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Analisis Multimodal Podcast Berbasis AI dalam Segmen ‘Kalo Tokoh Cerita Rakyat Boleh Curhat’ pada Akun Instagram @cantingcreative Lintang Asmaraning Pramudhanti; Hanna Nurhaqiqi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6177

Abstract

This study aims to analyze meaning-making in AI-based podcast content entitled ‘Kalo Tokoh Cerita Rakyat Boleh Curhat’ on the Instagram account @cantingcreative. Using a qualitative approach, the research applies Kress and van Leeuwen’s multimodal analysis, focusing on visual, linguistic, and audio modes, supported by the theory of mediatization of culture proposed by Hjarvard and Hepp. The data consist of five episodes with the highest engagement selected from the series. The findings reveal that folklore is transformed from traditional narratives into dialogic and multimodal digital content. Folklore characters are represented in contemporary forms through visual aesthetics, conversational language, and podcast formats. The study also identifies integrated product placement within the narrative. This research concludes that AI-based podcasts represent a process of cultural mediatization, in which folklore adapts to the logic of social media and the digital economy.
The Role of Women in Community Development: Reenacting Digital Activism in Improving Education for All Children, Lesson Learned from Tulungagung and Semarang Palupi Anggraheni; Anjani Tri Fatharini; Hanna Nurhaqiqi; Ratih Pandu Mustikasari; Yohana Grezia Diaz; Miracle Nauli Gultom
Jurnal Sosial Humaniora Vol 17 No 2 (2024)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v17i2.20906

Abstract

Women have a significant role in ensuring the continuity of teaching andlearning activities in both the formal and non-formal sectors, particularlyregarding digital literacy challenges in early childhood education (3-6 yearsold). Especially considering the increased need for digital skills during andafter COVID-19. The potential for gadget addiction and abuse that leads toonline-based violence encourages the important role of the community inaligning challenges as well as opportunities for digitalization of earlychildhood education. Aligned with SDGs number 4 concerning qualityeducation. This research seeks for the red thread of the role of women as agentsin the development of community-based early learning methods, especially theimplementation of digital literacy. Primary data was taken from focusdiscussion group extraction, curriculum development, and joint monitoringevaluation on digital literacy, which was held at MI MuhammadiyahJunjung, Tulungagung Regency and Komunitas Harapan on the JoharMarket Riverside, Semarang. The concepts of Women in Development andDigital Literacy empowers women to contribute to development,cybersecurity, and children's rights. The results highlight structural issueslike poverty and gender inequality as barriers to educational quality acrossregions, further emphasizing the need for women educators in designingdigital literacy programs.
ANALISIS ISI KASUS PEMALSUAN DOKUMEN FAM PADA PODCAST “FIFA DENDA FAM & 7 PEMAIN” DI KANAL YOUTUBE @ASTROARENA Ahmad Alfath, Rizki; Nurhaqiqi, Hanna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59413

Abstract

The issue of heritage player eligibility has become a major topic in Southeast Asian football following FIFA's sanctions against the Football Association of Malaysia (FAM) over alleged document falsification involving seven naturalized players. The controversy generated extensive public discussion, including media narratives that shaped audience perceptions of the case. This study aims to analyze the narrative construction used by the hosts of The Astro Arena “FIFA Denda FAM & 7 Pemain” podcast in discussing the controversy. The research employs a qualitative content analysis approach based on Krippendorff's framework, emphasizing inference from text to its context. The research object is the podcast episode discussing FIFA's sanctions against FAM, while the units of analysis consist of sampling units (the selected podcast episode), recording units (host statements), and context units (the surrounding discussion that provides meaning to each statement). The findings reveal four narrative categories: contextualization, criticism, passive defensive, and speculative narratives. Among these, criticism is the most dominant narrative. However, the criticism is not solely directed at FIFA but also at FAM, particularly regarding its lack of transparency and public communication in the heritage player naturalization process. The study further finds that criticism functions as a communication strategy to encourage organizational transparency rather than merely assigning blame. Meanwhile, passive defensive and speculative narratives are employed to prevent premature public judgment while acknowledging various perspectives surrounding the controversy. Overall, the podcast constructs a narrative that positions transparency as the primary means for restoring FAM's public legitimacy amid the crisis.
SEMIOTIKA ALTRUISME: REPRESENTASI SIMBOL TUBUH DALAM FILM SAMMI, WHO CAN DETACH HIS BODY PARTS Hana Fadhila Rahmanita; Munawwaroh, Zahrotul; Nurhaqiqi, Hanna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Posted
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60354

Abstract

Altruism is fundamentally defined as assisting others without expecting reciprocity. However, within social relations, its meaning shifts, diverging from pure benevolence. While cinema typically idealizes sacrifice, under specific conditions, it can precipitate individual exploitation. The film Sammi, Who Can Detach His Body Parts encapsulates this phenomenon through the symbolism of a detachable body surrendered to others, signifying extreme sacrifice. This study investigates the representation of altruism mediated through body symbolism in the film. Employing a qualitative approach, this research utilizes John Fiske’s semiotic framework, analyzing three distinct levels: reality, representation, and ideology. Data comprising Scenes, dialogues, and audiovisual components were gathered via observation, documentation, and literature review. The findings demonstrate that altruistic acts, represented through bodily detachment, are constructed via character expressions, dialogues, cinematographic techniques, and narrative structures. This representation reveals that while sacrifice is driven by empathy, emotional proximity, and moral responsibility, it simultaneously inflicts physical and psychological repercussions upon the protagonist. At the ideological level, the film depicts a normalization of sacrifice that obscures the boundary between sincerity and exploitation, positioning altruism not merely as a humanitarian value, but as a practice highly susceptible to manipulation within social relations.
KONSTRUKSI MAKNA KRISIS IDENTITAS REMAJA PADA TOKOH KEFAS DALAM FILM SURAT UNTUK MASA MUDAKU Nesya Amanda, Deria; Nurhaqiqi, Hanna; Mehdi Fauzi, Reza
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63871

Abstract

This study examines the representation of adolescent identity crisis in the character Kefas in the Indonesian film Surat untuk Masa Mudaku (2026). Adolescents raised in orphanages are frequently portrayed through stereotypes of delinquency, whereas their behaviour is rooted in complex psychosocial experiences. This research aims to reveal how the film constructs the identity crisis of Kefas through its system of cinematic signs. The study employs a descriptive qualitative approach with Roland Barthes' semiotic analysis covering three orders of signification, namely denotation, connotation, and myth, framed conceptually by Erik Erikson's psychosocial theory of identity versus role confusion. Data were collected through documentation of selected scenes and literature study. The findings show that the film constructs the identity crisis as a gradual psychosocial process: repeated experiences of loss form the root of the crisis; role confusion manifests through aggression, rebellion, and emotional withdrawal that continue into adulthood; the presence of a caregiver figure, Simon, opens a psychosocial moratorium as a safe space for identity exploration; and the crisis is resolved through fidelity marked by self-acceptance and openness. Through these representational choices, the film shifts the audience's reading of orphanage adolescents from moral judgment and stigma toward an understanding of the psychosocial experiences underlying their behaviour.
Social Media Marketing Strategy of Photobox in Building Brand Awareness on Instagram @photomatics.id Revalina Fayza Azzahra; Hanna Nurhaqiqi
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.158

Abstract

The photobox industry in Indonesia has experienced significant growth, particularly among Generation Z who are highly active on social media. Amid intensifying competition, a brand’s ability to build brand awareness through digital platforms has become a key success factor. This study analyzes the social media marketing strategy of Photomatics through Instagram @photomatics.id using a descriptive qualitative approach. Data were gathered through in-depth interviews, observation, and documentation involving five marketing team members selected via purposive sampling: Head of Marketing, Social Media Specialist, Content Creator, KOL Specialist, and Community. Analysis was conducted using Chris Heuer’s 4C Framework Context, Communication, Collaboration, and Connection. Findings reveal that Photomatics builds brand identity through a natural user-generated content (UGC) approach, a consistent brand voice via the greeting “Sobat Matics” and persona “Min Tics”, and artist frame collaboration campaigns as brand signatures. Communication patterns are adaptive and evaluation-based, relying predominantly on organic growth over paid advertising. Collaboration operates through internal divisional synergy, expanding campus and school ambassador programs, and momentum-based KOL and artist partnerships. Audience connection is built through active Instagram Story interactions, relatable content, and growing physical presence through branch expansion. The integrated application of all four 4C elements successfully led Photomatics through three stages of brand awareness brand recognition, brand recall, and top-of-mind among its target audience.
Representing Soft Masculinity: An Analysis of .Feast's “Membangun & Menghancurkan” Discography Nazar Ibnu Ibrahim; Hanna Nurhaqiqi
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.161

Abstract

Digitalization and global cultural shifts have catalyzed a significant transformation in gender representation within popular media. In the Indonesian context, where masculinity is traditionally associated with power, stoicism, and physical dominance, the emergence of soft masculinity presents a radical ideological alternative. This study investigates the representation of soft masculinity in the album “Membangun & Menghancurkan” by the Indonesian rock band .Feast. Using a descriptive qualitative design grounded in Roland Barthes’s semiotic framework, the research analyzes denotative, connotative, and mythical meanings across six selected tracks: "Membangun", "O, Tuan", "Masimarah", "Tarot", "Nina", and "Arteri." The findings reveal that .Feast systematically deconstructs the "Stoic Mask" and "Absent Provider" myths, replacing them with a new masculine identity built upon three dimensions: Tender Charisma, Purity, and Politeness. The lyrical narratives reconstruct the male figure as a humanist and multidimensional individual who embraces emotional vulnerability, intellectual humility, and active nurturing as markers of true strength. This study concludes that the album serves as a critical cultural text that shifts the paradigm of masculinity from vertical dominance toward horizontal equality and emotional transparency. By naturalizing these narratives, .Feast provides a new blueprint for modern masculinity, where dignity is achieved through self-sovereignty and empathy rather than the oppression of others. This research contributes to the discourse on gender representation in rock music and highlights the role of the creative industry in fostering more inclusive social values.