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All Journal Nomosleca Jurnal Komunikasi Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Simulacra Bricolage : Jurnal Magister Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Darmabakti Cendekia: Journal of Community Service and Engagements Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Layanan Masyarakat (Journal of Public Service) Kepariwisataan: Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Jurnal Komunikasi dan Media Jurnal Media dan Komunikasi Communicator Sphere Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Spektrum Komunikasi Society
Isnaini, Santi
Departemen Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Airlangga Jl. Dharmawangsa Dalam Kampus B Universitas Airlangga, Surabaya– 60286
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Tindakan Komunikasi Karyawan Muslim di Institusi Katolik di Indonesia: Sebuah Studi tentang Makna Pesan dalam Budaya Organisasi Yuli Nugraheni; Henri Subiakto; Santi Isnaini
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.834

Abstract

The study focuses on communication actions and organizational culture that prioritize the meaning of organizational members whose values differ from those of their organization. The study aims to describe the communication actions of Muslim employees due to the meaning of messages in organizational culture in Indonesian Catholic institutions. Using a qualitative approach, an interpretive paradigm, and a phenomenological method. Data collection techniques through interviews and observations. The study's subjects were Muslim employees at four Catholic universities in East Java who met the criteria. The data analysis technique followed the Moustakas sequence. The study's findings on the communication actions of Muslim employees in Catholic institutions are reflected in interactional communication, with adjustments to communicants. Contextual communication actions through the willingness to position themselves, listen, and understand the cultural context. Improvisational communication actions through communication styles with an emotional, flexible, open, and gimmick approach. Episodic communication actions through the participation of Muslim employees in retreat, recollection, and patron day activities. Virtually no previous research has used the model of organizational culture and organizational communication as a cultural performance to examine the experience of multireligious religiosity in religious organizations in the Indonesian context. This research also interprets it using a functional-performative integration framework. This study offers a multidisciplinary approach that bridges organizational culture theory, organizational communication theory, and religious studies—a practice rarely employed in studies of organizational communication in multireligious contexts in Indonesia.
From Traditional to Digital: How Baby Boomer and Generation X MSMEs Adapt to Online Marketing Adimas Bagus Indrayana; Arimbi Kaniasih Putri; Santi Isnaini
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5918

Abstract

The acceleration of digital transformation has profoundly reshaped the operational logic and market engagement patterns of Micro, Small, and Medium Enterprises (MSMEs). Yet, adaptation to online marketing among Baby Boomer and Generation X entrepreneurs remains uneven and context-dependent. This systematic literature review (SLR) synthesizes findings from fourteen peer-reviewed studies published between 2019 and 2025 to examine how these generational cohorts navigate the transition from traditional to digital marketing ecosystems. Following the PRISMA 2020 protocol, the analysis integrates multilevel perspectives encompassing individual (digital literacy, motivation, and self-efficacy), organizational (leadership, orchestration, and digital transformation), and ecosystemic dimensions (policy, infrastructure, and inclusion). Results highlight that Generation X entrepreneurs demonstrate performance gains through competence-driven adoption and motivational reinforcement, while Baby Boomers exhibit stronger engagement through emotionally familiar and trust-based channels such as WhatsApp and Facebook. Generational tensions in transformation processes can be mitigated through transparent leadership communication, structured operational routines, and cross-generational mentoring. From these insights, the MOSAIC framework Motivation & Skills, Orchestration, Safety & Trust, Affiliation-based Content, Integration of Channels, and Cashless Conversion is proposed as an inclusive roadmap for sustainable MSME digitalization led by senior cohorts. This review contributes to bridging Generational Cohort Theory, Self-Efficacy Theory, and Dynamic Capability Theory, thereby offering theoretical integration and practical policy implications for advancing intergenerational digital transformation.  
Pelatihan Motivasi dan Manajerial sebagai Upaya Penguatan Kapasitas Perempuan Penjahit Tulungagung Fatwa Berlianda Nurazizah; Santi Isnaini
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.411

Abstract

This article presents the results of a community-based capacity building project for women sewing communities in Tulungagung through the development of independent production houses in partnership with an environmentally friendly bag industry. The project responded to persistent constraints in managerial capacity, production facilities, and group institutional structures that limited women’s ability to move from casual piece-rate workers to community-based entrepreneurs. A project-based research approach was implemented through stages of situation analysis, motivational and managerial training, technical production training, formation of production units, and evaluation using pre–post tests, observation, and process documentation. The findings show that all participants successfully formed independent production houses with simple work structures and SOPs, supported by raw material facilities and production equipment from Tulipbag as the main partner. At least one independent production cycle was completed by each group, from planning and role division to administrative recording and reporting to the partner. Significant improvements were observed in motivation, understanding of women’s economic roles, and managerial skills, with Longwe’s framework indicating strong achievements in access to training, managerial control, and collective performance in production tasks. The model offers practical implications for women’s economic empowerment, industry–community partnerships, and the replication of community-based production houses in other creative industry settings.
Pop-Up Festival as a Social Space for Strengthening Communities and Enhancing the Creative Capacity of Local Brands: A Qualitative Study in the Urban Area of Surabaya Diffa Shalavy Putri; Santi Isnaini
Communicator Sphere Vol. 6 No. 1 (2026): June 2026
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v6i1.161

Abstract

Pop-up festivals have increasingly emerged as temporary urban interventions that activate public spaces and support the growth of local creative industries. However, existing studies have paid limited attention to how these festivals function as social spaces that strengthen community relations and enhance the creative capacity of local brands. This study aims to examine how participation in pop-up festivals contributes to community empowerment, social learning, and creative capacity development among local brands in Surabaya, Indonesia. This research employed a qualitative-exploratory approach involving three local brands: Rayu Manis, Kaluna Living, and LoveZane. Data were collected through semi-structured interviews, participatory observation, and documentation analysis during several pop-up festivals throughout 2025. The data were analyzed using thematic analysis following Braun and Clarke (2006). The findings reveal that pop-up festivals function not only as commercial platforms but also as creative incubation spaces that facilitate collaboration, identity expression, adaptive learning, and community networking. Public spaces become socially produced environments where emotional connection and creative experimentation occur simultaneously. This study concludes that inclusive and participatory festivals can strengthen local creative ecosystems. Therefore, policymakers and festival organizers are encouraged to design more accessible, collaborative, and value-driven public festival spaces to support sustainable creative development.
Co-Authors Adimas Bagus Indrayana Afifatur Rohimah Afrilia Ernes Natasya Angga Prawadika Aji Anggita Ardianti Arimbi Kaniasih Putri Arrum Imanto Aulia, Bayu Bambang Suharto Bambang Suharto Diffa Shalavy Putri Dina Septiani Erica Monica Abao Garcia Fadhliah Fadhliah Fatwa Berlianda Nurazizah hakim, lukman Hana Angriyani Mardika Hanorsian, Anastasia Enike Henri Subiakto I.G.A.K. Satrya Wibawa Illahiati, Nisa Kurnia Irfan Wahyudi Kristian Jaya Hamonangan Pasaribu Liestianingsih Dwi Dayanti Musta’in Musta’in Niken Sasadhara Sasmita Nimas Safira Widhiasti Wibowo Nurul Ratna Sari Putranto, Teguh Dwi Rahayu, Titik Puji Rani Sukma Ayu Suteja Raniah Ratih Puspa Ruth Christien Pniel Angelia Ruth Christien Pniel Angelia Saptyasari, Andria Sugihartati, Rahma Suryandaru, Yayan Sakti Tri Siwi Agustina Vincentius Jason Antaufhan Widodo, Suko Yudianto Rchwono Yuli Nugraheni Yuyun Wahyu Izzati Surya