Garuda - Garba Rujukan Digital

PEMBUATAN MEDIA PROMOSI E-CATALOG DENGAN MENGGUNAKAN APLIKASI CANVA DI INSTAGRAM UNTUK MENARIK MINAT BELI PADA HALTER COFFEE MALANG Muhammad Amrullah Sukma Wala; Joni Dwi Pribadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 3 No. 2 (2025): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v3i2.1186

This study aims to create an e-catalog using the Canva application as a promotional medium on Instagram to attract buying interest at Halter Coffee Malang. This research used action research methods. Methods of data collection used the methods of observation, interviews and questionnaires. The questionnaires were distributed to 2 part of the company, 2 design experts, and 30 potential customers. The results of the questionnaire were then analyzed by simple tabulation analysis and the average score was then analyzed by correlation coefficient to determine the relationship between the two variables. Based on the results of the research, it can be concluded that the e-catalog at Halter Coffee Malang deserves to be published. Therefore, it is hoped that Halter Coffee Malang can use this e-catalog as a promotional medium

PEMBUATAN MEDIA PROMOSI E-CATALOG DENGAN MENGGUNAKAN APLIKASI CANVA DI INSTAGRAM UNTUK MENARIK MINAT BELI PADA HALTER COFFEE MALANG Muhammad Amrullah Sukma Wala; Joni Dwi Pribadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 3 No. 2 (2025): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v3i2.1186

This study aims to create an e-catalog using the Canva application as a promotional medium on Instagram to attract buying interest at Halter Coffee Malang. This research used action research methods. Methods of data collection used the methods of observation, interviews and questionnaires. The questionnaires were distributed to 2 part of the company, 2 design experts, and 30 potential customers. The results of the questionnaire were then analyzed by simple tabulation analysis and the average score was then analyzed by correlation coefficient to determine the relationship between the two variables. Based on the results of the research, it can be concluded that the e-catalog at Halter Coffee Malang deserves to be published. Therefore, it is hoped that Halter Coffee Malang can use this e-catalog as a promotional medium

PEMBUATAN MEDIA PROMOSI BOOKLET DENGAN MENGGUNAKAN APLIKASI CANVA UNTUK MENARIK MINAT BELI DI KARTO AGRO BLITAR Hayyun Nurvie, Amarida; Joni Dwi Pribadi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4338

The purpose of this research is to make booklet as other promotion media to attract buying interests of consumers by using Canva. The research was action research and the data collection methods were interviews, observation, documentation, and questionnaires. The questionnaires were distributed to 33 respondents, including two graphic design experts, one owner, and 30 potential consumers. The questionnaire results were then analyzed by EPIC Model. After that, there was an interview with 5 potential consumers as the respondents to know their buying interests after saw he booklet. The questionnaire data analysis results of the design effectiveness showed that the score was 4.56, which meant very effective. And the interview results showed that booklet can affect buying interest of potential consumers. Based on the results of this research, it can be concluded that the Karto Agro booklet was effective as promotion media and able to attract buying interest of potential consumers.

Strategi Menyusun Manuver Arsip yang Efektif di Dispusdik Malang Brilian Musthafa Pasha; Joni Dwi Pribadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7377

This study aims to determine the effective archive maneuver strategy at Dispusdik Malang. The method in this study is field research with a qualitative approach. The data used in this study were obtained through direct observation, interviews with Dispusdik Malang employees involved in archive management, and literature studies on good archive management. Interviews were conducted with several officials who have responsibilities in the field of administration and archive management. In addition, this study also involved an analysis of the archiving system currently used by Dispusdik Malang, both in manual and digital forms. The results of the study indicate that effective archive management is highly dependent on the systematic application of four main stages, namely sorting, grouping, describing, and creating archive schemes. Overall, these four components are interrelated and support the creation of an efficient, transparent, and accountable archive management system. With proper implementation, organizations can improve the quality of information services, maintain data integrity, and support decision-making processes based on accurate and reliable data.

PENDAMPINGAN OPTIMALISASI MEDIA SOSIAL DAN DIVERSIFIKASI PRODUK UMKM UD ALFATH Shohib Muslim; Nandaru Ramadhan; Khrisna Hadiwinata; Joni Dwi Pribadi; Farida Akbarina
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 5: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

UMKM adalah perusahaan dengan modal kecil dan sedikit karyawan, yang sebagian besar bekerja di industri dalam negeri. Tujuan dari pengabdian ini adalah untuk meningkatkan nilai finansial para pelaku UMKM UD ALFATH yang beroperasi di bawah merek "Kue Blok Susu" di industri makanan. Program pengabdian ini merupakan lanjutan dari kegiatan tahun 2023 yang bertujuan untuk meningkatkan nilai ekonomi pelaku umkm UD ALFATH bidang makanan dengan merek “Kue Balok Susu”. Usaha Mitra dalam bidang menjual kue basah rasa coklat dan atau brownis, berlokasi di daerah kepuharjo kabupaten malang, Mitra sudah menjalankan usaha sejak tahun 2019 dengan mengambil tempat di rumah, berdasarkan hasil wawancara tim PKM dengan mitra terdapat beberapa masalah yang dihadapi adalah mitra belum mampu melakukan optimalisasi pemasaran melalui online. Persaingan bisnis kue oleh-oleh yang saat ini semakin banyak kompetitor dipandang perlu untuk memberikan pendampingan agar UMKM UD ALFATH dalam hal ini adalah pelaku usaha umkm dapat terus menjalankan usahanya sehingga mitra dan tim pkm berupaya untuk melakukan diversifikasi produk untuk meningkatkan omset penjualan

Pembuatan Media Promosi Company Profile Berbasis Website di Blessing Hills Hotel Trawas Mojokerto Janu Prastyo; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n3vty453

Penelitian ini bertujuan untuk melakukan pembuatan media promosi company profile berbasis website dengan menggunakan CMS WordPress di Blessing Hills Hotel Trawas Mojokerto. Penelitian ini menggunakan metode pendekatan Action Research melalui empat tahapan yaitu perencanaan, Tindakan, observasi, dan refleksi. Metode pengumpulan data yang dilakukan yaitu observasi, wawancara, kuesioner dan dokumentasi. Pengukuran kualitas website dilakukan berdasarkan metode Webqual 4.0 yang mencakup tiga indikator: Usability, Information Quality, dan Interaction Quality. Hasil penelitian menunjukkan bahwa website mendapat penilaian dalam kategori sangat baik dan menunjukkan bahwa media promosi company profile berbasis website Blessing Hills Hotel Trawas Mojokerto memiliki kualitas yang sangat baik bagi pengguna

Pembuatan Website Company Profile sebagai Media Promosi Menggunakan CMS WordPress pada Jenang Teguh Rahardjo Ponorogo Dimas Setyawan Prasetyo; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/br5yxq49

Penelitian ini bertujuan untuk pembuatan website company profile sebagai media promosi pada Jenang Teguh Rahardjo Ponorogo dengan menggunakan CMS WordPress dan mengukur kualitasnya dengan metode pendekatan WebQual 4.0. Penelitian ini menggunakan pendekatan Action Research melalui empat tahapan berulang melalui perencanaan, tindakan, observasi, dan refleksi. Metode pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dan dokumentasi. Pengukuran kualitas website dilakukan dengan metode pndekatan WebQual 4.0, dan melibatkan pemilik usaha, ahli pemasaran, ahli komputer, dan pengunjung. Hasil menunjukkan bahwasanya ketiga indikator, yaitu Usability, Information Quality, dan Interaction Quality berada pada kategori sangat setuju yang berada di atas 81%. Selain itu, terdapat data dari grafik Google Analytics, yang dapat dijabarkan bahwa mengalami penuruna performa dikarenakan tidak sedang dalam masa liburan meskipun untuk keseluruhan mengalami performa yang stabil. Hal ini menunjukkan bahwasanya website company profile yang dibuat menggunakan CMS WordPress dinilai efektif sebagai media promosi yang responsif bagi pelanggan pengguna..

Developing Promotional Media by Creating Video Advertisement on Tiktok Using The Capcut Pro Application for Annida Catering Batu Haekal Adli Muhammad; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7jph1r22

Annida Catering, located in Bumiaji, Batu City, provides catering services for various events. Its digital promotions, especially video content on TikTok, have been ineffective due to a lack of appeal. This study aims to create advertising videos using the CapCut Pro application as a promotional medium to enhance attractiveness and reach. The research used the Action Research method with respondents consisting of the business owner, marketing experts, multimedia experts, consumers, and potential consumers. The questionnaire results, using the EPIC model, showed a score of 4.4, which falls into the highly effective category. In conclusion, the advertising videos created were proven to be effective promotional media and can help increase audience reach.

Pembuatan Website Company Profile sebagai Media Publikasi Menggunakan CMS Wordpress di PT Global Putra Ventura Sejahtera Kota Surabaya Moh. Choirul Abidin; Joni Dwi Pribadi; Maskur
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/v4me4362

Global Putra Ventura Sejahtera is a B2B company specializing in the provision of installation services, procurement of goods, and telecommunications infrastructure in Indonesia. Currently, PT Global Putra Ventura Sejahtera only uses personal Email and Whatsapp as their digital publication platforms. As the company continues to grow, these two platforms have become less effective in supporting the company's publication activities since they cannot reach potential clients outside the company's network, and exacerbate them to establish their brand and disseminate information. This study aims to create a company profile website using the WordPress CMS as an effective publication platform that can be accessed by everyone on the internet. The research method used was action research involving seven respondents, consisting of one computer expert, one website UI/UX expert, two marketing experts, one company public relations staff member, one company administrative staff member, and one company director. Data was collected through observation, interviews, questionnaires, and documentation. Data analysis was conducted using the WebQual method with three indicators, Usability Quality, Information Quality, and Interaction Quality, to measure the website's quality as a publication medium. The research results show that in the first cycle, the website achieved a WebQual score of 88.3%, which falls into the “very good” category. After improvements based on feedback from respondents were made, there was an increase in results, with the WebQual score improving to 94.57%, and no significant suggestions were made. The website can be considered “very good” in terms of the information displayed, usability, and interaction with users. It can be concluded that the company profile website created using WordPress CMS demonstrates excellent information quality and website quality, making it suitable for use as a company publication medium.

Optimasi Konten Reels Instagram Sebagai Media Promosi untuk Meningkatkan Brand Awareness Menggunakan Aplikasi Capcut Pro pada Gun2 Bike Batrisya Khazindar; Tri Ramadani Arjo; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1d1qm583

Ofero Tulungagung is a brand focused on the sales of electric vehicles (e-vehicles) and is located in Tulungagung Regency. Up to this point, Ofero has relied heavily on social media, especially Instagram, as the primary platform for promotion. However, there has been lack of a structured and planned digital promotional strategy, especially in the form of video content. This research aims to design and produce promotional video content through Instagram Reels using the CapCut Pro application, as well as to measure the effectiveness of social media use in building a professional brand image for Ofero Tulungagung. This study employs the Action Research method, which consists of planning, action, observation, and reflection. The promotional material focuses on Instagram Reels videos that are informative and tailored to the target market, produced using CapCut Pro. Effectiveness was evaluated using the EPIC Model and Customer Response Index (CRI), resulting in an EPIC score of 4.50 and a CRI response of 62.6%. Instagram Insights showed reach increased to 1,500 accounts (953%), impressions reached 2,900 (872%), and interactions totaled 105, with engagement rates between 3.5% and 6%. The results indicate that Instagram Reels is an effective promotional medium for enhancing brand awareness. Future researchers should develop more interactive content, expand promotional platforms, and maintain consistent uploads. Direct audience engagement, such as replying to comments, polls, and Q&A sessions, is also essential to build connection and brand loyalty.

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