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All Journal TEKMAPRO Journal of Industrial Engineering and Management Sistem : Jurnal Ilmu-Ilmu Teknik SINERGI: Jurnal Ilmiah Ilmu Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Media Mahardhika Arthavidya Jurnal Ilmiah Ekonomi IJIEEB : International Journal of Integrated Education, Engineering and Business Accounting and Management Journal Gema Wiralodra Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Riset Entrepreneurship Dinasti International Journal of Digital Business Management International Journal of Science, Engineering and Information Technology Jurnal Scientia Jurnal Revenue : Jurnal Ilmiah Akuntansi International Journal of Economics, Management, Business, and Social Science DedikasiMU: Journal of Community Service International Journal of Education, Social Studies, And Management (IJESSM) Pengmasku Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Manajemen dan Kewirausahaan Journal of Artificial Intelligence and Digital Business Journal of Economics, Business, Management, Accounting And Social Sciences Riwayat: Educational Journal of History and Humanities Journal of Accounting and Financial Issue Ekomania JEMABITEK
Kustiningsih, Nanik
STIE Mahardhika
Religion Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : International Journal of Science, Engineering and Information Technology

 1 
The Influence of Market Orientation, Product Innovation and Business Creativity on Marketing Performance in MSMEs (Study on MSMEs Manding District) Dewi, Ratna; Kustiningsih, Nanik
International Journal of Science, Engineering, and Information Technology Vol 8, No 1 (2023): IJSEIT Volume 08 Issue 01 31 December 2023
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ijseit.v8i1.23930

Abstract

This research aims to examine the influence of market orientation, product innovation and business actor creativity on marketing performance in MSMEs. The variables used in this research are market orientation, product innovation, and business actor creativity as independent variables, and marketing performance as the dependent variable. This research is quantitative research. The data source in this research is primary data where the data collection method uses a questionnaire method which is distributed to all MSMEs in Manding District which operate in the culinary sector (cassava chips). The number of samples used was 130 respondents. By processing primary data using the Statistical Package For Social Science (SPSS) version 22 analysis technique. The results of this research show that market orientation has a positive and significant effect on marketing performance. Product innovation has a positive and significant effect on marketing performance. The creativity of business actors has a positive and significant effect on marketing performance. Market orientation, product innovation and business actor creativity influence marketing performance simultaneously. 
ANALYSIS OF RED ONION MARKETING IN RUBARU DISTRICT - SUMENEP DISTRICT sugiarti, sugiarti; Kustiningsih, Nanik
International Journal of Science, Engineering, and Information Technology Vol 8, No 1 (2023): IJSEIT Volume 08 Issue 01 31 December 2023
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ijseit.v8i1.23931

Abstract

The aim of this research is to analyze the marketing cycle, profits, efficiency and monopoly of shallots in the Rubaru area, Sumenep district. The data analysis method used in this research includes descriptive methods. To analyze the variables in this research, margin, efficiency and marketing monopoly formulas are used. The research results show that the shallot marketing channels in the Rubaru area, Sumenep Regency have the three highest marketing indicators, namely 3 marketing channels. The level of technical marketing efficiency in each shallot marketing channel, namely Channel I is IDR 125, Channel II is IDR 35.7 and Channel III is IDR 2.30. The monopoly of marketing institutions in Rubaru District, Sumenep Regency shows that there are still many third channel institutions that are ineffective, while second channel institutions are the most efficient.
Co-Authors Adhyaksa*, Okky Kusuma Putri Aghnia, Alfi Falah Ali Farhan Amalia Arista Amelia Rahmadewi Amilliya Virdina Rezza Setyo Ningrum Amin Sadiqin Ardianto Aris, Moh Bambang Tjahjadi Bella Rizka Indah W Beta Nur Hidayah Choirul Anam Devina Kristanti Nova Dika Prayogi Egig Islamida Putri Erren Imaniar Rizqi Evi Pungky Febriani Farhan , Ali Firdaus, Septy Dwi Anggraini Fitriani, Sofiyatul Galuh Setyowati Dwi Safitri Galuh Setyowati Dwi Safitri Gunawan Wibisono Harjanti, Wulandari Hevinanda*, Livia Indah Yuliana Indah Yuliana Irawati Abdul Ismawati*, Yesika Isnaini Nur Fadila Ivtachul Ma’rifah Iwang Suwangsih Jais Zulkarnain Iha Januar Sonya Maulani Kusasih Krisdayanti, Merin Lanny Regina Susanti Laras Mei Purbianti Le Hoai Nam Lilik Mahsunah Ludmina Elfrida Beka Putri Mardijuwono, Agus Widodo Marwan Altarawneh Maylani, Cindy Mei, Laras Mokhamad Iqbal Hardiky Muhammad Baihaqi Ferdiansyah Munawwarah, Raudatul Naufal Anggarda Adhitama Nisful Laili Noneng R. Sukatmadiredja Noorlailie Soewarno Nova Putri Anggrieana Nur Hidayah, Beta Nurmaidah Nurmaidah Parwita Setya Wardhani Phyto Rhyzzoma, Imada Pompong B. Setiadi Pompong Budi Setiadi Prayogi, Dika Purbasari*, Fitri Purwono, M. Djoko Putri Rahma Dayanti Rani Fitriyanti Ratna Dewi Retno Nur Khasanah Ria Restu Daniati Rif'atus Sholikah Rifda Fitranti Rifda Fitrianti Rizalnur Firdaus Rochmah, Shofiatur Sari, Anita Ratna Shofiatur Rochmah Siswanti, Luluk Erna SRI RAHAYU Sri Rahayu Sugiarti Sugiarti Tessalonika Nadya Herlina thea geby ayu santoso Triandhini, Rekky Vaizal Asy’ari Vaizal Asy’ari Veronica Novi Suryani Wan Adibah Wan Ismail Wijayanti, Endry Zaldy Rismansyah Suparman Zuhri, Muhammad Fadli