Article Per Year (5 Year)
p-Index From 2021 - 2026
2.994
P-Index
This Author published in this journals
All Journal Coopetition : Jurnal Ilmiah Manajemen Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Nanggroe: Journal Of Scholarly Service International Journal of Sharia Business Management Jurnal Hukum Ekonomi Syariah Nanggroe: Journal of Scholarly Service Jurnal Perbankan Syariah: Persya Journal of Digital Business and Data Science Jurnal Ilmiah Akuntansi Profetik
Purwanti, Neli
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Case Study of the Application of Digital Marketing in Increasing the Competitiveness of MSMEs in the Industrial Era 4.0 Gunariah, Frilla; Purwanti, Neli; Amelia, Amelia
Journal of Digital Business and Data Science Vol. 2 No. 2 (2025): Journal of Digital Business And Data Science
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jdbs.v2i2.26

Abstract

This study aims to analyze the application of digital marketing in increasing the competitiveness of MSMEs in Indonesia, focusing on three MSME actors in various sectors: culinary, handicrafts, and retail. Through in-depth interviews, it was found that digital marketing has a positive impact on product visibility, market reach, and interaction with customers. Social media platforms such as Instagram, Facebook, and marketplaces such as Shopee and Tokopedia allow MSMEs to reach a wider range of consumers, reduce marketing costs, and increase sales. However, the challenges faced by MSMEs include price competition in the marketplace, limited human resources in digital marketing management, and consistency in content creation. This study concludes that the success of the implementation of digital marketing is highly dependent on internal readiness, technology access, and planned strategies. Therefore, MSME actors need to strengthen their digital capabilities through more efficient training and resource management to maximize the potential of digital marketing and strengthen competitiveness in an increasingly competitive global market. The research provides practical implications for MSME practitioners in formulating adaptive digital strategies, for policymakers in designing targeted digital literacy programs, and for business incubators in developing sector-specific mentoring frameworks to enhance the digital competitiveness of Indonesian MSMEs.
Strategi Pemasaran Offline Efektif Untuk Meningkatkan Jangkauan dan Penjualan di dalam dan Luar Kota Purwanti, Neli; Hamid, Abdul
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18126789

Abstract

This community service program aims to enhance the capacity of micro and small business actors in Bojongloa Village, Buahdua District, Sumedang Regency, in implementing effective offline marketing strategies to expand market reach and increase sales both within and outside the city. The main problems faced by partners include limited knowledge of structured conventional marketing strategies, low product packaging attractiveness, and underutilized local and regional distribution networks. The methods used include socialization, training, mentoring, and evaluation of offline marketing strategy implementation, covering packaging improvement, simple branding, direct promotion, utilization of local events, and strengthening distribution networks. The results indicate increased partner understanding of offline marketing, improved product appearance, expanded marketing networks, and gradual sales growth. This program is expected to serve as a sustainable model for village-based UMKM empowerment through offline marketing strategies.
Co-Authors Abdul Hamid Amelia Amelia Aulia, Tyara Auliya Romdoni, Indi Badriyah, Nurul Fahmy Dewi Anggini, Megah Dzihni, Nida Shofy Enceng Iip Syaripudin Fuadah, Tsani Tsamrotul Gunariah, Frilla Indriyani Indriyani Iwan Mulyana Komarudin, Udin Maulin, Mery Nanang Sobarna Rahman, Alfina Amalia RAHMAWATI, CITRA Rahmawati, Sri Rahayu Rusdiana, Asep S, Sutopo Siti Robi'atul Adawiyah, Isna Solihin, Budi Umayah, Ulfa Nur