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All Journal TARBIYA : Journal Education in Muslim Society EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Tribakti: jurnal pemikiran keIslaman Al-Ta'lim Logistik REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Pengabdian kepada Masyarakat Nusantara Abdimas: Papua Journal Of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Dehasen Untuk Negeri Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya AT-TAISIR: Journal of Indonesian Tafsir Studies Journal of Islamic and Occidental Studies (JIOS) JUAN: Jurnal Pengabdian Nusantara Tribakti: Jurnal Pemikiran Keislaman Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP) Senadika
Jamil, Ahmad
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Journal : Multidisciplinary Indonesian Center Journal

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THE INFLUENCE OF EVENT EXPERIENCE ON EVENT SATISFACTION, POST-EVENT ATTITUDE & EMPLOYEE PRODUCTIVITY (STUDY ON PT XYZ CULTURE FEST EVENT) Jamil, Ahmad
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1093

Abstract

Corporate culture plays an important role in shaping employee engagement and productivity. PT XYZ held Culture Fest as a form of internalizing cultural values to all employees. This study aims to analyze the effect of experience during the event on satisfaction, post-event attitudes, and employee productivity. This research uses a quantitative approach with a survey method of 100 PT XYZ employees who participated in Culture Fest 2024. Data were collected through a Likert scale-based questionnaire, and the data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that experience during the event had a significant effect on satisfaction and post-event attitudes. In addition, satisfaction with the event also had a positive effect on post-event attitudes, and these attitudes had a significant effect on employee productivity. This research confirms the importance of designing meaningful and relevant internal events as a strategic means to improve employee commitment and performance through strengthening organizational culture.
Co-Authors Abadi Siregar, Mahfuzo Ahmad Taufik Andjar, Febri Jein Andjar, Febry Jein Aprilia, Nina Arfandi Arfandi, Arfandi Banjarnahor, Juwita Mariana Bekti Wiji Lestari Charles Charles Dewi Wijiastuti, Retno Digor Mufti Evi Mufrihah Zain Fajri, Annur Harun Al Rasyid Haryanto, Zelania In Henny Pratiwi, Henny Henri Shalahuddin Hidayat, Muhammad Sofian Ilham Riyadh, Muhammad Jaka Ghianovan, Jaka Ghianovan Jein Andjar, Febri Khaled, Nashwan Abdo Khaled, Naswan Abdo Lindiani, Tunik M Amin, M Malik, Anis Rohmana Muthia Wangsi, Mitta Nasution, Isnirobit Nidhom, Khoirun Nugroho, Allam Setiawan Nur Aeni Waly Nurhani Nurhani Oktiana Setiawati, Noni Pala’biran, Junaeta Prabandewa Hertadi, Christopher Davito Prihandoko, Nugroho Dwi Prihandoko, Nurgroho Dwi Purba, Arini Anestesia Putri, Ade Aisyah Arifna Rawi, Rais Dera Pua Ridwan , Akmal Sari, Rosita Firda Sofia, Susetyowati Tatimu, Evelin Tresya Titi Darmi Tsaqib, M Ammar Wangsi, Mitta Muthia Wardani, Elsya Aulia Wijiastuti, Retno Dewi Willis, Tito Bisma May Wisang Candra Bintari Yuike, Ariesta Yusutria Yusutria