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All Journal Jurnal Konseling dan Pendidikan Fokus Ekonomi Journal of Primary Education Medikonis Journal Of Science Education And Management Business Fokus Abdimas
Suryani, Ratna
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Enterpreneurial orientation and relational capability: the network advantage to marketing performance in SMEs Lustono, Lustono; Lusaputra, Fadhil Ghani; Suryani, Ratna
Jurnal Konseling dan Pendidikan Vol. 13 No. 2 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1147900

Abstract

The intention of this study is to enhance the prevailing literature and conceptual framework by investigating the consequence of entrepreneurial approach and relational capability related marketing performance through network advantage. The research follows a empirical approach using a survey method. A purposive sampling technique was employed to select 138 samples of Batik MSMEs in Banjarnegera Regency. The data was obtained through a survey. Data analysis techniques were utilised  employing Structural Equation Modelling (SEM) through the SmartPLS program. The findings from this study demonstrate that entrepreneurial orientation and relational capability each partly have a significant and favourable impact on network advantage. Furthermore, entrepreneurial orientation, relational capability, and network advantage each have a partly positive and significant influence on marketing performance.  The influence of entrepreneurial orientation on marketing performance can be mediated by network advantage, whereas relational capability does not exhibit the same mediating effect.
PENGARUH LABEL BPOM, ELECTRONIC WORD OF MOUTH, DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI PRODUK SKINCARE (Studi Pada Mahasiswa STIE Tamansiswa Banjarnegara) Meiliani, Herlinge; Suryani, Ratna; Lusaputra, Fadhil Ghani
Medikonis Vol. 16 No. 2 (2025): Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v16i2.138

Abstract

ABSTRAC Competition in the business world is currently growing quite rapidly and has led to the emergence of various competitions between companies. Skincare products currently come in various variants and have an important role in maintaining skin health. This encourages public interest, especially the younger generation, in skincare products. The purpose of this study was to determine the effect of BPOM labeling, electronic word of mouth and brand trust on buying interest in skincare products, a case study of STIE Tamansiswa Banjarnegara students. This study uses quantitative methods by distributing questionnaires. Sampling using purposive sampling technique obtained a sample of 90 respondents. In this study using multiple regression analysis with the help of the SPSS version 27 program. The results of this study indicate that partially there is a significant influence between the BPOM label variable and electronic word of mouth on purchase intention. While the brand trust variable partially has no influence on buying interest. There is a simultaneous influence between the BPOM label, electronic word of mouth, and brand trust on buying interest. In addition, the R Square value is 0.457 which indicates that the independent variable affects the dependent variable by 45.7%, while the remaining 54.3% is influenced by other variables not included in this study.
The Influence of Content Marketing, Delivery Services, and Product Variety on Purchase Decisions at Yan Farm Sheep Farm lustono, Lustono; Adi, Muhammad Aldiansyah; Maesaroh, Siti; Suryani, Ratna
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol. 21 No. 1 (2026): June 2026
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.21.1.181-192

Abstract

This study aims to analyze the influence of content marketing, delivery orders, and product variation on consumer purchase decisions at Yan Farm Sheep Farm. The development of technology and the increasing digital activities provide opportunities for livestock business actors to market their products more effectively. Attractive content marketing, an efficient ordering system, and product diversity are important factors in attracting consumer interest. The research method used is quantitative with a descriptive and associative approach. Data is obtained through the distribution of questionnaires to respondents who are consumers of Yan Farm Sheep Farm. The analysis technique used is multiple linear regression analysis to examine the influence of each independent variable on the dependent variable. Research results show that content marketing, delivery order, and product variations both partially and simultaneously have a significant effect on purchasing decisions. Among the three variables, content marketing has the most dominant influence. These findings provide important implications for the marketing strategy of Yan Farm Sheep Farming to focus more on improving the quality of digital content and ordering services.
Co-Authors ., Lustono Adi, Muhammad Aldiansyah Ai Elis Karlinda Ariyanti, Lisa Budi Astuti Dori Mittra Candana lusaputra, fadhil ghani Lustono, Lustono Mega, Yuni Meiliani, Herlinge Pranoto, Sugiyo Saputra, Andi Wahyu Setijadi Setijadi Siti Maesaroh Sri Hayati, Sri tono, Lus