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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ipteks Terapan : research of applied science and education Jurnal Minfo Polgan (JMP) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Jurnal bintang manajemen Mount Hope Global Economic Journal IJMA Mount Hope Management International Journal OPINI: Journal of Communication and Social Science Social Sciences and Humanities Reviews
Ara Auza
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Analisis Strategi Penggunaan Digital Marketing dalam Meningkatkan Penjualan : (Studi Kasus pada UMKM Alfa di Kota Medan) Torang Daud Panjaitan; Mohd. Nawi Purba; Ara Auza
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3796

Abstract

Social media marketing expands market reach through platforms such as Instagram, Facebook, and TikTok, while video marketing displays products more attractively on TikTok, Instagram Reels, or YouTube to increase customer engagement. Social media analytics functions to analyze customer data, measure campaign effectiveness, and optimize promotional strategies to be more targeted. This research used a quantitative method with 100 samples from Medan Selayang District using the cluster sampling method. The research results show that social media marketing has a positive and significant effect on increasing sales (t-statistics 6.249 > 1.66, p-values ​​0.000), while video marketing has no significant effect (t-statistics 0.784 < 1.66, p-values ​​0.433). Social media analytics has a positive and significant influence (t-statistics 2.589 > 1.66, p-values ​​0.010). Adjusted R-Square of 0.482 shows that 48.2% of the variation in the increase in MSME sales is explained by these three variables, while 51.8% is influenced by other factors outside this research.
Pengaruh Media Sosial Dating Apps Bumble terhadap Perilaku Menyimpang pada Remaja di Universitas Medan Area Hutagaol, Camelia Chairunissa; Auza, Ara
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 2 (2025): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i2.6143

Abstract

The use of online dating applications such as Bumble is becoming increasingly popular among teenagers and young adults, offering convenience in building social relationships. However, these applications also have the potential to encourage deviant behavior that can impact users' social and psychological well-being. This study aims to analyze the influence of Bumble usage on deviant behavior among teenagers at Universitas Medan Area using a qualitative approach through in-depth interviews. The findings indicate that, besides being used to find romantic partners, Bumble is also utilized for entertainment and expanding social networks. However, several forms of deviant behavior were identified, including identity manipulation, emotional exploitation, and an increased risk of casual relationships. Additionally, excessive reliance on online communication may reduce face-to-face social interaction skills. These findings highlight the importance of digital literacy and stricter policies from app developers to minimize negative impacts. This study contributes to the fields of communication and sociology while providing insights for educators, parents, and app developers in understanding the dynamics of teenage social interactions in the digital era.
LANGUAGE, EMOTION, AND ALGORITHMS: THE DYNAMICS OF COMMUNICATION IN THE SOCIAL MEDIA ERA Ria Wuri Andary; Ara Auza
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The social media phenomenon has transformed the way humans communicate. Algorithms, inherent in each platform, play a crucial role in shaping the information users receive, often prioritizing content that triggers emotional responses. This study aims to analyze the dynamics of communication in the social media era through the diverse interactions between language, emotion, and algorithms. Using a descriptive narrative literature review approach, this study examines how language evolves on social media, the role of emotion in content virality, and how algorithms reinforce emotional polarization. The results show that language on social media tends to be more concise, visual, and emotionally expressive, with a predominant use of emojis, abbreviations, and hyperbolic style. Emotions, particularly strong ones such as anger or emotion, have been shown to be key drivers of content virality, which are then amplified by algorithms to increase user engagement. This interaction creates a cycle in which algorithms select emotional language, generate viral content, and in turn, encourage users to imitate that communication style, forming a new digital communication culture. The conclusion of this study is that language, emotion, and algorithms mutually reinforce each other in shaping the way digital communication is perceived, with significant implications for digital literacy and communication ethics. Therefore, the development of more ethical and socially conscious algorithms is necessary to create a healthier digital space.
THE INFLUENCE OF POLITICAL FIGURES ON GOLKAR PARTY'S VICTORY IN THE 2024 LEGISLATIVE ELECTIONS IN NORTH SUMATRA PROVINCE Ginting, Fuad Putera Perdana; Auza, Ara; Adela, Fernanda Putra
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/gxfc1285

Abstract

This study aims to analyze the influence of political figures on the victory of the Golongan Karya (Golkar) Party in the 2024 Legislative Election in North Sumatra Province. The research focuses on the role of Musa Rajekshah (Bang Ijeck) as Chairman of the North Sumatra Golkar Regional Leadership Council (DPD), who is considered successful in mobilizing public support through social capital, a positive public image, and effective political communication strategies. The research employed a quantitative method with a multiple linear regression approach, involving 400 respondents selected through a multistage stratified purposive sampling technique. Data were collected using a Likert scale questionnaire and analyzed through validity, reliability, and classical assumption tests, followed by hypothesis testing. The results indicate that political figures have a positive and significant influence on voting decisions, with a coefficient value of 0.414, a t-value of 8.861, a significance level of 0.000, and a contribution of 61% (R²=0.610). These findings confirm that local political figures can be a key factor in winning elections, even without the support of national figures or the dominance of money politics practices. The practical implication of this study is the importance for political parties to maintain and develop the image of figures with integrity, capacity, and emotional closeness to the community, accompanied by adaptive communication strategies for various voter segments.
Pengaruh Digital Marketing Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di J&T Cabang Yos Sudarso Medan Bagariang, Cecilia Novita Sari; Buulolo, Grece Naomi; Purba, Mohd. Nawi; Auza, Ara
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9228

Abstract

Mengandalkan teknologi informasi, J&T Express hadir sebagai inovator dalam bisnis ekspedisi. Salah satu daya tarik utama mereka adalah fasilitas penjemputan barang tanpa biaya tambahan, sesuai dengan moto "antar jemput barang secara gratis". Studi ini dilakukan untuk memahami dan menganalisis dampak digital marketing serta kualitas layanan terhadap tingkat kepuasan konsumen di kantor J&T Cabang Yos Sudarso Medan. Sebanyak 97 responden dijadikan sumber data pada penelitian ini yang menggunakan pendekatan deskriptif kualitatif melalui teknik accidental sampling. Temuan dari penelitian ini mengungkapkan bahwa digital marketing berpengaruh positif dan signifikan secara parsial terhadap tingkat kepuasan pelanggan J&T Cabang Yos Sudarso. Kualitas pelayanan juga berpengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan J&T Cabang Yos Sudarso. Secara simultan, digital marketing dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan J&T Cabang Yos Sudarso. Nilai Adjusted R Square sebesar 0,994 menunjukkan bahwa 99,4% variasi kepuasan pelanggan J&T Cabang Yos Sudarso dapat dijelaskan oleh digital marketing dan kualitas pelayanan.
The Value of Islamic Religiosity in the Migration of Admiral Cheng Ho in Archipelago, Indonesia Auza, Ara; Andary, Ria Wuri; Tamsil, Ilma Saakinah
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7525

Abstract

This research aims to explain the value of Islamic religiosity in Admiral Cheng Ho's migration to Nusantara, Indonesia. This research uses library research. The descriptive analysis method collects, compiles, analyzes, and draws conclusions. The results showed that China communicated Islamic culture as an effective way to be accepted in the archipelago. The migration step of Chinese diplomacy through Admiral Cheng Ho is said to have reflected the "Clean Diplomacy" diplomacy theory by emphasizing that diplomacy focuses not only on the ends but also on the means, and all negotiation processes are equally important. The value of religiosity in life practiced by Admiral Cheng Ho, believing in Allah SWT, appreciating, and respecting the people in the archipelago, illustrates the behavior of loyalty to the Chinese ruler by spreading Islam in the archipelago through trade routes.
Pengaruh Penanganan Keluhan, Komunikasi Pemasaran dan Kepercayaan Terhadap Loyalitas di PT Jati Jaya Lestari Noverina, Selly; Alexander, Ferderich Apriadi; Purba, Mohd. Nawi; Auza, Ara
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14071

Abstract

Perusahaan harus mempertimbangkan faktor-faktor yang mempengaruhi loyalitas pelanggan untuk meningkatkan penjualan karena loyalitas pelanggan sangat penting bagi mereka. Pengaruh penanganan keluhan, komunikasi pemasaran, dan kepercayaan pelanggan di PT Jati Jaya Lestari adalah tujuan penelitiannya. Metode deskriptif kuantitatif yang dipakai. Sampel dikumpulkan secara acak. Total sampel yang dipakai dihitung memakai rumus Cochran; totalnya 96 sampel. Data didapatkan menggunakan kuesioner yang diberikan untuk peserta. Untuk menganalisis data, penelitian ini menerapkan uji validitas, reliabilitas, asumsi klasik, analisis regresi linier berganda, koefisien determinasi, dan uji F dan T. Hasilnya menggambarkan bahwa, variabel penanganan keluhan, komunikasi pemasaran, dan kepercayaan berpengaruh secara parsial dan simultan terhadap loyalitas pelanggan di PT Jati Jaya Lestari. Jumlah variabel bebas yang memengaruhi loyalitas adalah 72,7%, variabel luar penelitian memengaruhi 27,3%.
Student Perceptions of Criticism Ethics on Instagram: A Case Study of @Medantalk Firman Firman; Effiati Juliana Hasibuan; Ara Auza
Social Sciences and Humanities Reviews Vol. 1 No. 2 (2025): Social Sciences and Humanities Reviews
Publisher : CV. DYOQU PUBLISHING MANAGEMENT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64780/sshr.v1i2.57

Abstract

Background: The development of social media as a digital public space has changed the way individuals express opinions, including in the form of criticism. However, not all criticisms submitted meet the rules of communication ethics, thus giving rise to the phenomenon of offensive and unconstructive comments. Aims: This study aims to find out how Communication Science students of the University of Medan Area perceive the ethics of criticism on Instagram social media, especially on @Medantalk accounts which are often a public discussion space. Methods: This study uses a descriptive qualitative approach with interview and observation methods. Informants were selected by purposive sampling from active students who use Instagram. The data were analyzed using Miles and Huberman's interactive analysis techniques. Result: The results of the study show that most students have a negative perception of the practice of criticism on social media today. They assessed that many comments were not delivered politely, were not objective, and often contained hate speech. Conclusion: This perception shows the need to increase ethics-based digital literacy among students. In addition, learning digital communication ethics needs to be strengthened so that social media can become a healthy and constructive space for criticism.
Co-Authors Adela, Fernanda Putra Alexander, Ferderich Apriadi Andary, Ria Wuri Bagariang, Cecilia Novita Sari Benny Anggara Buulolo, Grece Naomi Chelena gweendolyn Dian Pertiwi Effiati Juliana Hasibuan Effiati Juliana Hasibuan Elaine Kang Felise, Albert Firman Firman ginting, Ebenezer Ginting, Fuad Putera Perdana Herlina Fransiska Br Tarigan Hutagaol, Camelia Chairunissa Ilma Saakinah Tamsil Kevin Mohd Nawi Purba Mohd. Nawi Purba Mohd. Nawi Purba Purba , Mohd. Nawi Purba, Mohd. Nawi Purba, Mohd. Nawi Ria Wuri Andary Riko Alexsander Manalu Selly Noverina, Selly Sugiarto Sugiarto Torang Daud Panjaitan Zahrawi, Muhammad