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All Journal ETTISAL Journal of Communication ELS Journal On Interdisciplinary Studies in Humanities PRoMEDIA JISIP: Jurnal Ilmu Sosial dan Pendidikan PERSPEKTIF Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Kajian Komunikasi dan Pembangunan Daerah Komunika: Jurnal Ilmu Komunikasi Journal of Communication Studies Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Studi Ilmu Sosial dan Politik Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa Riwayat: Educational Journal of History and Humanities RESLAJ: Religion Education Social Laa Roiba Journal Journal of Islamic Communication Studies
Mustiawan
Universitas Muhammadiyah Prof. DR. HAMKA
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kampanye Sosial Ruang Publik yang Aman dan Inklusif untuk Perempuan dalam Perspektif Islam Haris, Thifal Fadhil; Setiawati, Titin; Mustiawan, Mustiawan
Journal of Islamic Communication Studies Vol. 4 No. 2 (2026): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2026.4.2.175-190

Abstract

Public spaces are social interaction arenas that should ideally be safe and inclusive for all members of society, including women. However, in practice, women still frequently experience violence, harassment, and discrimination in public spaces, which reduces their sense of safety and limits their social participation. This condition reflects an academic concern regarding the low level of public awareness about the importance of safe and inclusive public spaces.This study aims to analyze the social campaign conducted by INFID through the Human Rights Festival (Festival HAM) program in raising public awareness of this issue. This research employs a qualitative approach with a case study method. Data collection techniques include in-depth interviews, observation, and documentation, involving informants consisting of the organizers and participants of the Human Rights Festival. Data analysis uses the interactive model of Miles and Huberman and is validated through source triangulation to ensure data reliability. The results show that the INFID Human Rights Festival social campaign was implemented through four stages based on Ostergaard’s social campaign theory: problem identification, planning, campaign management, and problem reduction. In the identification stage, it was found that low public awareness and the limited availability of safe spaces for women were the main background issues of the campaign. In the planning stage, strategies were focused on the younger generation through an event-based campaign approach combined with social media. In the management stage, the campaign was realized through participatory activities such as discussions, workshops, and exhibitions. Meanwhile, in the problem reduction stage, there was an increase in awareness, changes in perspectives, and early indications of reducing the contributing factors of the problem. The social campaign through the INFID Human Rights Festival is considered effective as a public communication strategy in building public awareness of the importance of safe and inclusive public spaces for women. From an Islamic perspective, social campaigns are communication processes aimed at encouraging society toward good (amar ma’ruf) and preventing wrongdoing (nahi munkar), using persuasive and educational approaches to promote positive behavioural change.
Optimalisasi Micro Influencer dalam Aktivitas Periklanan di Tiktok (Bigbang Agency) Risang Abdhi Sanjaya; Mustiawan Mustiawan; Yulia Rahmawati
PERSPEKTIF Vol. 14 No. 3 (2025): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i3.14972

Abstract

This study explores the optimization of micro influencer utilization in digital advertising campaigns conducted by BIGBANG Agency on the TikTok platform. The main issue addressed is the selection process of micro influencers to ensure maximum impact on clients' advertising efforts, emphasizing the importance of trustworthiness, expertise, and attractiveness. Employing a qualitative approach and a case study method, data were collected through in-depth interviews, observations, and documentation involving the agency and selected micro influencers. The source credibility theory serves as the primary analytical framework. The findings reveal that BIGBANG Agency selects micro influencers based on honesty, audience engagement levels, content quality, and the alignment of appearance and communication style with the product’s character. The agency also allows creative freedom, enabling influencers to produce authentic yet campaign-aligned content. Open, flexible, and collaborative communication strategies are key to creating genuine and relevant content, which enhances audience trust and promotes campaign effectiveness. The study's limitation lies in its single-object focus and descriptive nature without quantitative effectiveness measurement. Future research should include multiple agencies for a more comprehensive comparison and adopt a quantitative approach to evaluate campaign performance more accurately.
Co-Authors Abdulah, Fikrah Alif Rendi Ardiansyah, Muhammad Rafli Ariefaldy*, Muhammad Ilhan Cahyaningrum, Nabila Pramudhita Corliana, Tellys Farida Hariyati Gilang Kumari Putra Hanif, Muhammad Alwan Haris, Thifal Fadhil Hariyati, Farida Hendri Prasetya Indra Wiguna Mahfud Iswahyu Pranawukir Karomah, Intan Latifah Sayyidah Amir Mahardhika, Jibril Wahyu Mohamed Taffarul Rizky Muhammad Alwan Hanif Nurlina Rahman Nurlina Rahman, Nurlina Octaviana, Rizka Prasetya, Hendri Putra, Gilang Kumari Rafaelino, Berwyn Muhammad Risang Abdhi Sanjaya Roziana Febrianita saputro, fiqi Setiawati, Titin Tellys Corliana Tiara, Andys Wafda Izzati Hasanah Yulia Rahmawati Yuliani, Magvira Zanah, Saniyati Raudatul