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Journal : Journal of Computer System and Informatics (JoSYC)

Penerapan Algoritma K-Means Clustering Dalam Pola Penjualan Beras Damayanti, Alvina; Putri, Raissa Amanda
Journal of Computer System and Informatics (JoSYC) Vol 5 No 4 (2024): August 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v5i4.5734

Abstract

This study uses K-Means Clustering to analyze rice sales patterns with the aim of identifying market segments based on purchasing characteristics. The data analyzed include sales volume, purchase frequency and price. The clustering results show several consumer groups with similar purchasing patterns, allowing producers and retailers to better adjust their marketing strategies. These findings provide useful insights to improve the effectiveness of promotional campaigns and meet market needs more efficiently. K-Means Clustering is one of the data analysis techniques that is often used to group objects based on similar attributes. Identify different market segmentation and purchasing patterns that may not be directly visible. This study aims to cluster rice sales data to reveal hidden patterns in sales transactions. By applying K-Means Clustering, this study identifies several consumer groups that have similar characteristics in terms of rice purchases. The results of this study provide insight into market segments that can be used for more effective marketing strategies and product personalization. These findings are expected to help rice producers and retailers design more targeted promotional campaigns and increase efficiency in meeting market needs.
Co-Authors Aditiya, Raja Muhammad Agustin, Atika Dwi Alrafi, Fariqa Aisyiyah Anasari, Wa Andini, Aulia Mutiara Anggar Titis Prayitno Anggraeni, Putri Ayu Anisya, Nurin Ardiansah, Prianggara Azaz, Ikhlasul Azin Taufik, Azin Azizah, Fathiya Nur'aini Azizah, Fathiya Nur’aini Azka, Sadna Izzatul Barokah, Awalina Basyori, Imam Bigita, Adora Salsa Chaniroh, St. Lutfi Cholik, Dimas Satria Nur Darmawan, Arzeinia Salsabila Dustan, Dustan Edora, Edora Ether, Tiara Sang Fatmasari, Diana Fauzan, Saminur Firdausi, Bq. Nurul Maghfira Agni Fitriana Mustikaningrum Habibah Habibah Haryanti, Niken Diah Ika WAHYUNI Inayati, Titik Ira Restu Kurnia Islami, Putri Nova Nur Ismiranti, Delia Khairani, Kintan Khoerunnissa, Vivi Khopipah, Khopipah Kristina, Canda Kurniawan , Kendi Laela Nur Rohmah Lestari, Badariah Lindawati, Defsia Auliani Mardalena Mardalena MARDIANA Maretha Ika Prajawati Marzaleva, Valentina Febri Mastianti, Anjelisa Miftahul Jannah Miftakhul Huda Milawati Milawati Mintowati Mumtazah, Sara Khusnul Mutmainnah Mutmainnah Muwakhidah, Muwakhidah Netty Merdiaty Ngibad, Khoirul Noviyanti, Indah Nugroho, Aprianto Tyas Dwi Nur Asiah Nur Trama, Refi Daus Nurseta, Dimastyaji Yusron Nurul Fauziah Nuruzzaman, Alfiyan Pratama, Agung Firman Putra, Kevin Argiansyah Putri, Ayulia Eka Raissa Amanda Putri Ramadhina, Amanda Putri Ramadhini, Ananda Putri Retno Purwani Setyaningrum Roembiasiwi, Yoeristia Rossi, Alya Rasikhah Zahra Sahputra, Gunawan Sekarwangi, Dinda Putri Setiawan, Annisa Amelia Sholihin, Muhamad Simanjuntak, Narwanto Soer, Ucok Darmanto Solehah, Sevia Imroatus Suderajad, Pono Suprihono, Davinka Aliyya Susanto, Febry Fabian Titin Sumarni TITIN SUNARYATI Wandira, Putri Ayu Wati, Hessy Rahma Wibiwirutami, Trias Wilujeng, Sindy Wulandari, Febri Yurika, Fina Pareza Zulfiyah, Farhatun