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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Mandiri Jurnal Riset Manajemen dan Ekonomi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Joni Dwi Pribadi
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pembuatan Website Company Profile sebagai Media Promosi Menggunakan CMS WordPress pada Jenang Teguh Rahardjo Ponorogo Dimas Setyawan Prasetyo; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/br5yxq49

Abstract

Penelitian ini bertujuan untuk pembuatan website company profile sebagai media promosi pada Jenang Teguh Rahardjo Ponorogo dengan menggunakan CMS WordPress dan mengukur kualitasnya dengan metode pendekatan WebQual 4.0. Penelitian ini menggunakan pendekatan Action Research melalui empat tahapan berulang melalui perencanaan, tindakan, observasi, dan refleksi. Metode pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dan dokumentasi. Pengukuran kualitas website dilakukan dengan metode pndekatan WebQual 4.0, dan melibatkan pemilik usaha, ahli pemasaran, ahli komputer, dan pengunjung. Hasil menunjukkan bahwasanya ketiga indikator, yaitu Usability, Information Quality, dan Interaction Quality berada pada kategori sangat setuju yang berada di atas 81%. Selain itu, terdapat data dari grafik Google Analytics, yang dapat dijabarkan bahwa mengalami penuruna performa dikarenakan tidak sedang dalam masa liburan meskipun untuk keseluruhan mengalami performa yang stabil. Hal ini menunjukkan bahwasanya website company profile yang dibuat menggunakan CMS WordPress dinilai efektif sebagai media promosi yang responsif bagi pelanggan pengguna..
Developing Promotional Media by Creating Video Advertisement on Tiktok Using The Capcut Pro Application for Annida Catering Batu Haekal Adli Muhammad; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7jph1r22

Abstract

Annida Catering, located in Bumiaji, Batu City, provides catering services for various events. Its digital promotions, especially video content on TikTok, have been ineffective due to a lack of appeal. This study aims to create advertising videos using the CapCut Pro application as a promotional medium to enhance attractiveness and reach. The research used the Action Research method with respondents consisting of the business owner, marketing experts, multimedia experts, consumers, and potential consumers. The questionnaire results, using the EPIC model, showed a score of 4.4, which falls into the highly effective category. In conclusion, the advertising videos created were proven to be effective promotional media and can help increase audience reach.
Pembuatan Website Company Profile sebagai Media Publikasi Menggunakan CMS Wordpress  di PT Global Putra Ventura Sejahtera Kota Surabaya Moh. Choirul Abidin; Joni Dwi Pribadi; Maskur
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/v4me4362

Abstract

Global Putra Ventura Sejahtera is a B2B company specializing in the provision of installation services, procurement of goods, and telecommunications infrastructure in Indonesia. Currently, PT Global Putra Ventura Sejahtera only uses personal Email and Whatsapp as their digital publication platforms. As the company continues to grow, these two platforms have become less effective in supporting the company's publication activities since they cannot reach potential clients outside the company's network, and exacerbate them to establish their brand and disseminate information. This study aims to create a company profile website using the WordPress CMS as an effective publication platform that can be accessed by everyone on the internet. The research method used was action research involving seven respondents, consisting of one computer expert, one website UI/UX expert, two marketing experts, one company public relations staff member, one company administrative staff member, and one company director. Data was collected through observation, interviews, questionnaires, and documentation. Data analysis was conducted using the WebQual method with three indicators, Usability Quality, Information Quality, and Interaction Quality, to measure the website's quality as a publication medium. The research results show that in the first cycle, the website achieved a WebQual score of 88.3%, which falls into the “very good” category. After improvements based on feedback from respondents were made, there was an increase in results, with the WebQual score improving to 94.57%, and no significant suggestions were made. The website can be considered “very good” in terms of the information displayed, usability, and interaction with users. It can be concluded that the company profile website created using WordPress CMS demonstrates excellent information quality and website quality, making it suitable for use as a company publication medium.
Optimasi Konten Reels Instagram Sebagai Media Promosi untuk Meningkatkan Brand Awareness Menggunakan Aplikasi Capcut Pro pada Gun2 Bike Batrisya Khazindar; Tri Ramadani Arjo; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1d1qm583

Abstract

Ofero Tulungagung is a brand focused on the sales of electric vehicles (e-vehicles) and is located in Tulungagung Regency. Up to this point, Ofero has relied heavily on social media, especially Instagram, as the primary platform for promotion. However, there has been lack of a structured and planned digital promotional strategy, especially in the form of video content. This research aims to design and produce promotional video content through Instagram Reels using the CapCut Pro application, as well as to measure the effectiveness of social media use in building a professional brand image for Ofero Tulungagung. This study employs the Action Research method, which consists of planning, action, observation, and reflection. The promotional material focuses on Instagram Reels videos that are informative and tailored to the target market, produced using CapCut Pro. Effectiveness was evaluated using the EPIC Model and Customer Response Index (CRI), resulting in an EPIC score of 4.50 and a CRI response of 62.6%. Instagram Insights showed reach increased to 1,500 accounts (953%), impressions reached 2,900 (872%), and interactions totaled 105, with engagement rates between 3.5% and 6%. The results indicate that Instagram Reels is an effective promotional medium for enhancing brand awareness. Future researchers should develop more interactive content, expand promotional platforms, and maintain consistent uploads. Direct audience engagement, such as replying to comments, polls, and Q&A sessions, is also essential to build connection and brand loyalty.
Co-Authors Angelina Mayang Soffa Batrisya Khazindar Dimas Setyawan Prasetyo Erlangga Andi S Fadilah, Zakiah Nur Farida Akbarina Feliatra Haekal Adli Muhammad Hayyun Nurvie, Amarida Heru Utomo Janu Prastyo Kartika Indah Permanasari Kharinka Wahyu Irtanti Khrisna Hadiwinata Lina Budiarti Maskur Moh. Choirul Abidin Musthofa Hadi Nabilla Al-Fitriani Sukmawati Nandaru Ramadhan Rena Feri Wijayanti Shinta Maharani Trivena Shohib Muslim Syech Tufail Tri Istining Wardani Tri Ramadani Arjo Tri Yulistyawati Evelina Utaminingsih, Arni