Article Per Year (5 Year)
p-Index From 2021 - 2026
1.037
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS International Journal of Business, Law, and Education JURNAL ABDIMAS PLJ West Science Social and Humanities Studies JPM
Darlin, Evalina
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH HARGA, CITRA MEREK, DAN KEPERCAYAAN KONSUMEN TERHADAP LOYALITAS PELANGGAN KOPI KENANGAN Rosita, Rahmi; Darlin, Evalina
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2008

Abstract

The research aims to reveal and analyze influence of price perceptioan, brand image and trust on customer loyalty to memorable coffee products. This research method uses data obtained from questionnairres, analyze using descriptive statistical methods. Descriptive analysis is used to describe the caracteristics of respondents and the tendencies of answers to each variable. Using quantitative statistical methods and SPSS tools. Respondents totaled 100 respondents, using incidental sampling technique. The research results show that the influence of priceperception is not significant, but brand image and consumer trust are significant.
Co-Authors Badie Uddin Damiyana, Damdam El Ikhsan, Nur Gunariah, Frilla Hanarti, Inna KURNIA KURNIA, KURNIA Pramayanti, Dian Ikha Purnomo, Yudiyanto Joko Rahmadhani, May Vitha Rahmi Rosita Sopiah, Sopiah Tina Kartini Titik Haryanti Zulfikr, Ali