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All Journal International Journal of Artificial Intelligence Research Jurnal Sains Sosio Humaniora Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Abdimas Indonesian Journal Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) West Science Social and Humanities Studies JPM Technopreneurship and Educational Development Review (TENDER) PESHUM
Purnomo, Yudiyanto Joko
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pelatihan Pada Pelaku Usaha Mikro Kecil Menengah untuk Naik Kelas di Kota Cimahi Purnomo, Yudiyanto Joko; Lesmi, Kirana; Martowinangun, Kasino; Priadi, Muhammad Dadi; Pringgandinie, Desty Rara
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): JULY-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i2.119

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan daya saing pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Cimahi agar mampu naik kelas, baik dari segi manajerial, pemasaran, maupun pemanfaatan teknologi digital. Pelatihan difokuskan pada peningkatan pengetahuan tentang strategi bisnis, pencatatan keuangan sederhana, akses perizinan dan legalitas usaha, serta pemanfaatan media sosial sebagai sarana promosi dan branding. Metode pelaksanaan kegiatan meliputi penyampaian materi melalui presentasi, diskusi interaktif, dan praktik langsung. Kegiatan pelatihan diikuti oleh 70 UMKM, lokasi kegiatan digedung Techno Park Cimahi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola usaha secara lebih profesional dan modern. Para peserta menyadari pentingnya penguasan teknologi terutama dalam melakukan pemasaran dan pembuatan legalitas usaha. Dengan adanya pelatihan ini, pelaku UMKM diharapkan mampu mengembangkan usahanya secara berkelanjutan dan siap bersaing di pasar yang lebih luas.
Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms Purnomo, Yudiyanto Joko
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.23

Abstract

In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online. However, the increasing number of competitors on e-commerce platforms requires companies to have an effective marketing strategy to increase sales conversion and gain a competitive advantage. The purpose of this research is to analyse and identify effective digital marketing strategies in increasing sales conversion on e-commerce platforms. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that in an effort to increase sales conversions on e-commerce platforms, digital marketing strategies play a crucial role. By combining various techniques and tactics, you can achieve successful results in increasing traffic, engagement, and ultimately, sales conversions on your e-commerce platform. Here are the core digital marketing strategies including SEO, content marketing, social media, paid advertising, user experience optimisation, customer reviews and testimonials, content personalisation, video usage, incentives, and car optimisation.
Consumer Behavior Analysis of MSME Products through Social Media Interaction during Eid al-Fitr Celebration Purnomo, Yudiyanto Joko
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.164

Abstract

Eid al-Fitr celebration is a significant moment in the culture and tradition of Muslim society, where the consumption of goods and services increases significantly. During this period, consumers tend to be more open to purchasing products related to the celebration's needs, such as clothing, food, and home decorations. This research aims to delve deeper into how consumer behavior towards MSME products during Eid al-Fitr celebration is influenced by social media interaction. The research method employed is a literature review with a qualitative approach utilizing descriptive analysis. Data used were gathered from academic sources indexed in Google Scholar, spanning from 2015 to 2024. The study's results indicate that in the current digital era, social media interaction plays a crucial role in influencing consumer behavior, especially during Eid al-Fitr celebration. MSMEs have significant opportunities to leverage social media to enhance product visibility and influence consumer purchasing decisions. Consumer behavior analysis suggests that factors such as content type, posting frequency, user interaction, and visual content quality greatly affect consumer interest. Moreover, brand trust and credibility also play a key role in influencing consumer behavior. Interaction between consumers and brands through comments, testimonials, or product reviews also has a significant impact on purchasing decisions. External factors such as market trends, economic conditions, and government policies also influence consumer behavior, necessitating MSMEs to have flexibility in adapting their marketing strategies.
The Role of Value-Based Leadership in Shaping an Organizational Culture that Supports Sustainable Change Purnomo, Yudiyanto Joko; Siminto; Ausat, Abu Muna Almaududi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.165

Abstract

In an ever-changing business environment, organizations must be able to adapt to remain relevant. Change is no longer a one-time occurrence but a constant that needs to be managed effectively. This research aims to analyze the role of value-based leadership in shaping an organizational culture that supports sustainable change. The research method employed is a literature review with a qualitative approach using descriptive analysis. Data for this research were gathered from Google Scholar within the timeframe of 2004-2024. The findings indicate that leaders with a value-based approach play a crucial role in shaping an organizational culture that supports sustainable change. They are responsible for communicating and reinforcing core values, developing a focused vision, building trust and team member engagement, as well as promoting continuous learning. Additionally, they must be adept at managing conflicts, considering sustainability aspects in resource management, and confronting uncertainty with flexibility and adaptability. Value-based leaders also need to ensure that proposed changes align with the interests of all organizational stakeholders.
Analysis of Changes in Work Environment, Mental Health Program, and Leadership Support to Employee Loyalty in Start-Up Companies in East Java Purnomo, Yudiyanto Joko; Darlin, Evalina; Haryanti, Titik
West Science Social and Humanities Studies Vol. 2 No. 12 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i12.1496

Abstract

This study examines the impact of changes in the work environment, mental health programs, and leadership support on employee loyalty in start-up companies in East Java. Employing a quantitative research design, data were collected from 68 respondents using a structured questionnaire with a Likert scale (1-5). The data were analyzed using SPSS version 25, utilizing descriptive statistics, reliability testing, and multiple linear regression. The findings reveal that all three factors significantly influence employee loyalty, with leadership support having the strongest impact. The study underscores the importance of integrating adaptable work environments, robust mental health initiatives, and transformational leadership practices to enhance loyalty in the dynamic start-up ecosystem. These insights provide practical guidance for start-up managers in fostering employee retention and organizational success.
PSYCHOLOGICAL DYNAMICS IN STIMULATING CREATIVITY AND INNOVATION IN ENTREPRENEURIAL ENVIRONMENTS Purnomo, Yudiyanto Joko; Rosadi, Andri Asoka Sidantara
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.153

Abstract

In the rapidly changing business world, creativity and innovation are foundational to the success of a company, especially in the context of entrepreneurship. The ability to think outside the box, create new solutions, and identify market opportunities are key factors that differentiate successful businesses from those that fail. This research aims to analyze the psychological dynamics in stimulating creativity and innovation in the entrepreneurial environment. The research method used is a qualitative literature review using data from Google Scholar from 2007 to 2024. The study results indicate that psychological dynamics play a crucial role in stimulating creativity and innovation in entrepreneurial environments. Understanding motivation, perception of failure, and supportive work environments are key to creating conditions that enable entrepreneurs to create new value, discover innovative solutions, and bring about significant change. Entrepreneurship requires more than just business knowledge; it also requires sensitivity to the psychological factors influencing creativity and innovation.
Co-Authors Abdul Razak Munir Almaududi Ausat, Abu Muna Ausat, Abu Muna Almaududi Darlin, Evalina Elshifa, Aria Haetami, Haetami Halawati, Astri Hanisya, Santi Jasiyah, Rabiyatul Lesmi, Kirana Martowinangun, Kasino Muhammad Dadi Priadi Nur’aeni, Nur’aeni Pringgandinie, Desty Rara Puteri, Siskia Lestari Ratna Rosadi, Andri Asoka Sidantara Rosari, Dini Siminto Siti Aisyah Soegiarto, Ita Sofyanty, Dessy Suharmono, Soni Suherlan Suherlan, Suherlan Sutarjo Sutarjo SUTRISNO Titik Haryanti