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All Journal Nomosleca Jurnal Komunikasi Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Simulacra Bricolage : Jurnal Magister Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Darmabakti Cendekia: Journal of Community Service and Engagements Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Layanan Masyarakat (Journal of Public Service) Kepariwisataan: Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Law and Economics Review Journal of Economics and Business UBS Lingua Susastra Jurnal Komunikasi dan Media Jurnal Media dan Komunikasi Communicator Sphere Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal
Isnaini, Santi
Departemen Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Airlangga Jl. Dharmawangsa Dalam Kampus B Universitas Airlangga, Surabaya– 60286
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MEMBANGUN BRAND TRUST DI ERA KONVERGENSI MEDIA (KANTOR PARIWISATA PT HIS TOUR AND TRAVEL BALI) Anggita Ardianti; Santi Isnaini
Jurnal Komunikasi dan Media Vol 3, No 2: Mei 2023
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v3i2.5877

Abstract

Penelitian ini bertujuan untu menganalisis brand trust di era konvergensi media di kantor pariwisata PT His Tour And Travel Bali. penelitian ini termasuk pada penelitian kualitatif yang bersifat deskriptif, karena sumber data bukan merupakan angka-angka melainkan merupakan wawancara. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, display data dan kesimpulan brand characteristic, dan company characteristic menjadi alat ukur dalam membangun brand trust. Hasil penelitian ini menunjukkan bahwa characteristic, dan company characteristic dalam membangun brand trus di PT His Tour And Travel Bali memberikan dampak yang baik bagi perusahaan oleh karena itu PT His Tour and Travel Bali harus terus meningkatkan brand trust dengan memperhatikan brand characteristic, dan company characteristic yang memberikan dampak yang baik bagi perusahaan.
PUBLIC SPEAKING TRAINING IN THE FRAMEWORK OF INCREASING JOURNALIST COMPETENCE IN SURABAYA Rani Sukma Ayu Suteja; Santi Isnaini; Suko Widodo; Irfan Wahyudi; Dina Septiani; Andria Saptyasari; Nimas Safira Widhiasti Wibowo; Raniah
Jurnal Layanan Masyarakat Vol. 7 No. 2 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i2.2023.264-274

Abstract

Today's journalists are required to have good competence and broad insight.  Not only be able to write factual information, but also have a good public speaking skills.  However, there are still many journalists who do not master public speaking so they often face some obstacles.  They are proficient at finding information in the field, but are nervous or insecure when dealing with other people or sources, so the interviews become unstructured and directed.  A journalist is also often asked to be a speaker in a seminar, training, or workshop, but since they are not used to speak in public, the presentation of the material becomes less interesting.  In fact, journalism is a profession that is expected to be at the forefront of society who must be able to speak loudly, truthfully, honestly, and courageously.  Having good public speaking skills can increase the confidence of journalists in conveying information and ideas, as well as providing education and motivation.  Because public speaking is an important competency, the Communication Department held a community service activity entitled "Public Speaking Training in Increasing Journalist Competence in Surabaya" on 13th and 20th October 2022, at Urban Office Surabaya.  The training was attended by journalists who are members of the Friends of Education Journalists (JSP) community.
Eksplorasi Festival Jaranan Yang Berkelanjutan: Studi Tentang Jaranan Sebagai Warisan Budaya Takbenda Di Jawa Tengah Dan Jawa Timur Hana Angriyani Mardika; Bambang Suharto; Santi Isnaini; Tri Siwi Agustina
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2020

Abstract

Penelitian ini bertujuan untuk menggali nilai-nilai budaya dari festival Jaranan untuk meningkatkan kesadaran akan pentingnya melestarikan tradisi pertunjukan Jaranan yang merupakan Warisan Budaya Takbenda Indonesia yang tak ternilai harganya. Metode Systemic Literature Review digunakan untuk mendapatkan informasi dan temuan-temuan sebelumnya terkait dengan keberlangsungan festival Jaranan Warisan Budaya Takbenda di Indonesia, khususnya di Jawa Timur dan Jawa Tengah. Peneliti memilih beberapa jurnal berdasarkan empat kata kunci yang teridentifikasi terpilih, kemudian menyusun 27 sumber relevan yang memenuhi kriteria untuk direview. Isi teks lengkap dari beberapa jurnal dianalisis dan ditafsirkan untuk menjawab masalah penelitian. Hasil penelitian ini menunjukkan bahwa festival Jaranan yang berkelanjutan harus memenuhi unsur-unsur berikut: memiliki kualitas otentik; mempertahankan nilai-nilai agama, budaya, dan sosial sejarah daerah dalam pelaksanaannya; dan partisipasi masyarakat yang tinggi, karena Jaranan merupakan bagian yang tidak terpisahkan dari masyarakat itu sendiri. Selain ketiga unsur tersebut, dukungan dari seluruh pelaku dalam ekosistem Industri Kreatif seperti pemerintah, masyarakat, pelaku usaha, dan media juga diperlukan agar pagelaran Jaranan menjadi festival yang berkelanjutan di Indonesia. Dengan demikian, penelitian ini diharapkan dapat memberikan kontribusi untuk memberikan masukan bagi pengambilan kebijakan dalam upaya pelestarian tradisi Jaranan melalui penyelenggaraan festival yang berkelanjutan di Indonesia.
Digital Marketing Strategy Public Relations Miracle Aesthetic Clinic Surabaya Via Instagram @miracle_surabaya: Strategi Digital Marketing Public Relations Miracle Aesthetic Clinic Surabaya Melalui Instagram @miracle_surabaya Vincentius Jason Antaufhan; Santi Isnaini
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.42171

Abstract

This study discusses the digital marketing strategy implemented by the Miracle beauty clinic in Surabaya. Miracle beauty clinic has Instagram as a digital-based marketing tool. Through the Instagram account @miracle_surabaya, Miracle shares various information, including: beauty products, exhibitions, beauty tips, and the responses of doctors from Miracle. This study was studied using content analysis through Instagram @miracle_surabaya by observing the contents uploaded by Miracle. The limitation of this research is the implementation area which is located in the city of Surabaya and the subject of discussion that examines the Public Relations strategy of Miracle Surabaya. The result of this research is that Miracle Aesthetic Clinic uses Instagram which is packed with warm content in order to be a pioneer of beauty clinics and to build the spirit of women with their respective beauty. Not only that, public relations plays an active role in maintaining image as well as building relationships with influencers as well as the public in order to achieve maximum results. Relationship building is carried out using social media, especially Instagram to be able to have an extraordinary and orderly impact.
Enhancing Communication Skills for Studentpreneurs: A Training Program on Public Speaking Nuri Herachwati; Santi Isnaini; Tri Siwi Agustina
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.933

Abstract

This research aimed to enhance the communication skills of studentpreneurs in the WEBS unit at Universitas Airlangga. Through a community engagement activity aligned with SDGs 4 and 8, a training program focused on public speaking skills was conducted. The two-day training in May 2023 resulted in notable improvements in participants' knowledge and skills. They displayed increased confidence, effective body language, eye contact, and improved delivery, all crucial for their entrepreneurial pursuits. The training received positive feedback, with high engagement and enthusiasm from participants and speakers. Pre- and post-test assessments revealed enhanced understanding of communication elements, cultural factors, and psychological aspects related to public speaking. Participants also demonstrated growth in public speaking abilities, showcasing greater boldness, facial expressions, vocal modulation, and originality in presenting ideas. The findings underscore the significance of practical application and continuous development of communication skills. This study offers valuable insights to researchers and professionals, providing an effective approach for enhancing communication competencies among studentpreneurs. Highlight: Community engagement activity targeting studentpreneurs within the WEBS unit at Universitas Airlangga, addressing communication weaknesses. Training program on public speaking resulting in increased knowledge, skills, confidence, and improved communication techniques. Positive outcomes demonstrated through high participant engagement, knowledge enhancement, and noticeable improvements in public speaking abilities. Keyword: WEBS, Communication Skills, Public Speaking, Studentpreneurs, Training Program
STRATEGI CITRA BRANDING RUMAH SAKIT INTERNASIONAL NHS MELALUI KOMUNIKASI PEMASARAN TERPADU Niken Sasadhara Sasmita; Santi Isnaini; Irfan Wahyudi
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.194

Abstract

This article results from research on the brand image strategy carried out by the National Hospital Surabaya (NHS) through integrated marketing communications. This study is on health services bases in the community currently entering the industrial and business era. The main problem arises in-hospital services, which have developed into an industry and are profit-oriented. This problem puts pressure on hospital managers and owners, especially on the cost dimension in private hospitals. Private hospitals must continue to improve management capabilities in carrying out hospital operations with good quality standards to the best compared to other hospitals. The research uses a case study research method with a qualitative approach. Data collection and analysis techniques use observation and in-depth interviews so that they can be analyzed exploratively. The results of this study are the first are there are many reasons why the marketing department of NHS adopts Integrated Marketing Communication (IMC) in their sales strategy. It also happens in the healthcare industry, namely hospitals. One of the reasons that become the basis is that marketers understand and recognize strategies integrating into various communication functions rather than running these communication functions alone. Second, marketing communication theory becomes the rationale for processing data and analyzing the phenomenon of problems regarding strategic concepts in policy determination to the direction of marketing communication strategies carried out by NHS hospitals. This research concludes that the main problem arises in hospital services, which have developed into an industry and are profit-oriented. Strategic management skills will become more critical as pressure increases to find future revenue and growth opportunities. These opportunities will come through various combinations of new healthcare products and services, increasing penetration into high-priority market segments, or accessing new markets that are not serving currently.
Female Empowerment on International Women's Day 2023 Ads: Critical Discourse Analysis of Mercedes-Benz “Be One of Many” Maria Kristina Salelatu; Santi Isnaini; IGAK Satrya Wibawa
Lingua Susastra Vol 4, No 2 (2023)
Publisher : Departemen Bahasa dan Sastra Indonesia dan Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ls.v4i2.152

Abstract

Female representation in the media had been drastically changed as the women empowerment was put into the spotlight in international society, including the Western countries. The feminism movement had stimulated various creative content, including in the emotional advertisements where brands were trying to build a closer relation with their customers instead of the usual hard-selling ads. Femvertising was one of the products of women empowerment in the creative industry; in short, it referred to advertisements made with messages to support girls and women. This study was aimed to find out the discourse strategies of current femveritising in conveying female empowerment message. this article conducted a qualitative study of video ads by Mercedes-Benz titled “Be One of Many” and the findings were presented in descriptive format. The data analysis was conducted by using Sara Mills’ model of Critical Discourse Analysis. The findings showed that the 2023’s International Women’s Day femvertising put women as their main subjects and also conveyed a specific “women support women”. In conclusion, current femvertising’s aim went beyond empowering oneself to be better than others or to be either the first or only woman in a profession or field, instead women should empower each other so that more women would achieve their dream and success even in the fields that are still dominated by men.
Critical Discourse Analysis of Increasing Subsidized Fuel Price in 2022 by President Joko Widodo Afrilia Ernes Natasya; Suko Widodo; Santi Isnaini
Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i1.12191

Abstract

This research aims to uncover the meaning and ideology in the text of the speech as well as uncover the motives of certain interests related to President Joko Widodo's policy of increasing subsidized fuel prices. The method used is explanatory qualitative, the research object used is a transcript of the text of the speech on the increase in subsidized fuel prices on September 3 2022 by President Joko Widodo through triangulation. The results of the research show that in the text of the speech President Joko Widodo mentioned the word protect, but this diction was not in line with the data also conveyed in the text that the increase in subsidized fuel prices was caused by an increase in the APBN and inappropriate targets for subsidized fuel consumption enjoyed by the well-off. These two reasons for the increase in subsidized fuel prices actually illustrate the government's powerlessness in prioritizing the welfare of the people who should be prioritized in obtaining subsidized fuel. 
GOVERNMANET PUBLIC RELATIONS IN FACING POLITICAL YEAR: TRAINING FOR LOCAL GOVERNMENT OF MAGETAN Rani Sukma Ayu Suteja; Titik Puji Rahayu; Irfan Wahyudi; Suko Widodo; Dina Septiani; Santi Isnaini; Intan Fitranisa; Ratih Puspa
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.247-256

Abstract

The issues faced by Indonesia in the 2019 elections are likely to reemerge in the 2024 elections. In the 2019 elections, digital media became a highly effective tool for disseminating information related to politics and governance. Unfortunately, not all information available on digital media was accurate. Social media, in particular, saw a lot of misinformation and the spread of fake news (hoaxes). This led to a negative perception of the government among the public, which consequently influenced the opinions and political participation of Indonesian society. Therefore, a transformation is needed to support the formation of a positive government image. One of the strategies is maximizing government public relations. On August 8, 2023, the Communication Department at the Faculty of Social and Political Sciences, Universitas Airlangga, held a community service activity on the topic of government public relations training in Magetan Regency to address the political year. The main target of this activity was government officials in Bulukerto Subdistrict, Magetan District, Magetan Regency. The implementation mechanism consisted of three stages. In the initial stage, the community service team conducted surveys and coordinated with local government officials to gain a detailed understanding. During this stage, the Communication Department observed the involvement and performance of government public relations to obtain an initial overview of the strategies or designs used for the training. Subsequently, it was decided that the activity would be conducted through seminars and workshops covering topics such as public speaking, digital government, corporate social responsibility, and government public relations. After the activity, an evaluation was conducted to measure its success. It is hoped that this activity can serve as a foundation for improving the function of government public relations in addressing the political year and can be a supportive factor in ensuring the success of the 2024 elections.
EKOLOGI DAN BUDAYA: MENGINTEGRASIKAN KEBERLANJUTAN PARIWISATA BERBENTUK FESTIVAL Aulia, Bayu; Suharto, Bambang; Isnaini, Santi; Agustina, Tri Siwi
Kepariwisataan: Jurnal Ilmiah Vol 18, No 2 (2024): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v18i2.387

Abstract

AbstractSustainable development is a key principle in the current era, covering ecological, socio-cultural and economic aspects. This article reviews the integration of sustainability in festivals, particularly in Indonesia. Festivals are an important part of Indonesia's rich culture and attract tourism, but often have negative impacts on the environment and cultural aspects. This article provides a literature review that describes festivals and their impact on sustainability, and examines the role of identity in festivals. The research method used is qualitative. The discussion highlights the importance of respecting cultural heritage, integrating sustainability concepts, reducing waste, wise site selection, education and awareness, and collaboration with local communities in sustainable festivals. In conclusion, sustainable festivals not only safeguard the natural environment, but also promote and preserve valuable cultural heritage. With the right approach, festivals can be a powerful tool to support ecological and cultural sustainability simultaneously. future research can use a broader method so that the discussion becomes more structured and systematic, then further data and explanations can be more detailed so that the discussion of ecology and socio-culture on the sustainability of this festival becomes a fresh topic and is easily understood by the general public.Keywords: Ecology; Social; Socio-Culture; Festival SustainabilityAbstrakPembangunan berkelanjutan merupakan prinsip utama dalam era saat ini, mencakup aspek ekologi, sosial-budaya, dan ekonomi. Artikel ini mengulas integrasi keberlanjutan dalam festival, khususnya di Indonesia. Festival merupakan bagian penting dari budaya Indonesia yang kaya dan menjadi daya tarik pariwisata, namun seringkali memiliki dampak negatif pada lingkungan dan aspek budaya. Artikel ini memberikan tinjauan literatur yang menggambarkan festival dan dampaknya terhadap keberlanjutan, serta mengkaji peran identitas dalam festival. Metode penelitian yang digunakan adalah kualitatif. Hasil pembahasan menyoroti pentingnya menghormati warisan budaya, mengintegrasikan konsep keberlanjutan, mengurangi limbah, pemilihan lokasi yang bijak, pendidikan dan kesadaran, serta kolaborasi dengan komunitas lokal dalam festival berkelanjutan. Kesimpulannya, festival yang berkelanjutan tidak hanya menjaga lingkungan alam, tetapi juga mempromosikan dan melestarikan warisan budaya yang berharga. Dengan pendekatan yang tepat, festival dapat menjadi alat yang kuat untuk mendukung keberlanjutan ekologi dan budaya secara bersamaan. untuk penelitian yang akan datang bisa menggunakan metode yang lebih luas sehingga pembahasan menjadi lebih terstruktur dab sistematis, kemudian data dan penjelasan lebih lanjut dapat lebih rinci sehingga pembahasan tentang ekologi dan sosial budaya terhadap keberlanjutan festival ini menjadi topik yang segar dan mudah dipahami oleh khalayak ramai.Kata Kunci: Ekologi; Sosiologi; Sosial-Budaya; Keberlanjutan Festival
Co-Authors Afifatur Rohimah Afrilia Ernes Natasya Angga Prawadika Aji Anggita Ardianti Arrum Imanto Aulia, Bayu Bambang Suharto Bambang Suharto Dina Septiani Erica Monica Abao Garcia Fadhliah Fadhliah Farisa Alyani Desnithalia Febri Rizma Yunita hakim, lukman Hana Angriyani Mardika Hanorsian, Anastasia Enike Illahiati, Nisa Kurnia Intan Fitranisa Irfan Wahyudi Karin Sufi Permatasari Kristian Jaya Hamonangan Pasaribu Liestianingsih Dwi Dayanti Maria Kristina Salelatu Musta’in Musta’in Niken Sasadhara Sasmita Nimas Safira Widhiasti Wibowo Nuri Herachwati Nurul Ratna Sari Putranto, Teguh Dwi Rahayu, Titik Puji Rani Sukma Ayu Suteja Raniah Ratih Puspa Ruth Christien Pniel Angelia Ruth Christien Pniel Angelia Saptyasari, Andria Satrya Wibawa Sugihartati, Rahma Suryandaru, Yayan Sakti Tri Siwi Agustina Vincentius Jason Antaufhan Widodo, Suko Yudianto Rchwono Yuyun Wahyu Izzati Surya