangi, Sekar Dewi Rakhmawati Dyah Setyawati Fatmasari Endayani Febiani Musyadad, Vina Hartanto, Arif Dwi Hilman Fakhrulian Zahab, Muhammad Isnuwardiati, Kurnia Kurniasih , Dedeh Laras, Irena Lestari, Resanti Lilik Kustiani Madiarsih, Noeke Chrispur Nurwijayanto, Putra Ramadhani Pangestu, Rian Putra Patalo, Ryan Gerry Puspasari, Ernita Dian RR. Ella Evrita Hestiandari Rudiyana, Rudiyana Saepudin Saepudin Safira Angelina, Intan Setia Putri, Dwicahya Susilawati Syarif Hidayatullah Warsali Wicaksono Sudjarwo, Aleksius Bondan Winarti, Wiwin Yosanda Zata Aman Zakiyah, Wardatuz Zuhriah, Iklima Aminatuz