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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL EDUCATION AND DEVELOPMENT Jurnal Komunikasi Profesional Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Brand Communication
Ekantoro, Julyanto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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OPTIMALISASI KOMUNIKASI PELAYANAN PUBLIK DALAM MENINGKATKAN KEPUASAN PELANGGAN MELALUI APLIKASI TRANS JATIM AJAIB Fitriawardhani, Tira; Ekantoro, Julyanto; Kenanga, Nur Fitri Ani
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 6 No 2 (2024): Jurnal Publicio
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/publicio.v6i2.2025

Abstract

Optimizing public service communication to enhance customer satisfaction through the Trans Jatim Ajaib Application is an important step in providing optimal service to the public. By leveraging digital technology and responsive features to user needs, this application can facilitate access to information, ticket booking, and interaction between customers and service providers. Through research focused on improving customer satisfaction, the government can gain valuable insights to design more effective and responsive service strategies, thereby enhancing overall service quality and user experience. The researchers employed a qualitative research method with a descriptive approach. With this approach, the research aimed to identify the extent to which this application meets the established standards of public service communication and to determine customer satisfaction regarding public services delivered through the mobile application using interview, observation, and documentation methods. The research findings indicate that the implementation of communication through the Trans Jatim Ajaib Application has proven successful in delivering public service information and enhancing customer satisfaction. Users acknowledge that the application provides ease of access, convenience, and beneficial features that meet their needs. Although there are notes and expectations for improvement regarding technical issues, overall, user satisfaction and communication levels regarding this application are high.
Peningkatan Kualitas Usaha Melalui Pelatihan Manajemen Dan Strategi Pemasaran Pengrajin Sepatu Kulit Desa Tambakrejo Krembung Sidoarjo Ekantoro, Julyanto; Hanani, Amrozi Wildan; Savitri, Layli
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 1 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i1.1901

Abstract

The purpose of this study is to improve the quality of leather shoe craftsmen's business in Tambakrejo Village, Sidoarjo, by providing useful business management and marketing strategy training. Leather shoe craftsmen in this village face several problems in managing their business, such as limitations in business planning, financial management, and problems in selling their products to more people. In this study, a qualitative method was used, and this training method includes aspects of management and marketing. The focus of business management training is to improve skills in effective production management and human resource management. In contrast, understanding the importance of branding and building local and national market networks is part of the marketing strategy training. The study shows that this training improves the craftsmen's knowledge of the importance of effective management and marketing. Therefore, this study suggests that craftsmen need to get continuous mentoring and improve their digital literacy so that they can optimally utilize technology to promote and develop their businesses.
STRATEGI DIGITAL MARKETING LARITTA BAKERY SURABAYA DALAM UPAYA MENINGKATKAN BRAND AWARENESS MELALUI INSTAGRAM @LARITTABAKERY Syahputra, Aditya Maulana; Ekantoro, Julyanto; Fitriawardhani, Tira
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41677

Abstract

Di Surabaya ada 15 toko roti, yaitu Bon Ami, Igor’s Pastry & Café, Spikoe Resep Kuno, Lapis Kukus Surabaya, Suzana Bakery, Roti Paulus, Kampoeng Roti, Melly Roti & Kue, Tungga Dewi Cake, The Harvest, Fran’s Bakery & Ice Cream, Holland Bakery, Barby’s Bakery, Corica Pastries, dan Laritta Bakery juga menjadi salah satu diantaranya, menjelaskan bahwasannya dalam bisnis ini terdapat tantangan yang besar karena ketatnya persaingan. Laritta bakery merupakan salah satu perusahaan yang berjalan dibidang bisnis pembuatan roti dimana saat ini masih terus bersaing satu sama lain dengan kompetitor bakery lainnya. Penelitian ini ialah sebuah penelitian yang meneliti bagaimana strategi digital marketing Laritta Bakery Surabaya dalam upaya meningkatkan brand awareness melalui Instagram @larittabakery. Jenis penelitian ini ialah deskriptif kualitatif. Peneliti menggunakan teori AIDA (Attention, Interest, Desire, Action) dalam penelitian kualitatif ini. Laritta Bakery berhasil meningkatkan brand awareness di Instagram dengan pendekatan AIDA, yaitu menarik perhatian melalui konten kreatif, menumbuhkan ketertarikan dengan konten promo menarik, membangkitkan keinginan lewat konten giveaway, dan mendorong tindakan dengan CTA (Call to Action) serta konten promo. Hasilnya, pengikut Instagram naik dari 59,2 ribu menjadi 60,6 ribu dan engagement pada konten-konten di Instagram tahun 2024 juga meningkat.
Co-Authors Agripina, Ailsa Akbar Fadhillah, Maulana Ariana, Yuniar Putri Arimbi Dwimita Putri, Devina Aulya Yunitasari, Dwi Ayu P, Delmarrich Bilga Dwi Nugroho, Alfian Enny Istanti Fauzan Firaus, Azka Ferdiansyah, Ilham Fitria Widiyani Roosinda, Fitria Widiyani Fitriawardhani, Tira Hanani, Amrozi Wildan Iwan Abadi Kenanga, Nur Fitri Ani KN, RM Bramastyo Kurnia Budiawan, Nadjib maghfiroh, deva fahira Maulana Syahputra, Aditya Maulana Wibowo, Ariel Maulana, Nur Muhamad, Pagi Muhammad Fadeli, Muhammad Nada Kusnendar, Ahmad Nansa Anwar, Ulis Nur Baitti, Silvi Nuri Annisa Nurun Ala, Hindun Pranoto, Imam Aji Prasetijowati, Tri Putri Ilhami, Ginaris Rahayu, Sintia Ramadhan, Alfajri Ratna Setyarahajoe, Ratna Rofi Ariansyah, Muhammad Sarjono, Doni Savitri, Layli Senja, Kautsar Syahputra, Aditya Maulana Tri Ginanjar Laksana Yanuardi Leksono, Fatur