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Meningkatkan Pemahaman Warga Desa Cigendel, Kecamatan Pamulihan Tentang Perbankan Syariah Melalui Kegiatan Sosialisasi Hamid, Abdul; S, Sutopo; Purwanti, Neli
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 1 (2024): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11100210

Sharia banking is a banking system based on Sharia or Islamic law. A Sharia bank is a bank that operates based on Sharia principles. The problem in Waitu Jaya village is that the public lacks understanding and knowledge about Sharia banking transactions, so many people engage in loan sharking and some still use illegal banks. The purpose of socialization activities is to increase the public's knowledge and understanding of sharia banking, reduce the use of illegal banks, and reduce usury practices. The implementation of this activity is to approach the community and conduct outreach on Shariah Banking using PowerPoint and whiteboards in order to provide knowledge and understanding about Shariah Banking to the public. Based on the results of their philanthropic activities, they begin to understand and understand Sharia banking operations and become interested in trying to save in Sharia banks by reducing the use of illegal banks and Ribawi practices.

The Marketing Management of BAZNAS Subang to Increase Muzakki Purwanti, Neli; Auliya Romdoni, Indi; Hamid, Abdul; Siti Robi'atul Adawiyah, Isna
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v3i1.194

Zakat is one part of the pillars of Islam, which is one of the pillars in building the people's economy. Thus, one of the alternative pillars in solving the problem of getting out of poverty is through optimizing the management of zakat funds that are trustworthy and comprehensive as a form of community funds for the benefit and benefit of mankind. The Amil Zakat Agency formed by the government aims to manage Zakat, infaq, shadaqah. The management of zakat is not solely carried out individually, from muzakki it is handed over directly to mustahiq, but is carried out by an institution that specifically handles zakat, infaq and shadaqah. With the various obstacles faced by the Subang Regency National Amil Zakat Agency, it is necessary to have a management for marketing, because if the marketing is not good, then everything will not run smoothly and will not be able to increase the number of muzakki. This research is a case study research using a qualitative approach by collecting data through observation, interviews and documentation. Data analysis used with data reduction, data presentation and verification. In this study a conclusion can be drawn that the implementation of marketing management carried out by BAZNAS Subang Regency has not fully run in accordance with the provisions that have been implemented.

Influence of Marketing Strategy on Members Saving Interests Study at BMT Ta'awun Jambu Sumedang Rahmawati, Citra; Umayah, Ulfa Nur; Purwanti, Neli
International Journal of Sharia Business Management Vol 3 No 2 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

The background of this study is that the community is still not interested in using BMT products or services, even though BMT has implemented marketing strategies according to community needs. The question is why the community is not interested in becoming a member of BMT. The formulation of the problem of this study is how is the marketing strategy in BMT Ta'awun, how does the marketing strategy affect the interest in saving members. The population of all members of BMT Ta'awun Jambu Sumedang totaling 9,923 members and a sample of 99 members, data collection techniques through interviews, documentation, questionnaires or questionnaires. The results of the study showed that marketing strategies did not have a significant effect on members' interest in saving at BMT Ta'awun. The percentage contribution of changes in marketing strategies to members' interest in saving was 3% (very small). The level of closeness of the relationship between marketing strategies and members' interest in saving was very low (r = 0.058). This study is expected to be useful for the development of further research in order to improve the function of marketing strategies as a factor that can increase members' interest in saving at BMT.

Pengaruh Sistem Pembiayaan BUMDES Syari’ah Terhadap Peningkatan Perekonomian Masyarakat (Studi Pada Desa Wargaluyu Kecamatan Tanjungmedar) Hamid, Abdul; Purwanti, Neli; Mulyana, Iwan; Syaripudin, Enceng Iip; Maulin, Mery
Jurnal Hukum Ekonomi Syariah Vol 2 No 2 (2023): Jurnal Hukum Ekonomi Syariah
Publisher : STAI Al Musaddadiyah Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37968/jhesy.v2i2.616

This study aims to determine the effect of the Sharia BUMDES financing system on improving the community's economy. This study was conducted using a quantitative approach. The number of samples used in this study was 58 respondents taken from participants from BUMDES Mekar Rahayu financing, Wargaluyu Village, Tanjungmedar District. The data sources obtained in this study are primary and secondary data sources. The results of this study show that the variable of the Sharia BUMDES financing system affects the economic improvement of the community. Based on the T test that has been carried out, it shows that the variables of the BUMDes sharia financing system have an influence on the variables of improving the community's economy. Meanwhile, based on the R square test that has been carried out, it shows that the variable of the Sharia BUMDES financing system has an influence of 44.6%. towards improving the economy of the community. While 55.4% are other factors that are not used as research indicators but are considered to have an influence on variable Y. Keywords: Financing, Sharia BUMDES, Community Economy;

Pengaruh Persepsi Label Halal Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Desa Gandu Purwanti, Neli; Aulia, Tyara
Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2023): Eco-Iqtishodi: Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoiqtishodi.v14i2.3196

Wardah is the originator of the trend for halal cosmetics in Indonesia. Wardah always carries a "halal" strategy in its advertising and marketing, so that Wardah is the most well-known halal cosmetic product in the community, because "halal" has become a separate brand image for Wardah. This study aims to determine the effect of perceptions of the halal label on purchasing decisions for Wardah products in the people of Gandu Village.The method used in this research is a quantitative method. Test techniques and data analysis include validity test, reliability test, percentage data description test, normality test, simple linear regression, Pearson correlation, t test and coefficient of determination (r2) using SPSS version 22.The results showed that the value of r2 was 0.293 which implies that the influence of the perceived halal label variable (X) on the purchase decision variable (Y) was 29.3% and the remaining 70.7% was influenced by other variables. The results of hypothesis testing using simple linear regression analysis show that perceptions of halal labels have a significant effect on purchasing decisions.The conclusion of the research results shows that the variable perception of the halal label and the purchase decision has a unidirectional relationship (b = 0.647), the level of closeness is moderate (r = 0.541), and the variable perception of the halal label contributes to the purchase decision variable by 29.3% with low criteria. Furthermore, based on the results of hypothesis testing (t test), it shows that the hypothesis (H1) is accepted, meaning that the perception variable of the halal label influences the purchasing decision variable.

Pengaruh Pembiayaan Ijarah Muntahiyah Bittamlik Terhadap Profitabilitas BMT Ta’awun Sumedang Desa Bangkok Kecamatan Paseh Badriyah, Nurul Fahmy; Rahmawati, Sri Rahayu; Purwanti, Neli
Persya: Jurnal Perbankan Syariah Vol. 2 No. 2 (2024): Persya: Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62070/persya.v2i2.136

Penelitian ini bertujuan untuk mengetahui Pengaruh Pembiayaan Ijarah Muntahiyah Bittamlik Terhadap Profitabilitas BMT Ta’awun Sumedang Desa Bongkok Kecamatan Paseh dan penelitian ini merupakan data Sekunder yang berdasarkan dari hasil laporan keuangan BMT Periode 2019-2022. Jenis penelitian ini adalah jenis penelitian kuantitatif, teknik pengumpulan data yang penulis gunakan adalah dokumentasi berupa laporan keuangan. Permasalahan yang dibahas dalam penelitian ini adalah bagaimana pembiayaan ijarah muntahiyah bittamlik berpengaruh terhadap profitabilitas, untuk mengetahui nya dilakukan dengan pendekatan Return On Asset (ROA). Dalam teori jika pembiayaan meningkat maka Profitabilitas suatu perusahaan yang dilihat dari ROA akan meningkat begitu juga sebaliknya. Pembiayaan ijarah muntahiyah bittamlik mengalami peningkatan setiap tahunnya, namun pertumbuhan ROA pada tahun 2020 mengalami penurunan yaitu 0,21%. Hasil penelitian menunjukan bahwa pembiayaan ijarah muntahiyah bittamlik terhadap profitabilitas pada BMT Ta’awun Sumedang Desa Bongkok Kecamatan Paseh tidak berpengaruh signifikan dengan koefisien korelasi antara pembiayaan ijarah muntahiyah bittamlik dengan profitabilitas sebesar 0,454 yang berarti kolerasi positif dan sedang terhadap profitabilitas. Sedangkan koefisien regresi linear sederhana pembiayaan ijarah muntahiyah bittamlik terhadap profit sebesar 0,012 dan standar atas koefisien regresi sebesar 0,017. Berdasarkan kedua angka tersebut diperoleh thitung = 0,720 dan ttabel = 2,131. Karena thitung < ttabel pada taraf signifikan 0,05 maka H0 diterima artinya tidak terdapat pengaruh signifikan antara pembiayaan ijarah muntahiyah bittamlik dan profitabilitas pada BMT Ta’awun Sumedang Desa Bongkok Kecamatan Paseh.

Telaah Manajemen Utang Luar Negeri Indonesia Dan Rekomendasi Kebijakan Dalam Perspektif Ekonomi Syariah Purwanti, Neli; Dewi Anggini, Megah
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4777

This research examines Indonesia's foreign debt management from a sharia economic perspective, with the aim of providing policy recommendations that are in accordance with sharia principles. Foreign debt is an important instrument in financing development, but high levels of debt can give rise to various economic risks. Descriptive analysis is used to describe the current condition of Indonesia's foreign debt, including the amount, type and structure of debt. Meanwhile, qualitative analysis is used to evaluate existing debt management policies and their conformity with sharia economic principles and policy recommendations from a sharia economic perspective. The research results show that Indonesia's foreign debt continues to increase, with the composition dominated by long-term debt from various sources. From a sharia economic perspective, several current debt management policies are not fully in accordance with sharia principles, especially those related to the use of debt instruments that contain elements of usury. This research recommends several policy steps, including: increasing transparency and accountability in debt management, developing financing instruments that comply with sharia principles such as sukuk and waqf, and diversifying financing sources to reduce dependence on conventional foreign debt.

Dasar Teoritis Dan Filosofis Perbankan Syariah Di Indonesia Dalam Sistem Ekonomi Syariah Sobarna, Nanang; Purwanti, Neli
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/dz791h40

Islamic banking in Indonesia is part of the Islamic economic system that operates based on Islamic principles, guided by a business philosophy derived from the Qur'an and Hadith, by implementing the principle of fair profit sharing for all parties. This study aims to examine the theoretical and philosophical basis of Islamic banking in Indonesia in the Islamic economic system. This research method is carried out with a qualitative approach, namely research that produces information in the form of descriptive notes contained in the text being studied. The results of the discussion show that Islamic banking is everything related to Islamic banks whose operations are based on Islamic principles both in fundraising products, in financing distribution both with the principles of buying and selling, profit sharing, and leasing, as well as in Islamic bank service products and social service products. From a philosophical perspective, Islamic banking in Indonesia in the Islamic economic system is in accordance with Pancasila, the 1945 Constitution and the Qur'an-Hadith as sources of Islamic principles.

Pengembangan UMKM Melalui Strategi Pemasaran di Era Digitalisasi di Desa Cibunar Kecamatan Rancakalong Kabupaten Sumedang Purwanti, Neli; Solihin, Budi
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 1 (2025): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15334019

The development of MSMEs through the implementation of marketing strategies in the digitalization era has become a major concern in improving the competitiveness and performance of MSMEs in the current digitalization era. This study documents the strategic approach applied to empower MSMEs in Cibunar Village, Rancakalong, Sumedang, through a Community Service (PKM) program that focuses on training and mentoring in marketing in the digitalization era. In this study, various challenges and opportunities faced by MSMEs in Cibunar Village were analyzed in depth, including limited knowledge and skills in marketing in the digitalization era, access to internet infrastructure, and practical obstacles in managing social media and e-commerce platforms. Through a series of PKM activities, MSME players were provided with training on marketing strategies in the digitalization era, social media management, and e-commerce. The implementation evaluation showed significant improvements in participants' understanding and skills, as well as positive responses to the PKM activities. This research makes an important contribution to the practical understanding of the implementation of marketing strategies in the digitalization era for MSMEs in Cibunar Village.

Pengembangan UMKM Melalui Strategi Pemasaran di Era Digitalisasi di Desa Cibunar Kecamatan Rancakalong Kabupaten Sumedang Purwanti, Neli; Solihin, Budi
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 1 (2025): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15334019

The development of MSMEs through the implementation of marketing strategies in the digitalization era has become a major concern in improving the competitiveness and performance of MSMEs in the current digitalization era. This study documents the strategic approach applied to empower MSMEs in Cibunar Village, Rancakalong, Sumedang, through a Community Service (PKM) program that focuses on training and mentoring in marketing in the digitalization era. In this study, various challenges and opportunities faced by MSMEs in Cibunar Village were analyzed in depth, including limited knowledge and skills in marketing in the digitalization era, access to internet infrastructure, and practical obstacles in managing social media and e-commerce platforms. Through a series of PKM activities, MSME players were provided with training on marketing strategies in the digitalization era, social media management, and e-commerce. The implementation evaluation showed significant improvements in participants' understanding and skills, as well as positive responses to the PKM activities. This research makes an important contribution to the practical understanding of the implementation of marketing strategies in the digitalization era for MSMEs in Cibunar Village.

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