Article Per Year (5 Year)
p-Index From 2021 - 2026
3
P-Index
This Author published in this journals
All Journal Ecotrophic, Journal of Environmental Science Jurnal Ilmu Lingkungan Jurnal Manajemen Bisnis JURNAL MANAJEMEN MOTIVASI JURNAL EKONOMI Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Madani : Indonesian Journal of Civil Society International Journal Of Science, Technology & Management (IJSTM) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Prosiding University Research Colloquium Manis : Jurnal Manajemen dan Bisnis Jurnal Inovasi Daerah
Nandang Bekti Karnowati
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Cilacap
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL EKONOMI

 1 
STRATEGI POSITIONING KARTU PRABAYAR SIMPATI, IM3, XL, DAN 3 (Tri) BERDASARKAN PERSEPSI KONSUMEN Nandang Bekti Karnowati; Irwan Saputro
JURNAL EKONOMI Vol. 8 No. 2 (2018): Jurnal Ekonomi - Agustus 2018
Publisher : JURNAL EKONOMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perception is very important in helping evaluate the positioning strategy of product and helping to take action change the marketing strategy to win the market. Product that succeed has a good perception in the minds of consumers will make customers trust and so that a desire to buy the product will arise. This study aims to analyze the factors that consumers consider in choosing a prepaid GSM card. In addition, this study also aims to analyze the brand positioning of the existing prepaid GSM cards based on consumer perceptions. This research uses factor analysis and correspondent analysis methods. The research sample is 100 respondents who use prepaid GSM cards. The results showed that there are 3 factors to consider in choosing a prepaid GSM card, namely prestige, promotion and technology factors. Then the results of the correspondence analysis show that the IM3 prepaid GSM card has the advantage of easy-to-get SIM card attributes, attractive program promos and attractive television advertisements. XL prepaid GSM cards have the advantages of full-featured attributes, well-known companies and brands and attractive television advertisements. The GSM prepaid 3 (Tri) card has the advantage of the multiple quota bonus attribute and the Simpati prepaid GSM card has the advantage of having a strong and stable signal attribute and easy and satisfying operator services. Kata kunci : Positioning, Consumer perception, prepaid GSM SIM card
PENGARUH KERAMAHAN, KECEPATAN LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART Permata, Rizqi Rika; Werdiasih, Rustina Dewi; Karnowati, Nandang Bekti
JURNAL EKONOMI Vol. 14 No. 1 (2024): Jurnal Ekonomi Februari 2024
Publisher : JURNAL EKONOMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of Hospitality (X1), Service Speed (X2) and Promotion (X3) on Consumer Purchase Decisions (Y) at Alfamart. The sample in this study was Alfamart consumers totaling 108 respondents with a sampling technique using the Lemeshow formula. Data collection techniques are carried out by distributing questionnaires to Alfamart consumers. Analysis prerequisite tests include linearity test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Data analysis techniques with multiple linear regression, statistical tests through T test, F test as well as R2 test and classical assumption test.The results showed that: (1) Friendliness had no effect on purchasing decisions; (2) Speed of service affects purchasing decisions; (3) Promotions affect purchasing decisions; (4) Friendliness, speed of service and promotion simultaneously influence the purchase decision.
Co-Authors Apriandi, Devy Apriandi, Devy Widya Arin Fajriyah Eri Kristanto Erna Handayani Esih Jayanti fajar adi Prakoso Fajriyah, Arin Fitriati, Azmi Ginting, Yanti Mayasari Herni Justiana Astuti Herni Justiana Astuti Irwan Saputro Lusi Suwandari Najmudin Permata, Rizqi Rika Prakoso, Fajar adi Pujiharto Pujiharto Putri, Silfia Anike Raden Mohamad Herdian Bhakti Ralahallo, Fransiska Natalia Rustina Dewi Werdiasih Rustina Dewi Werdiasih Sherly Sherly Silfia Anike Putri Sudarto Sudarto Werdiasih, Rustina Dewi Yoana Yoana Yupiter Mendrofa