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Pelatihan Digital Marketing Syariah sebagai Pendukung Pertumbuhan UMKM di Geprek Cila Desriani, Wiwit; Yulia, Sandre; Zaldi, Farhan; Yustati, Herlina; Harpepen, Andi
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.656

Abstract

This study aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Geprek Cila through the use of digital marketing. The reason for choosing this topic is based on the great potential of MSMEs in driving the local economy and the challenges faced in adapting to the digital era. This research activity uses intensive training and mentoring methods regarding digital marketing strategies, utilization of social media, promotional content creation, and simple analysis of the effectiveness of online marketing. The results of this study indicate an increase in understanding and skills of MSME actors in implementing digital marketing to expand market reach, increase interaction with consumers, and ultimately it is expected to increase their business income. In addition, this activity also builds awareness of the importance of technology adaptation in the sustainability of MSME businesses in the digital era.
Pelatihan Penerapan Pembayaran QRIS pada UMKM untuk Meningkatkan Efisiensi Transaksi Teyensi, Teyensi; Nistiani, Anela; Febrianti, Ledya; Harpepen, Andi
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.672

Abstract

The advancement of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adopt more efficient cashless payment systems. QRIS (Quick Response Code Indonesian Standard) is one of the innovative solutions implemented to enhance transaction efficiency in the MSME sector. This study aims to analyze the implementation of QRIS at the Geprek Cila MSME and its impact on financial transaction efficiency. The activities were conducted using a Participatory Action Research (PAR) approach, through field observations, training, and technical assistance. The results show that the use of QRIS accelerates the payment process, minimizes the risk of error and cash loss, and improves the accuracy of financial records. Furthermore, the implementation of QRIS supports financial inclusion and enhances consumer trust. This study recommends continuous assistance and the enhancement of digital literacy among MSME actors to support equitable and sustainable digital transformation.
Pengaruh Media Sosial dan Gaya Hidup Terhadap Pembelian Impulsif dengan Moderasi BNPL Afriani, Dina; Wahyuni, Eka Sri; Harpepen, Andi
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 4 (2025): May 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i4.7342

Abstract

This study aims to examine the effect of social media and lifestyle on impulse buying behavior with Buy Now Pay Later (BNPL) as a moderating variable for students of the Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu. The research method uses a quantitative approach with data collection techniques in the form of questionnaires distributed to 95 respondents selected using the Slovin formula with an error tolerance level of 10%. Data analysis was performed with multiple linear regression and Moderated Regression Analysis (MRA). The results showed that social media has a positive and significant effect on impulse buying behavior (t = 2.214; sig = 0.029). Lifestyle also has a positive and significant effect on impulse buying behavior (t = 9.202; sig = 0.000) with a more dominant influence (β = 0.825). However, BNPL is not proven to moderate the influence of social media on impulse buying behavior (t = 1.346; sig = 0.182) or the influence of lifestyle on impulse buying behavior (t = 0.061; sig = 0.952). This research implies the importance of developing financial literacy and students' critical awareness of the influence of social media and lifestyle in purchasing decisions, as well as the need for responsible marketing strategies from businesses related to BNPL services.
Pengaruh Inflasi Dan Kemiskinan Terhadap Pertumbuhan Ekonomi Dalam Perspektif Ekonomi Islam Di Indonesia Tahun 1992-2024 Fitriah Amanda, Yemi; Sunarto, Andang; Harpepen, Andi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2667

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inflasi dan kemiskinan terhadap pertumbuhan ekonomi di Indonesia tahun 1992-2024. Metode yang digunakan adalah kuantitatif dengan data sekunder melalui badan pusat statistic (BPS) Teknik analisis data yang digunakan adalah regresi berganda menggunakan program SPSS versi 16. . Dari hasil penelitian dan pembahasan bahwa Variabel (X1) terdapat pengaruh terhadap Pertumbuhan Ekonomi (Y) karena nilai sig < 0,05 (0,000 < 0,05). Variabel (X2) Tidak terdapat pengaruh terhadap Pertumbuhan Ekonomi (Y) karena nilai sig > 0,05 (0,688 > 0,05) . variabel (X1) dan (X2) Terdapat pengaruh secara simultan terhadap Pertumbuhan Ekonomi (Y), karena nilai sig < 0,05 (0,000 , 0,05), Fhitung 24,935 > 3,28)
Pengaruh Kemudahan, Kepercayaan, Keamanan Dan Religiusitas Terhadap Keputusan Penggunaan Linkaja Syariah (Studi Pada Mahasiswa UIN Fatmawati Sukarno Bengkulu) Aprianti, Arsi; Sri Wahyuni, Eka; Harpepen, Andi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11017

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan, kepercayaan, keamanan dan religiusitas terhadap keputusan penggunaan linkaja syariah (studi pada mahasiswa uin fatmaati sukarno Bengkulu). Penelitian ini menggunakan jenis penelitian kuantitatif. Teknik pengumpulan data dalam penelitian ini yaitu dengan menyebarkan kusioner/angket dengan responden sebanyak 95 responden. Berdasarkan hasil analisis regresi berganda dengan perangkat SPSS versi 25 menunjukan bahwa secara persial kemudahan berpengaruh secara positif dan signifikan terhadap manajemen keuangan pribadi dengan nilai signifikansi sebesar 0,000. Variabel X2 atau kepercayaan juga secara persila memiliki pengaruh yang positif dan signifikan karena memiliki nilai signifikansi 0,046. Variabel X3 atau keamanan secara persial tidak berpengaruh signifikan karena memiliki nilai 0,933. Variabel X4 atau religiusitas secara persial berpengaruh signifikan dengan nilai 0,002
Efektivitas Pendistribusian Dana Zakat Di Inisiatif Zakat Indonesia Perwakilan Bengkulu Dengan Pendekatan Zakat Core Principle Yanto, Muhammad Pebri; Asnaini, Asnaini; Harpepen, Andi
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 9, No 2 (2024): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v9i2.3963

Abstract

This study aims to find out how zakat funds are distributed and the effectiveness of zakat fund distribution at the  Inisiatif Zakat Indonesia (IZI )Perwakilan Bengkulu. This research is field research using a descriptive qualitative approach. Data collection methods were carried out by conducting interviews, observation and documentation. The data analysis technique uses the Miles and Huberman model, namely data reduction, data presentation/description, and drawing conclusions. The results of the research obtained are first: The distribution of zakat funds at IZI Perwakilan Bengkulu Representative is distributed to all mustahik groups except slaves. The IZI  Perwakilan Bengkulu Representative Program is: education, health, humanity, da'wah and economic sector programs. Second, the effectiveness of distributing zakat funds at the IZI Perwakilan Bengkulu using the Zakat Core Principle (ZCP) is in two categories, namely by calculating the Disbursement Collection Ratio (DCR) and Time Speed. The calculation according to the DCR in 2021 is 64%, in 2022 it is 81%, and in 2023 it is 68% so it is in the effective DCR category. This means that the IZI Perwakilan Bengkulu Representative has distributed effectively both in terms of the DCR ratio and the speed of distribution time which is in the fast category 
The Effectiveness of “Wassam” in Improving Students’ Waqf Stock Literacy Harpepen, Andi; Yustati, Herlina
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 1 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i1.7203

Abstract

Purpose: This study aims to assess the effectiveness of the Wassam application in improving stock waqf literacy among students of the Faculty of Economics and Islamic Business (FEBI) at UIN Fatmawati Sukarno Bengkulu.Design/methodology: The research employs an experimental design with a one-group pretest-posttest model to measure changes in stock waqf literacy before and after using the Wasam application. A total of 30 students from the 6th semester were selected as the experimental group. Data were analyzed using the Simple Weighted Index method and JASP software.Findings: The results show a significant increase in literacy scores from 71.08 to 95.88, with a paired sample t-test yielding a p-value of <0.001, indicating a statistically significant improvement. This suggests that the Wasam application effectively enhances students’ understanding of stock waqf, supporting previous research and contributing to the development of digital-based waqf education.Practical implications: The findings highlight the potential of digital platforms in improving waqf literacy. The Wasam application can be used as an effective educational tool to increase awareness and understanding of stock waqf among students. Institutions can integrate such applications into their curriculum to further enhance financial literacy and digital waqf adoption.Originality/Value: This study contributes to the limited literature on digital waqf literacy by empirically evaluating the impact of the Wasam application. It provides a novel insight into how digital tools can enhance understanding and engagement with stock waqf, especially among university students.
Pengaruh Iklan, Diskon dan Teman Sebaya Terhadap Impulse Buying Dalam Pembelian Produk Fashion Harpepen, Andi
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 8, No 1 (2022)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v8i1.2768

Abstract

This study aims to determine the effect of advertising, discounts and peers on impulse buying in the purchase of Fashion Products, with a sample of 99 students of IAIN Bengkulu. The analysis technique used in this research is multiple linear regression. The results showed that partially advertising, discounts and peers have an effect on impulse buying, while simultaneously advertising, discounts, and peers have an effect on Impulse Buying with a large effect of 63.2% and 36.8% influenced by other factors outside the study
Analisis Minat Investasi Gen-Z Terhadap Investasi di Pasar Modal Syariah (Studi Pada Mahasiswa UIN Fatmawati Sukarno Bengkulu) Yustati, Herlina; Harpepen, Andi
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 9, No 1 (2023)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v9i1.2707

Abstract

The research aims to determine the effect of the independent variables on the dependent variable. The independent variables are Islamic Investment Gallery (GIS), Financial Literacy, Minimum Capital, Technology, Social Media, while the dependent is Interest. Total 50 samples from students of the Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu, who were in the Z generation category. This type of quantitative research was used with a purposive sampling method. Multiple Linear Regression Analysis Techniques using the Statistical Product and Service Solution (SPSS) program. The results showed that the regression coefficient value of the Islamic Investment Gallery (X1) (0.023) <0.05, so that it has a positive and significant effect on investment interest. While the regression coefficient value of the Financial Literacy variable (X2) (0.199) > 0.05, so it has no positive and significant effect on investment interest. Likewise with the value of the regression coefficient for the Minimum Capital variable (X3); Technology (X4); and Social Media (X5) which has a sig value (0.075) > 0.05; (0.107) > 0.05; and (0.386) > 0.05. Meanwhile, simultaneously all the variables studied had a significant effect on Gen Z Investment Interest in the Faculty of Islamic Economics and Business, and had an effect of 81.5%. While the remaining 18.5% is influenced by variables not examined in this study.
Mobile Banking Services Strategy For BRI Syariah Customers (BSI) Bengkulu Santi, Deni Widya; Saputra, Iwan; Putri, Nurrahma; Yarmunida, Miti; Harpepen, Andi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 2 No. 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.185-199

Abstract

There are three issues studied in this final project, namely (1) knowing which services are available through immobile ibanking, (2) customer perceptions of the imobile ibanking application, (3) constraints in operating the immobile ibanking service. The purpose of this research is to build quality services in customer satisfaction. The author uses this type of field research (Field Research) with qualitative descriptive research methods, namely research conducted directly in the field, from the results of this study that customers are satisfied with the mobile banking application, making it easier for customers to make transactions in the mobile banking application, the data is collected in the mobile banking application. This research comes from primary and secondary data sources in the form of interviews and documentation related to mobile banking services. It is hoped that a stable inetwork i will be given to users of the imobile ibanking application so that they are able to enjoy the features of the imobile ibanking application service in any circumstances. which is made easy for iBRI iSyariah customers to share with the imobile banking application, which is in the form of various interesting features that can be utilized by BRI iSyariah customers. This can increase the number of ibank BRI Syariah customers. From the results of this study, it can be concluded that the imobile ibanking service for customers of iBRI isyariah iBengkulu, can download the download ID of the iplay application store isstore so that customers can use the features that are available i service imobile ibanking application Perception or it is very responsive to customer service ibanking, and iyang easy services. By overcoming the less unstable inetwork, the customer has a strong i-network operator, by updating the application on imobile banking.