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PEMANFAATAN MEDIA SOSIAL DALAM PENJUALAN PRODUK SR12 PERSPEKTIF EKONOMI ISLAM (Studi Strategi Pemasaran Elsko Store Bengkulu) Saputri, Ika; Mursalin, Supardi; Harpepen, Andi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14741

Abstract

The aim of this research is to determine the marketing strategy for selling SR12 products via social media from an Islamic economic perspective. The method used is a qualitative method with a qualitative descriptive approach. Data collection techniques use field research. The data type consists of primary data and secondary data. Data analysis is carried out by recording and interpreting it, then analyzing it using a deductive mindset. The research results show that the marketing strategy used by Elsko Store Bengkulu is First, the products sold include skincare/cosmetics, bodycare, herbal products and children's products. Second, guaranteeing the availability of goods is always ready stock. Third, the prices sold on social media are the same as the prices sold in stores because they follow the company's SOP. Fourth, use a shipping expedition to send consumer orders. Fifth, utilize social media such as WhatsApp, Facebook, Instagram and TikTok. In an Islamic economic perspective, the marketing strategy used meets the characteristics of sharia marketing, namely: Saleh (Rabbaniyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqiiyyah) and Humanist. Keywords : Marketing Strategy, Social Media, Islamic Economy
Analisis Pengaruh Pengetahuan Zakat dan Pendapat terhadap Minat Menunaikan Zakat Pertanian pada Petani Kopi Desa Blau Frediansyah, Andri; Arisandy, Yosy; Harpepen, Andi
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 11, No 1 (2026): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v11i1.8847

Abstract

This study aims to determine the effect of zakat knowledge on interest in paying agricultural zakat, the effect of income on interest in paying agricultural zakat, the effect of zakat knowledge and income level simultaneously on interest in paying agricultural zakat, and the extent to which zakat knowledge and income influence interest in paying agricultural zakat among coffee farmers in Blau Village. This study used a quantitative research method using the Partial Least Squares (PLS) technique, including Outer Loading and Inner Loading tests. The sample size for this study was 30. The results showed that zakat knowledge did not influence coffee farmers' interest in paying agricultural zakat. Income level also did not influence coffee farmers' interest in paying agricultural zakat. Zakat knowledge (X1) and income level (X1) did not influence coffee farmers' interest in paying agricultural zakat (Y). The magnitude of the influence of these two variables on the dependent variable, interest in paying zakat, was 0.065. This shows that 6.5% of the variation in coffee farmers' interest in paying agricultural zakat, meanwhile, the remaining 93.5% is influenced by two other variables outside this research model.
ANALISIS KUALITAS FITUR DAN LAYANAN TERHADAP KEPUASAN NASABAH DALAM PENGGUNAAN APLIKASI BYOND BY BSI Cahyati, Cici Mis; Setiawan, Romi Adetio; Harpepen, Andi
Jurnal Tabarru': Islamic Banking and Finance Vol. 8 No. 2 (2025): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2025.vol8(2).23398

Abstract

Permasalahan keluhan nasabah terhadap aplikasi BYOND by BSI dapat mengakibatkan rendahnya rating di platform digital. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan an fitur layanan terhadap kepuasan nasabah dalam penggunaan aplikasi BYOND by BSI di Bank Syariah Indonesia (BSI) cabang Bengkulu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang merupakan nasabah aktif. Teknik pengumpulan data dilakukan melalui kuesioner online, kemudian dianalisis menggunakan uji validitas, reliabilitas, regresi linier berganda, serta uji t dan F dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan dan fitur layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah. Simpulan dari penelitian ini adalah semakin tinggi kualitas dan fitur layanan yang diberikan, maka semakin tinggi pula tingkat kepuasan nasabah. Penelitian ini menyarankan agar BSI terus meningkatkan performa aplikasinya, baik dari segi teknis maupun pengembangan fitur, guna memperkuat loyalitas nasabah terhadap layanan digital perbankan syariah.
Implementasi Aplikasi “money manager” Dalam Pengelolaan Badan Usaha Milik Desa (BUMDES) Berdikari Angriawan, Danika; Setiawan, Romi Adetio; Harpepen, Andi
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 1 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i1.4172

Abstract

Penelitian ini bertujuan untuk mengevaluasi penggunaan teknologi yang lebih canggih oleh anggota Badan Usaha Milik Desa (BUMDES). Saat ini, anggota BUMDES masih mengelola keuangannya secara manual menggunakan buku atau metode konvensional. Peneliti telah melakukan pengabdian masyarakat dengan memperkenalkan aplikasi manajemen keuangan “money manager” kepada enam anggota BUMDES sebagai sampel. Hasil pengabdian masyarakat menunjukkan bahwa BUMDES Desa Pagar Agung masih mengandalkan catatan keuangan manual atau pencatatan menggunakan buku. Penggunaan pencatatan manual tersebut sering mengakibatkan kesalahan dalam pengolahan transaksi, serta terjadinya kesalahan karena lupa mencatat laporan keuangan, yang mengakibatkan laporan keuangan menjadi tidak akurat atau tidak sesuai dengan yang diinginkan. Melalui pengabdian ini, ditemukan bahwa penggunaan aplikasi manajemen keuangan sangat memudahkan pencatatan keuangan, khususnya untuk unit dan Bendahara umum dalam BUMDES Desa Pagar Agung. BUMDES juga menunjukkan respons positif terhadap penggunaan aplikasi “money manager” untuk mempermudah pengelolaan keuangan mereka. Dengan adanya perubahan dari pencatatan manual menggunakan buku menjadi bentuk digital, BUMDES berhasil meningkatkan efisiensi dan akurasi dalam pengelolaan keuangan mereka.  
Islamic Philanthropy-Based Fintech: Design of Stock Waqf Simulation Software Harpepen, Andi; Yustati, Herlina
Valid: Jurnal Ilmiah Vol. 23 No. 2 (2026): Valid Jurnal Ilmiah Edisi Januari-Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v23i2.615

Abstract

Waqf, as a form of Islamic philanthropy, has strong potential in Indonesia. Indonesia's predominantly Muslim population and the generous character of the Muslim community offer great opportunities for the development of waqf. One of the latest developments in waqf is stock waqf, which operates in the Islamic capital market as a product of Islamic philanthropy. Among university students, stock waqf literacy is still low, although the current generation is very familiar with digital technology. Therefore, the development of a stock waqf application as an educational tool can be a solution to improve students' understanding of stock waqf. The purpose of this research is to develop a stock waqf simulation application through fintech technology to improve literacy among students. The results of the development of the stock waqf simulation application have gone through various stages, including needs analysis, design, implementation, and testing. The test results show that this software fulfills the needs well, with the validity of the test reaching 100%. This indicates that the stock waqf simulation application has been successfully created and can be used to provide an understanding of stock waqf simulation.