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All Journal YUME : Journal of Management STI Policy and Management Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Edueco Jurnal Ilmu Manajemen Profitability Quantitative Economics and Management Studies Movere Journal Al-Buhuts (e-journal) ABDINE Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Arunika: Jurnal Pengabdian Masyarakat
Thaha, Salmiyah
Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Al-Buhuts (e-journal)

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Analisis Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Transportasi Online Maxim di Makassar Kapriani Kapriani; Asmawiyah Asmawiyah; Salmiyah Thaha; Hariyanti Hariyanti
Al-Buhuts Vol. 17 No. 1 (2021): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.943 KB) | DOI: 10.30603/ab.v17i1.2251

Abstract

This study aims to determine the effect of price and service quality on consumer decisions to use Maxim online transportation services in Makassar. The data collection technique was done by interview and questionnaire. The data used in this study are primary and secondary data. This research uses incidental sampling method with a sample size of 84 respondents. The results showed that based on multiple linear regression analysis showed that the variable price (X1) and service quality (X2) had a positive influence on consumer decisions. From the results of the calculation of the correlation coefficient (R) test, the R value is 0.828, indicating a very strong correlation. The coefficient of determination (R2) is 0.686. This means that the consumer's decision to use Maxim online transportation services is influenced by the price and service quality of 68.6%. Based on the results of the t test, it shows that the variable price (X1) and service quality (X2) have a significant effect on consumer decisions to use Maxim online transportation services in Makassar. The F test shows that the variable price and service quality simultaneously have a significant effect on consumer decisions to use Maxim online transportation services in Makassar. Thus the hypothesis proposed in this study is accepted.
.: . Thaha, Salmiyah; Diputra, Indra; Permatasari, Nur Indah
Al-Buhuts Vol. 19 No. 2 (2023): Al- Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i2.4143

Abstract

It is feared that the unemployment rate among educated students will continue to increase if universities as degree-producing institutions cannot direct their students and alumni to the world of work after graduation. Coupled with the lack of entrepreneurial motivation among the younger generation, this is a serious concern for various parties. This research aims to foster students' interest and awareness of entrepreneurship through making business plans, increasing motivation to learn entrepreneurship, and introducing students to the preparation of business plans in developing character as entrepreneurs. Equipping students to start a business by designing a canvas business model. The sample used in this study was 68 respondents. Data collection techniques with observation, questionnaires, or interviews, the sampling technique uses purposive sampling. as an evaluation tool during the business run.Keywords: Entrepreneurial interest, Business Plan, Business Model Canvas. The results showed that there is a significant relationship between interest in entrepreneurship with the creation of a business plan and business model canvas on students with a regression value Y = 1.757 + 0.431 X1 + 0.179 X2, the significance value of the significance of the research results 0.00000 <0.05, then the relationship of the three variables is significant. The correlation coefficient value r of 0.647 is a strong and positive relationship between entrepreneurial interest and making business plans and business model canvases. A good business plan uses language that is easy to understand, short, concise, and clear. The business model canvas can facilitate future business design and as an evaluation tool while the business is running.
Co-Authors Afriyani Afriyani Andi Rosdianti Razak, Andi Rosdianti Apiaty K Amin Arnida Arnida Asmawiyah Asmawiyah Azizurrohman, Muhammad Hardiyono Hariyanti Hariyanti Hariyanti Hariyanti Hariyanti Hariyanti Hasniati Hasniati Indra Diputra Irdawati Irdawati Jamaluddin Jamaluddin Kapriani Kapriani, Kapriani Lasty Agustuty Leni Saleh Lina - Mariana, Lina - Mashuri, Arif Mayang Sari Meda, Tamrin Muhammad Yusuf Mulyana Machmud Parenden, Adrianus Permatasari, Nur Indah R, Abdul Latief Rachman, Sitti Hartini Sahrullah Sahrullah Sangkala, St. Fatimah Sitti Rahimah, Sitti St. Hatidja Sukriani Kursia, Sukriani Sulaiman, Syarifuddin Syahribulan Syahribulan, Syahribulan