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Ekantoro, Julyanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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OPTIMALISASI KOMUNIKASI PELAYANAN PUBLIK DALAM MENINGKATKAN KEPUASAN PELANGGAN MELALUI APLIKASI TRANS JATIM AJAIB Fitriawardhani, Tira; Ekantoro, Julyanto; Kenanga, Nur Fitri Ani
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 6 No 2 (2024): Jurnal Publicio
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/publicio.v6i2.2025

Abstract

Optimizing public service communication to enhance customer satisfaction through the Trans Jatim Ajaib Application is an important step in providing optimal service to the public. By leveraging digital technology and responsive features to user needs, this application can facilitate access to information, ticket booking, and interaction between customers and service providers. Through research focused on improving customer satisfaction, the government can gain valuable insights to design more effective and responsive service strategies, thereby enhancing overall service quality and user experience. The researchers employed a qualitative research method with a descriptive approach. With this approach, the research aimed to identify the extent to which this application meets the established standards of public service communication and to determine customer satisfaction regarding public services delivered through the mobile application using interview, observation, and documentation methods. The research findings indicate that the implementation of communication through the Trans Jatim Ajaib Application has proven successful in delivering public service information and enhancing customer satisfaction. Users acknowledge that the application provides ease of access, convenience, and beneficial features that meet their needs. Although there are notes and expectations for improvement regarding technical issues, overall, user satisfaction and communication levels regarding this application are high.
Peningkatan Kualitas Usaha Melalui Pelatihan Manajemen Dan Strategi Pemasaran Pengrajin Sepatu Kulit Desa Tambakrejo Krembung Sidoarjo Ekantoro, Julyanto; Hanani, Amrozi Wildan; Savitri, Layli
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 1 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i1.1901

Abstract

The purpose of this study is to improve the quality of leather shoe craftsmen's business in Tambakrejo Village, Sidoarjo, by providing useful business management and marketing strategy training. Leather shoe craftsmen in this village face several problems in managing their business, such as limitations in business planning, financial management, and problems in selling their products to more people. In this study, a qualitative method was used, and this training method includes aspects of management and marketing. The focus of business management training is to improve skills in effective production management and human resource management. In contrast, understanding the importance of branding and building local and national market networks is part of the marketing strategy training. The study shows that this training improves the craftsmen's knowledge of the importance of effective management and marketing. Therefore, this study suggests that craftsmen need to get continuous mentoring and improve their digital literacy so that they can optimally utilize technology to promote and develop their businesses.
STRATEGI DIGITAL MARKETING LARITTA BAKERY SURABAYA DALAM UPAYA MENINGKATKAN BRAND AWARENESS MELALUI INSTAGRAM @LARITTABAKERY Syahputra, Aditya Maulana; Ekantoro, Julyanto; Fitriawardhani, Tira
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41677

Abstract

Di Surabaya ada 15 toko roti, yaitu Bon Ami, Igor’s Pastry & Café, Spikoe Resep Kuno, Lapis Kukus Surabaya, Suzana Bakery, Roti Paulus, Kampoeng Roti, Melly Roti & Kue, Tungga Dewi Cake, The Harvest, Fran’s Bakery & Ice Cream, Holland Bakery, Barby’s Bakery, Corica Pastries, dan Laritta Bakery juga menjadi salah satu diantaranya, menjelaskan bahwasannya dalam bisnis ini terdapat tantangan yang besar karena ketatnya persaingan. Laritta bakery merupakan salah satu perusahaan yang berjalan dibidang bisnis pembuatan roti dimana saat ini masih terus bersaing satu sama lain dengan kompetitor bakery lainnya. Penelitian ini ialah sebuah penelitian yang meneliti bagaimana strategi digital marketing Laritta Bakery Surabaya dalam upaya meningkatkan brand awareness melalui Instagram @larittabakery. Jenis penelitian ini ialah deskriptif kualitatif. Peneliti menggunakan teori AIDA (Attention, Interest, Desire, Action) dalam penelitian kualitatif ini. Laritta Bakery berhasil meningkatkan brand awareness di Instagram dengan pendekatan AIDA, yaitu menarik perhatian melalui konten kreatif, menumbuhkan ketertarikan dengan konten promo menarik, membangkitkan keinginan lewat konten giveaway, dan mendorong tindakan dengan CTA (Call to Action) serta konten promo. Hasilnya, pengikut Instagram naik dari 59,2 ribu menjadi 60,6 ribu dan engagement pada konten-konten di Instagram tahun 2024 juga meningkat.
Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Senja, Kautsar; Ekantoro, Julyanto; Setyarahajoe, Ratna
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 02 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i2.3524

Abstract

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.
Strategi Komunikasi Kominfo Jatim dalam Penguatan Literasi Digital Melalui Program Cerdas Digital (CERDIG) Fitriawardhani, Tira; Ekantoro, Julyanto; Tanya Pradana, Theresia Abigial
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study explores the communication strategy employed by the East Java Provincial Office of Communication and Informatics (Kominfo Jatim) in strengthening digital literacy through the Cerdas Digital (CERDIG) Program. Using a descriptive qualitative approach, data were collected through in-depth interviews and documentation. The analysis draws on Harold Lasswell’s communication model, which examines the communicator, message, media, audience, and effect. The findings reveal that Kominfo Jatim develops clear and educational digital literacy messages and delivers them through diverse channels such as training sessions, webinars, and social media campaigns. CERDIG successfully reaches various target groups, including civil servants, students, communities, and persons with disabilities. The program contributes to improving public understanding of key digital literacy pillars, namely digital skills, digital safety, digital ethics, and digital culture. The study concludes that well-structured communication strategies, tailored to audience needs and supported by appropriate media, enhance the effectiveness of digital literacy initiatives. Overall, CERDIG plays a significant role in promoting a more informed, critical, and responsible digital society in East Java.
Strategi Humas Bella House Of Beauty Dalam Meningkatkan Brand Awareness Melalui Instagram Rahayu, Putri; Fitriawardhani, Tira; Ekantoro, Julyanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

In the digital era, social media has become a strategic tool for businesses to build competitive advantage and enhance brand awareness, including in the beauty industry. Instagram is widely utilized due to its large number of users and strong visual characteristics in shaping brand image. This study aims to analyze the public relations strategy of Bella House of Beauty in increasing brand awareness through Instagram. The research employs a qualitative approach, with data collected through observation, interviews, and documentation. The findings indicate that Bella House of Beauty optimizes various Instagram features, such as feeds, stories, and reels, as media for information delivery, promotion, and entertainment. In addition, collaborations with local media and influencers are implemented to expand audience reach. These strategies are considered effective in improving brand awareness, as reflected in the increase in viewer numbers and audience interactions on the Bella House of Beauty Instagram account.
Strategi Komunikasi Pt Pln Nusantara Power Services Dalam Membentuk Persepsi Profesionalisme Melalui Instagram @Pln_Npservices Putri Derawan, Adhelia Intan; Fitriawardhani, Tira; Ekantoro, Julyanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study raises the issue of PT PLN Nusantara Power Services' communication strategy in shaping perceptions of professionalism through Instagram @pln_npservices. In the context of the important role of social media as a means of representing a company's image, especially in the electricity industry, which requires public trust. The research focuses on understanding the digital communication strategies implemented and the factors that influence the formation of professionalism perceptions among audiences. The research method used is qualitative with a descriptive approach, through in-depth interviews with relevant parties, observation, and documentation to collect relevant data on the planning and implementation of the strategies. The results of the study show that the communication strategy used by PT PLN Nusantara Power Services includes five stages according to Hafied Cangara, namely research, planning, implementation, evaluation, and reporting. Content that highlights the company's achievements, awards, technical education on electricity, and operational activities reflects professionalism. This study confirms that a structured digital communication strategy can contribute to the formation of perceptions of professionalism, but its effectiveness will increase if the company adds audience needs research and strengthens visual creativity and two-way interaction in content management.
Peran Influencer Tiktok @Shalmafadilla_ Dalam Promosi Program Au Pair Dan Ausbildung Maharani, Puteri Anugerah; Fitriawardhani, Tira; Ekantoro, Julyanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the role of TikTok influencer @shalmafadilla­_ in promoting Au Pair and Ausbildung programs. The research employs a descriptive qualitative approach using the AIDA theory (Attention, Interest, Desire, Action) as the analytical framework. Data were collected through observation of TikTok content published between January and November 2025, online interviews with the influncer as the main informant, and five active followers who frequently interacted with Au Pair and Ausbildung related content. Documentation, including audience comments, views, and engagement metrics, was also used to support the analysis. The findings indicate that the influencer successfully captures audience attention through visual content and personal storytelling, builds interest through clear and consistent information delivery, generates desire through emotional appeal and credibility, and encourages audience action by motivating further information seeking behaviors. This study concludes that TikTok influencers play a strategic role as persuasive communicators in promoting international education and work programs.
Upaya Humas Polda Jatim Dalam Meningkatkan Pesan Informatif Melalui Konten Humanis Pada Akun Instagram @humaspoldajatim Putri , Abel Rahma; Ekantoro, Julyanto; Fitriawardhani, Tira
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to examine the efforts of the East Java Regional Police Public Relations Division in improving the quality of informative messages through humanistic-themed content on the Instagram account @humaspoldajatim. Digital developments demand the delivery of information that is fast, accurate, and easily understood, making Instagram a strategic medium for public communication with the community. This research focuses on the implementation of a humanistic approach and the enhancement of content quality in building audience understanding and engagement.This study employs a qualitative descriptive method using observation, interviews, and documentation techniques, which are then analyzed through the stages of fact finding, planning, communication, and evaluation based on Cutlip & Center’s theory. The results indicate that the Public Relations Division of the East Java Regional Police consistently applies humanistic elements in its content, including empathetic language, ethical visuals, and clear, non-judgmental information. The content also continuously adapts to digital trends, enabling it to reach a wider audience and enhance the relevance of messages within the community.The findings indicate that improving content quality through a humanistic approach plays a significant role in enhancing informative messages, strengthening public trust, and building a more modern image of the police institution. The utilization of Instagram features such as feeds, reels, stories, and captions is optimized to deliver valuable, easily understood information with emotional closeness to the public. Thus, a communication strategy based on humanistic content is able to foster a harmonious relationship between the police and the community in the digital era.
Strategi Kampanye K3 Nelayan Oleh Dinas Kelautan dan Perikanan Jawa Timur di Pantai Popoh Tulungagung Dewangga, Radja Khais; Ekantoro, Julyanto; Fitriawardhani, Tira
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4293

Abstract

This study aims to analyze and describe the Fishermen's Occupational Health and Safety (K3) campaign strategies implemented by the Department of Marine Affairs and Fisheries (DKP) of East Java Province at the Popoh Coastal Fishing Port (PPP), Tulungagung. The location was selected based on the geographical characteristics of Popoh Beach, which directly faces the extreme waves of the Indian Ocean, and the high rate of maritime accidents in the area, such as vessels drifting due to bad weather and broken anchor lines. The research method employed is qualitative with a descriptive-evaluative approach. Data were collected through field observations, documentation, and in-depth interviews with key informants from Department of Marine Affairs and Fisheries East Java and fishermen as the primary subjects. Data analysis followed the Miles and Huberman iterative model, which includes data reduction, data display, and conclusion drawing. The results indicate that Department of Marine Affairs and Fisheries East Java implemented a holistic campaign strategy combining face-to-face approaches (informal socialization at the fish auction site), practical skill training (Man Overboard and First Aid simulations), and the utilization of digital media (WhatsApp and TikTok). Beyond education, this strategy was strengthened by providing safety facilities, such as the distribution of Personal Protective Equipment (PPE) including life jackets and anti-slip boots, as well as seaworthiness inspections by the Port Master (Syahbandar). Although the strategy successfully improved the fishermen's cognitive knowledge, the study identified a major obstacle in sociocultural factors: a negligent attitude toward safety and the fatalistic views of traditional fishermen. However, there is a positive shift with the formation of the Fishermen’s Occupational Health and Safety Working Group as a community-level agent of change, ensuring the sustainability of an independent safety culture.
Co-Authors Agripina, Ailsa Akbar Fadhillah, Maulana Ariana, Yuniar Putri Arimbi Dwimita Putri, Devina Aulya Yunitasari, Dwi Ayu P, Delmarrich Bilga Dewangga, Radja Khais Dwi Nugroho, Alfian Enny Istanti Fauzan Firaus, Azka Ferdiansyah, Ilham Fitria Widiyani Roosinda, Fitria Widiyani fitriawardani, Tira Fitriawardhani, Tira Hanani, Amrozi Wildan Iwan Abadi Kenanga, Nur Fitri Ani KN, RM Bramastyo Kurnia Budiawan, Nadjib maghfiroh, deva fahira Maharani, Puteri Anugerah Maulana Syahputra, Aditya Maulana Wibowo, Ariel Maulana, Nur Muhamad, Pagi Muhammad Fadeli, Muhammad Nabila, Nabila Nada Kusnendar, Ahmad Nansa Anwar, Ulis Nur Baitti, Silvi Nuri Annisa Nurun Ala, Hindun Pranoto, Imam Aji Prasetijowati, Tri Putri , Abel Rahma Putri Derawan, Adhelia Intan Putri Ilhami, Ginaris Rahayu, Putri Rahayu, Sintia Ramadhan, Alfajri Ratna Setyarahajoe, Ratna Rofi Ariansyah, Muhammad Sarjono, Doni Savitri, Layli Senja, Kautsar Syahputra, Aditya Maulana Tanya Pradana, Theresia Abigial Tri Ginanjar Laksana Yanuardi Leksono, Fatur