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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Abdimas Mahakam Bisman (Bisnis dan Manajemen): The Journal of Business and Management Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Innovative: Journal Of Social Science Research El-Mujtama: Jurnal Pengabdian Masyarakat
Muadz, Muadz
Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Solidaritas

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Komunikasi Organisasi Kantor Desa Tanjung Kecamatan Juwiring Klaten untuk Meningkatkan Kinerja Perangkat Desa dalam Pemberian Pelayanan pada Masyarakat Wardana, Muhammad Daffa; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Service is a right for all people, but it turns out that the right of the community or individuals to obtain services from government officials has not met the expectations of all parties. The purpose of this study was to determine the organizational communication of village officials in providing services to the community. This type of research is descriptive using a qualitative approach. Determination of informants using purposive sampling. Data collection techniques using observation and interviews. Data analysis techniques using interactive analysis. The results showed that the role of organizational communication in the Tanjung Juwiring Klaten Village Office was to create a good service system, where downward communication in the form of instructions, upward communication in the form of reports and horizontal in the form of coordination had gone well, but in the service process it was not yet optimal because there were still shortcomings in the friendliness of village officials in providing services to the community. Keywords: organizational communication, service, performance
STRATEGI KOMUNIKASI PEMASARAN TSHIRTTOKOH DALAM MEMBANGUN KESADARAN MEREK Kurniawati, Sherliana; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Tshirttokoh is a clothing line brand from Solo that utilizes social and political issues to create designs for its products. The aim of this research was to find out how the marketing communication strategy for Tshirttokoh in building brand awareness. This research uses a qualitative descriptive research method with data collection techniques of observation, documentation and interviews. In collecting data, researchers conducted interviews with company owners, employees as designers, interviews with Tshirttokoh consumers, and conducted surveys via questionnaires with the aim of measuring the level of brand awareness. Based on the results of the research analysis, the owner of Tshirtokoh carries out a marketing communication strategy in building brand awareness, namely through sales promotion activities, direct marketing, events and experiences, word of mouth marketing. The conclusion of this research is that it is analyzed using the IMC (Integrated Marketing Communication) concept. In the marketing communication strategy of Tshirttokoh, a marketing tool was found that was able to build brand awareness at the brand recognition level, namely word of mouth marketing. In the future, it is hoped that Tshirttokoh can reach the peak level of top of mind brand awareness.   Keywords: Marketing Communication Strategy, Brand Awareness, Tshirttokoh
KOMUNIKASI PEMASARAN SENTANA ART DALAM MEMPROMOSIKAN DAN MENJUAL PRODUK ALAT MUSIK KE MANCANEGARA Hendrawan, Titan Venus; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Sentana Art is a musical instrument craftsman company that is less appreciated and does not get the right market in Indonesia, due to limited human resources and lack of availability of raw materials so that it cannot meet the demand of the Indonesian market. Therefore, Sentana Art carries out marketing activities abroad because it has a vision and mission in preserving Indonesian culture. Sentana Art carries out marketing activities with a series of musical performances in various parts of the world. The purpose of this study is to describe Sentana Art's marketing communication activities in promoting and selling its products abroad. This study is descriptive qualitative with the determination of informants through purposive sampling. This study uses the theory of integrated marketing communication elements from Kotler & Keller. Data collection methods through interviews, observations and documentation. Data analysis techniques using the Miles & Hubberman method. The results of this study are Sentana Art's marketing communications with a series of events from musical performances, exhibitions, workshops, press conferences, and digital works, through Events & Sponsorships. Public Relations and Publicity. Interactive Marketing. Personal Selling. Word of Mouth Marketing with feedback and recommendations from visitors on the series of music performances held. The results of marketing communications carried out with the sale of all products abroad, as well as getting many offers of work relationships and collaborations for music performances to follow. Keywords: Marketing communications, Integrated Marketing Communication Elements, Music performances, Product Sales, Work Relationships
Pola Komunikasi Konten Kreator Abdul Aziz Dalam Mensosialisasikan Bahasa Isyarat pada Akun Instagram @pikiping Fatmawati, Rosiana Fani; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to study the communication patterns used by Abdul Aziz in socializing sign language on his Instagram account @pikiping. The research method used in this research is descriptive qualitative which presents a narative gaìgaìraìn about a situation such as the issue or phenomenon of life from Instagram posts @pikiping. The data is collected through interviews with Abdul Aziz, collaboration partner and 2 followers of the @pikiping account and obtained from documents in the form of Abdul Aziz's content archive. The theory used is a two-way communication pattern, using verbal and non-verbal forms of language as well as new media theory. The results of this research show how the communication pattern implemented by Abdul ​​Aziz has been effective and interactive because it has influenced his followers to become more interested and eager to know about the information regarding the information and facts, also deaf culture or the lives of deaf people. The followers give him opinions and suggestions which is related to @pikiping's Instagram content. However, Abdul Aziz continues to maintain content containing deaf culture and sign language, always increasing interaction with his followers and the community and developing content in accordance with issues developing in wider society.
POLA KOMUNIKASI ANTARA PELATIH DAN ATLET PENCAK SILAT DALAM MENINGKATKAN MOTIVASI KOMPETISI TINGKAT DAERAH (Studi Kasus PSHT Rayon Mojosongo Cabang Kota Surakarta ) Wisnu Wardhana, Paksi Pramudya; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Pencak silat is one of the riches of martial arts in Indonesia. The latest Indonesianpencak silat has made many achievements both at the national and regional andASEAN levels. This achievement sparked the motivation of athletes to continue to compete and develop. As what is done by the coach of PSHT Rayon Mojosongo in orderto increase the motivation to compete for his foster children, the coach continues to workhard, practice and also strengthen his chemistry and interpersonal communication. Thepurpose of this study is to analyse and describe the application of interpersonalcommunication of coaches to PSHT athletes in order to increase motivation toparticipate in regional level competitions. This type of research uses a case studyapproach method of leadership leadership of pencak silat hati teratai Rayon Mojosongo.The data collection method was conducted through interviews with informants. Theinformants selected consisted of coaches, athletes who had participated in regional scalecompetitions and 1 member of PSHT Rayon Mojosongo.The results showed that the coach in applying interpersonal communication toathletes of PSHT Rayon Mojosongo Surakarta City Branch used standard indicatorsincluding openness, empathy, mutual support, positive attitude and the existence ofcommon goals or interests. The application of communication is successful and canincrease the motivation of athletes to participate in competitions at the regional level. Inaddition, the application of interpersonal communication is also carried out bycombining the wheel type communication style.Keywords: Communication Patterns, Interpersonal Communication and CompetitionMotivation
STRATEGI KOMUNIKASI HOST LIVE PADA AKUN @RICISM_ DALAM MEMANFAATKAN FITUR LIVE TIKTOK SEBAGAI DAYA TARIK AUDIENS Handayani, Tri Mega; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The advancement of technology has transformed how people behave, particularly in their use of social media. This research aims to understand the communication strategies employed by the live host on the TikTok account @Ricism_ as they utilize the live feature to attract and retain their audience. Live hosts play a crucial role in maintaining viewer engagement during live broadcasts. This study employs a qualitative method, collecting data through interviews and documentation. Interviews were conducted with informants who are followers of @Ricism_ and meet specific criteria. Using Laswell's theory and the SMCRE model (Source, Message, Channel, Receiver, Effect), the study reveals that TikTok serves as an effective channel for live broadcasts. The live host exhibits clear expertise and credibility, delivering messages in a way that is easy to understand and ensuring that the topics discussed remain engaging and varied. The analysis indicates that the communication strategies implemented by host @Ricism_ significantly enhance audience appeal. Their spontaneous and flexible choice of topics and engaging delivery style captivate the audience, ultimately leading to behavioral changes such as giving gifts, leaving comments, and liking the live stream features available on TikTok.
Analisis Semiotik Pola Asuh Belajar Ibu Single Parent Dalam Film Drama Korea The Good Bad Mother Putri, Okta Tri; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Film is a mass communication medium whose message is very effective in spreading. Korean dramas are one of the films that are popular with Indonesian people because of the Korean Wave or Hallyu as the spread of South Korean culture. The Good Bad Mother is a Korean drama film that depicts the learning patterns of single parents in educating their children to success. However, this parenting style has become a debate among viewers on social media. The purpose of this research is to find out and identify the true meaning of the mother's learning parenting scene single parent which is found in Korean drama films The Good Bad Mother. The method used in this research is descriptive qualitative using Roland Barthes' Semiotic theory which contains elements of denotation, connotation and myth. Thedata collection technique in this research is to examine documents in theform of parenting learning scenes in films. The result of this research is toidentify and describe scenes of single parent mothers' learning parentingpatterns using Roland Barthes' semiotic analysis in the form of denotation,connotation and myth. From the results of this research it can be concludedthat the mother's learning parenting style single parent in Korean dramasThe Good Bad Mother authoritarian who always forces children to studyand forces children to work as prosecutors but also acts firm and disciplinedaccording to Confucian teachings in South Korea. Keywords: Film, Parenting, Roland Barthes’ Semiotics
Analisis Semiotika Kata “Mulatto” Pada Lirik Lagu “Smell Like Teen Spirit” Karya Nirvana Corniawan, Deddy; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to uncover the true meaning of the word "mulatto" in the lyrics of the song"Smells Like Teen Spirit" by Nirvana. The research method used in this study is qualitativedescriptive research. The semiotic analysis theory used is the semiotic analysis of Ferdinand deSaussure. The concepts used in this research are signifier and signified. The signifier is the word"mulatto" in the lyrics of the song "Smells Like Teen Spirit" by Nirvana. Meanwhile, thesignified functions to represent the concept of the signifier, which in this case is the actualmeaning. The relationship between the signifier and the signified must be connected to each otherin order to produce meaning from the sign. This research seeks the true meaning of the term"mulatto" by examining three interpretations. The interpretation obtained from primary andsecondary data. Meanwhile, the data collection techniques used are documentation study andliterature study. The interpretations obtained include the word "mulatto" as an alcohol, drugs,and race. From the three interpretations that have been studied, it will yield true meaning of theword "mulatto”.2Keywords: Mulatto, Analysis, Signs
ANALISIS SEMIOTIKA KOMUNIKASI PERSUASIF RAJA MATARAM PADA FILM SULTAN AGUNG Abidi, Rohmat; Muadz, Muadz
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Film is a new means used to disseminate entertainment that has become a long-standing habit, as well as presenting stories, events, music, drama, comedy and other technical presentations to the general public. The important things in a film are the images and sounds, the spoken words (plus other sounds that simultaneously accompany the images), and the film music. The film Sultan Agung Thrones, Struggle and Love, is a colossal drama made by director Hanung Bramantyo in 2018. Research on this film examines persuasive communication using Roland Barthes' semiotic lens in every scene in the film to find meaning and what persuasiveness is like. contained in every dialogue scene in this colossal drama. The research carried out to examine the film Sultan Agung was by using data documentation methods and direct film observations, using qualitative methods. The technique used in collecting data is using direct observation of films to obtain information and materials for the purposes of the research. The results of this research show that persuasive communication using Roland Barthes' semiotic lens in the Sultan Agung film scene contains persuasive dialogue and there are supporting signs in facial expressions and intonation that direct the persuasive communication carried out by Sultan Agung in this scene, which is successful in making the changes desired by the communicant himself. . In general, it was found that persuasive communication as a king was always followed by his subordinates, making this persuasive communication stronger and able to change the behavior of the people around him without exception. Based on strong theory and existing journals, we know more about the figure of a great leader who, when conducting dialogue, has enormous potential in changing the behavior of the people he is talking about
STRATEGI KONTEN INSTAGRAM @BELOVASKINOFFICIAL DALAM MENINGKATKAN PENJUALAN PRODUK BELOVA Kurnia Sari, Kristiana; Hindra, Nurnawati; Muadz, Muadz
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT This study aims to analyze the Instagram content strategy of @belovaskinofficial in increasing sales of Belova skincare products during the period of July–December 2024. Using a descriptive qualitative research method, this study examines how the implemented content strategy attracts attention (Attention), builds interest (Interest), creates desire (Desire), and drives purchasing actions (Action) based on the AIDA model. Data were collected through interviews with the clinic owner, Instagram account manager, and Belova customers, as well as by analyzing engagement and sales data. The findings indicate that the applied content strategy successfully increased engagement but has not been fully effective in converting engagement into sales. Content featuring engaging visuals, storytelling, and clear call-to-action elements tends to be more effective in encouraging audience interaction. However, challenges such as slow admin responses and a lack of content variation remain obstacles in optimizing marketing effectiveness. This study recommends improving content quality and variation, optimizing call-to-action strategies, and enhancing audience interaction to increase the effectiveness of digital marketing strategies. Keywords: Content strategy, Instagram, Digital Marketing, AIDA Theory, Engagement
Co-Authors Abidi, Rohmat Arfian Suryasuciramdhan Arie Rosandy, Doni Assalami, Ibnu Fajar Badarzaman, Bintang Ramadhan Buddy Riyanto Buddy Riyanto Corniawan, Deddy Dian Pamardi, Andhika Fatmawati, Rosiana Fani Handayani, Tri Mega Hendrawan, Titan Venus Herning Suryo Hindra H, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Kurnia Sari, Kristiana Kurniawati, Sherliana Kusumo Aji, Haryo Lestari, Vina Lidya Pradipta Rahayu, Asmi Luthfi, Atsilia Rofi'atul Meliasari, Maya Metris, Diksi Musthova, Ivan Nur Rahman, Arief Rizki Nurcahyani, Anggita Nurnawati Hindra Hastuti Pradipta Rahayu, Asmi Lidya Putri, Okta Tri Rahmalia, Sinta Rizqi, Fikriana Mahar Sekar Wangi, Maya Septiawan, Naufal Rafiif Setiyarini, Yuni Shandika, Rhomy Suryo S, Herning Suyadi Syaikh Rezon Satria Perdana Ulya, Mawaddatul Wardana, Muhammad Daffa Wisnu Wardhana, Paksi Pramudya Yudhistira, Muhammad Asral Dewangga